Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th The Strategic Workshops - Track Two The Broadband Next Track 12:30 PM - 1:45 PM Session B: Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content 2008 is the Year of Broadband. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2008, and what are the implications for 2009 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger. Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Steve Rosenberg, CEO, PV Media Group, former, co-president, Universal Television Distribution Tom Flournoy, Vice president, Advanced Media, The Weather Channel Interactive Chris Pizzurro, Vice President of Product and Audience Development, Turner Sports and Entertainment Digital ad sales Dhanusha Sivajee, Director, Marketing Development & Product Operations, HBO Matt Kaplan, Vice President of Creative and Client Services, PermissionTV Kevin Calrow, Program Director, Global Media & Entertainment, Teradata Nancy Dunn, Vice President, Advertising Strategy, Critical Media Will Richmond, Editor/Publisher, VideoNuze, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Steve Rosenberg, CEO, PV Media Group, former, co-president, Universal Television Distribution: Steve Rosenberg oversees a firm comprised of online advertising network AdOn and SEO marketing firm Prime Visibility. He is former co-president, Universal Television Distribution: During a career spanning 20 years at Universal's television group, Mr. Rosenberg ascended to co-president of Universal Television Distribution and president of Universal Domestic Television, which distributed the studio's first-run, off-network and feature film product to all forms of television and online media worldwide and domestically. In his domestic role, covering the U.S. and Canada, Mr. Rosenberg led the development and production of all first-run syndication programming, as well as marketing, distribution, advertising sales, business, legal and administrative functions. Additionally, Mr. Rosenberg oversaw an extensive television and film library consisting of more than 5,000 feature films from Universal and in excess of 40,000 hours of series television. Under his leadership, Mr. Rosenberg turned many off-network and first-run syndication series into broadcast and cable staples, including "Law & Order", "Law & Order: Special Victims Unit", "Law & Order: Criminal Intent", "Jerry Springer", "Xena: Warrior Princess", and feature films such as "Apollo 13" and "Meet the Parents". Thomas F. Flournoy, Vice President, Advanced Media, The Weather Channel: Tom Flournoy is Vice President - advanced media for The Weather Channel (TWC). In this role, he leads the production and coordination of all video content for interactive platforms, builds Websites and broadband channels related to TWC television programming, and negotiates deals to distribute Web video onto television screens.  Flournoy has been with TWC since 1999, most recently serving as vice president of ad operations and product management for weather.com. In that role he oversaw all editorial content and design for the award-winning site of The Weather Channel. During his tenure, weather.com grew from 14.5mm unique visitors per month to 29mm per month to sustain a top-10 ranking of all Web sites worldwide. In addition, Tom oversaw a major site redesign aimed at modifying site usage and improving the overall user experience that resulted in increased page consumption of 40 – 50% year over year.  Previously, Tom led the Mobile team for weather.com, and was responsible for creating and distributing weather content in the wireless arena.  Flournoy joined TWC from the telecommunications industry where he was responsible for the development, implementation, and life-cycle management of CDMA digital cellular at GTE Wireless.  Tom earned an MBA from Emory University and holds a bachelor’s degree in Economics and French from Washington and Lee University. Matt Kaplan, Vice President of Creative and Client Services, PermissionTV: Matt Kaplan, VP Creative and Client Services, is responsible for managing the delivery of customer engagements and championing the design and creation of unique PermissionTV viewer experiences. Matt brings over 15 years of interactive product design and development experience to PermissionTV. As co-founder of the AdValue Network, a B2B exchange for television and radio advertising, Matt developed an Internet media buying and selling service used by major ad agencies and broadcasters including the CBS, NBC and ABC owned and operated stations. As VP Client Services for Comet Learning, Matt managed relationships and delivered e-learning solutions for major brands including Sony, Hewlett Packard, Fujifilm, Best Buy and CompUSA. Previously as VP of interactive agency AGENCY.COM, Matt pioneered the design and implementation of Internet community and knowledge sharing tools and practices. After receiving a bachelor’s degree in Mathematics with Computer Science from MIT, Matt began his career as a project manager at Cambridge Technology Partners. Kevin Calrow, Director, Media and Entertainment, Teradata Corporation: Kevin Calrow is the program director responsible for strategy, solutions and marketing to the entertainment, e-business and media industries for Teradata Corporation. With vast experience in the industry, he has helped many Fortune 500 companies realize competitive advantage by using digital technologies. An integral part of Calrow’s responsibility has been developing and managing the Teradata digital advertising intelligence business. Before coming to Teradata in 2007, Calrow worked at some of the world's leading consulting organizations, including PricewaterhouseCoopers and Cap Gemini Ernst & Young. Most recently, he worked at Tata Consultancy Services (TCS), serving as the practice manager for Eastern U.S. in media and entertainment. His areas of specialty include digital advertising, digital asset management, advertising and circulation technologies, management consulting and business intelligence. Calrow is an experienced speaker and subject matter expert on media and entertainment trends, technologies and