Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Thursday, June 14th 2:15 PM - 3:30 PM Track I: Social Networks - The Future of Advertising, Marketing and Brand Building User generated content is having a disruptive effect upon advertisers, media companies, brand marketers and content owners around the world. While the media industry scrambles to execute legitimate digital media business strategies that drive revenue, sites like Youtube are propagating worldwide distribution of viral video content. Increasingly, content owners are caught in the middle, unwilling to allow unauthorized distribution of content but at the same time, realizing the strategic opportunity of using these sites – even going into business with these sites or even creating their own in-house version of these social networks and user generated media sites - to reach target audiences. On one hand, content owners and marketers need to monitor, understand and work with the world of social networks, while at the same time the need to find a way to syndicate, control and monetize their content on these sites as well as to find ways to build out their own networks and compete in the world of social networks and user generated sites. This panel will explore how content owners and technology companies are leveraging these new channels in unique ways to reach audiences and creative technology solutions for controlling this type of content distribution. Ray Doustdar, President & co-founder, TeamDating Brian Fitzgerald, President, Gorilla Nation Jamie Tedford, founder, Brand Networks, Inc. Rebecca Weeks, Director of Business Development, Real Girls Media Network, Inc. Kevin McKiernan, president, Creative License Liddy Manson, COO, Freewebs Evan Schumacher, Chief Executive Officer, Going.com Jeff Kirschner, Creative Director & Co-Founder, Razz, Moderator Jamie Tedford, Founder, Brand Networks, Inc.: Brand Marketing veteran and Social Media pioneer: Jamie spent his early tenure at Boston-based youth marketing leader, Student Advantage, as VP, Marketing Services. While at SA, Jamie became an established and credible expert in the youth market, helping clients such as Coca-Cola, AT&T, and Nike to market effectively to teens and young adults. He joined top 10 brand advertising agency, Arnold Worldwide in 2001 where he has focused his attention on developing brand-building, non-traditional marketing campaigns for clients such as VW, Truth, and Timberland. Recognized as a pioneer in the growing "social media" industry, Jamie is a founding Board Member of the Word of Mouth Marketing Association. He is frequent speaker at industry conferences and his commentary on emerging media trends has recently been featured on ABC’s World News Tonight, and in NY Times, WSJ and Variety Magazine. Jamie is a graduate of the University of New Hampshire, and resides in Marblehead, MA with his wife Meredith and their three children. In his virtual world he is an avid "social networker," actively managing profiles in Facebook, myspace, and Linked In. In the real world, Jamie is an inconsistent golfer, reality TV junkie, and often disappointed Boston sports fan. Rebecca Weeks, Director of Business Development, Real Girls Media Network, Inc.: Rebecca is known as one of the top influencers and thought leaders in the interactive media industry. She is the director of business development at Real Girls Media Network, Inc., where she leads content acquisition and partnership development in an effort to build the leading online destinations for women. She currently sits on the Boards of the San Francisco Bay Area Interactive Group (www.sfbig.com), the Los Angeles Advertising Club (www.laadclub.com) and the Las Vegas Interactive Marketing Association (www.lvima.com). She also consults for venture capital firms making digital media investments. Previously, she was content director at iMedia Communications (www.imediaconnection.com), the premier publisher and events producer for digital marketing and media professionals. She also contributed over 40 articles on trends and best practices in the interactive media industry. Prior to iMedia, Rebecca directed business development for The Brand Architect Group, a strategic marketing consultancy that translated business goals into brand action programs for clients such as Toyota, The Sports Authority, 7-Eleven, Vespa, and Wolfgang Puck. Prior to that, she worked as an investment banking analyst at Robertson Stephens, where she analyzed and forecasted revenues of emerging markets and industries including media, entertainment, telecommunications and technology. As a commerce major at the University of Virginia’s McIntire School, Rebecca played varsity tennis on scholarship and graduated fifth in her class. Brian Fitzgerald is co-founder and President of Gorilla Nation Media, LLC, the world’s largest online ad rep firm. Mr. Fitzgerald began his career as an intellectual property attorney at MGM Studios, went on to represent some of the entertainment industry’s largest independent film distributors, and co-founded Celebrity Blvd. prior to Gorilla Nation. Ray Doustdar serves as President and Co-Founder. As President of his previous firm, The Stronghold Group, he created a premiere Entertainment Branding Agency, and signed high profile clients like Nelly, OutKast, Dave Matthews Band, and Motown Music Label for representation in licensing, sponsorships, and endorsements. Prior to that, he served two years as the Executive Director of Licensing for Universal Studios and was also appointed head of the new Sports Division, and signed high profile athletes like NFL Superstar Deion Sanders, NBA