Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Wednesday, June 13th 10:45 AM - Noon Track I: Piracy and Digital Rights Management: Legal, Legislative and Social Issues Surrounding DRM and Anti-Piracy Implementation While there may be no short term fix when it comes to the evolving relationship of the digital technologies and its impact on music, film and information content distribution, what we can perhaps all agree on is that it is becoming a more sophisticated and complex relationship. As broadband grows, with it come not only threats to rights holders, but also potential solutions and new attitudes in public behavior. All the news is not bad. While the adversarial positions in the legal process may not be softening and the legislative proposals continue to weave through the system, there are many factors in the technological space as well as in the marketplace which may come to mitigate or even change the flow of history. In this session, we bring together a group of the primary players in the field, looking to exchange ideas and give us a roadmap for the future. Fritz E. Attaway, Executive Vice President and Special Policy Advisor, Motion Picture Association of America, Inc. Chris Amenita, Senior Vice President, ASCAP Steve Tranter, Director of Broadband and Interactive Delivery, NDS Group Joe Winograd, Verance Corporation, Digital Watermarking Alliance Jason Oxman, Vice President, Communications, Consumer Electronics Association Corey Ferengul, Senior Vice president, Product & Solutions Management, Macrovision David Rips, Director, Deloitte Consulting LLP, Moderator Fritz E. Attaway, Executive Vice President and Special Policy Advisor, Motion Picture Association of America, Inc.: Reporting to President and CEO, Dan Glickman, Attaway provides legal advice and direction for all federal public policy activities of the association. Attaway also participates in the management of worldwide public policy interests for the association and its member companies. The issues of primary concern to MPAA include communications, copyright, and international trade matters impacting MPAA member companies. Attaway joined MPAA in 1976 after serving as Attorney-Advisor in the Cable Television Bureau of the Federal Communications Commission where he was involved in numerous rulemaking proceedings concerning cable television and pay TV. He was promoted to Vice President of Congressional Affairs in 1978, was named Senior Vice President in 1986, and Washington General Counsel was added to his title in 1993. He has held the post of Executive Vice President since 2000. In addition to his position at MPAA, Attaway is an officer of the Motion Picture Association which represents MPAA member companies abroad, and serves on the board of directors of The Copyright Collective of Canada. Attaway is currently a member of the Advisory Committee on International Communications and Information Policy of the U.S. State Department. In 1970 Attaway commenced his legal training at the University of Chicago where he was awarded a National Honors Scholarship. He received his J.D. Degree in June of 1973. Attaway is a member of the District of Columbia and Federal Communications Bar Associations and is admitted to practice before the Supreme Court of the United States, U.S. Court of Appeals for the D.C. Circuit, District of Columbia Court of Appeals, Supreme Court of the State of Idaho, and United States District Court for the District of Idaho. Attaway received his primary and secondary education in Caldwell, Idaho and attended The College of Idaho where he received a B.A., with honors, in 1968. He majored in political science and business administration. Attaway was born on July 12, 1946 in Detroit, Michigan and was raised in Caldwell, Idaho. He resides in Falls Church, Virginia, with his wife, Pembroke. MPAA is an assembly of seven of the world's largest producers and distributors of theatrical films, TV programs, and home video entertainment. They are Sony Pictures Entertainment Inc.; The Walt Disney Company; Metro-Goldwyn-Mayer Inc.; Paramount Pictures Corporation; Twentieth Century Fox Film Corp.; NBC Universal; and Warner Bros. Christopher Amenita is the Senior Vice President of ASCAP’s Enterprises Group, which is the entrepreneurial division of ASCAP. The Enterprises Group focuses on two main areas: The first is the society’s internet activities, which includes ASCAP’s licensing efforts as well as the evaluation of emerging technologies surrounding the digital delivery of music on the internet. The second area centers on investing and partnering in developing technologies and ventures. Chris was responsible for overseeing ASCAP’s creation of Mediaguide, which is the largest Broadcast Monitoring and Data Information company utilizing audio fingerprinting technology. Chris was also involved in the creation of ASCAP's New Media and Technology Department, ASCAP's Web Site, and has directed numerous projects in the Office of the Chief Executive Officer. He continues to appear on panels discussing the impact of technology on the Music/Entertainment industry. Chris received a Bachelor of Science degree from the New York Institute of Technology Jason Oxman, Vice President, Communications, Consumer Electronics Association: Oxman is Vice President of Communications