Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Wednesday, June 4th Track One - The Advertising Next Track 12:30 PM - 1:45 PM Session B: Advertising NEXT: Social Networks, User Generated Video, Blogs, IMs, Podcasts, Broadband and Mobile In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Peter Gardiner, Partner, Chief Media Officer, Deutsch, Inc. Liz Ross, President, Tribal DDB West R. Michael Leo, CEO and President, Operative Mark Taylor, Executive Vice President and Chief Information Officer, Wunderman Jed Simmons, Chief Operating Officer and co-founder, Next New Networks, former, COO, The Sundance Group Michael Zimbalist, Vice President, Research & Development Operations , The New York Times Company Tim Chang, Principal, Norwest Venture Partners, Moderator Peter Gardiner, Partner, Chief Media Officer, Deutsch Inc.: Dynamic, innovative and decidedly non-traditional in his approach, Peter joined Deutsch in 2000 to further implement media integration throughout all Agency disciplines. His strategic leadership has helped deutschMedia become one of the most results-focused media operations in the industry. In 2004, Peter’s vision led to Deutsch Inc.’s launch of Media Bridge Entertainment, a product placement company that introduced pay-for-performance as its core offering. He also launched Deutsch’s revolutionary approach to the traditional media process: Consumer Prime. A research-based course of action, Consumer Prime leverages the Agency’s Data and Customer Strategy discipline to quantify ROI and optimize clients’ media dollars. Overseeing client investments of nearly $1.2 billion, Peter and his staff of professionals have created intricate, groundbreaking and effective plans for past and present clients including Johnson & Johnson, Monster Worldwide, T.G.I. Friday’s, DIRECTV, Revlon, Bank of America and Sports Authority, among others. Frequently quoted in the pages of The Wall Street Journal and The New York Times, Peter has also provided his POV on business programs on MSNBC, CBS and ABC, and made a guest appearance on The Apprentice Season 1. He’s also been recognized by Advertising Age as a revered "Media Maven." Prior to Deutsch, Peter was media director and managing partner at Bozell/New York. His media planning strategy was recognized for clients including the "got milk" campaign as well as The New York Times, Verizon Wireless, Lycos and Datek. In 1999, Peter was honored as one of MediaWeek’s "Media All-Stars." Prior to Bozell, Peter gained significant experience at DDB Needham and with Time Warner, where he was Director of Integrated Marketing. Peter is a graduate of the University of Texas at Austin with a degree in advertising. Liz Ross, President-Tribal DDB West, USA: Liz Ross joined TribalDDB in August of 2004 as the General Manager. She has over 10 years of experience in branding, consulting, traditional and interactive marketing. She has worked across multiple industries and verticals including automotive, financial services, pharmaceutical, consumer products, travel, retail and technology. Currently, she oversees the western division of Tribal in North America. Offices in this region encompass San Francisco, Los Angeles and Dallas as well as clients such as Wells Fargo, Pepsi-Cola, Clorox and ExxonMobil. Before joining TribalDDB in 2004, Liz led the Business Development group for Modem Media in San Francisco and Norwalk, CT. Modem Media focuses on creating interactive experiences for companies such as General Motors, Delta, General Electric, HP, Michelin, Citibank and IBM - to name a few. Liz spent 5 1/2 years at Modem Media in four offices and worked on many major client engagements. Prior to Modem, Liz was in Business Development and Account Management for J. Walter Thompson in Chicago and New York. She worked on varied accounts such as Dell, Continental Airlines, 20th Century Fox, Kraft, Mattel and Nabisco. Liz holds a bachelor’s degree in Advertising with an emphasis in Business from Michigan State University. Mark Taylor, Executive Vice President and Chief Information Officer, Wunderman: Mark Taylor is a strategic leader, passionate about technology-enabled, customer-centric marketing and the strategic and executional opportunities it presents now and for the future. With metrics and performance as a focus, he has consistently melded together companies, techniques and approaches to construct new and exciting ways of creating added value marketing solutions for global clients for more than 15 years. Mark is the architect of Wunderman's innovative