Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Tuesday, June 12th Digital Production World at Digital Hollywood 2:15 PM – 3:30 PM Session A: The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams Larry Tanz, CEO, LivePlanet Zach Posner, Head of Interactive and Business Development, National Lampoon Drew Buckley, General Manager, Yahoo! Originals Joel Wright, Director, New Media Division, Paradigm H.T. Owens, Executive Vice President, Creative Affairs, Reveille LLC Paran Johar, EVP of Digital Marketing, Managing Director, MRM Los Angeles David Tochterman, Executive Vice President, DigWorks™, Moderator Larry Tanz, CEO, LivePlanet: Larry Tanz joined LivePlanet during the startup phase in late summer 2000. Larry oversees all of LivePlanet's business activities and helps lead the strategy and vision of the company. Over the past year, he has served as Producer on the Emmy-nominated series "Project Greenlight" for Bravo, Executive Producer on the feature film "First Descent" for Universal, Executive Producer on the series "The Entertainer" for E!, and Co-Producer on the feature film "Feast" for Dimension. Prior to joining LivePlanet, Larry served as Director of Strategy and Operations at AOL Time Warner, where he was a founder of Netscape Netbusiness, a major new business initiative for AOL. He co-authored the business plan and spearheaded production and operations. Before joining AOLTW he was a Senior Associate at Mercer Management Consulting, where he helped Fortune 100 clients develop and implement new products and strategies. Engagements ranged from Internet to retail, and included over a year on the ground working with clients in Southeast Asia. Larry holds an MBA from the Wharton School of the University of Pennsylvania, a Masters Degree in Behavioral Psychology from Harvard Graduate School of Arts and Sciences, and a B.A. from Harvard College. Joel Wright is Vice President of Interactive Media for Paradigm. As the head of this new department Wright is responsible for working with his clients to develop and package new opportunities for them in the Internet, wireless and emerging technology markets. Paradigm and Wright recently made headlines in the Hollywood Reporter for a deal he was instrumental in making with CBS Innertube to create an original online series titled “The Good Life” created by and starring Michael Cera (“Arrested Development”). Wright works with a diverse cross section of buyers in all forms of new media to develop original programming such as Cera’s “The Good Life”. Wright has over twelve years of new media experience dating back to the mid 1990’s. He recently spent over four years at Yahoo!, Inc. one of the world’s largest interactive media companies in a variety of leadership roles. While at Yahoo!, Wright leveraged his experience and expertise in media, advertising, online content development, technology and product marketing to build several key categories for the company. His most recent role was running the advertising solutions category for Yahoo! Entertainment and was responsible for over $150 million in annual advertising revenue. Wright was also instrumental in developing key partnerships with Mark Burnett Productions for “The Apprentice” and “The Contender” and also managed the relationship with Paramount Domestic Television for their “Entertainment Tonight” and “Insider” brands. Prior to that Wright invented Yahoo! AdVision which was awarded “Best of the Net” by Media Magazine and the prestigious Macromedia Max award. Prior to Paradigm Wright raised over $2 million in private equity to found SlingShot Media. SlingShot was a boutique agency focused on assisting content creators, talent and original programming development for exclusive distribution in the interactive marketplace. Zach Posner, Head of Interactive and Business Development, National Lampoon: Zach is presently the Vice President of Corporate Development for National Lampoon. In his current role he helps to guide corporate strategy and works day to day overseeing the network division which includes National Lampoon’s College Television, Radio and Internet activities. Zach joins National Lampoon from World Avenue, an Internet marketing services and technology company that specializes in serving the Fortune 1000, where he worked in the corporate development group. Posner's main responsibilities were developing strategic partnerships and acquisition opportunities to help grow World Avenue. Before joining World Avenue, Zach worked in the venture capital industry focused on technology investments and in the transaction services practice of PricewaterhouseCoopers. Zach graduated from Indiana University with a degree in Accounting and Finance. Paran Johar is the Executive Vice President of Digital Marketing for North America and Managing Director of MRM's Los Angeles office. Paran's responsibilities include overseeing all operations of the LA office including account management, business development, creative project management, human resources, finance, and technology. In addition, Paran is responsible for all digital marketing in North America including online media, search marketing, and mobile marketing. Previously General Manager of the Los Angeles Office for Tribal DDB for almost six years, Mr. Johar oversaw all agency operations and management, as well as