Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Wednesday, June 4th 12:30 PM - 1:45 PM SuperSession A: Global Media and Advertising: The Transition - TV, Broadband, Mobile and Social Media As global media is transformed from a broadcast television based economy to a revolutionary media world with multiple disciplines, structuring advertising concepts and strategies equal to the profound change is the task at hand. In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV. As the consumer is being both barraged by content and choice, he/she is invariably being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move ever forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base Jonathan Bond, CEO, Kirshenbaum, Bond & Partners Christoph Stadeler, Chief Executive Officer, MRM McCann Relationship Marketing GmbH Craig Daitch, Vice President/Group Director of Emerging Channels Digitas Jeff Minsky, Director, Emerging Media Platforms, OMG NEXT Michael Kurtzman, Managing Director, Mobile Advertising, Sybase 365 Moderator - Mark J. Kapczynski, VP & GM InStream Solutions, EyeWonder Jon Bond is the Co-Chairman and Co-Founder of kirshenbaum bond + partners (kbp), a network of marketing communications specialty companies including kb, dotglu, LIME public relations + promotion and The Media Kitchen. Recently named Adweek’s 2004 U.S. Agency of the Year, kbp has offices in New York and San Francisco. A true entrepreneur, Bond combines unique business acumen with a widely respected creative reputation. Bond founded kbp in 1987 with business partner and Co-Chairman Richard Kirshenbaum. The agency had its first acclaim with the groundbreaking advertising campaign for Kenneth Cole, the long-running global campaign for Coach, as well as establishing Snapple as a household name with the launch of Snapple’s "100% natural" advertising campaign featuring "Wendy the Snapple Lady." kirshenbaum bond + partners has since grown to include over 300 employees, with combined client billings of nearly $600 million. Christoph Stadeler, Chief Executive Officer, MRM McCann Relationship Marketing GmbH: In over 20 years Christoph has worked as a strategic thinker and visionary leader for marketing and integrated communications in the FMCG, Automotive, Telecom/IT and Media/Entertainment industries in Europe. Today at MRM Worldwide (McCann Worldgroup's Digital and CRM arm) he leads global clients like General Motors, Microsoft, L’Oréal, Nestlé and MasterCard into the digital brand engagement space. Christoph started his career as business consultant in 1988 working with Marketing Corporation and with The Boston Consulting Group where he consulted Fortune 500 companies in the automotive, banking and telecom industry in Germany before joining the Young& Rubicam CRM arm Wunderman in the mid-90's as CEO Germany & Central Europe. For five years at Y&R/WCJ he grew WCJ to be a market leader in its field, created the digital and data analytics capabilities and was leading the efforts in building the integrated Y&R/WCJ 360° offering and actively took leadership for clients like Ford Motor Company, Jaguar, Citibank and American Express. In 1999 he was appointed COO of Kabel New Media AG, one of the leading German and European Internet Services Companies where he was responsible for building the international footprint, acquiring and merging partner companies and leading international accounts like Mini.com, BMW.com. He the IPO in 1999 and in 2001 the company was sold to BBDO InterOne). Then in 2001 he worked for a London-based private equity firm on the portfolio side and turned around one of their major portfolio investments before moving over to join McCann Worldgroup in Germany in 2005 to lead the drive toward creating sustainable value for their clients through digital, mobile and holistic branding. Christoph is a firm believer that fundamental changes will happen at the intersection of Madison and Vine and that the fusion on creative and analytics will create a next generation of “always on” marketers. Christoph holds a master degree from the European Business School and is proud father of a 14 years old digital wizard. Craig Daitch, Vice President/Group Director of Emerging Channels Digitas As Vice President/Group Director of Emerging Channels, Craig Daitch recently joined Digitas after leaving his post leading PHD's North American innovation practice, where he brought a unique vision of holistically integrating new media into PHD's client network. Previously a co-founder of emerging technology agency Eiko Media, Craig carved out his status as a new media thought leader by developing cutting-edge advertising solutions spanning across the new and social medium spectrums on behalf of clients such as DaimlerChrysler, General Motors, AT&T and Sony Ericsson. A background focused on marketing technology, Craig was co-founder and Managing Director for Simplewire Inc., a wireless messaging infrastructure and software provider where he evangelized the utility of text messaging to companies such as American Greetings, Microsoft, Deutsche Bank, Gannett, and Telstra. In addition to his experience in wireless messaging, Craig was at the forefront of promoting the convergence of mobile blogging as well as J2ME games and applications. Craig received a BA from Western Michigan University and is active in the social media space, where you'll catch him twittering on trends in our industry. Jeff Minsky, Director, Emerging Media Platforms, OMG NEXTJeff Minsky is currently Director of NEXT, the Emerging Media Platforms arm of OMG Digital, bringing education and guidance to clients navigating the tumultuous waters of the transition from an analog linear media world to a fragmented digital, interactive media world. As part of OMG, Jeff works with internal groups and clients from OMD, PHD and Prometheus Media Services. As part of NEXT, he leads the Omnicom Media Shared Learning Consortium (OMSLC), a group of 12+ Omnicom clients who are testing various emerging technologies such as VOD, iTV, broadband, wireless, videogaming and digital signage and providing pricing parameters based on those results. In addition, he is an adjunct professor at NYU, teaching Continuing Ed students about new media platforms. With more than 18 years of media planning experience (at DeWitt Media, OgilvyOne, RappCollins and OMD Digital), Jeff has expertise in print, television, radio and out-of-home media. Over the past ten years, Jeff has been a pioneer in the world of interactive media and marketing, having executed the first large search buy in 1995. A native of Dallas, Texas, Jeff attended Yeshiva University, graduating with a B.A. in Economics and an A.A. in Hebrew Literature. In 1989, he joined DeWitt Media (now Optimedia) working on Pearle Vision, Hebrew National, Reebok, MasterCard and the Discovery Channel. Jeff was honored with Mediaweek’s 1996 “Best Use of New Media” for one of the first-ever search marketing buys, utilizing guerrilla marketing techniques and competitive keywords on search engines for IBM. In 1998, Jeff and his team received an award from ChannelSeven.com for creating the first interactive Web commercial, featuring Rocky and Bullwinkle for Tivoli Systems, Inc. In 2000, Jeff was one of the authors of the AAAA’s Terms and Conditions Standards for Internet Advertising version 1.0. He currently sits on the AAAAs Digital Innovations Committee. From 2003 – 2005, Jeff was East Coast Media Director for OMD Digital, growing OMD Digital into one of the top three digital media companies with accounts such as GE, Dannon, Cingular and Absolut Vodka. Jeff is proud of his family (wife Debbie and daughters Maya and Ellie), his home theater, his i-Phone and the fact that he doesn’t have an avatar on Second Life. Michael Kurtzman, Managing Director, Sybase 365: Michael Kurtzman, Managing Director, Sybase 365: Michael Kurtzman has spent the past decade driving strategy at the leading edge of wireless entertainment, advertising, and applications. As Managing Director for Sybase 365, Kurtzman drives the planning and execution that provides clients with a comprehensive mobile offering including advertising, messaging, and marketing. His team manages relationships with global media and content firms, including online companies, entertainment and media firms, and branding and marketing agencies. Under Kurtzman’s direction, Sybase 365 has enabled hundreds of major brands and content owners to integrate compelling mobile advertising and marketing components into their overall mix, delivering measurable results. Prior to Sybase 365, Kurtzman was vice president of sales and marketing for Versaly, a leading mobile brand management company. Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 8 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. Mark Kapczynski, VP & GM In-Stream Solutions, EyeWonder: Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums.