Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Wednesday, June 13th 2:15 PM - 3:30 PM Track I: Digital Rights Management – How to Compete with "Free" The increasing scope of broadband connectivity and the power of consumer technologies made it trivially easy to store, transfer, and share all types of content. Content owners have been reacting by holding the line on price and enforcement (for example the "PERFORM" US Senate DRM legislation). Distribution firms would prefer lower cost of goods and easier terms of use… as would users. So the two ends of this value chain are in conflict… and may have different approaches in mind. Let’s get the major value chain players in one place: Creation, Enforcement, Distribution… and ask some challenging questions. Like… "Why can’t we all just get along?" There could be billions in new revenue at stake for all of us. Maybe we can get along after all! Ryc Brownrigg, VP - Technology Starz Entertainment, Vongo David Caulton, Zune Development Team, Microsoft Brad Hunt, former Executive Vice President, Chief Technology Officer, Motion Picture Association of America Gary Morse, SVP of Technology & Content Protection, 20th Century Fox Mark Heninger, founder & CMO, DreamTank Richard LeVine, Senior Manager, Accenture, Moderator Ryc Brownrigg is vice president of technology, advanced services for Starz Entertainment. Brownrigg reports to Bob Greene, executive vice president of advanced services, and is responsible for evaluation of new technology partners and platforms in the fast-changing media landscape. Brownrigg has a particular focus on broadband and Internet-based business opportunities for the Advanced Services group at SEG, including Vongo. Launched in January 2006 and nominated for an Interactive Emmy® award, Vongo delivers movies and other video content to broadband or wireless-enabled devices that support Microsoft's Windows Media Player 10 and Portable Media Center (PMC). Prior to joining Starz Entertainment, Brownrigg served in the dual role of general manager for mobile services and general manager of consumer products and business development at RealNetworks®, Inc. Before working for RealNetworks he served as chief engineer, Internet initiatives for Gateway, Inc. Brownrigg holds a Bachelor’s of Science in Engineering from Michigan Technological University in Houghton, Mich. Starz Entertainment is a premium movie service provider operating in the United States. Starz Entertainment offers 16 movie channels including the flagship Starz® and Encore® brands with approximately 14.9 million and 26.6 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HDTV, Starz On Demand and VongoSM. Starz Entertainment is a wholly-owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group, www.starz.com. Brad Hunt, former Executive Vice President, Chief Technology Officer, Motion Picture Association of America, Inc.: Brad Hunt was the Executive Vice President and Chief Technology Officer for the Motion Picture Association of America, Inc. He worked closely with the seven major studios that make up the MPAA on content protection and anti-piracy related issues and policymaking. He leads the MPAA Office of Technology’s involvement in content protection specifications and licensing, international standardization efforts, regulatory and legislative initiatives, and content protection compliance monitoring and enforcement. Mr. Hunt has worked in the motion picture and television industry for over twenty-five years in a variety of roles ranging from research & development, marketing, strategic planning, and executive management in the motion picture film, digital post-production hardware, and post-production service businesses. Mr. Hunt has a Bachelor of Science degree in Chemical Engineering from the Rose-Hulman Institute of Technology and an M.B.A. degree from the William E. Simon Graduate Business School at the University of Rochester. He is a member of the Academy of Motion Picture Arts and Sciences and a member of the Academy’s Science and Technology Council. He is also a Fellow of the Society of Motion Picture and Television Engineers. Richard LeVine, Senior Manager, Global Architecture and Core Technologies, Accenture: Rick LeVine is an Experienced Senior Manager in Accenture’s Global Architecture and Core Technologies organization.He is Accenture’s thought leader in the Digital Rights Management space, and is driving significant IPTV and Digital Convergence work. Mr. Levine has held V.P. of Engineering and C.T.O. positions in the software industry, and has led technology and business partnerships between Fortune 200 Technology firms. He has nearly two decades deep technology, product creation and delivery, architecture, and management experience. He has earned a Masters in Computer Science, and a 2003 MIT Sloan Master of Science in the Management of Technology degree. Rick is also the author of several published Digital Rights Management and Security Patents