Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Thursday, June 14th 9:30 AM - 10:45 AM Track IV: Advertising in P2P, Search and other Web Based Services Jonathan Lee, VP, Business Development, MediaDefender, Inc. Aaron Martens, CEO and co-founder, BrightSpot Dominique Benoit, VP Sales and Marketing, SBK Interactive James L. Benton, Vice President of Sales, AdBrite Allan Klepfisz, CEO, Brilliant Digital Technologies /QTRAX Les Ottolenghi, President & Co-Founder, INTENT MediaWorks John Desmond, Vice President, MediaSentry Services Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator Jonathan Lee, Vice President of Business Development, MediaDefender, Inc.: Jonathan is an industry expert in Internet/New Media applications and services. As a former applications developer, he has extensive knowledge in both the technical aspects as well as business related issues in emerging technology companies. Jonathan has spent several years with the Skechers USA Internet/E-Commerce Department, pushing the cutting edge of technology, lifestyle, and design. He has also been on the executive management of two successful start ups including his current position at MediaDefender, Inc. He completed his undergraduate studies at the University of California, San Diego, and received his MBA from the University of Southern California Marshall School of Business. MediaDefender, Inc. is the premier Internet Piracy Prevention (IPP) service provider. Their goal is to stop the spread of pirated material over the Internet and Peer-2-Peer Networks. Part of their strategy involves manipulating search results and serving decoys or corrupted content, aimed at frustrating the pirates and illegal users of the P2P networks. They have launched extremely successful anti-piracy campaigns in the music and movie industry, with a leading 95% effectiveness rating. Their customers include every major record label and movie studio, as well as a generous mix of independent record labels, software, and anime companies. Jonathan is prepared to talk about the current state of DRM and illegal file sharing on the Internet and Peer-2-Peer networks, as well as the historical development of these networks and their wider impact on business, society, and culture. He can also comment on the specific nuances the various content holders (movies, music, video games, software, anime) face in tackling their anti-piracy issues. Dominique Benoit is SBK Interactive's VP Sales and Marketing. Over the past ten years, Mr. Dominique Benoit has designed and implemented successful marketing and sales strategies for world-class companies such as Citigroup, Beneficial Canada, and Rogers. Before joining SBK Interactive, Mr. Benoit served as national sales manager for Zimmer Dental Canada. John Desmond, Vice President, MediaSentry Services: John Desmond brings to SafeNet a proven record of success throughout his 15 year career in building sales and marketing teams to lead emerging markets and increase shareholder value. In his current role, Mr. Desmond leads the sales, engineering and product development efforts for the company’s anti-piracy services under the MediaSentry brand. He also oversees the development of new business initiatives focused on protecting and enabling legitimate digital distribution for the entertainment and media industries. Previously, Mr. Desmond served as vice president, worldwide sales for Centive where he was instrumental in growing the multi-channel distribution organization from inception to $30 million in revenues and establishing Centive as the global leader in the Enterprise Incentive Management market. Prior to Centive, Mr. Desmond was director, sales and marketing for Quintus Corporation, where he helped transform the company into a leading provider of converged call-center solutions, achieving a $1.8 billion peak market valuation and subsequent acquisition by Avaya. Earlier in his career, Mr. Desmond also held several key management positions with Lotus Development Corporation. He holds a BA in Finance from Drexel University. Les Ottolenghi, Founding Partner, INTENT MediaWorks: Les Ottolenghi has more than 20 years of experience in executive management, information technology and marketing with both start-ups and Fortune 500 companies. Prior to founding Intent MediaWorks, Ottolenghi was CEO of AgentWare, Ottolenghi, responsible for setting the overall strategic direction of the company as well as managing all major contract relationships. Prior to co-founding AgentWare, Ottolenghi served as Vice President of Information Technology and Electronic Commerce for Carlson Wagonlit Travel. His accomplishments at Carlson included leading a team that custom-designed critical middleware for networking 10,000 travel agents over the Internet. Ottolenghi is also a former executive at Holiday Inn Worldwide, where he led the successful launch of the first Internet-based reservations system in the travel industry. In 1998, Information Week and Microsoft nominated Ottolenghi for CIO of the Year. Ottolenghi has served as the chief strategist for the Greater 15 Nations (G15) of the United Nations, and is on the board of directors for the Berkeley Center for Marketing and Technology. Ottolenghi is an undergraduate of Duke University and M.B.A. graduate of Emory University's Goizueta School of Business, where he received a Woodruff