Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th The Strategic Workshops - Track One The Creativity & Content Track 10:45 AM - Noon Session A: The New Creativity Equation – Brands, Communication, Platforms, Power & Commerce The artists of every era must have imagined that their time was without question the most exciting and innovative era to ever exist. But in our time, the era of amazing new technologies – from broadband and mobile platforms to digital TV, digital billboards and all-video all the time devices - without question, has given us a level of innovation, creativity and execution that has never been equaled before. In this session, we are delighted to bring together an outstanding group of creative talent who are responsible for so many of the creative campaigns of the recent past. This talented group easily represents it’s own Olympic level of expertise. Rob Schwartz, Executive Creative Director, TBWA\Chiat\Day Kirk Cheyfitz, CEO and Co-Chief Creative Officer, Story Worldwide Rob Bagot, EVP, Executive Creative Director, McCann Worldgroup San Francisco Jared Hendler, Worldwide Executive Creative Director, Edelman Digital Mat Zucker, VP, Executive Creative Director, Agency.com Brian Terkelsen, EVP, Managing Director, connectivetissue, MediaVest USA Eric Bader, Managing Partner & Co-Founder, BrandinHand, Inc., Moderator Kirk Cheyfitz, CEO and Co-Chief Creative Officer, Story Worldwide: Kirk Cheyfitz is an award-winning journalist, author, pioneer in non-traditional marketing and custom-created content, and successful international businessman. He has enjoyed a global career in entertainment, journalism, marketing, and business, and is a leading expert in the profitable use of content to extend brands, win customers, create loyalty, and build sales. Cheyfitz is an Executive Vice President of MRM Partners Worldwide, and Worldwide Managing Director of MRM Partners' The Publishing Agency, the world's first international custom publishing network. Cheyfitz continues to expand The Publishing Agency around the world. Cheyfitz was a Pulitzer Prize finalist for investigative work at the Detroit Free Press. He won the prestigious Sigma Delta Chi Bronze Medallion for investigative reporting, among many national and regional journalism honors. Rob Bagot, EVP, Executive Creative Director, McCann Worldgroup San Francisco: Rob Bagot joined McCann Worldgroup in 2005, partnering with John McNeil to lead the creative team in San Francisco. Rob began his career at BBDO San Francisco in 1986, where he worked as a writer on the Apple Computer account. In 1989, Rob joined Goodby, Berlin and Silverstein, then in their fifth year of existence. At Goodby, Rob won every major national and international award, including the Howard Gossage award honoring San Francisco’s copywriter of the year. In 1995, Rob founded Big Bang Idea Engineering, and the agency quickly established a national reputation, being named one of “Five Agencies to Watch” by Advertising Age’s Creativity Magazine. Craving more out of the advertising world, he joined OgilvyOne as creative director, where he oversaw over $400 million dollars of integrated advertising programs for IBM. Bagot now has over 500 awards to his credit, including Clios, One Show Golds and Cannes Lions. Jared Hendler, Worldwide Executive Creative Director, Edelman Digital: Born in South Africa, Jared brings over 20 years of creative management experience forged from over a decade in the corporate world together with the nimble management skills acquired from having founded and managed 2 new media startups. Prior to joining Edelman, Jared was a founder of SmashTube, with a focus on digital media strategy along with the creation, production & distribution of Branded Entertainment and Original Programming for online, mobile video and social networks. Prior to Smashtube, Jared founded MyAdGuys and MarketingForce as an online marketing platform for small business and large brands included American Express, Motorola, ERA, Century 21, Coldwell Banker, Auntie Anne’s Pretzels, Serta, AgFirst Bank, Assante, Dex Media & YouthAids. Jared’s entrepreneurial spirit was grounded with 10 years of experience within the WPP family at Grey Advertising on global brands such as Domino's Pizza, Mars, Red Lobster, Canon Cameras, Topps, Cendant, Kool Aid and Mitsubishi. He was also the Executive Creative Director and co-founder of G2 at Grey (WPP) from 1992 and grew the group from 2 people to over 100+ in NY, while spearheading the development of over a dozen international offices around the WPP network including London, Helsinki, Hong Kong, Kuala Lumpur, Paris, Moscow, Caracas, Santiago, Rio, Bogotá & Toronto. Jared is the author of a forward-thinking digital media blog. He is a prior board member of the Art Directors Club and is a Blue Ribbon Judge for the Emmy Award's new broadband category. He is a graduate of the Art Center College of Design in Pasadena, CA and resides as their East Coast Chapter Chair. Personal passions include gymnastics, horseback