Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th The Strategic Workshops - Track One The Creativity & Content Track 2:15 PM - 3:30 PM Session C: Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve Barry Frey, SVP, Advanced Platforms Sales, Cablevision Systems Corp. Chris Allen, Vice President/Director of Video Innovation, Starcom USA Fox TV, speaker to be announced Terri Walter, Vice President, Advanced Marketing Solutions, Avenue A | Razorfish Scott Rosenberg, Vice President, Product Management, Cross-Platform Advertising, Gemstar-TV Guide Ed Forman, COO and EVP, ICTV Mark Janes, Director, Business Development & Marketing Advertising and Applications Group, Alcatel-Lucent Chris Allen, Vice President/Director of Video Innovation, Starcom USA: In a world where emerging technology is creating more and more opportunities to contact consumers with the sight, sound and motion impact of video, each day creates new challenges for marketers to tackle. In his role at Starcom USA, Chris Allen is at the forefront of developing new models within the video space for investing marketing dollars and reaching consumers in new ways. Fortified by a strong background in national broadcast buying, he continues to make great strides in advancing an exceptionally progressive industry. He is fueled by his relentless passion for learning and his drive to obtain better, smarter and faster information to enhance agency media plans. Allen joined Starcom in 2007 from GSD&M, where he was named VP in 2003. His innovation talents were realized when he oversaw AT&T’s $2 billion rebranding effort after its merger with SBC Communications where he managed all national television and radio buying initiatives. His expert knowledge and experience was called upon a second time when AT&T partnered with Cingular and Bell South, and Allen again oversaw all broadcast buying for the client, proving that he is a top-tier media thinker. Allen also served on the agency’s Operations Committee where he was responsible for staffing and managing all operational aspects of the Chicago office. His position enabled him to shape best-practice processes for national television and radio buying. In 1997, Allen moved to GSD&M’s Chicago from its Austin office to strengthen the national broadcast buying group and he started as a national broadcast planner and was later promoted to associate director. His great capacity for learning and mastery of new skills allowed him to manage broadcast buying duties for virtually every GSD&M account, including AT&T, MasterCard, DreamWorks, the U.S. Air Force, Chili’s Grill & Bar, Pennzoil, United Healthcare and more. Allen negotiated the best value for his clients and constantly sought new and innovative ways to gain effective and significant exposure. His formidable capacity to adjust to the ever-changing landscape of media buying platforms allowed him to negotiate upfront deals and manage sponsorship contracts on Fox NFL, ESPN Radio, NPR’s acclaimed multiplatform Story Corps, and more. Allen began his career at GSD&M in 1995 as a media coordinator demonstrating leadership while working on local print and broadcasting. When he is not negotiating to find an edge for his clients, Allen can be found at his home in Lakeview or jogging by the lakefront. Allen graduated from the University of Texas in 1994 with a B.S. in advertising. TERRI WALTER, VP, Advanced Marketing Solutions: Terri Walter was recently appointed Vice President of Avenue A | Razorfish’s Advanced Marketing Solutions group, an in-house team dedicated to bringing emerging digital marketing solutions to life for clients. Focused on mobile, video, viral, social media, guerilla, digital signage and other emerging platforms, Terri is tasked with empowering clients and teams with the roadmap and tools they need to embrace digital innovation. Prior to her new role, Terri managed the digital communications teams for both Verizon Communications and T Rowe Price Group as Group Director/ Client Partner. Terri’s strategic leadership on Verizon from 2005-2007 resulted in three MIXX finalist nominations for best broadband video, best online integration and best in-game advertising. Her team’s ability to understand the relationship between direct response and branding has also won acclaim, and was featured by JupiterKagan as an innovative digital trend in 2006. Previously, from 2004-2005, Terri was Vice President of Marketing at DoubleClick, where she oversaw corporate branding, marketing and research, and was editor-in-chief of the newsletter, The Smart Marketing Report. From 2000-2004, Terri was Senior Account Director at Beyond Interactive/Grey Global Group, where she brought digital leadership to cross-disciplinary advertising clients including Cendant/ Cheap Tickets, Pfizer, The RBS Group and Canon. Terri worked at Dentsu Communications from 1997-2000, where she was responsible for integrated marketing assignments for a variety of international clients including Canon, Shiseido, Hitachi and Saks Fifth Avenue. Prior to 1997, Terri worked for five years for Japanese companies, including The Bank of Tokyo and Columbia Business School's Center for Japanese Economy and Business, in bilingual positions. She has a Masters in International Marketing from Columbia University, and a BA Magna Cum Laude from Boston College.   