Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th 12:30 PM - 1:45 PM Session B: Social Media & User Generated Media Economy: The Content, Personalization, Lifestyle and Advertising Phenomenon In the past year, the YouTube - MySpace – Bebo- Facebook experience has revolutionized the world of entertainment, information and communications. The world of social communities, once thought to be a thing of the past has exploded and is once again on the front pages of our newspapers and magazines. There are web pages and web experiences for every human nuance and niche. Every family communicates through photo sharing and movie sharing websites. The blogging and social networking worlds have become the new "major media networks." In this session we will explore social media and user generated media as a phenomenon, as a business, as a communications and entertainment platform – as a always-connected lifestyle. Josh Bernoff, Vice President, Principal Analyst, Forrester Research Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc. Linda A. Goldstein, Partner, Chair, Advertising, Marketing & Media Division, Manatt, Phelps, & Phillips, LLP Ty Ahmad-Taylor, Vice President, Product Development, MTV Networks and Logo Jeff Taylor, CEO and founder, Eons, founder, Monster.com Darcy Lorincz, CEO, Origin Digital Edward K. Moran, Director of Product Innovation, Deloitte Services LP, Moderator Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc.: Conn Fishburn joined Yahoo! in early 2006 and serves as Director of Social Media Strategy, where he works to define, deliver and monetize the next generation of marketing relationships, user interfaces and brand experiences for key clients and their consumers around the world. As an expert in Social Media and Marketing he is a highly sought advisor and speaks frequently on these subjects. For the past 12 years Mr. Fishburn has applied his innate understanding of the intersection between human behavior, technology and culture to provide insight and business-building work to some of the world’s best known companies and brands, including AT&T, American Express, Cisco, Coca-Cola, Dell, Kellogg’s, LVMH, Motorola, P&G, Sony, Target, and Viacom. Before joining Yahoo!, Fishburn was Senior Partner and General Manager of the Brand Integration Group (BIG), the award-winning design and brand experience division of Ogilvy. He was the co-founder and Director of dig, a creative research company, the Director of Brand Experience at Internet Appliance Network, an emerging technology company, and a Senior Brand Planner at Kirshenbaum Bond + Partners. Fishburn graduated from Emory University with a dual degree in Social Theory and Creative Writing. Jeff Taylor, CEO/founder of Eons, Inc.: Jeff Taylor left Monster in August 2005 to pursue a new unprecedented venture targeting people 50+ and now serves as Eons’ CEO and founder. Recognized as an innovator and visionary in both the Internet and career industries, Taylor has reinvented the way job hunters seek employment. His “monster idea,” conceived at the dawn of the World Wide Web, quickly became one of the first dot-com companies (454th registered domain on the Web) and has since become the world’s leading online career site. Today, the Monster global network consists of 22 local content and language sites in 20 countries and serves 20 million unique visitors monthly. Taylor is a frequent speaker at colleges and universities across the country and serves as an expert at technology, advertising and human capital conferences. Taylor co-authored the book, Monster Careers, which hit bookstores nationwide in April 2004 and offers job seekers a step-by-step plan for finding the job of their dreams. Taylor serves on both the National and Massachusetts boards of directors of Junior Achievement and is also a board member of Boston’s Wang Center for the Performing Arts. Taylor holds an undergraduate degree from the University of Massachusetts at Amherst; a Certificate-Owner/President Management (OPM) Program, Executive Education, Harvard Business School; and an Honorary Doctorate from Bentley College. Edward K. Moran, Director of Product Innovation, Deloitte Services LP: Ed is a Global Deloitte Technology, Media and Telecommunications (TMT) subject matter specialist for Technology, and he advises TMT companies in the areas of strategic planning, product innovation, competitive positioning, and digital Convergence. Ed is the Technology Sector Leader in Tri-State, and leads the Convergence team that develops Deloitte points of view on digital Convergence and products that permit clients to exploit Convergence, digital media, Community, Social Networking and Web 2.0 tools. In addition to leading the New York Technology Fast 50 program, and being a leader in the Tri-State Venture Capital Practice, Ed also works closely with Deloitte Research in developing publications and podcasts for the Technology, Media and Telecommunications sectors. Ed leads Deloitte’s State of the Media Democracy Survey, which provides up-to-date research on different demographics’ use and consumption of technology, media, social networking, advertising, content creation tools and interactive gaming. Ed has served for a number of years as a member of the World Economic Forum’s Technology Pioneer Selection Advisory Committee, has conducted workshops at the annual meeting in Davos, and was a member of the National Academies’ National Nanotech Initiative (NNI) Review Committee, which was chartered by Congress to evaluate the National Nanotechnology Initiative program. Ed writes, speaks and lectures both in the US and internationally on the topics of digital Convergence, Community, Gen X/Y marketing principles, changing