riding, yoga & surfing. When not in the office, Jared can be found globetrotting or out on the East end of Long Island riding the waves. Mat Zucker, VP, Executive Creative Director, Agency.com: Mat leads creative for Agency.com, New York, supervising about 30 creative directors, art directors, copywriters, information architects, designers and developers. Mat was previously executive creative director at R/GA for Subaru and Johnson & Johnson, leading digital work for Acuvue, Clean & Clear, Johnson’s Baby, Splenda and Viactiv brands. At OgilvyOne worldwide in New York for six years, Mat was senior partner, group creative director for Cisco Systems, American Express, Ameritrade, Arthur Andersen, and The US Office of National Drug Control Policy. Mat has worked across media channels, including advertising, promotion, direct and digital. He is among the earliest advertising creatives who emigrated to the Web, designing the first corporate and e-commerce sites. Mat helped pioneered brands in podcasting, and is an expert in youth marketing. He has won numerous industry awards, including the London International Advertising Awards, The ADDYs, the CASIE and the WPP Atticus Award. Mat graduated from Cornell and started as a copywriter at Foote Cone & Belding. He is the US Interactive Chair for the John Caples International Marketing Awards. Brian Terkelsen, EVP, Managing Director, connectivetissue, MediaVest USA: Brian has been in the entertainment marketing industry since 1992 and has extensive experience working with MTV, ESPN and Discovery Channel. In 1995, he served as Executive Producer on MTV Eco-Challenge and ESPN Extreme Games. Most recently, Brian was General Manager of Be Here Technologies, Inc., where he directly managed the Sales, Marketing and Production Groups as well as the sale of broadcast services to Entertainment Tonight, NBC, NBA, 2002 Winter Olympics and HBO Sports. Prior to this, he served three years as Group General Manager of Quokka Sports, Inc. where he conceived and negotiated programming deals in the adventure and sailing space. Rob Schwartz is the Executive Creative Director of the Los Angeles office of TBWA\CHIAT\DAY. During his tenure, the office has experienced unprecedented growth to both its creative reputation and bottom line. In fact, the LA office was Adweek’s Agency of The Year. And just this month, the work of out of the LA office contributed to helping TBWA\CHIAT\DAY earn “Most Awarded Advertising Agency in the World” according to the Gunn Report. Rob has been a key creative force behind Nissan’s global, long-running SHIFT_ campaign, the “Life takes Visa,” campaign, PlayStation’s “Play Beyond” effort and pretty much everything else that comes out of the LA office. A writer by trade, Rob’s work has appeared in every major advertising award show as well as Adweek’s “Best of the Decade.” In addition, he was part of the joint TBWA\ and TEQUILA team that helped PlayStation and “Shadow of the win the coveted Yahoo! Purple Chair for digital marketing excellence. Rob was recently named “Leader of The Year” by the Los Angeles Advertising Agencies Association (now known as ThinkLA) and he is a proud member of the Los Angeles advertising community. Eric Bader, President & Co-Founder, Brand In Hand, Inc.: Eric Bader is a partner in Brand In Hand, a full-service mobile media and marketing company that serves global brand marketers and assists emerging media companies. Eric was recently named Mediaweek’s Digital Media All-Star for 2007 as was named to The Mediaweek 50 -- The most indispensable executives shaping the future of media. Bader, a veteran of new media, was formerly Managing Director of MediaVest Digital overseeing planning, buying and execution of campaigns across all digital platforms. The Digital Connections unit he led there handled $300 million annually in digital media buying for clients including Coca-Cola, Wal-Mart, Continental Airlines and P&G. Under his leadership, MediaVest was named Digital Media Agency of the Year by Advertising Age in 2006. Prior to joining MediaVest, Bader built a solid legacy of leadership and innovation, most recently at College Sports Television (CSTV) and for years at Ogilvy Interactive. As SVP of CSTV.com and Online Enterprises, Eric and his team grew CSTV Networks’ online, e-commerce and subscription businesses into a top-ten sports website and delivered CSTV.com’s 2005 NCAA© March Madness On Demand, one of the largest Internet sports streaming events in history. CSTV was sold to CBS Corporation in 2005. Before CSTV, Eric spent seven years at Ogilvy Interactive as Senior Partner, Executive Director of Interactive Strategy, advising American Express, IBM, Kodak, Cisco Systems, Yahoo! and other top brands on how to best leverage interactive channels for optimal business growth. Other career highlights include a two-year stint as a strategy leader at Eagle River Interactive, one of the pioneering interactive services shops of the early days of digital marketing, and leadership work with Hasbro Interactive.