Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th 3:45 PM - 5:00 PM Session A: Strategic Relationships: Broadband, TV and Advertising – New Content, New Platforms, New Technologies To understand the future of broadband is no longer a PC phenomenon. Broadband is how consumers will experience video. It is how they will communicate with each other via phone systems and mobile systems. Broadband is IPTV on TV sets. Broadband is an OnDemand video system delivered to your PVR. Broadband represents all the video and communication platforms available to the consumer. It is about content, advertising and commerce. Broadband is the all-encompassing consumer phenomenon that brands, agencies, networks, technology providers, content providers and consumer electronics manufacturers all play a significant role. They are all partners in a movement for social, technological and commercial change. Adam Shlachter, Senior Partner, Group Director, Mediaedge:cia Christopher Grosso, Senior Vice President, Emerging Digital Businesses, NBC Universal Digital Media David Clark, EVP of Global Advertising and General Manager of North America, Joost Chris Hock, Senior Vice President, Product Management, BlackArrow former, Group Product Manager for Flash, Adobe Jean-Paul Colaco, Senior Vice President of Advertising, Hulu Jen Soch, VP, Director of Advanced TV, MediaVest USA Chris Gardner, Chief Marketing Officer, ExtendMedia, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Adam Shlachter, Senior Partner, Group Director, Mediaedge:cia: In his role as a Group Director at MEC Interaction, Adam Shlachter focuses on developing online and emerging communication efforts for clients' various brands or products in order to reach their target audiences across the digital landscape. He oversees the teams responsible for managing MEC Interaction's Retail, QSR and Travel clients which include Macy's, Virgin Atlantic, KFC, Pizza Hut, Sony Ericsson, IKEA and VF Corporation. His teams produce various integrated communications plans to bridge the gap between digital and analog media and help clients navigate the spaces their audiences are spending increasing amounts of time within. Since joining MEC in 2006, Shlachter has been the digital lead for our biggest retail clients, including Sears and Macy's, and has helped to develop programs that connect their brands with their target consumers as they change their media habits to include spending a significant portion of their time online Shlachter is a member of the 4A's, IAB, and 212 Interactive Advertising Club. He is also a frequent contributor to Adweek, MediaPost and various industry and agency panels and committees. Christopher Grosso, Senior Vice President, Emerging Digital Businesses, NBC Universal Digital Media: Chris Grosso is Senior Vice President of Emerging Digital Businesses, reporting directly to George Kliavkoff, NBC Universal’s Chief Digital Officer. In this role, he oversees the strategy and development of NBC Universal’s efforts to create niche digital networks that are geared toward important ad categories, which have led to NBC's recent investments in driverTV, Adify and the launch of the Petside Media Network. Additionally, Chris works on digital advertising and measurement strategies, supporting NBCU and the Peacock Equity Fund, a $250 MM joint venture fund with GE Commercial Finance to invest in early stage digital companies, on these topics. Prior to NBC Universal, Chris was an Associated Partner at McKinsey and Company, serving several top media companies and retailers on digital strategy, M&A, ad sales, business building and DTC marketing. As one of the first members of McKinsey’s internet practice, Chris helped set up several McKinsey digital practice areas, including e-business building, e-tail, digital marketing and digital ad sales. Chris earned a B.S. in Computer Science at Yale, where he served as Managing Editor of the Yale Daily News and helped launch the paper’s first website. He also received an M.B.A. from Harvard Business School, with high distinction. He lives in New York City with his wife and daughter. Jen Soch, Vice President, Associate Director of Advanced TV, MediaVest USA: In her current role as Vice President, Director of Advanced TV, MediaVest USA, Jen Soch is responsible for the Emerging Media practice for MediaVest clients. Jen works closely with her clients to navigate the complex world of Advanced TV platforms including video-on-demand, digital video recording, interactive program guides, navigation, addressable advertising and interactive/enhanced television. Jen’s early recognition of the growing role emerging media plays in the overall marketing mix has earned her applause from her clients and colleagues as well as formal recognition from leading industry bodies. Recently, her work on a multi-media initiative with Kraft, A&E and People Magazine was recognized with three different awards, The Creative Media Award in Interactive/Enhanced Television (sponsored by Media Magazine), the MIXX Bronze Award in Interactive Television (sponsored by the Interactive Advertising