Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Tuesday, June 12th 9:00 AM - 10:15 AM Track II: The Rush to Mobile Video: The Creation of a Revolutionary Entertainment and Communications Medium Mobile communications has effectively and successfully integrated itself into our daily lives as the primary personal and business communications vehicle and daily usage is only accelerating. With every new feature and service provided, the acceptance and adaptation of mobile as the broadband, audio, video and text based consumer information and entertainment accessory is continually reinforced. The entertainment, information and technology industries have effectively joined forces in providing the consumer with one of the most readily adapted and embraced consumer products ever devised. The question of whether the consumer is willing to accept video as a mobile service is no longer in question. In the coming year, the industry will experiment with new and enhanced products and services, with video, audio and text features and it will be the consumer who will sort out the hits from the misses. Video and broadband is now the dominant vision for the future of mobile consumer adaptation. Edward Skolarus, Vice President, Business & Operations, Fox Reality, News Corporation Dave Ulmer, Sr. Director, Entertainment Products, xProducts and Experiences, Motorola Nash Parker, North America Strategy Group, Alcatel-Lucent Paul Nakayama, Senior Director of Content Programming, Amp'd Mobile Matt Crowley, Product Line Manager, Multimedia & Web Solutions, Palm, Inc. Angela Steele, Director, Starcom USA Ken Rutkowski, Host & President, KenRadio Broadcasting, Moderator Edward Skolarus, Vice President, Business Operations, Fox Reality: Edward Skolarus serves as Vice President, Business Operations for Fox Reality where he oversees business development and emerging media applications for the year-old service. He likewise manages Fox Reality’s program licensing and content ventures for on-air and other platforms, together with Fox Networks Group support teams. Since joining Fox Reality in January of 2006, he has acquired and launched many top reality programs for on-air and digital media platforms. He also helped launch Fantasy Reality Challenge, an on-line fantasy game for reality television fans and initiated Fox Networks Group’s first interactive viewer experience, utilizing Fox Reality’s daily "Reality Remix." Viewers can use their cell phones to answer questions, participate in polls and other features in real-time synchronization with the series. Skolarus also launched "Reality Remix" podcasts, available through www.foxreality.com, www.itunes.com and www.yahoo.com. Mr. Skolarus joins Fox Reality from GoldPocket Interactive Inc., where he served as division Senior Vice President responsible for distribution, sales and marketing. During his five year tenure with GoldPocket, Mr. Skolarus branded and launched the company within the entertainment market, significantly grew cable/satellite/mobile distribution, assisted in acquiring digital media and mobile companies and launched interactive and mobile applications for leading broadcasters such as CBS, HSN, NBC, GSN, FOX, NFL and DirecTV. Prior to GoldPocket, Mr. Skolarus served as COO and VP of Marketing at BadaBiz Inc., an Internet content collaboration company specializing in Digital Rights Management and security for content distribution. Prior to BadaBiz, Mr. Skolarus was the CEO and co-founder of RenderView Software Inc., a leading digital content collaboration and communication company. Skolarus began his career as a lead systems architect and software engineer for Ford and Chrysler motors developing large-scale enterprise software systems. Originally from Michigan, Skolarus graduated with a Bachelor of Science in Computer Science and Engineering from Eastern Michigan University. In addition, did post-graduate studies at Wayne State University in medicine. Dave Ulmer is Motorola’s Sr. Director of Entertainment Products, defining and promoting seamlessly mobile media devices and experiences. A digital media pioneer, Dave has held a variety of executive roles with wireless, hardware, and software companies, including running the world’s leading CD-Recording software company and initiating its spinout as the original founder of Roxio and Napster. Dave serves as board director and vice-chairman of the Mobile Entertainment Forum and has a long history of championing and chaperoning leading edge products into mainstream consumer markets. Nash Parker as a Director in the Strategy Team of Alcatel North America has an integral role in supporting both the IPTV and Mobile initiatives. This position is engaged in strategic partner development activities, analyst relations, and is also Alcatel's primary liaison with the content and advertising community; including film, television, and gaming medias. He has held previous positions as the Manager of Business Development for Sony Computer Entertainment America (PlayStation) and with General Motors Corporation in advertising and sales/marketing. Angela Steele, Director, Starcom USA: Since 2006, Angela Steele has been charged with the dual role of strategy and activation director for Starcom USA—a full service media agency that engages the right brand messages with the right people in the right place. And though very challenging, it has become an educational advantage that has pushed her forward in both roles. The activation side allows her keep up with best practices, tools and resources needed to measure accountability in evolving media landscapes. The strategy side gives her perspective on the client, the goals they want to achieve and how to turn those goals into