Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th The Strategic Workshops - Track Two The Broadband Next Track 12:30 PM - 1:45 PM Session B: Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content 2008 is the Year of Broadband. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2008, and what are the implications for 2009 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger. Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Steve Rosenberg, CEO, PV Media Group, former, co-president, Universal Television Distribution Tom Flournoy, Vice president, Advanced Media, The Weather Channel Interactive Walker Jacobs, Senior Vice President, New Media Advertising Sales, Turner Entertainment Dhanusha Sivajee, Director, Marketing Development & Product Operations, HBO Matt Kaplan, Vice President of Creative and Client Services, PermissionTV Kevin Calrow, Program Director, Global Media & Entertainment, Teradata Nancy Dunn, Vice President, Advertising Strategy, Critical Media Will Richmond, President, Broadband Directions LLC, Moderator Steve Rosenberg, CEO, PV Media Group, former, co-president, Universal Television Distribution: During a career spanning 20 years at Universal's television group, Mr. Rosenberg ascended to co-president of Universal Television Distribution and president of Universal Domestic Television, which distributed the studio's first-run, off-network and feature film product to all forms of television and online media worldwide and domestically. In his domestic role, covering the U.S. and Canada, Mr. Rosenberg led the development and production of all first-run syndication programming, as well as marketing, distribution, advertising sales, business, legal and administrative functions. Additionally, Mr. Rosenberg oversaw an extensive television and film library consisting of more than 5,000 feature films from Universal and in excess of 40,000 hours of series television. Under his leadership, Mr. Rosenberg turned many off-network and first-run syndication series into broadcast and cable staples, including "Law & Order", "Law & Order: Special Victims Unit", "Law & Order: Criminal Intent", "Jerry Springer", "Xena: Warrior Princess", and feature films such as "Apollo 13" and "Meet the Parents". Thomas F. Flournoy, Vice President, Advanced Media, The Weather Channel: Tom Flournoy is Vice President - advanced media for The Weather Channel (TWC). In this role, he leads the production and coordination of all video content for interactive platforms, builds Websites and broadband channels related to TWC television programming, and negotiates deals to distribute Web video onto television screens.  Flournoy has been with TWC since 1999, most recently serving as vice president of ad operations and product management for weather.com. In that role he oversaw all editorial content and design for the award-winning site of The Weather Channel. During his tenure, weather.com grew from 14.5mm unique visitors per month to 29mm per month to sustain a top-10 ranking of all Web sites worldwide. In addition, Tom oversaw a major site redesign aimed at modifying site usage and improving the overall user experience that resulted in increased page consumption of 40 – 50% year over year.  Previously, Tom led the Mobile team for weather.com, and was responsible for creating and distributing weather content in the wireless arena.  Flournoy joined TWC from the telecommunications industry where he was responsible for the development, implementation, and life-cycle management of CDMA digital cellular at GTE Wireless.  Tom earned an MBA from Emory University and holds a bachelor’s degree in Economics and French from Washington and Lee University. Walker Jacobs, SVP, Turner Entertainment New Media Ad Sales: Walker Jacobs oversees digital ad sales for the Turner Entertainment Group portfolio, consisting of TBS, TNT, truTV, Cartoon Network, Adult Swim, GameTap, Super Deluxe and Turner Sports, which includes NASCAR.com, PGATour.com, PGA.com, “Hot Corner” on MLB.com and “TNT Overtime” on NBA.com.  He is based in New York and reports to David Levy, president of Turner Entertainment Ad Sales and Marketing and Turner Sports. Jacobs is charged with developing integrated sales and marketing solutions for advertisers across the entertainment portfolio of television networks, platforms and businesses. Under Jacobs’ leadership, the Turner Entertainment New Media Ad Sales team is responsible for driving all ad sales on the internet, video-on-demand (VOD), and mobile platforms.  Before joining Turner, Jacobs served as senior vice president of the Reuters Americas Media Group, responsible for general management of Reuters.com, managing ad sales and business development, as well as content sales for Reuters Media Business in the U.S., Canada and Latin America. Notably, while at Reuters, Jacobs negotiated a partnership with NASDAQ and subsequently managed sales of “Times Square Squared,” a venture that combined The Reuters Sign and NASDAQ Tower as the world’s largest outdoor digital display system, based in Times Square, New York. Jacobs joined Reuters by way of the company’s March 2003 acquisition of Multex Incorporated, a leading financial research and information company. Jacobs remained in the capacity of vice president through the merger. Prior to the merger, he managed the media business and advertising sales for Multex Investor and Marketguide properties. Jacobs began his executive career in media as Publisher of Institutional Investor Online, responsible for general management, operations, advertising sales, e-commerce and marketing of their websites. Jacobs serves on the Associate Board of Directors for Junior Achievement New York and the World Trade Center Memorial Communications Advisory Council.   