Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Wednesday, June 13th 12:30 PM – 1:45 PM Track IV: TV & Interactivity: Evolving Strategic Visions: Broadband, UGM, Social Networks, OnDemand and Commerce TV networks have embraced interactivity for almost a decade, both with standalone website content and synchronized, Enhanced TV content. Much has changed over that time, including technological barriers, assumptions about consumer preferences, business models, and the economic climate for interactive experimentation. What's working and what's not? What can the industry expect to see over the next 24 months? Is there a future for synchronized content, or is "interactive TV" destined to be only about VOD and SVOD? In this session we bring together top programming executives and creators who are dealing with what it means to leverage and extend their on-air television programming to the Internet or into the Interactive TV space. Jim Turner, Vice President, Interactive, A&E Television Networks Jim Sexton, Senior Vice President of Scripps Networks Interactive Ron Berryman, Senior Vice President, GM – FOX Stations Group, Fox Interactive Media Mark Renshaw, Digital Strategist, Leo Burnett/Arc Worldwide Angela Morgenstern, Senior Director of Interactive, PBS Stacy S. Cook, President & CEO, BroadQ LLC Allison Dollar, CEO, ITV Alliance, Moderator Ron Berryman, Senior Vice President, GM – FOX Stations Group, Fox Interactive Media: Ron Berryman serves as Senior Vice President, GM of FOX Stations Group for FOX Interactive Media, where he guides the online strategic direction of FOX’s 24 owned and operated television stations, as well as the network’s 180+ affiliates. Ron previously founded and served as CEO of Sidereus Technologies, a company specializing in delivering rich-media desktop applications and rich-media-enabled web technologies. Siderous was acquired by Fox Interactive Media in August 2005 and recently rebranded as FIM Labs. Before founding Siderus Technologies – and also online ad company Sidereus Group – Ron served as VP of Marketing and Product Management at ZapMedia, a convergence technology company based in Atlanta. Ron was a key stakeholder in the development of ZapMedia’s Hardware Reference Platform, Software Reference Platform and Portal UI development. Prior to ZapMedia, Berryman worked for The Coca-Cola Company, serving as a team leader for brand measurement and analysis, and helped institute a formal CCUSA 2002 brand planning process. Working with the Sprite, Diet Coke, Powerade and Barq’s brand teams, Ron created brand measurement tools to effectively measure program objectives. Previously, Ron spent 10 years as the principal owner and operator of Berryman Communications, a Marketing Communications Company in Chicago, IL. Clients included Leaf Candy Company, Dannon, Inc., Nickelodeon, Kellogg’s, General Motors and The Cartoon Network. Additional management experience includes time spent at Rubbermaid, Inc., Wilderness Foods, Noble Tennant, Chicago and Dawson, Johns & Black in Chicago. Ron serves on several industry association committees, including the Internet Streaming Media Alliance and the Consumer Electronics Association. He has won several regional and national ADDY Awards and two REGGIE Gold Awards. Most recently, Ron was a key speaker at the National Association of Broadcasters’ (NAB) Futures Summit. Angela Morgenstern, Senior Director of Interactive, PBS: Angela Morgenstern's career came of age in an era of convergence; before assuming her post as Senior Director, PBS Interactive, she worked in broadband video, on linear television as a producer and on-air reporter, and on the web as interactive producer and online director. Morgenstern is responsible for maximizing the quality, impact, integrity and reach of PBS’s Internet-based content and services, and helping to move PBS further into the digital age through the tactical execution of key initiatives, experiments and partnerships. Before joining PBS in January of this year, Morgenstern was Supervising Producer at MTV Networks in New York City, where she helped with the launch of OVERDRIVE, MTV’s acclaimed broadband video channel. She managed digital production of all MTV News daily editions as well as long-form news coverage for the broadband channel. She also worked closely with production teams developing projects for new mediums, high-profile multi-platform events (such as the VMAs), and emerging platforms. In 2001, Morgenstern launched the FRONTLINE/World Web site collaborating with FRONTLINE producers on original, international online investigations from every corner of the globe. The site was recognized at the time with top prizes from Investigative Reporters and Editors, Online News Association, Editor and Publisher and more. She produced numerous other interactive Web sites for PBS.org and public media station KQED in San Francisco covering everything from arts and culture to children and asthma to illegal guns. She also worked as a product manager on the creation of online civic engagement tools. She’s been nominated for two interactive Emmy awards. A television producer and reporter before turning to new media, Morgenstern traveled across the U.S. and abroad with beta crews and handhelds producing for nationally-syndicated PBS television series and documentaries on topics ranging from U.S. elections to the changing workplace to "the science of love." Morgenstern graduated Phi Beta Kappa from Colgate University. Jim Sexton, Senior Vice President, Interactive Brands – HGTV.com, DIYnetwork.com and broadband channels, Scripps Networks: Jim Sexton is senior vice president of Interactive Brands for Scripps Networks, overseeing HGTV.com, DIYnetwork.com, HGTVPro.com, HGTVKitchenDesign.com and HGTVBathDesign.com. These sites are all leaders in their categories, consistently ranked number one in the Nielsen//NetRatings. Since joining Scripps Networks in early 1999, Sexton has managed the transformation of these Web sites from content exclusively connected to the cable networks to destinations that can stand on their own with original