Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Wednesday, June 13th 12:30 PM – 1:45 PM Track III: Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile In this session, we will look for a comprehensive understanding of the what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base Martijn Lopes Cardozo, Senior Vice President, Corporate Development, TANDBERG Television Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab Dean Scheu, Director of Business Development, Charter Media, West/Midwest Division Vicki Lins, VP Marketing and Communications, Comcast Spotlight Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation Eric Picard, Director of Advertising Strategy and Emerging Media Planning, Microsoft Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator Vicki Lins, Vice President, Marketing & Communications, Comcast Spotlight: As vice president of marketing and communications, Vicki Lins oversees all marketing, brand strategy, advertising, public relations, promotions, creative services, and internal and external communications for Comcast Spotlight. Additionally, she is responsible for ensuring consistency in the company’s marketing efforts by leading a vertical marketing initiative between corporate and the more than 70 markets Comcast Spotlight serves throughout the country. Prior to joining Comcast Spotlight, Lins was senior vice president of marketing and communications at Adlink, the Los Angeles digital interconnect, where she orchestrated a first-of-its-kind, award-winning marketing campaign that established a brand image for the company. The initiative was listed in Cable World’s "Top 10 stories of 1998." Before Adlink, Lins was responsible for advertising and marketing programs for Verizon Wireless (formerly AirTouch Cellular) and GTE, where she held various marketing positions in the satellite, corporate and telephony divisions. Lins has served on the board for Women in Cable & Telecommunications (WICT) and was a recipient of WICT’s Betsy Magness Leadership Fellowship. Additionally, she was recognized by CableFAX magazine as "Also Influential" in 2005 and noted by Multichannel News magazine as a "Woman to Watch" in 2004 and Cablevision magazine in 2001. Lins has a Master’s in communication management from the University of Southern California’s Annenberg School for Communication. Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation: Mr. Papagan is responsible for incubating, implementing and driving operations of all new business initiatives and setting the strategic direction of Rentrak Corporation, a leader in audience measurement tracking media consumption across numerous distribution platforms including, Theatrical Film, Home Video, On Demand Content, and Advertising. Ken was a founding executive for the start-up of 9 television networks including Nickelodeon, MTV, ON TV, and the JCPenny Shopping Channel – where he was Co-Executive Producer. For the past 10 years, Ken has been primarily focused on Digital Media across all platforms globally working with such clients as AT&T, Broadband, USWest, Bloomberg, Flextech and others. Among his accomplishments at Rentrak are the launches of Retail Essentials and OnDemand Essentials, which is currently aggregating VOD viewer usage data for more than 50% of the VOD, enabled cable universe, including Comcast, Cablevision and others. The service is currently processing overnight On Demand data representing 32 million set top boxes. The service has garnered 42 content providing clients including NBC/Universal, CBS, MTV, Paramount, and Warner Brothers. He is currently developing New Business in On Demand Advertising and Linear Television audience measurement. Eric Picard is the director of advertising strategy and emerging media planning at Microsoft. In his role, he helps set corporate-level strategy for how Microsoft approaches advertising from a business and technology standpoint. His team manages long-term advertising platform and product strategy, emerging media strategy, planning for incubation & research teams, and designs next generation advertising products. Formerly, Eric was founder and director of product management at Bluestreak, where he oversaw advertising products, such as third-party ad serving, ad analytics, & rich media and led development of many company technologies. He helped pioneer rich media advertising in the late '90s and has been active in most of the critical industry conversations related to technology, including the IAB's Measurement Committee and Rich Media Task Force. A frequent speaker across the industry, Eric writes a monthly column on ClickZ about advertising technology. Martijn Lopes Cardozo, Senior Vice President, Corporate Development, TANDBERG Television: As Senior Vice President, Corporate Development at TANDBERG Television, Martijn Lopes Cardozo oversees the Company’s strategic partnerships – including ecosystem partners and resellers. He is also responsible for equity transactions and the Company’s initial entry into new markets. Mr. Lopes Cardozo is particularly focused on TANDBERG Television’s IPTV segment, which provides telecom operators market leading