He is a graduate of John Carroll University and currently resides in Manhattan with his wife Jennie. Matt Kaplan, Vice President of Creative and Client Services, PermissionTV: Matt Kaplan, VP Creative and Client Services, is responsible for managing the delivery of customer engagements and championing the design and creation of unique PermissionTV viewer experiences. Matt brings over 15 years of interactive product design and development experience to PermissionTV. As co-founder of the AdValue Network, a B2B exchange for television and radio advertising, Matt developed an Internet media buying and selling service used by major ad agencies and broadcasters including the CBS, NBC and ABC owned and operated stations. As VP Client Services for Comet Learning, Matt managed relationships and delivered e-learning solutions for major brands including Sony, Hewlett Packard, Fujifilm, Best Buy and CompUSA. Previously as VP of interactive agency AGENCY.COM, Matt pioneered the design and implementation of Internet community and knowledge sharing tools and practices. After receiving a bachelor’s degree in Mathematics with Computer Science from MIT, Matt began his career as a project manager at Cambridge Technology Partners. Kevin Calrow, Director, Media and Entertainment, Teradata Corporation: Kevin Calrow is the program director responsible for strategy, solutions and marketing to the entertainment, e-business and media industries for Teradata Corporation. With vast experience in the industry, he has helped many Fortune 500 companies realize competitive advantage by using digital technologies. An integral part of Calrow’s responsibility has been developing and managing the Teradata digital advertising intelligence business. Before coming to Teradata in 2007, Calrow worked at some of the world's leading consulting organizations, including PricewaterhouseCoopers and Cap Gemini Ernst & Young. Most recently, he worked at Tata Consultancy Services (TCS), serving as the practice manager for Eastern U.S. in media and entertainment. His areas of specialty include digital advertising, digital asset management, advertising and circulation technologies, management consulting and business intelligence. Calrow is an experienced speaker and subject matter expert on media and entertainment trends, technologies and economics. Calrow double-majored in management information systems and marketing and earned a Bachelor of Science degree in management from Binghamton University. Nancy Dunn, Vice President, Advertising Strategy, Critical Media: Ms. Dunn brings over 10 years of experience in developing revenue and business development strategies on the Internet. Prior to joining Critical Media's ClipSyndicate, Ms. Dunn was with AOL for 7 years where she ran Business Strategy and Operations in the Sales Development Group. There she developed and led the implementation of AOL's advertising inventory strategy and helped lead AOL's transition to a new ad serving system. Ms. Dunn also held account management and strategy positions at AOL. Before joining AOL, Ms. Dunn was with Time Inc. where she launched a commerce system that enabled subscription sales online. Will Richmond, President, Broadband Directions LLC: Broadband Directions is a market intelligence and consulting firm specializing in broadband-delivered video. Broadband Directions’ market intelligence service, Broadband Video FocusSM examines the broadband video market to provide critical competitive insights and actionable data to support decision-makers in developing their broadband video product strategies and implementation plans. Many of the world’s leading content providers and technology companies subscribe to the service. Since 2003, Will has consulted to many early-stage and established companies in the broadband video industry. Will is an acknowledged thought-leader in the fast-growing broadband video area and also publishes a monthly e-newsletter on broadband topics that is widely read throughout the industry. He is frequently called on by industry executives, venture capitalists, journalists and others to provide his insights. Will has worked in the broadband, cable TV, content, network infrastructure and software industries for over 15 years. Earlier in his career, Will worked at Continental Cablevision (the 3rd largest cable operator) from 1990-1998, initially managing large operations in the Boston area, and then as VP Business Development and part of the founding team of Continental's pioneering broadband internet access service "Highway1". Subsequently he served as VP Business Development for CMGI's iCast and for Narad Networks. Will has a BS from Cornell University and an MBA from Harvard Business School.