Player Wally Szczerbiak, and the Supercross/Motocross Honda Racing Team for licensing and merchandising. Previous to Universal Studios, Mr. Doustdar was the Director of Special Markets for BMG Entertainment. Before his tenure at BMG, Mr. Doustdar spent five years at consumer products giant Procter & Gamble. This provided a solid foundation of marketing and sales within the traditional packaged goods industry. Mr. Doustdar has a Bachelor of Science in Business degree from the Richard T. Farmer School of Business Administration at Miami University in Oxford, Ohio. He has been an online dater for 5 years. Liddy Manson is the COO of Freewebs. Before joining Freewebs she was vice president and general manager of Jobs, Cars and Real Estate at Washingtonpost.Newsweek Interactive. In this role, she was responsible for strategic planning, product development and business management for washingtonpost.com's transactional services. Among the site's services included in Manson's oversight are the Greater Washington area's award-winning online career management resource (washingtonpost.com/jobs), an in-depth section for buying, selling and maintaining cars (washingtonpost.com/cars), and a comprehensive resource for home and apartment listings and information (washingtonpost.com/realestate). Manson is a seasoned Internet and new-media executive who has been with WPNI since 1996 in various executive roles. She was vice president of strategy and human resources, overseeing both personnel issues and directing the strategic planning and analysis process, providing direction and organizational development. Prior to that she managed partnerships and investments in outside enterprises as vice president of strategy and business development. From 1997 to 2000, Manson was vice president of advertising, responsible for washingtonpost.com's and Newsweek.com's advertising sales and development initiatives. She guided strategy and product development for advertising sales, and oversaw production of the company's classified product lines. From 1997-1998 she also oversaw marketing for the company. Manson joined WPNI from Discovery Communications Inc., where she was a vice president of special projects for Discovery Channel Multimedia. While at Discovery, Manson was involved in all aspects of initiating and launching new product lines and business activities for Discovery Channel Multimedia. Prior to joining Discovery, Manson worked in strategic planning and business development at Electronic Arts, where she was pivotal in structuring and negotiating major acquisitions and new business ventures. Previously, Manson was an associate at Gemini Consulting/The Mac Group, where she was a specialist in strategy development for large telecommunications companies. Manson began her career as an associate in Corporate Finance for JP Morgan & Co. Inc. Manson earned an MBA and Certificate in Public Management from Stanford University's Graduate School of Business and received a Bachelor of Arts in Music from Yale University. She is an accomplished pianist who has served on the boards numerous non-profits. She is married to Jeb Boasberg, an Associate Judge on the Superior Court of the District of Columbia, and has a son, Daniel, and twin daughters, Anne and Katharine. J. Sibley Law, President and Founder of Saxon Mills, LLC: A writer and director from the stage with a background in business, J. Sibley Law brought these worlds together with Saxon Mills, LLC in 2005. The company, which produces video and audio content for mobile and broadband, currently has five video shows in regular production. Their programming ranges from the daily News for Blondes www.NewsforBlondes.com to offerings in lifestyle, sci-fi, and comedy, including a spin-off farce Bonnie for President www.VoteBonnie.com. Their shows enjoy global distribution on multiple platforms. Saxon Mills is now expanding its offering to exclusively white label content for a number of large providers. For his part, Law has functioned as Chief Executive and Executive Producer and spearheaded the effort to move toward a daily-content model. Evan Schumacher, Chief Executive Officer, Going.com: Evan is the CEO of Going.com, a community based city experience focusing on informing, inviting, and connecting people in fun and exciting ways. Over 250,000 users in Boston, San Francisco, and New York frequent the website weekly to find out what's happening, who's going, and why. By combining events contributed by users and a network of trusted editors, the site uncovers the best events a city has to offer as well as giving people a chance to connect before, during and after the event. Unlike lifeless event listings and more juvenile social networks, Going gets people off the computer and out to make the most out of life and their city. Before becoming Going's fearless leader, Evan was the CEO of Everypoint, a platform for creating and delivering real-time mobile applications. Leading Everypoint from inception through two rounds of venture funding, Evan secured initial customers like Yahoo, o2, IMG/TWI and Bertelsmann and guided the company from inception a three person founding team to a 30 person organization with operations in USA and Europe. Prior to Everypoint, Evan was founder and CEO of Celarix, a venture-backed company that was the world's first managed service for the logistics industry. Celarix, which was sold to Global Exchange Services in 2003, and served dozens of Fortune 500 customers in the retail and high tech areas. Evan, holds a B.A. degree from Northeastern University, and an M.B.A from the Northwestern University Kellogg School of Management.