provided strategic direction on all online marketing and website development initiatives. Coupled with his local responsibilities, Mr. Johar was responsible for all online media , SEM, SEO, and worked on M&A throughout Tribal DDB North America. Under his leadership, the Los Angeles office grew from $0 to over $80MM in annual billings, with upwards 50 employees and won numerous awards including a London International Advertising Award, Adweek's Interactive Agency of the Year 2005, and numerous other creative awards. His integrated approach to creative concept development and media communication integration led to this success. Prior to Tribal DDB, Paran ran M&A and the Los Angeles office of Groundswell, an Internet Consulting firm backed by Berhman Capital. Prior to joining Groundswell, Mr. Johar founded Select New Media, the Interactive division of Select Resources International, a leading digital management consulting firm. A seasoned and accomplished marketer and entrepreneur, Mr. Johar brings to MRM Worldwide a diverse background in online branding and marketing communication work from leading agencies as iXL, Poppe Tyson, Bates USA, Saatchi and Saatchi and BBDO Worldwide. His client roster has spanned a broad range of industry categories and verticals, including work with Kia, Atari, Epson, Universal Pictures, Paramount Pictures, eHarmony, E! Online, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, KFC, Qantas Airlines, and Ameriquest Mortgage. Mr. Johar's published works, "Choosing an Interactive Agency" and "Managing M&A" have garnered wide media attention—featured in sources that include Digitrends and NewMedia.com—and he has been profiled in leading publications such as the New York Times, Ad Age, Adweek, Business 2.0, and The Industry Standard. During his spare time Paran restores muscle cars, rides his Harley and travels the world looking for ways to practice his French and Spanish. H.T. Owens, Executive Vice President, Creative Affairs, Reveille LLC: H.T. Owens has been with Reveille LLC, since the company's formation in March 2002. He is the executive producer of Identity for NBC as well as 30 Days for F/X. Mr. Owens is the co-creator and executive producer of USA Network's Nashville Star, which recently wrapped its fifth season and cable's longest running reality competition series. He is also the co-creator and co-executive producer of NBC’s The Restaurant, Reveille's first hit series, as well as Bravo’s Blow-Out, and MTV’s Date My Mom and Parental Control. Owens recently helped architect the landmark deal between Reveille and Microsoft, joining forces for a multi-million dollar, multi-project deal whereby Reveille is creating and producing online content for MSN. As part of the 30 Days production team, Owens has won a GLAAD Award for the episode “Straight/Gay”. In addition, Owens has been honored by the Muslim Public Affairs Council with their 2005 Voice of Courage and Conscience Media Award for the 30 Days episode “Muslims and America”. He was also nominated for a prestigious PGA award for best non-fiction series for his work on the series. Prior to Reveille, Owens was an agent in the corporate consulting and television packaging divisions at the William Morris Agency, representing television producers as well as top brands including Maxim Magazines, InStyle Magazine, eBay and Miramax Films. Before working at the William Morris Agency, Owens co-founded and served as a managing partner for Outdoor Concepts, a privately held outdoor media company that was purchased by Titan Media/New York. Prior to beginning his media career, Owens was an attorney in private practice in Bridgeport, Connecticut where he also served as a staff clerk for the Office of the State’s Attorney. David Tochterman recently became Executive Vice President of the digital entertainment company DigWorks™ which is currently in preproduction on broadband, B2B and branded content projects. In 2006 he launched the broadband website CHANNELBLAST™, creating and producing live original episodes of interactive branded content. He is an established executive and producer in the television industry and continues to develop and produce television projects, most recently for HBO, Showtime, CBS, FX, FBC and is currently in production for a new series for Adult Swim/Cartoon Network based on a popular series of viral videos. During his seven years as Senior Vice President and Vice President for the independent powerhouse Carsey Werner Company, he developed hit shows such as THAT 7OS SHOW and 3RD ROCK FROM THE SUN and also worked on such established ongoing series as ROSANNE and COSBY. Also for CW, he is credited with discovering Brett Butler and subsequently was Executive Producer for her hit ABC series GRACE UNDER FIRE. He served as Executive Vice President of Will Smith's production company Overbrook Entertainment, participating in the launch of the company and heading its television division. His career began as a director, producer, literary manager and casting director for over 200 plays on Broadway and Off Broadway, receiving multiple awards and nominations. He is a graduate of Syracuse University and currently serves on the advisory board for the school of Visual and Performing Arts. In addition to Digital Hollywood, he has been a panelist and moderator at CES, OMMA and AdTech NY.