compression, on-demand, and interactive television solutions. Mr. Lopes Cardozo joined TTV through the acquisition of interactive television provider GoldPocket Interactive. As Executive Vice President of Distribution and Partnerships, he oversaw the distribution of GoldPocket’s ITV technologies to operators and was responsible for developing and managing key strategic partnerships. During his tenure at GoldPocket, Mr. Lopes Cardozo led the Company's entry into the IPTV, wireless, and cable and satellite segments. Prior to GoldPocket, Mr. Lopes Cardozo was a Senior Product Manager at Akamai Technologies, where he arranged and coordinated reseller agreements including a critical arrangement with WebTrends. He previously worked with Unilever in Germany and OC&C Strategy Consultants in the Netherlands. Mr. Lopes Cardozo holds a Master of Business Administration from Harvard Business School and a Master of Science in Applied Physics from the Delft University of Technology in the Netherlands. Dean G. Scheu, Jr. is Director of Business Development for Charter Media a division of Charter Communications a Fortune 500 Company. As Director of Business Development Scheu is responsible for the Advanced Media activities in the areas of VOD, Interactive Advertising (Charter Select), Interactive Commerce, Internet & Marketing Strategies together with new interactive program content opportunities. After receiving a Bachelors of Science Degree in Marketing and a minor in Finance from Pace University in New York, Scheu was accepted into the highly competitive Petry Television Account Executive Training Program in NYC. After a rigorous 9 months in the program Scheu, pitched and was accepted to the Hawks sales & marketing team as an Account Executive. The Hawks team was Petry’s highest revenue producing team. Scheu represented television stations such as KTLA-TV/Los Angeles (TheWB), KRON-TV/San Francisco (NBC), KIRO-TV/Seattle (CBS), and KFMB-TV/San Diego (CBS). In this capacity Scheu interfaced with major Madison Avenue Advertising Agencies, negotiating the station’s advertising availabilities. Individual billings totaled over 18 million dollars annually. From Petry, Scheu accepted a position at KTLA-TV Channel 5, a Tribune Broadcasting station located in Los Angeles, as a Local Account Executive. From this position Scheu was promoted to National Sales Manager, responsible for managing 13 sales & marketing offices around the United States. KTLA-TV had billings of over 180 million dollars. Among Scheu’s successes at KTLA was an increase in the station’s market share by 38% and in revenue by 39%, the sale of multi-million dollar sports sponsorships for the MLB – California Angeles and the NBA – LA Clippers. Scheu also has the distinction of having coordinated the nations first on-air bilingual commercial using a new technology at the time – second audio program (SAP), an accomplishment that earned him consideration for Tribunes Annual Report to it’s shareholders. After two and a half years as National Sales Manager for KTLA, Scheu went over to Studio Television Distribution, working for MTM Entertainment in Studio City, CA. At MTM Scheu was Vice President and later promoted to Sr. Vice President. He was responsible for marketing & licensing the following television shows for Domestic Distribution: "WKRP in Cincinnati", "Hill Street Blues", "Newhart", "The Bob Newhart Show", "St. Elsewhere", "Lou Grant" and "Evening Shade" among others. MTM billings totaled over 120 million dollars per year. LORI H. SCHWARTZ, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab: As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation located in Los Angeles, Lori provides consultation and solution recommendations for the latest in broadband, wireless and emerging media solutions. She has produced a number of broadband solutions for Sony Pictures, Microsoft, GSN, General Motors, Reebok, Nautica and Park Place Entertainment among others. Prior to serving as Director of the Lab, Lori served as the interactive/new media producer at McCann Worldgroup, providing interactive expertise for the agency’s Los Angeles client base. She worked with clients to create original content solutions across multiple channels. Lori also facilitated partnerships with entertainment, sports and other content providers, and served as the agency representative on all issues pertaining to emerging media. An active member of the marketing and entertainment industries, Lori has led a project for the American Film Institute's Digital Content Lab and also serves on the Board of Governors for the Producers Guild of America’s New Media Council and has recently joined the foundation board for Women in Film. She is an executive committee member of the Interactive Peer Group for the Academy of Television Arts and Sciences and participates in a number of advanced advertising standardizations groups. When she is not working with clients, Lori can be found on stage in Hollywood performing with a number of improvisational comedy theaters. Terry S. Bienstock is currently CEO of World Extend: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.