Adaptive Marketing Engine and the author of Wunderman's “After The Click”(TM) strategic approach to highly effective online relationship marketing. He further led the development of a SEM/SEO integration approach (Search Advantage) which has proven effective with fortune 500 clients in industries as diverse as financial services and technology. His core focus is designing and delivering relevant and effective technology-enabled marketing solutions to Wunderman's key clients, such as Ford, Microsoft and Citi Group. The solutions can be in traditional, digital or emerging media. Central to Mark’s role however is the marrying of strategic insights, performance metrics and optimization to the various solutions at a global as well as national level. Mark came to this role having previously been CIO for Young & Rubicam Advertising and Wunderman. Before that he served as Director of Strategic Applications for EURO RSCG worldwide. At EURO RSCG, he was responsible for the development and implementation of marketing solutions for global clients. He managed, supervised and rolled out a successful global Intranet, as well as leading the development and implementation of extranet, campaign management and collaborative knowledge management systems for clients such as Intel, Philips and Peugeot. As an entrepreneur, Taylor founded and ran a technology and communications company called "Le Mac et La Plume", in France where he designed and implemented database and marketing solutions for major advertising and marketing services agencies. R. Michael Leo, CEO and President, Operative: “Mike” Leo joined Operative in 2003 as CEO and President. Infusing Operative with his energy and drive, Mike has led the company to become a “must have” solutions provider for interactive advertisers/publishers including, MSN, Fox Interactive Media, The Wall Street Journal and CBS Radio. Considered by many to be one of the interactive industry’s most recognized thought leaders, Mike brings to Operative a leadership style and industry perspective based on more than 14 years at the executive level at some of the most prestigious marketing and media companies in the digital world. Mike is best known as co-founder of aQuantive (NASDAQ: AQNT), a digital marketing organization now owned by Microsoft that became one of the industry's biggest success stories. Mike assembled the team that helped to grow aQuantive to one of the best and largest interactive agencies in the world. In his role as CEO and President of Operative, Mike has utilized his unmistakable entrepreneurial drive and vision along with business acumen to spearhead corporate growth. With Mike at the helm, Operative has experienced doubled-revenue growth and has recruited some of advertising’s most recognizable talent. Silicon Alley Insider ranked Mike the 85th most influential New Yorker in digital media in 2007, and AlwaysOn and KPMG named Mike as one of the ten executives in the first annual Madison Avenue IT list in 2008. Jed Simmons, Chief Operating Officer, co-founder,Next New Networks: Jed oversees day to day operations, administration and business developments. Jed has more than 20 years of experience in media, entertainment and consumer product businesses. His broad experience includes launching and managing start-ups, international expansion of US based businesses, acquisitions, and operating established businesses and turnarounds. Previously, he was Chief Operating Officer of the Sundance Group, Sundance is a group of companies founded and owned by Robert Redford including the Sundance Catalog, Sundance Village, Sundance Channel, Sundance Institute and Sundance Film Festival. Before joining Sundance, Mr. Simmons lived and worked in London for seven years. There, he helped launch a number of start-up internet and digital media companies including Excite, Inc, Sportal, Confetti, and eos Ventures (a London based early stage fund). At 31 years old, Mr. Simmons became the Chief Operating Officer of Los Angeles based Hanna-Barbera, which was newly acquired by Turner Broadcasting. During his time at the legendary cartoon studio, the company created a number of hits, including the Power Puff Girls, Dexter's Laboratory, and Jonny Bravo. Mr. Simmons started his career in sports television with ABC Sports as a member of the 1984 Olympic Unit and has worked three Olympics (Sarajevo, Los Angeles and Seoul). He has served on several boards, including the Tate Gallery of London advisory board and the Sundance Catalog and Sundance Channel boards. He was formerly on the