content and extensive expertise. Combined, these sites now average over 9 million unique visitors, 100 million page views, and 6 million video plays per month. Sexton pioneered the use of original content developed exclusively for online at Scripps Networks. This content comes in many forms including articles, video, photography, and interactive applications. He also grew the HGTV Dream Home Giveawaysm from a pure sweepstakes into a year-round online business that includes IPIX tours, video, articles, photos and games. It is now one of the longest running and most successful sweepstakes in cable continuing to garner millions of entries and even more online traffic. Sexton also launched a series of popular enewsletters that now have more than 9 million subscribers. Sexton has recently been focused on successfully shepherding the launch of several broadband channels that extend Scripps Networks popular lifestyle brands into video online, as well as developing user generated content and social networking applications that continue to evolve the strong community of devoted fans that regularly visit the sites. Prior to Scripps Networks, Sexton was an editor at USA Today's Weekend magazine in Washington DC, where he covered health and science, and wrote celebrity profiles-- including stories on Peyton Manning, Garth Brooks and John Daly. Sexton spent seven years as an editor at Whittle Communications, rising from assistant editor of Best of Business magazine to editor-in-chief of Special Reports, a magazine and television series designed for young mothers. Accomplishments include Webby Awards for HGTV.com and DIYnetwork.com, Davey Awards for HGTV.com, DIYnetwork.com and HGTVPro.com, a Clarion Award for USA Weekend’s "Teens & the Gender Gap" issue, and a Unity Award for USA Weekend’s "Teens & Race" issue. Mark Renshaw, Digital Strategist, Leo Burnett/Arc Worldwide: Mark transferred in May 2006 to Arc Worldwide’s Chicago office from Singapore, where he directed Arc’s digital marketing efforts across Asia-Pacific. As SVP of one-to-one marketing solutions in the US, he will oversee teams in Chicago, New York and San Francisco as they respond to clients’ increasing needs for digital marketing solutions. Mark has worked in integrated marketing for the last 13 years with a major focus on how to use technology to engage customers and drive business transactions. He has spent most of his time integrating new channels and marketing programs into clients’ communication plans and overall businesses. While working for Arc in Singapore from 2003 to 2006, he launched integrated campaigns for clients such as General Motors, McDonald’s, Procter & Gamble, Diageo, HP, SingTel, Malaysia Airlines, and Tiger Beer. Previously he was with Leo Burnett/Arc in Sydney where he started the interactive team. Originally from Australia, Mark holds a bachelor's of commerce degree in marketing from the University of Western Sydney and a diploma in market research from the Market Research Society of Australia. Mark and his wife, Julie, have two kids, Ethan and Kyle. Stacy S. Cook – President & CEO of BroadQ: Stacy has served as the President & CEO of BroadQ since he co-founded the Company in 2002. He is engaged in all aspects of the engineering and business development activities of BroadQ’s integrated Web-TV solution, which leverages the installed base of 100M PlayStation 2 consoles as TV set-top boxes. Stacy’s unique knowledge of engineering, business and the law has helped the Company navigate a complex business environment. He started his career as a Project Engineer on the Space Shuttle Main Engine program at the Rocketdyne Division of Rockwell. He went on to become an Intellectual Property Attorney at the firm of Baker Botts and Counsel for Applied Science Fiction. Stacy holds an Associate of Science in Electrical Engineering from Mesa State University, a Bachelors of Science in Mechanical Engineering from Colorado State University, a MBA from Pepperdine University and a Juris Doctorate from the Baylor School of Law. Allison Dollar is a founder and co-president of the Interactive Television Alliance, a non-profit trade association whose broad constituency is committed to accelerating iTV in the U.S. She is also a principal in 2degree Partners, a management consultancy focused on iTV, specializing in alliance packaging, cross-platform marketing and digital services integration. A longtime champion of ubiquitous interactivity, she co-founded eTV World, Hollyweb Live!, iNNOVATORS™ venture pitch series, and chaired NAB’s Executive Committee to launch Multimedia World. Clients have included IBM’s eBusiness (American Express, Bell Atlantic, Mail Boxes Etc.), AOL, SimplyTV, Web TV, WB, Creative Planet, Stan Lee Media, Vi[z]Rt (virtual sets), and Envivio (MPEG-4). For Webcasts.com she was CSO and a founding board member (IPO as iBEAM Internet Broadcasting Corp). Previously, for Phillips Business Information she led business/content development with over 30 trade publications. Titles included Interactive Video News, Interactive Marketing News, Internet Week, CableFAX, Multimedia Week, E-Commerce News, Film & Video Magazine, A/V Video magazine, Via Satellite. While Editorial Director of In Motion she created sponsor packages with Sony, SGI, PacBell, Autodesk, AOL, HBO, Kodak and Sprint. These anticipated the impact of 3D visual effects, advertainment, DBS, broadband, VOD and wireless devices. She worked with Oscar-nominee documentarian Ross Spears, CBS News, the Maryland Film Commission. A founding board member of Maryland’s WIFV, she received ASAE’s Golden Circle award, held advisory board positions for CINE and the US Film&Video Festival. She holds a M.A. from the University of Virginia and Phi Beta Kappa B.A. from Goucher College in Baltimore, and has been interviewed by National Public Radio, LA Times, Wall Street Journal, Hot Wired, Hollywood Reporter, Variety, BizTalk1, Millimeter, Digitrends, Broadcasting & Cable and other outlets. Her book on iTV, Interactive Television: Tracking and Preparing for an Emerging Market, was released in April 2003.