Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Wednesday, June 13th 2:15 PM - 3:30 PM Track II: Subscription, Download & Advertising Models in Broadband: Music, Film, TV. Games and News & Information Content Distribution The conversation is about revenue generation, advertising, subscription and download purchase. Whether it’s the cable, satellite and Internet SVOD/VOD industry, the music streaming and MP3 industry, the radio industry or the information content industry, everyone is experimenting with forms of pay access to content. In the cable industry, the original subscription model is being gussied up with new packages, genre choices and greater access to content. In the music industry, the goal is to strike some a necessary answer to the upside down world of illegal P2P, and in the news and content industry, subscription models are being tested out every day to determine customer appetites. The question of which subscription or download model will serve which type of product is yet to be determined. In this session however, we bring together companies who are investing their futures on the answer. John Harran, Executive Director, Business Development, TBS, Inc. Josef Mandelbaum, President & CEO, American Greetings Intellectual Property Group Chris McAndrews, President of National Geographic Digital Media Michael Weiss, President & CEO, StreamCast Networks Dr. Lars Buttler, CEO, Trion World Network Jason Henderson, Games Product Manager, Verizon Communications Keith Kocho, Founder, ExtendMedia Corporation Brian Glicklich, Senior Vice President of Digital Media for Premiere Radio Networks, Moderator John Harran is executive director of business development for Turner Broadcasting System, Inc. (TBS, Inc.). In this capacity, Harran is responsible for executing all non-linear platform distribution for the Turner properties across broadband, VOD, interactive television and wireless technology platforms. A seasoned TV Distribution and New Media veteran, Harran has held positions with Starz Encore as Division Vice President where he lead the start up of their Los Angeles New Media Division and The Weather Channel focusing on cable and satellite distribution. Most recently, he served as director of business development for N2 Broadband, focusing on VOD media partnerships and distribution strategies for cable operators and content providers. In addition, Harran served as Vice President of Amplified Holdings, during the start up and acquisition phase of a business-to-business ecommerce and digital music distribution provider. Harran earned a bachelor of arts degree in business management from Skidmore College. He is currently a member of the Cable Telecommunications Association of Marketing (CTAM) and the On-Demand Consortium. Keith Kocho, Founder, ExtendMedia Corporation: Keith Kocho founded ExtendMedia (then Digital Renaissance) in 1991. Under his leadership, the company has been recognized for numerous awards including The OnHollywood 100, The Fast 50, Canada’s Fastest Growing Companies, Profit 100, and others, and he has personally received such awards as the BDC's Young Entrepreneur of the Year. He has been an advisor to Apple Computer, consultant to leading telecommunications and technology companies such as Intel, IBM and Microsoft, and has served on the advisory boards of several Colleges and Universities. His industry roles have included board participation on ITAC, CANARIE and the Canadian Film Centre. Prior to starting the company, Keith co-developed the first PC-based offline video editing system, EnSuite, in 1990. He is a graduate of Ryerson University with a degree in Radio and Television Arts. Jason Henderson, Games Product Manager, Verizon: Jason Henderson joined Verizon in August 2005 as the company’s first games product manager. Henderson has played a critical role in Verizon’s recent foray into the games market. Henderson, a Texas attorney, has spent the last 10 years in the games industry. He was credited on games as early as 1997 and as recently as 2005. For Electronic Arts/ Westwood Studios, he served as screenwriter on number one-selling titles "Command & Conquer: Red Alert 2" and story designer on "Command & Conquer: Renegade." He was a screenwriter and voice for Microsoft’s ‘Freelancer," Ubisoft’s "Conquest: Frontier Wars," and Ion Storm’s "Deus Ex: Invisible War." Henderson is the creator of several comic book series including, "Sword of Dracula" and the author of five science fiction novels, including the Warner best-seller "Highlander: The Element of Fire," and "the Iron Thane." He has also penned novels for Marvel's Incredible Hulk, X-Men and Spider-Man. As a screenwriter and story consultant, Henderson has written scripts for Universal Studios, Microsoft Games, Electronic Arts, Digital Anvil, Human Code, Warner Multimedia, Kinesoft, and has written extensively on Japanese animation and pop art. Henderson earned his BA from University of Dallas in 1993 and his JD from Catholic University of America, Columbus School of Law in Washington, D.C., in 1996. Henderson lives in Texas with his wife and two daughters. Josef Mandelbaum, President & CEO, AG Intellectual Property Group: Josef Mandelbaum leads the AG Intellectual Property Group, which consists of AG Interactive, and AG Properties. These groups are responsible for leveraging the success of American Greetings’ licensed properties including billion dollar brands like Care Bears, Strawberry Shortcake and Holly Hobbie and pioneering the offering of AG’s expressive content and