actionable media plans. Together, they allow her to unequivocally reach her clients’ consumers and substantiate these consumers’ connection with measured results. As Starcom’s mobile expert, Steele is a valuable asset to Starcom and its clients who look to reach a growing mobile consumer population. She leads the development of Starcom’s agency standards, communication strategies and best practices in the mobile advertising space in her role as mobile activation director. Furthermore, she helped create tools for internal agency client teams to plan, assess, develop, implement and measure sound mobile programs. She has been essential to the agency’s mobile knowledge and to future mobile opportunities via the collaborative and proprietary Turner Mobile Labs project. In her role as strategy director, Steele helped Nintendo successfully launch their new Wii gaming console by reaching out beyond the brand’s traditional core gamer audience and creating product interest for an expanded audience of non-gamers. This included the orchestration of 10 integrated custom cross-media programs at launch with partners such as Comedy Central, Discovery Channel, MTV, Nickelodeon, ABC properties, AOL, Yahoo! and more. Also adding to the success of the launch, Steele leveraged emerging media such as TiVo’s showcase; social networking sites including MySpace and Xanga; and broadband and video on demand. Nintendo’s Wii launch was a smashing success, selling out its first two full quarters after launch. Prior to her current position, Steel was an associate director on the global Oracle account where she helped develop 10 media "firsts" in the US and another 10 globally within the first 6 months of the agency winning the account. Her client was quoted as saying, "Starcom has changed the way Oracle does marketing." Steele earned her Bachelor’s of Business Administration in advertising and marketing from Northwood University and a Master’s of Business Administration from the University of Michigan. She is a Michigan native but currently resides in Chicago with her husband Matthew. Matt Crowley, Product Line Manager, Multimedia & Web Solutions, Palm, Inc. : Matt is responsible for the multimedia and web solutions strategies for all Palm products. This includes the browser, camera, photo-sharing, music and mobile video experiences on Palm’s Treo smartphones and Palm handhelds. Previously, Matt served as senior product marketing manager at Philips Consumer Electronics. He managed the industry’s first wireless (802.11) FlatTV with Internet streaming content and ubiquitous access to personal photos, music, and video media within and away from the home. Previous positions include product-management roles at Zapex Technologies, where he was instrumental in creating the Dolby Digital 5.1 encoder for the DVD-creation marketplace; S3, Inc., where he managed the video strategy for the accelerated graphic controller business unit that enabled smooth DVD and HDTV playback; Optivision, Inc., where he worked on a high-end 64-channel MPEG2 decoder solution for the hospitality market; and Eidesign Technologies, where he was instrumental in designing two of the first MPEG compression facilities in the country for Bell Atlantic’s video-on-demand (VoD) “Stargazer” project in the early 90’s. Matt received his bachelor of arts degree from the University of California at Irvine and a master’s of business administration from the University of Phoenix. Ken Rutkowski is one of most broadly-informed and connected people in the media, entertainment and technology (MET) market. A true industry insider, Ken’s relationships span senior managers of leading technology companies to studio executives; from small software companies innovating the next generation of MET products/services to IT outsourcers and consultants. Part pundit, part matchmaker, part strategist – Ken helps start-ups to multi-national corporations understand the trends shaping their industries and connect with the people that matter. As pundit, Ken’s daily Internet and radio talk show, World Tech Round-Up, is a must-listen-to source of inside information for over 186,000 Internet listeners in over 40 countries – regularly scooping the major media and giving perspective to emerging trends, developments and industry maneuvers. His Daily Tech Clicks newsletter and IQ Report are distributed 5 days/week to the technology, entertainment and business elite. As matchmaker, Ken opens doors for clients across the media, entertainment and digital technology landscape. In 2000, he founded METal, a networking group of 100+ MET industry influencers that meet for breakfast and information sharing each Saturday in Los Angeles. Additionally, he co-hosts MET Salon, one of Los Angeles’ premier invitation-only networking events. As strategist, Ken helps clients utilize emerging technology developments to create new business models, identify revenue opportunities and out-maneuver competitors. Combining his deep understanding of MET convergence with an insider’s perspective of the problems facing the industry today, Ken crafts breakthrough strategies that leverage innovations in the digital economy. On an international level, Ken works with countries such as Finland, Australia and Holland – helping them fortify their technology outreach story and strategy. In his public role, Ken is a founding member of the Streaming Media Executive Committee and is on the board of several media, entertainment and technology companies. He is a much-sought-after speaker/moderator at conferences around the world. He regularly appears as a guest correspondent for Fox 11 KTTV and Fox’s Good Day LA – talking about everything from new tech gadgets to important websites.