Bureau) and Runner-up in the OnDemandies (sponsored by Digital Hollywood); all annual awards recognizing creativity and effectiveness of Advanced TV programs. Jen is well-equipped to take on her current role. Armed with over ten years of experience in traditional and emerging media (including roles in international media planning), she has worked on a broad spectrum of high-profile accounts including Dell Computers, Intel, Compaq Computers, Iridium, Goldman Sachs and UPS. She has also served as the Director of Advertising for EarthLink. Jen is an active member of the AAAA Digital Video Innovation Committee and an ID!A Steering Committee Member. She holds a B.S. from Lehigh University, an M.B.A. from Fordham University Graduate School of Business, and is a member of Beta Gamma Sigma, the MBA honor society. Jean-Paul Colaco Senior Vice President of Advertising, Hulu: Jean-Paul Colaco joined Hulu as Senior Vice President of Advertising where he is responsible for all advertising sales and operations as well as innovating on advertising products and services. Before joining Hulu, JP spent over 12 years at the Walt Disney Company, where he last served as Senior Vice President, Business Development reporting directly to CEO, Bob Iger. Previously, JP was President and General Manager of Radio Disney worldwide, a music intensive radio network for kids and families. JP’s experience also includes McKinsey and Co. where he served as a consultant focused on strategic planning for entertainment and high technology companies. JP earned his Bachelor of Arts degree in economics and an honors Bachelor of Arts degree in business administration from the University of Western Ontario in Canada where he was President of the Students’ Council. JP received his M.B.A. from Harvard Business School. David Clark, EVP Global Advertising and General Manager of North America, Joost: With more than 15 years experience in television, advertising and online media, David head’s Joost’s global advertising sales strategy. He also runs Joost’s North American operations. Previously, David served as vice president for MTV Networks Global Marketing Partnerships, where he oversaw advertising sales and integrated marketing for MTV Networks International’s MTV, VH1 and Nickelodeon branded businesses across the globe. Before joining MTVN/Viacom, David acted as chief operating officer of Shanah.com, a shockingly unsuccessful yet venture-funded startup which he co-founded. David began his career as a marketing manager at Simon & Schuster, where he was responsible for marketing & distribution for a series of educational broadcast programming and related sponsorships in over 50 countries. Among his claims to fame was being the first to bring US television back to Vietnam. He also worked in marketing at IBM for a while and spent a few years teaching English in Japan. Chris Hock, Senior Vice President, Product Management, BlackArrow former, Group Product Manager for Flash, Adobe: Chris Hock is an experienced technology professional in the field of multiplatform media distribution. Previously group product manager for the Dynamic Media Organization at Adobe Systems, Hock managed the Flash video delivery business and led the creation and launch of various media-delivery related products and services including Flash Media Server, Flash Media Encoder and the Flash Video Streaming Service. Hock joined Adobe in 2005 through the acquisition of Macromedia. Prior to his work with Macromedia, Hock co-founded RedSpark, Inc., an Autodesk venture that developed hosted enterprise collaboration solutions. He also spent eight years with Autodesk in senior product management and sales engineer roles. Hock was named one of the "Top 40 IPTV Movers and Shakers of 2007" by DailyIPTV, and is a frequent public speaker at industry conferences. Chris Gardner, Chief Marketing Officer, ExtendMedia: Chris Gardner is responsible for ExtendMedia's corporate marketing and product management initiatives. With 16 years in high-technology marketing and product management, his background spans a variety of technology areas including wireless, digital content, customer self-service, e-billing, document management and speech recognition. Most recently, Chris was the SVP of Products and Marketing at m-Qube, an enabler of mobile content commerce that was acquired by Verisign in 2006. He was also the Vice President of Products and Marketing at edocs, Inc., a venture-backed e-billing and customer self-service company that was subsequently acquired by Siebel Systems. Before that, Chris was the Vice President of Marketing at OmniBrowse, Inc., and led the launch of its wireless portal that provided real-time data services to wireless devices. OmniBrowse was sold to Microsoft and became part of MSN Mobile. Chris also served as Product Manager for internet technologies at PC DOCS, as a product manager at Gartner Group and as Corporate Communications Manager at Dragon Systems, a leading speech recognition technology provider. Chris received a Bachelor of Arts in Communications from the University of Massachusetts at Amherst.