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Digital Hollywood, Santa Monica
Thursday, June 14th
11:05 AM - 12:20 PM
Track I:
Next Generation P2P Music and Film - DRM, Paid for Pass-Along, Ad-Based and Other Legal Distributed Computing Models and the Entertainment Industries
While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses.
Yaron Samid, Founder & CMO, Pando Networks
Gary Croke, VP of Marketing, CacheLogic
Travis Kalanick, Chief Executive Officer and co-founder, Red Swoosh
Chip Venters, CEO, Digital Containers
Frank Childs, VP, Business Development, PeerApp
Jeff Richards, VP, Digital Content Services, VeriSign
Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator

Andrew Parker, Chief Technical Officer and co-founder, CacheLogic Ltd: Andrew is a technology and market visionary. Andrew was formerly VP of Strategy and Chief Consultant for Zeus Technology. In this role Andrew architected and deployed many of the largest ISP and content sites in existence. Andrew has been actively involved in the fields of network design and computer security for the last 15 years and has acted as an advisor to fortune-500 companies and governments in these fields. Andrew holds a Computer Science degree from the University of Kent.









Chip Venters, Chief Executive Officer, DigitalContainers, Inc., is a career entrepreneur with experience in the startup, product development and marketing of information services and software. DigitalContainers has technologies and patents that enable an entirely new digital content distribution and sales system where all intellectual property has a profitable business model. With this system, the creators of digital media, documents, software, games and other intellectual property can quickly and easily monetize their digital goods by creating, packaging, registering and releasing them into the global market in just a few easy steps. Previously he was Executive Vice President of Marketing and Business Development of SiteScape, Inc., a start-up teamware and community software company that grew to a position of industry leadership and 350 enterprise customers in just 18 months. Chip authored numerous white papers and was a frequent presenter at international conferences on teamware and communities of practice while at SiteScape. Chip was a founder of DeskGate Technologies, the original inventors of the DigitalContainers technology. DeskGate’s pioneering systems for the sale of digital goods, lead to major industry awards within the first two years of the company’s inception, (Best New Company, Internet World, 1998). Many of DigitalContainers patents are based on the technologies developed by Deskgate. Venters was the founder of Smart Communications, an electronic communication service bureau serving the trade associating industry. Smart was parent company of TotalFax, a major provider of enhanced fax services, which was sold to Premiere Communications, Inc., TotalAccess Communications, another Smart company was an Internet service provider in DC who combined with Interpath, now owned by Progress Energy


Jeff Richards, Vice President, Digital Content Management Services, VeriSign, Inc.: Jeff Richards is Vice President in the Digital Content Management Services (DCMS) division of VeriSign, and General Manager of the Broadband Content Services group. DCMS provides online and mobile technology services for content distribution, messaging and advertising to many of the world’s largest media, entertainment, technology, consumer goods and enterprise organizations, including NewsCorp, BBC, TimeWarner, NBC, Google, Coca Cola, General Motors and others. Mr. Richards is also one of the executives leading VeriSign’s corporate blog program, which can be found at: http://blogs.verisign.com/demandinsights Prior to becoming part of VeriSign, Mr. Richards was President and CEO of R4 Global, a leading player in RFID technology, which was acquired by VeriSign in May 2005. Prior to R4, Mr. Richards was a founding executive with QuantumShift, a software and services provider (now part of Vercuity), and before that, a management consultant with PricewaterhouseCoopers (now part of IBM). He holds an AB from Dartmouth College, and lives in Northern Virginia with his family.


Travis Kalanick is chief executive officer and co-founder of Red Swoosh, a premier P2P content delivery network offering high-performance, low-cost distribution of large-scale media files over the Internet. In this position Kalanick is responsible for the overall strategic vision of the company, high-level technology architecture as well as day to day management operations. Kalanick is a veteran in the P2P content delivery industry, and has extensive experience in the areas of technology design and implementation of successful P2P businesses. At Red Swoosh Kalanick has architected the leading edge p2p content delivery system while securing several high profile deals with major entertainment and distribution companies including Ubisoft, Cable & Wireless, CNET, MTV Networks, IGN Entertainment (News Corp.) and Echostar. Prior to founding Red Swoosh in 2001, Kalanick was part of the founding team of Scour.com. At Scour he ran marketing and spearheaded funding efforts Yucaipa, and Lynx Technologies as investors. In addition to his technical and business accomplishments, Kalanick is an avid writer having contributed editorial pieces to the Financial Times, CNET and other popular news outlets. Additionally Kalanick has been featured in the Wall Street Journal, Forbes, MIT’s Technology Review, CBS, Reuters, Associated Press, CNN, Hollywood Reporter, Wired, Los Angeles Times, Dow Jones, Forrester, Gartner Group, and Meta Group. In 2005, Kalanick won the Technology Pioneer award from the World Economic Forum and in 2003, he became an Associate Fellow of the World Technology Network. In 2002, Kalanick won the Technology Review TR100 Award for One of the World’s Top Innovators Under 35. Kalanick attended UCLA, where he studied Computer Engineering. He resides in San Francisco, CA.

Robert Levitan, CEO, Pando: Pando Networks is Robert Levitan's fourth start-up. Prior to founding Pando, Robert was the cofounder of iVillage, the largest community Website for women; Flooz.com, an online gift currency and corporate rewards company; and YearLook Enterprises, a publisher of video yearbooks for high schools and colleges. In between starting companies from scratch and some adventures in world travel, Robert has also been a marketing advisor and executive coach with several companies. Levitan was a strategic marketing advisor for Oddpost, an innovative Web-mail service company acquired by Yahoo. He has helped Pearson LLC launch a television series in China and AT&T Wireless set up its Internet operating division. Robert serves on the Board of Directors of Mobius Management Systems, a leading provider of software that supports content intensive e-business applications, the Executive Council of New York, a trade association and industry catalyst representing senior executives, and New York Cares, a service organization that coordinates volunteers who work with children, the homeless and the elderly. Robert also enjoys mountain climbing with his two brothers.


Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service.