TMT business models, technology commercialization, technology trends, product innovation, business strategy, intellectual property and piracy, nanotechnology, technology transfer, and the financing of technology companies. Ed is frequently quoted in the media, and has appeared in such mainstream and trade publications, television and radio shows as CNBC’s “Closing Bell,” NBC’s Nightly News, CNNfn, BusinessWeek, the New York Times, Wired, Forbes.com, Entrepreneur, B2B, SmallTimes, Nanotech Planet, PharmaVoice, Chemical and Engineering News, Informationweek, Computer Power User, Advertising Age, PRNews and the New York Law Journal. Prior to joining Deloitte Services, Ed was managing partner of a Manhattan law firm, where he served a number of technology and entertainment clients. Ed was also a managing director of a Manhattan investment and advisory company specializing in technology and media investments. Ed holds a law degree from New York Law School (where he was editor-in-chief of the Journal of International and Comparative Law), and earned an MBA in information systems and in management from New York University (where he was elected to Beta Gamma Sigma, and where he has taught corporate finance as an adjunct faculty member). Darcy Lorincz is the Chief Executive Officer at Origin Digital Inc. Together with the co-founders he is responsible for building the business plan and raising the capital to privatize this company derived from assets acquired from public company SAVVIS Communications. Previously Mr. Lorincz was the Vice President and General Manager of Global Rich Media Services at SAVVIS Communications where he built the Media and Entertainment Division from it’s inception to the business today at over $80M annual revenue contributing to 10% of SAVVIS current annual revenue. He has over 20 years building, implementing, and managing technology strategies, products, and solutions for the IT, telecommunications, and networking industries. In his current role, Lorincz will be directing this new venture and building Origin Digital into a premier provider of Digital Media products and Services. Prior to joining SAVVIS, as VP Americas, Mr. Lorincz helped set the global strategy for the Networking and Communications segment of the BBC Technology product and marketing focus, primarily focused on New Media in IP and Mobile program distribution. Prior to joining the BBC, Lorincz was the Managing Director for M&E at Global Crossing. There he directed the strategy for entry and growth of Global Crossing in the Media & Entertainment markets. He then directed the execution of the technology strategy and operating plan for a global applications-enabled media extranet for on-demand and consumption based network services. Linda A. Goldstein, Partner, Chair, Advertising, Marketing & Media Division, Manatt, Phelps, & Phillips, LLP: Linda Goldstein is widely recognized as one of the leading advertising and marketing industry lawyers in the country. She represents clients in every sector of business in advertising, marketing and media matters. Her practice includes review of advertising campaigns for legal compliance on behalf of brand marketers and agencies; representing clients in false advertising litigation, both in court and before the NAD; advising clients on cutting-edge sweepstakes, contests, mobile, viral, guerilla and user-generated promotional campaigns; and negotiating and drafting celebrity talent, sponsorship, agency/client and other advertising and marketing related agreements. Ms. Goldstein has extensive experience in representing clients in proceedings brought by the Federal Trade Commission and by State Attorneys General throughout the country. She has handled numerous high profile FTC investigations and enforcement actions involving substantiation of advertising claims, adequacy of disclosures, compliance with Trade Regulation Rules, and various marketing practices. Ms. Goldstein has also represented clients across a broad spectrum of product categories in industry-wide and individual state Attorney General proceedings. Promotions: Ms. Goldstein regularly counsels the world’s leading brands and sales promotion agencies on how to structure sweepstakes, games and contests, the implications of data collection and sharing of customer information, and promotional programs utilizing rebates, incentives, gift certificates, refunds, “free” offers,” and price-range advertising. She is a renowned expert in federal and state lottery, gaming, prize and gift laws. As Chair Emeritus and head of the Government and Legal Affairs Committee of the Promotion Marketing Association (PMA), Ms. Goldstein represents the industry-at-large on legal and legislative matters relating to such highly-regulated programs as online sweepstakes and contests, consumer-generated entry submissions, games involving voting and text messaging via wireless device, and multi-player tournaments. She has developed public policy positions on a wide variety of marketing issues and helped to secure legislative and regulatory changes favorable to the industry. Ms. Goldstein participates in FTC workshops and Town Halls examining various promotion marketing practices, has testified before the National Association of Attorneys General Subcommittee on Sweepstakes Promotion, is a regular keynote speaker at the PMA’s highly-regarded annual law conference, and is a frequent writer and media commentator on promotion marketing issues. Multiplatform Marketing: A substantial portion of Ms. Goldstein’s work involves advising clients on how to minimize the legal risks of marketing across various media channels—from broadcast, print and radio to wireless and the web. Online Gaming: