Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Wednesday, June 4th Track Two - The Innovation Track 10:45 AM - Noon Session A: Widgets as a Platform: Content, Commerce, Communications Now there is a new expression, The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here! Walter Schild, Founder and CEO of leading Interactive agency Genex Will Price, CEO, Widgetbox Ro Choy, Vice President of Business Development, RockYou! Michael Berkley, co-founder & CEO, SplashCast Sonya Chawla, Senior Director, Advertising, Slide Ben Pashman, Vice President, Business Development, Gigya Jennifer Cooper, co-founder and CEO, MixerCast, Inc Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Walter Schild, Founder & CEO, Genex: Walter Schild founded Genex in 1995 to help large organizations more effectively and efficiently maximize online business opportunities. Schild has been in the business of interactive marketing since the industry’s virtual inception and is well-versed in the trends and technological developments that are making interactive methods of marketing communication increasingly more relevant to marketers, clients, and consumers. As founder and CEO of Genex, Schild has built the agency based on the idea that Internet-based solutions can decisively enhance communication between businesses and their customers. Under Schild's leadership, Genex has evolved continuously, and it now ranks as one of the top Internet consulting and development firms in the country. Schild has successfully developed a diverse roster of clients that Acura, Lexus, Benjamin Moore, and Amgen to name a few, allowing the company's revenue to grow more than tenfold in less than five years. In September 2001, Deloitte & Touche ranked Genex eighth among the region's 50 fastest growing companies. Genex has also joined the ranks of the Inc. 500—Inc. Magazine's roster of the fastest growing private companies in the U.S. Most recently, Genex ranked among Advertising Age’s Top 50 Interactive Agencies in the nation for 2006. Before founding Genex, Schild spent three years as Chief Technology Officer of Alan Lithograph (now Insync.Media). Prior to that, he was a successful advertising consultant, with clients that included The Los Angeles Times and Quiksilver. Will Price, CEO, Widgetbox: Prior to joining Widgetbox, Will was a Managing Director at Hummer Winblad Venture Partners. Will played a key role in the firm’s investments in Move Networks, Replay Solutions, Mulesource, Star Analytics, Hubpages, Widgetbox, Kwiry, Infopia and SlideRocket. Prior to joining Hummer Winblad, Will was a Senior Vice President with Pequot Ventures, where he focused on investments in information technology. Previously, Will served as CEO and COO of several software start-ups. He has also worked with the Boston Consulting Group, Infinity Financial Technology and Morgan Stanley. Will graduated from Harvard College and earned his M.B.A. from the Kellogg Graduate School of Management at Northwestern University where he graduated at the top of his class. Recently, Will has spoken at WebVentures 2008, Ebay Devcon Las Vegas, and the IBF Venture Capital Conference, as well as contributed to the March 2008 Businessweek CEO Guide to Tech Podcast on Widgets. Michael Berkley, CEO, SplashCast Media: Michael Berkley is the CEO of SplashCast, a company that is leading an emerging field known as social advertising – strategies and solutions specifically designed to reach users of MySpace, Facebook and other social network sites. Berkley’s pioneering efforts have led to the development of the splashcast, a popular marketing technology used to create online communities of target customers. Today there are more than 300 million splashcasts being supplied with content from some of the biggest brands in the world including Sony Music, Converse, MTV, Universal Music, PBS, Warner Brothers and others. Prior to launching SplashCast, Mr. Berkley was CEO of QMIND, Inc., an e-learning company with a number of Fortune 500 companies amongst its customers. As a founder of the Kaiser Permanente national e-learning development group, Berkley provided interactive content development and management services to the corporation's 150,000 employees. Mr. Berkley also built the company's first standards-compliant Learning Management System (LMS) to manage and track e-learning courseware, currently in use across the organization. Following college, Mr. Berkley launched and operated an independent record company called Numinous Records in San Francisco. Berkley secured major label distribution for the label's numerous releases. Mr. Berkley holds a BA in Music from Middlebury College.ltiple industry and government conferences, is a member of the Open Source Software Institute's Board of Directors, SDForum?s Board of Advisors and Chair of their annual Open Source Conference, is on the Board of Advisors of SugarCRM, and has personally worked with companies such as: IBM, Sun, Intel, Nokia, HP, and others, assisting them with developing their open source strategies. Ro Choy - Vice President of Business Development, RockYou!: Rogelio (Ro) Choy is vice president of Business Development for RockYou. He is responsible for recruiting and managing partner relations. Before joining the RockYou executive team, Ro managed eBay's online parts business as a Director at eBay Motors and also was responsible for managing Market Development at eBay, including operation of eBay's U.S. wireless efforts. Prior to eBay, Ro co-founded Cima Systems, a leading VOIP software provider for auto dealers. Ro earned his MBA from Stanford Sonya Chawla, Senior Director, Advertising, Slide: Sonya is the Senior Director, Advertising at Slide, where she is responsible for executing Slide's advertising strategy, building the sales organization, and managing agency relationships. Prior to Slide, Sonya led U.S. and UK sales for mobile video advertising leader Rhythm NewMedia. She also managed WhenU's reseller program, which accounted for 70 percent of the company's revenue, and successfully executed sales and partner programs for Prio, which was acquired by Infospace for $1 billion in 1999. Sonya started her professional career in the Technology Group of Prudential Securities' investment banking division. She holds a Bachelor of Science degree in Economics from University of California at Berkeley and a Masters degree in International Affairs from Columbia University. Ben Pashman, Vice President , Business Development, Gigya: Ben has 15 years of media marketing experience, including 10 years focused on Internet advertising sales and business development. Positions include Sales and Product Management roles at Doubleclick, Advertising Director at Condenet and Director of Advertising Sales at Travelzoo where Ben helped the company go from $15M to $70M in advertising revenue in three years and saw the company through a successful IPO on NASDAQ. Previously, Ben headed up ad sales for Insider Pages, a Sequoia Capital funded start up which was acquired by IAC. Ben's current company, Gigya is a social marketing solutions company delivering scale and results to publishers and advertisers. Gigya's infrastructure connects brand advertisers, content publishers and an enormous audience of active social media users. Gigya serves the world's largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion and tracking. Gigya's partners include EyeWonder, RockYou!, Webshots, Snapvine and many others. The company is funded by Benchmark Capital and First Round Capital. Jennifer Cooper, CEO, MixerCast: Jennifer Cooper brings more than 20 years of experience in sales and business development in technology and digital media industries to Mixercast. Her work with A-list digital media executives provides her with extensive knowledge of strategic content alliances, distribution and syndication. As CEO of Mixercast, Jennifer’s creativity and technical expertise builds winning strategies that drive business growth. Prior to joining Mixercast, Jennifer served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including ABC/Disney, A&E Networks, Paramount, CBS, Time Warner/HBO and CNN. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. In addition to her tenure at Yahoo!, Jennifer led sales, business development and created strategic partnerships for digital media start-up companies including Generic Media and New Zing. She began her career managing sales at enterprise technology companies Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC: Sun joined Collins Stewart in May 2008 to head the Digital Media and Internet investment banking practice. Sun's experience of over seventeen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at Oppenheimer, TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Artificial Life, Comcast Corporation, Digital Domain, Global Traffice Network, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984.