Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Wednesday, June 4th 12:30 PM - 1:45 PM SuperSession B: Hollywood & the TV Networks: Content and Commerce in a Digital Universe The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood and the TV Networks, the primary providers of the content will not only flourish in this environment, they will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How the content industries respond to a fully realized OnDemand television, broadband, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options Hosted by: Ron Grover, Bureau Manager, Los Angeles, BusinessWeek John Penney, Head of Global Strategy, IMG Global Media Additional speakers to be announced Ron Grover is BusinessWeek’s Los Angeles Bureau chief and west coast media and entertainment reporter. A one-time Washington Post sports reporter, he joined BusinessWeek’s Washington Bureau in 1979, where he initially covered energy issues. He later covered the Carter and Reagan Administrations before moving to LA in 1986. As BusinessWeek’s Hollywood reporter, his cover stories have included those on the Walt Disney Co., Rupert Murdoch and Steven Spielberg. In recent years, he has expanded his coverage to include new media and emerging digital technologies, including those distributing content online and through wireless devices. He is author of the 1991 book, The Disney Touch, and is a frequent commentator for CNN, CNBC and other news outlets. Grover graduated from the George Washington University, has a Master’s Degree from the Columbia School of Journalism and a MBA from George Washington University. John Penney, Head of Global Media Strategy, IMG Global Media: As Head of Global Media Strategy for IMG, John Penney leads the planning and development of the organization’s growth strategy, expansion efforts and new business platforms. He joined IMG in September 2007 and is based in Los Angeles. Penney comes to IMG from HBO, Inc. where he most recently served as Senior Vice President, Advertising Supported Broadband Channels, and was responsible for strategic planning, delivery and operational management of new broadband channels. Before joining HBO, Penney worked as Executive Vice President, Licensing & Business Development, for ACTV, Inc., overseeing the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data and mobile computing environments. From 1999 to 2000, Penney served as Managing Director, Media & Entertainment at Scient, Inc., where he created and marketed digital migration strategies for major entertainment content and distribution companies. Penney worked at Viacom, Inc. from 1997 to 1999 as Vice President, Planning and Development, and managed the formation and implementation of domestic and international corporate business strategies. Prior to Viacom, Penney was a securities analyst at Sanford C. Bernstein & Co., Inc. and a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank, N.A. Penney has also consulted for major media and telecommunications companies, including AT&T where he provided strategic guidance on the launch of the company’s IPTV service. He currently is a member of the board of directors of Arbinet: The Exchange, a NASDAQ traded provider of electronic markets for telecommunications services and digital goods. Penney holds a B.A. in Social Psychology from Wesleyan University and a Master’s Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University.