for the Consumer Electronics Association. A seasoned veteran of technology policy for over a decade, Oxman has served the federal government and private sector as a legal expert and communications strategist. At CEA, he oversees the 16 member communications department, which includes technology policy, events, and publications, and serves as a primary spokesperson for CEA and its flagship production, the International CES. As a senior executive at CEA, Oxman also is responsible for developing and overseeing implementation of media outreach and public affairs strategies for CEA’s portfolio of technology policy issues. Prior to joining CEA, Oxman was Managing Director of Law Media Group, a multidisciplinary public relations firm serving technology clients. Over the past decade, he has held senior executive positions in corporations and trade associations, including General Counsel of a telecommunications industry trade association and Vice President of a Silicon Valley-based technology company. Oxman also worked under two different Federal Communications Commission chairmen to develop and implement technology and broadband policies. A former broadcast journalist at both commercial and public radio stations, Oxman is also a lawyer. Oxman holds a B.A. cum laude from Amherst College, an M.S. in Mass Communication from Boston University School of Communication, and a J.D. from Boston University Law School. Steve Tranter, Director of Interactive and Broadband Delivery for NDS Americas, is based out of NDS’ Southern California office, where he heads the interactive delivery group for NDS. Steve’s background is in systems design and integration for a variety of industries, including digital broadcasting, scientific instruments, image production and database technologies. During his 11 years with NDS, Steve has been involved in the design and implementation of some of the world's largest and most advanced digital broadcast systems. For the last 6 years Steve has worked with major platform and content providers to deploy some of the most successful and innovative interactive applications being used around the world today. Corey Ferengul: Digital Rights Management and Content Rights & Anti-Piracy, Macrovision: As the senior vice president of product & solutions management for Macrovision, Corey is at the forefront of the digital rights management industry. He can provide an expert opinion and unique perspective on the state of the industry as well as insight in-depth discussions on the challenges companies are facing as well as the solutions available. As an industry recognized software expert, Corey has been widely published and speaks frequently at industry events. Most recently, he was the executive vice president and group leader at Infogix (known then as Unitech Systems), where he was involved in bringing new products to market. Prior to this position, Corey’s software expertise played a central role at The Meta Group, an IT industry analyst firm, where he served as the senior vice president and director. Some of his clients included IBM, HP, Microsoft, Veritas, BMC Software, CA, Compuware and Peregrine. Joe Winograd is the co-founder and Chief Technology Officer of Verance Corporation and has overseen the company's development of watermark-based rights management solutions since 1995. He has led Verance's successful efforts to become an industry standard for music, film, and television, leading to its deployment in hundreds of millions of entertainment and consumer electronics products. Joe also serves as Verance's representative to content security industry standards bodies and consortia, including AACS, DVD CCA, HANA, 4C Entity, and SDMI and has spoken at numerous conferences and tradeshows, including CES, NAB, Digital Hollywood, and Kagan Summit. David W. Rips, Director, Media and Entertainment Practice, Technology, Media & Telecommunications, Deloitte Consulting LLP: David is a Director in the Media and Entertainment practice of Deloitte Consulting LLP. David has more than 23 years of experience implementing innovative business concepts and technologies in many industries, including 17 years working directly for and with media and entertainment companies in film, TV, video, music, broadcasting, publishing, games, and production. Among David’s credentials is a seven-year role as a senior executive of a major studio. David’s deep background in the industry, combined with extensive consulting experience, gives him a unique strategic and operational perspective, allowing him to focus on helping clients understand, design and implement effective operational solutions. David is the author of Deloitte’s Point of View “Content Security: Safeguarding High Value Media Assets One Copy at a Time”, Deloitte’s Webinar “Safeguarding Media Assets: Beating Pirates at Their Own Game” and also hosted a Content Security conference at NAB titled “Is it Safe?”. In addition, David is the co-author of Deloitte’s Content Security Maturity Model, which is helping to set the standard for all segments of the filmed entertainment business in securing high-value content prior to public release. David currently resides in the Los Angeles area with his wife and two children. David holds a BA degree in Natural Sciences from the University of Pennsylvania.