Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th The Strategic Workshops - Track Two The Broadband Next Track 10:45 AM - Noon Session A: The Web, Search, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering. All Video – All The Time is not in the future, it is happening now. What had been a web news group is now a video production unit. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog. The consumer is expecting to see all-video all the time and all companies, big and small, from an in-house corporate communications team to a giant magazine conglomerate; from a school newspapaer to a TV network are going to have to think in terms of multi-platform video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet. Mark Charkin, Vice President, Advertising, Bebo Matt Rosenberg, Group Director, Media and Entertainment, Organic Michael L. Miller, EVP, Director of Business Development N.A., MRM Worldwide, McCann Worldgroup Jason Witt, SVP, Digital Fusion, MTVN Digital Advertising Mike Seiman, CEO, CPX Interactive Reggie Bradford, CEO, ViTrue Marcien Jenckes, CEO, Voxant Scott Cohen, CEO, Dimestore Media, Moderator Mark Charkin, Vice President, Advertising, Bebo: Mark Charkin is responsible for building the advertising sales business for Bebo and creating a unique platform for agencies and client site marketers to effectively engage with Bebo’s audiences. The former Head of EMEA Regional Sales for MSN, Charkin was responsible for growing and developing MSN’s pan-regional sales business. His role focused on enhancing MSN’s leadership in the EMEA market and looking at ways to build levels of creativity, customer service and relationships within the European regional advertising community. During Charkin’s five years at MSN he oversaw the rapid expansion of the EMEA sales team growing it from just two people to a twenty-four person strong team in just 3 years. The success of this regional EMEA model, lead MSN to establish a pan-regional sales team in Asia, Latin America and the US. Charkin’s experience spans nine years in the online sales industry. Prior to joining MSN, he held the role of UK Sales Manager at Lycos where has was responsible for all UK online sales. Before his move to Lycos he was a Global Sales Executive at Business News America and gained a broad range of international experience through living and working in Hong Kong, New York and Chile. Jason Witt, Senior Vice President, General Manager, Digital Fusion, MTV Networks: Jason Witt is Senior Vice President, General Manager, Digital Fusion for MTV Networks. Witt heads up Digital Fusion, a specialized unit operating within MTVN’s Digital Advertising group, and is charged with innovating the company’s approach to digital marketing by leveraging original and custom creative and content, building novel advertising products and mining new insights into MTVN’s digital fan behavior. In this role, Witt creates innovative and engaging programming that capitalizes on the company’s roster of highly targeted niche sites, its growing stable of virtual worlds, mobile properties and digital creative teams to more deeply connect advertisers with consumers. Witt previously headed up MTVN’s Online Distribution and Partnerships organization reporting into President of MTVN Global Digital Media. Prior to that, he held various positions at AOL, including general manager of AOL’s technology consumer channels and strategy and business development across certain parts of the organization. Matt Rosenberg, Group Director, Media and Entertainment: Matt has headed Organic's entertainment practice for the last three years, based first in Los Angeles and now in New York while working across our clients in the media and entertainment businesses nationally. His accounts have included media and creative advertising work with 20th Century Fox, Sony Pictures, Warner Bros., and Paramount Pictures and web site projects with NBC Universal, Sony-Ericsson, Sirius Satellite Radio, Martha Stewart Living Omnimedia, and others. Matt's interactive entertainment experience began in 1997, writing content for the Rainbow Media network of web sites, including American Movie Classics, Romance Classics, Bravo, Independent Film Channel, and MuchMusic USA. He has worked on more than 300 movie and television marketing campaigns as Director of Film Marketing Strategy for Sony Pictures Entertainment, with the agency ThoughtBubble, and leading Organic's studio and network relationships. He has received Key Art, One Show, Clio, IAC, OMMA, and Midas awards. Matt's entertainment experience extends to the creative side. He was a television writer for several years, working on the staffs of network sitcoms such as Titus, Holding the Baby, and Lee Evans Conquers America (pilot), children's cartoon Recess, and the syndicated series High Tide and Misguided Angels. Mike Seiman, CEO and Founder, CPX Interactive, Mike Seiman began what can be traced back as the earliest incarnation of CPX Interactive while still a freshman at Hofstra University. It was then that he began creating content-based websites and generating revenue by selling advertising and optimizing campaigns on those sites. By the time he graduated with a B.S. in Computer Science, in 2001, he had already leveraged his keen understanding of online advertising and his network of publishing relationships to create BUDS Inc., CPX's parent company. Mike Seiman's unique vision for the future of online advertising continues to drive the day to day business of CPX Interactive. Mike recently launched the first entertainment division with an online ad network, CPX's Caliber 1 Media, as well as a philanthropic division, CPXample. Caliber 1 Media leverages the network's strength in delivering to social media and entertainment audiences, as well as its ability to create cutting edge and fully interactive display advertising units. The CPXample division regularly donates free online ad campaigns for important and needy causes. Savedarfur.org and Liveearth.org are two of the first such causes to work in conjunction with CPXample. Next up, an online Get Out The Vote PSA video campaign will be going live in conjunction with Russell Simmons and the Hip-Hop Summit Action Network. As a progressive online ad network and global marketing company, CPX Interactive is redefining the online advertising landscape. By layering ROI-driven strategies on top of its own global distribution model, the company offers clients more than just the promise of a successful campaign-CPX actually possess the means to deliver a successful campaign.The network delivers more that 24 billion impressions to more than 195 million users in more than 60 countries every month. Reggie Bradford, Chief Executive Officer, Founder and CEO, Vitrue: Reggie Bradford brings nearly two decades of experience as an industry pioneer, having blazed a successful path for technology companies under his leadership. With funding from General Catalyst Partners and later