Ms. Goldstein advises clients on the country’s legal and regulatory framework governing online gaming. Her clients in the gaming community include operators of gaming sites lawfully established outside of the United States, entities involved in horseracing and numerous fantasy league operators. Ms. Goldstein has been actively involved in assessing the impact of proposed gaming legislation and is well versed in all federal and state laws and regulations impacting this evolving area. She is a frequent lecturer and writer on online gaming issues. Direct Response: Ms. Goldstein's practice also focuses on representing advertisers in connection with their long and short form marketing campaigns and is well known to infomercial businesses, program producers and home shopping channels. Her expertise extends to such highly-regulated product categories as weight loss, dietary supplement, and cosmetics and the complex laws governing loyalty programs, affiliate relationships, and advance consent offers. She is former Chairman of the Board of the Electronic Retailing Association (ERA) and currently serves as a member of its Board of Directors. Ms. Goldstein is a legal columnist for Response and Electronic Retailer magazines and regularly participates as a speaker at ERA conferences and legal workshops. Telemarketing: Ms. Goldstein is an expert in telemarketing law and represents leading direct mail marketers on state and federal legal compliance matters and in connection with complex multistate regulatory investigations. Product Integration/Branded Entertainment: Ms. Goldstein has earned a national reputation in this emerging area and regularly counsels clients on structuring, negotiating and drafting agreements for integration of brands into film, television, music and video game properties.Prior to joining Manatt, Ms. Goldstein was a name partner at the New York law firm Hall Dickler Kent Goldstein & Wood, LLP. Ahmad-Taylor, Senior Director, Interactive Products, Comcast Cable: Ty Ahmad-Taylor began his career at the New York Times in their graphics department, working in National and International news. While there, he covered the Waco, TX standoff, the Los Angeles riots, the Gulf War, the Oklahoma City bombing and other large news events from a visual perspective, using schematics, databases and cartography. In 1995, his last year at the paper, he wrote articles on the emerging Internet, special effects in cinema, and the video game industry. From the Times he moved West to join the @Home Network. Ty became the Creative Director of @Home in 1997, and led their efforts to create next-generation portals for broadband and interactive television. After a year sabbatical in 2000, where he took cooking and French lessons, he returned to technology, working as the Chief Creative Architect for MetaTV, an iTV concern based in Mill Valley, CA, just north of San Francisco. While there, Ty generated user interface patents, and led the design of interactive television portals for Comcast, Cox, Echostar and other MSO and satellite operators. After working at Comcast Cable Corporation as the Director of Strategic Planning in their broadband group, where his mandate included devising and executing Comcast’s wireless (GPRS, UMTS and WiFi) strategy, and interactive content and applications. He was the Senior Director for Cross-platform applications at the company. His job duties encompassed applications that straddle distribution channels, such as search, games and music. He is currently the Vice President for Product Development at MTV Networks in New York City, working on their music websites as well as the infusion of online community throughout their properties. Ty has over 11 years of experience in designing for broadband, 10 years in interactive television, and 17 years in information design. He has lectured at Digital Hollywood, CES, Milia, AIGA conferences, HOW Design Conferences, Seybold Seminars, as well as the Poynter Institute for Journalism in St. Petersberg, Fla. Ty lives in New York City, though he is originally from the San Francisco Bay Area. Josh Bernoff, Vice President, Principal Analyst, Forrester Research: Josh Bernoff, a vice president at Forrester, is one of Forrester's most senior and most frequently quoted research analysts. Josh joined Forrester in 1995. In 1996, he created the Technographics segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is best known for his analysis of television. In an interview for 60 Minutes, Mike Wallace identified Josh as "the top TV industry analyst at Forrester Research, the authority on where TV is going." He led Forrester's analysis of technology change created by devices like digital video recorders, HDTV, and online video. Josh advises senior figures in the media and electronics industry and chaired Forrester's 2002 Television Summit, an event that was covered live on CNBC. In 2007, Josh began work on a book, Groundswell, which describes how people with social technologies like blogs, wikis, MySpace, and YouTube will threaten institutions of all kinds, and how companies can succeed in the face of this change. Josh's coauthor for Groundswell is the primary Forrester analyst researching social media, Charlene Li. Groundswell will be published in 2008. Josh's research, analysis, and opinions appear frequently in publications like The Wall Street Journal, The New York Times, and Broadcasting & Cable, and on national television news programs. Josh has spoken at conferences including the executive summits of both the National Association of Broadcasters and the Consumer Electronics Association. He also testified before the Gore Commission on Public Interest Obligations for Digital Broadcasters.