products to consumers to help them connect and express themselves in a digital world. AG Interactive consists of AG.com a network of greetings sites including: AmericanGreetings.com, Bluemountain.com, Yahoo! Greetings, MSN Greetings, eGreetings.com and AOL ecards; AG Mobile a leader in providing expressive content in over 15 countries to mobile operators including: Verizon, Cingular, Sprint, Alltel, Vodafone, TMobile, Telefonica, TIM and Orange; and AG Ventures a leader in providing expressive content to Instant Messaging clients including: MSN Messenger, AOL Instant Messenger and Yahoo! Messenger and social networking sites. Josef joined American Greetings in 1995 as manager, Business Development. He held a number of roles in electronic marketing management, most recently as president and chief executive officer, AG Interactive, before taking on his current role in March 2005. Prior to joining American Greetings, Josef was a founding partner of the New York interactive consulting and venture capital company, Integrity Marketing Group Limited. Prior to IMG Josef worked in various sales and marketing positions for NDC an international jewelry manufacturer, including managing a joint venture with Saks Fifth Avenue and running their direct marketing channels with QVC, HSN and catalogs. He is a graduate of Yeshiva University in New York with a Bachelor of Arts degree in Economics. He earned his Master of Business Administration degree from Case Western Reserve University’s Weatherhead School of Management. Michael Weiss, President & CEO, StreamCast Networks: Entertainment industry veteran, Michael Weiss first joined StreamCast Networks, formerly known as MusicCity.com, as its President & CEO in April 2000. Weiss was responsible for re-positioning the company from an Internet radio provider into a peer-to-peer powerhouse and the world’s largest peer-to-peer consumer software provider. Under Weiss’ leadership, the company introduced the wildly popular "Morpheus" peer-to-peer file sharing software. Within 4 months of launch, "Morpheus" achieved legendary status: 20+ million users, # 1 most popular Internet software, over 1 million downloads weekly, 2 million daily users, and the # 1 most searched Internet subject. After taking the company to # 1 status, Weiss left the company in September 2001 when it relocated to Nashville, TN and co-founded ShareComm, Inc., a technology start-up venture. Previously, Weiss was founder of WebRadio.com and served as its Vice President & General Manager. WebRadio.com, a subsidiary of GEO Interactive Media Group, Ltd. (GIM:LSE), transmits terrestrial radio stations’ signals on-line through the innovative EMBLAZE "plug-in free" streaming media technology developed by GEO. WebRadio.com was valued at $441 million during Weiss’ tenure. Previously, Weiss was VP, Strategic Marketing for GEO. Prior to GEO, Weiss held several positions at Sirius Publishing, Inc from 1994 to 1998. As Vice President of Entertainment & Business Development, he negotiated and acquired the digital rights to movies and video programs from major motion picture studios, independent production companies and record labels and served as company spokesperson for its MovieCD product line. As VP, Marketing, he played a key role in Sirius' trajectory as a major player in the multimedia industry--growing annual company sales from $100,000 to $22 million within nine months. Previously Weiss spent 16 years in the home video industry. Dr. Lars Buttler is a Founder and the CEO of Trion World Network, Inc., the publisher and developer of original entertainment and games for the broadband era. Dr. Buttler helms strategy and business direction for Trion as the company sets out to define the future of entertainment. Under his leadership, Trion develops groundbreaking new capabilities and content for broadband, the greatest entertainment and mass media platform. Prior to founding Trion, Dr. Buttler was the Vice President for Global Online at Electronic Arts, the world’s largest independent developer and publisher of interactive entertainment software. Dr. Buttler led EA’s strategy for online games and services and ran EA’s Online Studio, home to the pioneering Ultima Online MMOG franchise. Before EA, Dr. Buttler served as Vice President for Leveraged Buyouts at the Carlyle Group, the premier global private equity firm, focusing on large-scale investments in entertainment, media, and telecommunications. Prior to Carlyle, Dr. Buttler served as President of Wingcast Europe, a joint venture of QUALCOMM & Ford Motor Co., and a leading wireless in-vehicle media platform & interactive service network. He holds a Ph.D. in Engineering from Dortmund University and the Massachusetts Institute of Technology (MIT), and earned an M.B.A from Harvard Business School. Brian Glicklich, 46, is Senior Vice President of Digital Media for Premiere Radio Networks, the Network Syndication business of Clear Channel (NYSE: CCU). Premiere is the largest syndicator of radio programming worldwide, offering over 120 shows and services to more than 8,000 radio stations and in excess of 190 million listeners. The Digital Media Division translates the equities of these radio programs to the Internet, to satellite, to cel phones, and to other digital distribution platforms. As business leader, Glicklich employs subscription, sponsorship/entitlement and advertising models to deliver significant ancillary revenue streams with profitability metrics as good or better than the underlying broadcast businesses they support.