Fellowship and graduated Beta Gamma Sigma. He continues his relationship with Emory by serving as an adjunct professor and writing a book regarding technology and business strategy. Aaron Martens, CEO, Co-Founder, BrightSpot: As CEO and Co-Founder of BrightSpot, Aaron Martens is responsible for over-seeing all aspects of the company; including business strategy, marketing, finance and software design. Aaron continues to be instrumental in the development of BrightSpot’s proprietary technology platform, BrightMatch, as well as helping establish flagship partnerships with both advertisers and consumer oriented websites. Prior to BrightSpot, Aaron served as a management and technology consultant for international consulting and accounting firm Ernst & Young (E&Y). He also provided independent consulting services to a wide variety of companies which included Fortune 100 companies after leaving E&Y in 2000. Aaron’s consulting experience has allowed him to build process and technological solutions to business challenges in numerous industries such as financial, healthcare, entertainment, technology, manufacturing and marketing industries. He is responsible for designing some of the most innovative software applications because of his ability to analyze problems and develop solutions that are willing to deviate from the traditional ways of doing business. With BrightSpot Media, Aaron continues to apply his tremendous vision towards building a better way to drive value for marketers. Aaron has a Bachelors of Science in Marketing from Rochester Institute of Technology located in Rochester, NY. James L. Benton, Vice President of Sales, AdBrite: Jim Benton joined AdBrite in 2005 as the Vice President of Sales. In this role, Benton is responsible for further developing the advertising sales team, growing the advertising base on AdBrite’s network of sites, and managing trade show efforts. Benton, who is passionate about continuing to provide innovation in the interactive media space, brings a strong media background to AdBrite and shares in its can-do product approach. Prior to AdBrite, Benton spent five years at IAC/InterActiveCorp. There he served as the Senior Director of Sales where he was responsible for Partner Marketing across the entire network of IAC sites including Ticketmaster, <http://Match.com>Match.com, Evite, and Citysearch. Before assuming the position with IAC/InterActiveCorp Partner Marketing, Benton was Director of Ad Programs for <http://Evite.com>Evite.com. He launched Evite’s first advertising program, developed successful guerilla marketing efforts in major metropolitan areas, and designed and implemented several new proposal tools, which resulted in increased sales productivity and revenues. The sole Evite employee to join the Ticketmaster team post-acquisition, Benton effectively worked through the sales strategy transition between Evite and Ticketmaster. Benton began his career at AT&T Growth Markets where he spent two years managing Silicon Valley accounts, including eBay. While at AT&T, Benton repeatedly exceeded sales goals and created innovative sales tools. In addition, he won several notable awards, including Highest Electronic Commerce Sales Award and The Gold Club Award, which is the second highest honor at AT&T. Benton holds a Bachelor of Science in Commerce from Santa Clara University. Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and rights management issues involved in the licensing of copyrighted content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations which culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between performing rights organizations and television broadcasters. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP on panels at numerous national conferences. In 1997 Don resigned from ASCAP to found the content management consultancy that is now Digital Economics. As Chief Executive Officer of Digital Economics, he has consulted with numerous clients that create, produce, distribute and transmit copyrighted content. In 1998 Digital Economics initiated a consulting relationship by which it advised Solana Technology Development on the development of its digital audio watermark technology as a content identification tool for the music and entertainment industries. Don soon became a major catalyst in the merger of Solana with Aris Technologies, thereby creating Verance Corporation. Don joined Verance in 2000, with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. During his tenure he led the design of Verance's ConfirMedia™ watermark content identification products so that they address the needs of music writers, publishers, recording artists and record labels. In addition, Don strategized the design and introduction of software applications that would leverage the value of ConfirMedia watermark content identification products for advertisers, program producers, and broadcast and cable networks. He also strategized the innovative web portal and data report licenses that form the basis of Verance's relationships with its advertising, music and programming clients, and played a key role in forging international joint ventures. Don also represented Verance in numerous public appearances before representatives of the music and entertainment communities. He returned to the leadership of Digital Economics in October 2001.