board of NASN, the only TV Channel in Europe dedicated to North American Sport, which was recently sold to ESPN. Michael Zimbalist, Vice President, Research & Development Operations, The New York Times Company: Michael Zimbalist is vice president, research & development operations at The New York Times Company. Under his leadership R&D is stimulating innovation and cultural change as NYTC transitions to a multi-platform company. He is also leading Boston.com into its next phase of growth and overseeing mobile technology initiatives for the Company. Since joining the Times Company in January 2006, some of Mr. Zimbalist’s accomplishments include: extending the Times Company’s digital activities to new and emerging platforms, and managing the companywide launch of new mobile products such as mobile real estate listings at each newspaper site and About.com; overseeing Boston.com and its expansion into local search and community publishing; structuring the strategic alliance with Monster.com in which 17 of the Company’s newspaper Web sites, including NYTimes.com and Boston.com, are co-branding their recruitment sites with Monster’s; and focusing on new tools and services such as analytics and data mining to optimize content delivery and advertising revenue across all NYTC sites. Mr. Zimbalist has been widely quoted in publications such as The New York Times and Wall Street Journal and has been a guest commentator on NBC News, CNN and BBC Radio discussing the future of media and advertising. Before joining the Times Company, Mr. Zimbalist co-founded the Online Publishers Association and served as its President. Prior to the OPA he held a variety of senior management positions in digital media including executive vice president of marketing and business development for ePod Corporation; general manager of online services for United Media; and director of development and production Multimedia Group at ABC. He was also a writer/producer at Walt Disney Imagineering. Mr. Zimbalist received a B.A. degree in chemistry and philosophy from Brown University in 1979. He lives in Montclair, N.J., with his wife and three children. Tim Chang, Principal, Norwest Venture Partners: Tim brings a combination of operational, technical and international business experience to Norwest Venture Partners. Tim focuses on investments in wireless and digital media as well as business development initiatives in Asia-Pacific. Tim has recently invested in 3Jam, a multiparty mobile text messaging platform and service, and has joined the board of directors. Prior to joining NVP in 2006, Tim was a principal at Gabriel Venture Partners where he was actively involved in over a dozen wireless-related deals and led Gabriel's investments in Iridigm Display Corporation (acquired by Qualcomm), Eyespot, Sequoia Communications, Sandbridge, and Kajeet. He also contributed to the boards of Placeware (acquired by Microsoft) and Arula Systems (acquired by Raritan), TestQuest, NextG Networks, and IPWireless. Tim built Gabriel's wireless sector practice and helped establish business development capabilities through strong, strategic relationships across the wireless value chain, particularly in Asia-Pacific. Prior to joining Gabriel, Tim spent more than five years working in Japan. He was a product manager at Gateway Inc. where he successfully launched direct-marketed PC servers in the Japanese market and quickly grew an enterprise product line into a full offering of network desktops, workstations, servers and configurable turn-key solutions. Prior to Gateway, Tim was a development engineer for General Motors. As a tri-lingual engineer based in Tokyo, Tim led project teams in China, Korea and Japan in the development, testing and sales of advanced chassis control systems for such clients as Toyota and Daewoo. Tim began his career in venture capital in 1999 during his time at Stanford Business School as part of the founding team of CTR Ventures K.K., a venture accelerator in Tokyo focused on seed and early-stage mobile consumer applications for the Japanese market. Tim currently serves on the advisory boards of the Wireless Communications Alliance (WCA), IBD Under the Radar, Digital Hollywood, VC Task Force Wireless SIG, Silicon Valley Chinese Wireless Association, as well as the IBF Wireless Investor Summit. Tim holds an MBA from Stanford Graduate School of Business, where he was an Arjay Miller Scholar, and an MS in electrical engineering/system engineering as well as a BS in electrical engineering from the University of Michigan.