Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th 3:45 PM - 5:00 PM Session A: Strategic Relationships: Broadband, TV and Advertising – New Content, New Platforms, New Technologies To understand the future of broadband is no longer a PC phenomenon. Broadband is how consumers will experience video. It is how they will communicate with each other via phone systems and mobile systems. Broadband is IPTV on TV sets. Broadband is an OnDemand video system delivered to your PVR. Broadband represents all the video and communication platforms available to the consumer. It is about content, advertising and commerce. Broadband is the all-encompassing consumer phenomenon that brands, agencies, networks, technology providers, content providers and consumer electronics manufacturers all play a significant role. They are all partners in a movement for social, technological and commercial change. Alan Schanzer, Managing Partner, MEC Interaction, Mediaedge:cia Christopher Grosso, Senior Vice President, Emerging Digital Businesses, NBC Universal Digital Media David Clark, EVP of Global Advertising and General Manager of North America, Joost Chris Hock, Senior Vice President, Product Management, BlackArrow former, Group Product Manager for Flash, Adobe Jean-Paul Colaco, Senior Vice President of Advertising, Hulu Jen Soch, VP, Director of Advanced TV, MediaVest USA Keith Kocho, founder, ExtendMedia, Moderator Alan Schanzer, Managing Partner, MEC Interaction: Alan Schanzer is responsible for overseeing all activity related to MEC Interaction and associated companies in North America. Schanzer, along with four associates, formed The Digital Edge in 1999 as an independent business unit of Mediaedge:cia. The Digital Edge specialized in providing its clients (Paramount, Xerox, Campbell’s Soup Company, EJ Gallo, Colgate-Palmolive, Sylvan Learning Centers, Microsoft, Pfizer, Progressive Auto Insurance, LL Bean, Accenture, Pizza Hut, KFC, LL Bean, Sears Holding Corporation, Cadbury, etc.) with a full range of digital media services through traditional and nontraditional platforms. In 2005, The Digital Edge was joined with Outrider Search Engine Marketing and Wunderman media to form MEC Interaction. A division of Mediaedge:cia, MEC Interaction provides clients with cost efficient recruitment and interaction with customers through all direct and emerging digital marketing channels.  With the formation of MEC Interaction, Schanzer was named Managing Partner for North America. In his current position, he delivers strategic leadership, vision and insight to MEC Interaction staff and clients. In his leadership role, Schanzer is involved in developing capabilities across all GroupM Interaction companies and is a member of the Mediaedge:cia North American Executive Committee. Schanzer is a 14-year media veteran with roots in “traditional” media planning. He has been involved in running accounts such as Burger King and AT&T over the course of his career and was named an Advertising Age 2003 Media Maven and one of MediaPost’s Magazine Online Advertising’s 50 Most Influential. Schanzer is also on the agency advisory board for MSN, Advertsing.com, Revenue Science, the IAB and the OPA. He is a frequent speaker and contributor at agency and industry events. Christopher Grosso, Senior Vice President, Emerging Digital Businesses, NBC Universal Digital Media: Chris Grosso is Senior Vice President of Emerging Digital Businesses, reporting directly to George Kliavkoff, NBC Universal’s Chief Digital Officer. In this role, he oversees the strategy and development of NBC Universal’s efforts to create niche digital networks that are geared toward important ad categories, which have led to NBC's recent investments in driverTV, Adify and the launch of the Petside Media Network. Additionally, Chris works on digital advertising and measurement strategies, supporting NBCU and the Peacock Equity Fund, a $250 MM joint venture fund with GE Commercial Finance to invest in early stage digital companies, on these topics. Prior to NBC Universal, Chris was an Associated Partner at McKinsey and Company, serving several top media companies and retailers on digital strategy, M&A, ad sales, business building and DTC marketing. As one of the first members of McKinsey’s internet practice, Chris helped set up several McKinsey digital practice areas, including e-business building, e-tail, digital marketing and digital ad sales. Chris earned a B.S. in Computer Science at Yale, where he served as Managing Editor of the Yale Daily News and helped launch the paper’s first website. He also received an M.B.A. from Harvard Business School, with high distinction. He lives in New York City with his wife and daughter. Jen Soch, Vice President, Associate Director of Advanced TV, MediaVest USA: In her current role as Vice President, Director of Advanced TV, MediaVest USA, Jen Soch is responsible for the Emerging Media practice for MediaVest clients. Jen works closely with her clients to navigate the complex world of Advanced TV platforms including video-on-demand, digital video recording, interactive program guides, navigation, addressable advertising and interactive/enhanced television. Jen’s early recognition of the growing role emerging