Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Tuesday, June 12th 12:30 PM – 1:45 PM Track I: Hollywood Reinvented! Internet Video, Mobile, User Generated Media, IPTV and Broadband as Next Generation Mass Media Programming and Big Business Personal media has invaded the territory of the media giants. TV networks, even cable networks and radio networks can no longer ignore the potential threat posed by User Generated Media, broadband video, social networks, the blogosphere and the world of Podcasts. By the millions, consumers are flocking to the web and mobile experience provided by the new technologies. If you think that blogs are simply parasites of the news business that are to be slapped at and complained about, then you’re not paying attention to the business at hand. Bloggers may be individually unique and only sometimes accurate, but as a whole, as a blogosphere, they are a billion person universe of ideas and free expression that far exceeds the reach of all TV networks combined. While the world of personal media remained behind a disorganized technological barrier, it posed no threat to traditional mass media, but as new and amazingly inventive tools are created to unleash the power of personal media begin to appear so does its power as an information, entertainment and advertising force. In this session we will explore this new territory. Walter Delph, Director, Content & Programming, Verizon FiOS TV Mark Yackanich, VP of Strategy and Development, >nbbc, NBC Rob Bennett, GM, Video & Entertainment, MSN, Microsoft Bill Stratton, VP, Business Development, Turner Broadcasting Jon Cody, Vice President, Fox Digital Media and Acting GM for NBC/News Corp. Joint Venture Andrew Wallenstein, Digital Media and Television Features Editor, The Hollywood Reporter, Moderator Walter Delph, Director, Content & Programming, Verizon FiOS TV: Walter I. Delph has a breadth of professional experience that includes operations, finance and strategic planning. Since 2004, Mr. Delph has worked at Verizon Communications as a Director in its FiOS TV department. He oversees FiOS TV’s IPTV content strategy, gaming service, cross platform convergence and content acquisition. He also works closely with Verizon’s product management to develop new products and services with this content, particularly on the broadband and wireless platforms. Prior to joining Verizon Communications, Mr. Delph was at Time Warner as a member of Time Warner’s MBA Management Program. His primary focus was on originating, structuring and negotiating new business opportunities for the Time Inc division. In addition he worked with Fortune 500 advertisers to design and implement advertising pricing solutions for Time Warner properties. He is a former investment banker with Goldman Sachs and was responsible for originating, structuring and executing over $1 billion in financings. Mr. Delph holds an M.B.A. from Harvard Business School and a B.A. from Middlebury College Rob Bennett is General Manager of Entertainment & Video Services for MSN and is responsible for the development and programming of MSN's digital media properties. Rob has spent the past 16 years working to fuse the power of technology with media to provide compelling services for consumers and new opportunities for marketers. Prior to his current role, Rob helped lead marketing, PR and business strategy for several businesses at Microsoft - including Internet Explorer and Windows - and founded three successful technology startups in the Seattle area. Rob sits on the executive board of the New York Television Festival. Bill Stratton is vice president of business development for Turner Broadcasting System, Inc. (TBS, Inc.). In this capacity, Stratton is responsible for developing and executing all non-linear platform distribution for the Turner properties across broadband, interactive television and wireless. Stratton is based in Atlanta and reports directly to Dennis Quinn, executive vice president of business development for TBS, Inc. A seasoned Turner veteran, Stratton has held positions with Turner Sports and CNN. Most recently, Stratton served as director of business development for TNS, focusing on broadband distribution and Video On Demand. In this role, he played a key role in launching broadband products from CNN Interactive and Turner Sports Interactive properties, including NASCAR.com, The British Open and PGA Championship. Stratton was integral in negotiating distribution agreements with AOL, Road Runner, Real Networks, and Yahoo. In addition, he was instrumental in launching both CNN on Demand and Cartoon Network/Boomerang on Demand with affiliate partners Time Warner Cable and Comcast. Stratton received a bachelor of arts degree in political science from the University of North Carolina at Chapel Hill and a masters of business administration from Wake Forest University. He is currently a member of the Cable Telecommunications Association of Marketing (CTAM) and the On-Demand Consortium. Andrew Wallenstein is the digital media and television features editor at The Hollywood Reporter, based in Los Angeles. In addition, he is co-host of “Square Off,” a weekly primetime TV Guide Channel series about the TV industry, as well as TV critic for the National Public Radio syndicated program “Day to Day.” In addition, he has contributed to The New York Times, Boston Globe and Business Week. He has a master’s degree in journalism from Columbia University.