economics. Calrow double-majored in management information systems and marketing and earned a Bachelor of Science degree in management from Binghamton University. Chris Pizzurro is vice president of product and audience development, Turner Sports and Entertainment Digital Ad Sales. Within this role he is charged with setting digital strategy and developing ad opportunities on all digital platforms including broadband, video-on-demand (VOD) and wireless across all entertainment brands including adults, kids and sports. He is based in New York and reports to Walker Jacobs, senior vice president of Turner Sports and Entertainment Digital Ad Sales. Prior to this, he was vice president of digital development and digital sales manager for Turner Entertainment adult. There he spearheaded the development of integrated sales and marketing solutions for advertisers across the entertainment portfolio of Turner television networks, platforms and businesses including TBS, TNT, and truTV. Before joining the entertainment division, Pizzurro worked as vice president of market strategy, where he developed and directed the strategic marketing efforts in support of the entire portfolio of TBS, Inc. networks. In 2001, Pizzurro was tapped to develop the company’s advertising sales efforts on behalf of its digital media offerings. He served as liaison to advertising agencies, investors and consumers as well as to cable and satellite operators, introducing the company’s digital media products. In addition, Pizzurro also contributed to such high-profile company initiatives including Media at the Millennium“, a multi-phase research mechanism that provided new insight into national television media buying. Pizzurro joined TBS, Inc. in 1996 as director of multimedia marketing in the sports division, for which he was charged with developing interactive presentations for the Goodwill Games. These efforts led to his promotion to vice president in 1998. Turner Broadcasting benefited from Pizzurro’s abilities even before he joined the company. As the founder of Vision Media, an interactive multimedia production company, Pizzurro counted TBS, Inc. among his many clients. As the company’s creative director, Pizzurro worked on re-branding efforts for SportsChannel and affiliate marketing for Bravo. Pizzurro was honored in 2006 for his work on the Adult Swim VOD deal Ravenstoke with a Technology & Engineering Emmy® nomination. This long-form commercial for Axe Deodorant aired on broadband and VOD. A leader in the television industry’s effort to establish standards for digital media, Pizzurro is an active member of the Cable Advertising Bureau On-Demand Advisory Board, as well as Governor of the National Academy of Television Arts and Sciences, NY (NATAS). Pizzurro earned a bachelor of fine arts from Syracuse University. Nancy Dunn, Vice President, Advertising Strategy, Critical Media: Ms. Dunn brings over 10 years of experience in developing revenue and business development strategies on the Internet. Prior to joining Critical Media's ClipSyndicate, Ms. Dunn was with AOL for 7 years where she ran Business Strategy and Operations in the Sales Development Group. There she developed and led the implementation of AOL's advertising inventory strategy and helped lead AOL's transition to a new ad serving system. Ms. Dunn also held account management and strategy positions at AOL. Before joining AOL, Ms. Dunn was with Time Inc. where she launched a commerce system that enabled subscription sales online. Will Richmond, Editor/Publisher, VideoNuze: Will Richmond is editor and publisher of VideoNuze, an online publication which provides analysis and news aggregation for broadband video decision-makers available at www.videonuze.com. Will is also president and founder of Broadband Directions LLC (www.broadbanddirections.com), a market intelligence, consulting and publishing firm specializing in broadband-delivered video. Will has worked in the broadband, cable TV, content, network infrastructure and software industries for 20 years. He is an acknowledged thought-leader in the fast-growing broadband video area whose insights are sought out by C-level executives, venture capitalists, journalists and others. Earlier in his career, Will worked at Continental Cablevision (then the 3rd largest cable operator), where he was VP Business Development and part of the founding team of Continental's pioneering broadband Internet access service "Highway1". Subsequently he served as VP Business Development for CMGI's iCast and for Narad Networks. He was also the founder of PoliticalWag.com, a popular political discussion/community site. Will has spoken or moderated at numerous industry conferences and currently serves on the CTAM New England and CTAM New York board of directors. Will has a BS from Cornell University and an MBA from Harvard Business School. Dhanusha Sivajee, Director, Affiliate Advanced Product & Online Marketing, Home Box Office: Dhanusha Sivajee is Director of Advanced Product & Online Marketing for Home Box Office, Inc. She is responsible for overseeing cross-platform marketing strategies and campaign development for HBO on Demand/Cinemax on Demand, High Definition and the HBO on Broadband product. She joined in 2004. During her tenure at HBO, Dhanusha has been responsible for leveraging new media and technology to build an online subscriber acquisition function, creating new digital and online marketing partnerships that drive subscriber acquisition, and developing unique cross-platform marketing strategies. Before joining HBO, Dhanusha worked for on the agency-side of the house, where she led marketing strategy and promotional initiatives for a number of sports and entertainment clients including the Gravity Games and Nickelodeon. Born and raised in England, Dhanusha completed her undergraduate degree at the University of Manchester and moved to New York in 1999 to work on the marketing and public relations for the New York millennium event – Times Square 2000. Dhanusha holds an M.B.A. from Duke University and is currently based in New York City. She sits on the Board of the New York Chapter of NAMIC.