media plays in the overall marketing mix has earned her applause from her clients and colleagues as well as formal recognition from leading industry bodies. Recently, her work on a multi-media initiative with Kraft, A&E and People Magazine was recognized with three different awards, The Creative Media Award in Interactive/Enhanced Television (sponsored by Media Magazine), the MIXX Bronze Award in Interactive Television (sponsored by the Interactive Advertising Bureau) and Runner-up in the OnDemandies (sponsored by Digital Hollywood); all annual awards recognizing creativity and effectiveness of Advanced TV programs. Jen is well-equipped to take on her current role. Armed with over ten years of experience in traditional and emerging media (including roles in international media planning), she has worked on a broad spectrum of high-profile accounts including Dell Computers, Intel, Compaq Computers, Iridium, Goldman Sachs and UPS. She has also served as the Director of Advertising for EarthLink. Jen is an active member of the AAAA Digital Video Innovation Committee and an ID!A Steering Committee Member. She holds a B.S. from Lehigh University, an M.B.A. from Fordham University Graduate School of Business, and is a member of Beta Gamma Sigma, the MBA honor society. Jean-Paul ColacoSenior Vice President of Advertising, Hulu: Jean-Paul Colaco joined Hulu as Senior Vice President of Advertising where he is responsible for all advertising sales and operations as well as innovating on advertising products and services. Before joining Hulu, JP spent over 12 years at the Walt Disney Company, where he last served as Senior Vice President, Business Development reporting directly to CEO, Bob Iger. Previously, JP was President and General Manager of Radio Disney worldwide, a music intensive radio network for kids and families. JP’s experience also includes McKinsey and Co. where he served as a consultant focused on strategic planning for entertainment and high technology companies. JP earned his Bachelor of Arts degree in economics and an honors Bachelor of Arts degree in business administration from the University of Western Ontario in Canada where he was President of the Students’ Council. JP received his M.B.A. from Harvard Business School. Keith Kocho founded ExtendMedia (then Digital Renaissance) in 1991. Under his leadership, the company has been recognized for numerous awards including The OnHollywood 100, The Fast 50, Canada’s Fastest Growing Companies, Profit 100, and others, and he has personally received such awards as the BDC's Young Entrepreneur of the Year. Keith was named the “Emerging Executive of the Year” by the Mass Technology Leadership Council in 2007. He has been an advisor to Apple Computer, consultant to leading telecommunications and technology companies such as Intel, IBM and Microsoft, and has served on the advisory boards of several Colleges and Universities. His industry roles have included board participation on ITAC, CANARIE and the Canadian Film Centre. Prior to starting the company, Keith co-developed the first PC-based offline video editing system, EnSuite, in 1990. He is a graduate of Ryerson University with a degree in Radio and Television Arts. David Clark, EVP Global Advertising and General Manager of North America, Joost: With more than 15 years experience in television, advertising and online media, David head’s Joost’s global advertising sales strategy. He also runs Joost’s North American operations. Previously, David served as vice president for MTV Networks Global Marketing Partnerships, where he oversaw advertising sales and integrated marketing for MTV Networks International’s MTV, VH1 and Nickelodeon branded businesses across the globe. Before joining MTVN/Viacom, David acted as chief operating officer of Shanah.com, a shockingly unsuccessful yet venture-funded startup which he co-founded. David began his career as a marketing manager at Simon & Schuster, where he was responsible for marketing & distribution for a series of educational broadcast programming and related sponsorships in over 50 countries. Among his claims to fame was being the first to bring US television back to Vietnam. He also worked in marketing at IBM for a while and spent a few years teaching English in Japan. Chris Hock, Senior Vice President, Product Management, BlackArrow former, Group Product Manager for Flash, Adobe: Chris Hock is an experienced technology professional in the field of multiplatform media distribution. Previously group product manager for the Dynamic Media Organization at Adobe Systems, Hock managed the Flash video delivery business and led the creation and launch of various media-delivery related products and services including Flash Media Server, Flash Media Encoder and the Flash Video Streaming Service. Hock joined Adobe in 2005 through the acquisition of Macromedia. Prior to his work with Macromedia, Hock co-founded RedSpark, Inc., an Autodesk venture that developed hosted enterprise collaboration solutions. He also spent eight years with Autodesk in senior product management and sales engineer roles. Hock was named one of the "Top 40 IPTV Movers and Shakers of 2007" by DailyIPTV, and is a frequent public speaker at industry conferences.