Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Wednesday, June 4th 2:15 PM - 3:30 PM SuperSession A: Television without Boundaries: Cable, Telco, Satellite, Broadband & Mobile Define the Future of Entertainment and Communications The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 2.0 has just begun. There will be no immediate winner, and there will probably never be a winner take all. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more. Hosted by: Denuo, a division of Publicis Groupe Tim Hanlon, Executive Vice President, Ventures, Denuo - A Publicis Groupe Company Donna Speciale, President of Investment and Activation, MediaVest USA Terry Denson, Vice President - Programming and Marketing, Verizon FiOS TV Carolyn Everson, EVP, Ad Sales Strategy and Business Development, Finance and Operation, MTV Networks Eric Shanks, Executive Vice President, Entertainment, DirecTV Warren Schlichting, Senior Vice President, New Business Development, Comcast Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Donna Speciale, President, Investment and Activation, MediaVest USA: A well-recognized name and sought-after authority in the industry, Donna Speciale is the President of Investment and Activation at MediaVest USA. In this role, Donna leads MediaVest’s integrated broadcast, print and out-of-home practice and oversees investments on behalf of clients including Kraft, Masterfoods, P&G, and Coca-Cola, among others. A veteran of the broadcast industry for over 20 years, Donna is well known for driving innovation in the broadcast marketplace. Since joining MediaVest in 2004, Donna has led an internal charge to align buying resources against two pillars: innovation and strategy. This combined with an aggressive recruitment effort to attract and retain the best talent in the industry, culminated in the name change of the broadcast group to Video Investment and Activation (VIA). Under Donna’s watch, MediaVest has earned a reputation for being an innovative and strategic investment partner to clients and vendors. As a result, Donna has received industry recognition and accolades including AdAge's "Women to Watch" (2001) MediaWeek's "All Stars" in the broadcast category (2003), and "Agency of the Year" by both Adweek and AdAge (under SMG) in 2005. In January 2006, Donna earned an award that is close to her heart AWNY’s Working Woman Award – recognizing female executives who has earned success in their personal and professional lives. In addition to her professional accolades, Donna is an active member of the 4A’s National Broadcast Committee and Advertising Women of New York (AWNY) and is an active spokesperson for the buying community in high profile forums including AdAge Upfront Summit, Cable Advertising Bureau Cross Platform Deals and Media Outfront. Prior to joining MediaVest in January 2004, Donna led the broadcast investment team at Mediacom. Over her career she has managed investments for several leading marketers including Warner Brothers, GlaxoSmithKline, Hasbro, Kmart, Diageo, Staples and Subway. Donna is also a member of MediaVest’s Executive Management Team. Terry Denson, Vice President - Programming and Marketing, Verizon FiOS TV: As vice president of Programming and Marketing Verizon FiOS TV, Terry Denson oversees the creation and implementation of video product packaging, pricing and marketing strategies; video content acquisitions, in addition to customer acquisition, retention and education. Denson served most recently as vice president of Programming for Insight Communications, the ninth-largest cable operator in the country, where he led the acquisition of programming, in addition to the development of analog, digital, video-on-demand, high definition TV, Broadband and interactive content strategies. Previously, as director of Business Development for the Affiliate Sales and Marketing department of MTV Networks, a division of Viacom International, he negotiated affiliation agreements, managed the sales and distribution of multiple video services, and directed analyses of trends in the market. As general attorney for ABC, he managed numerous content rights and distribution issues. A graduate of Harvard University, Denson holds a J.D. degree from Georgetown University. Warren Schlichting, Senior Vice President, New Business Development, Comcast: Warren Schlichting oversees the development of new advertising products designed to take advantage of Comcast’s digital platforms which now includes Video on Demand, DVR, the internet and VoIP. Prior to joining Comcast Spotlight Schlichting served as Chief Executive Officer of HiWire, a software technology company that allowed Internet radio stations to replace on-air broadcast commercials with locally relevant online commercials. Hiwire provided software technology and advertising sales services to Clearchannel and other major Internet radio broadcasters in this endeavor. He has also served in executive capacities with the William E. Simon Group and Morgan Stanley & Co. In 2005, CableFAX magazine listed Schlichting as one of the cable industry’s “100 Heavy Hitters” and he has also received the Cabletelevision Advertising Bureau (CAB) President’s Award. Schlichting graduated with honors from Harvard University with a degree in Economics. He resides in Philadelphia with his wife and three children. Schlichting’s career began in Finance at Morgan Stanley & Co.