Scott Rosenberg, Vice President, Product Management, Cross-Platform Advertising, Gemstar-TV Guide: Scott Rosenberg joined Gemstar-TV Guide in January 2007 as vice president, product management for cross-platform advertising. In this role, he is responsible for the advertising and measurement strategies of TV Guide's interactive program guide (IPG) products in the U.S., which today reach over 25 million homes through affiliated cable and consumer electronics partners. Mr. Rosenberg has a decade of experience in the consumer electronics industry. Prior to joining TV Guide, he led the product management team at BlackArrow, Inc., a TV ad server startup that supplied programmers, ad agencies and cable operators with targeted ad serving solutions for video platforms. Mr. Rosenberg also worked at ReplayTV, where he not only led the implementation and launch of the first targeted DVR ads, but also developed ReplayTV’s set-top box and audience measurement system. Mr. Rosenberg has also held engineering and product management roles at Intel Corporation and Analog Devices, Inc. where he developed chips and systems for digital TV, set-top-box, and mobile applications. Mr. Rosenberg earned an MS in Electrical Engineering and Computer Science and an MBA from the Massachusetts Institute of Technology. He is based in New York City. Ed Forman, COO and EVP, ICTV: Ed rejoined ICTV in 2006 after having been co-founder/CEO of Switched Media, a developer of solutions for mass customization of live video streams that merged with ICTV. In his prior ICTV stint, Ed was SVP of marketing and was instrumental in launching the company’s HeadendWare product. Previously, Ed was president/CEO of RealContax, Inc. and VP marketing and new ventures for enCommerce, Inc., an Entrust acquisition. From 1996-99, Ed was SVP product development and marketing for Elemental Software. Ed also was instrumental in the sale of Network Innovations to Apple Computer, and RadioMail’s launch of the first mobile wireless e-mail solution. Barry Frey, Senior Vice President, Advanced Platforms Sales, Cablevision Systems Corp. (CVC): An innovative and visionary media and marketing executive with a proven record of success, Barry Frey heads up Cablevision’s Advanced Platforms Sales initiative, developing and launching measured video on demand (VOD) television, branded content executions, interactive television, Internet and other digital opportunities for the advertising community. Mr. Frey’s unit utilizes Cablevision’s advanced two-way fiber-rich network’s ability to provide a robust interactive experience for both brands and consumers. Cablevision’s cable service with the nation’s highest digital penetration rate of over 83%, and having received an unprecedented four interactive Emmy Awards has long been recognized as an industry pioneer and leader in cable service innovation. National advertisers who have owned their own interactive VOD channel positions via work with Mr. Frey and his team include Disney Vacations, American Express, Sony Electronics, Jet Blue, General Motors, Unilever (Bertolli, I Can’t Belive Its Not Butter! and Slimfast), FX Network, Ford, Mars Brands (Dove Chocolate) and The U.S. Navy, to name a few. Working with this roster of blue chip clients; Cablevision has developed unique and award-winning dedicated branded channels for advertisers that consistently engage, entertain, educate and motivate consumers. Cablevision also provides marketers with the opportunity to take advantage of tailored VOD formats within the company’s proprietary and groundbreaking Optimum Autos and Optimum Homes platforms as well as the Cablevision’s Optonline Web Portal. The company also offers a continually growing list of innovative communications tools and multi-Emmy Award-winning technologies. Having previously served in senior sales and marketing positions with USA Networks, Crown Media and the National Basketball Association, Mr. Frey has successfully built, pioneered and overseen divisions connecting the advertising community with new and important media, entertainment and technology platforms on a domestic and international basis. At Crown Media, as senior vice president overseeing global sales for the Hallmark Channel, Mr. Frey managed the division that created and sold television’s first digital product placement agreements. Previously, as senior vice-president for the NBA, he oversaw the development of multi-million dollar, multi-platform advertiser partnerships with the nation’s leading marketers. Earlier in his career he was responsible for leading the international sales, new business development and interactive efforts at USA Networks (USA Network and Sci-Fi Channel), and serving on both domestic and global channel and Internet launch teams. Mr. Frey has served as a board member for the International Advertising Association and currently guides industry initiatives for Advanced Advertising within The Cable Advertising Bureau, CTAM On Demand and the cross MSO Consortium (which works closely with the AAAA in developing guidelines for VOD and ITV platforms). Mr. Frey often speaks on the future of media, advertising and television at conferences in the U.S. and in Europe.