from Comcast Interactive Capital and Turner Broadcasting-Bradford founded Vitrue in 2006 to help brands and consumers connect more meaningfully with each other through online social networking and user-generated video. The company currently boasts a growing roster of customers that represent some of the world's leading media companies and consumer brands. Most recently, Vitrue was named to Business 2.0's "Next Net" Top 25 for 2007. Bradford's leadership experience spans 16 years in the consumer packaged goods, Internet and television industries. Prior to Vitrue, he was President and a member of the board at TANDBERG Television, an organization of more than 400 employees and over $100 million in revenues. In his 14-month tenure, he led the company to a 40% annual growth rate, successfully integrated two major acquisitions and led the global repositioning of the re-launched brand. Bradford also served as President and CEO of N2 Broadband, the leading provider of open-platform, on-demand entertainment solutions. During his tenure, N2 Broadband grew annual revenues from less than $1 million to more than $35 million in just under five years. The company, which achieved cash-flow profitability during the same period, boasts a customer roster that includes the world's top 10 cable operators and the world's leading entertainment companies Bradford was named one of Television Week's "10 to Watch" for 2005. Prior to joining N2 Broadband, Bradford served as Chief Marketing Officer at WebMD from 1998 to 2000. During his tenure there, the company grew from 40 to 4,000 employees and received more than $2 billion in funding. While at WebMD, Reggie was instrumental in defining interactivity on the web as an early pioneer of social communities. WebMD later became one of the world's leading Internet destinations with over 38 million unique visitors a month. He previously held various marketing and management positions with Miller Brewing Company, a subsidiary of Phillip Morris. Bradford received a BBA in Finance from the University of Georgia and an MBA from Emory University. He and his wife Holly have five children. Michael L. Miller, EVP, Director of Business Development N.A., MRM Worldwide: Michael brings to MRM Worldwide over ten-years of integrated marketing communications and business development. He is responsible for managing agency growth through N.A. business development initiatives. Most recently Michael was responsible for spearheading G2’s business development initiatives, where he led the development and managed the delivery of sales, marketing strategies and creative solutions for clients and prospects. He successfully positioned the agency to win assignments with, Cache, Corcoran, Crown Imports, Dubai Properties, Lennar Home Builders, Pernod Ricard, Pizza Hut International, Tishman Speyer, and Wyndham Worldwide. Prior to joining G2 Michael worked for Starpoint Solutions, a technology- consulting and communications firm. There he was co-founder and Director of Business Development for the Creative Services Group. Through successfully developing relationships with Condé Nast, Goldman Sachs, Citibank, Lifetime Entertainment, BMG, Wiley, Diageo, Unilever, and Starwood Hotels & Resorts the group exceeded its revenue targets. Michael began his career in Account Management at Grey Advertising, where he managed holistic marketing programs for accounts such as Procter & Gamble, Hasbro, Centrum Herbals, Masterfoods, and Port Authority of New York & New Jersey, he also worked internationally at Grey Advertising’s London and Prague offices. Michael holds a Bachelor of Science in International Business from the University of Maryland. He sits on the board of advisors at the Business Development Institute, is an AAAA New Business Committee Member, and regularly speaks at agency conferences. Marcien Jenckes, CEO, Voxant: In January 2008, Marcien Jenckes was appointed to the position of Chief Executive Officer at Voxant, the new media network based in Reston, Virginia. Prior to Voxant, Jenckes was SVP of Messaging, Community, Voice, at AOL and oversaw AOL's community products, including the AIM® and ICQ® branded services. Prior to this role, Marcien was responsible for launching AOL's free web services by overseeing the design, development and programming of the AOL network, including the launch of the free AOL.com portal, AOL’s Welcome Screen, My AOL, AOL's Video Hub and other web properties that attract more than 100 million monthly visitors. At AOL, Marcien had also led the Strategy & Operations team for all of AOL Programming properties. In this capacity, he managed the business planning process, which played a core role in the decision to launch a full free web offering. He also led the Web Development, Video Production, Photo Editing, and Project Management functions. Before coming to AOL, Marcien worked at McKinsey & Company in Washington, DC and was a member of their Media and Technology practice. During his time at McKinsey, he managed engagements focused on new businesses and technologies, including the creation of an international mobile portal, consumer facing financial services platforms, and new web technologies. Marcien holds an MBA from the Darden School at the University of Virginia, and a BA in Economics and Political Science from New York University. Scott Cohen, CEO of Dimestore Media, which has developed an Internet advertising platform using video and TV commercials in a quiz-like format. Dimestore recently introduced its newest version of VideoInsights, a rich media platform that connects consumers with branded entertainment. VideoInsights and Dimestore Media are at the leading edge of changing the way consumers view and interact with advertising on the Web. Scott has accumulated over thirty years of experience in strategic deal making, negotiation and leadership, playing a major role in developing businesses during the growth of the Internet in the USA and Europe. Prior to Dimestore, Scott was a founding partner in Red Tie Media, an interactive media consulting company. He has demonstrated success in both corporate and entrepreneurial environments, most recently in media, interactive marketing, and entertainment. As a co-founder and senior level executive, Cohen was critical to the success of two IPO's over the past nine years: 24/7 Media, which sold to WPP Advertising Group for $649 million, and LivePerson (NASDAQ: LPSN). Scott is also the former President of GameTrust, a leading developer and provider of Internet game software and technology, which was acquired by Real Networks. Scott earned his MBA in 1988 from the William E. Simon School of Business at the University of Rochester, after ten years in commercial and investment real estate. He currently serves on the Boards of Directors for Double Trump, LeadFusion, and Active Response Group, and is a sought-after speaker and panel moderator at industry conferences for interactive media and Internet advertising.