Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood at NXTcomm Wednesday, June 20th 10:30 AM – 11:45 AM Session B: Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation. Paul Borgese, Licensing Manager, Emerging Markets, AP Digital Bart Feder, President/CEO, The FeedRoom Daniel Todd, Co-founder, President, Zango Michael Ahearn, Vice President of Marketing, iLoop Mobile Steve Dennen, Director of Product Management, comScore Networks Scott Cohen, Partner, Red Tie Media, Moderator Paul Borgese, Licensing Manager, Emerging Markets, Associated Press Digital, is responsible for structuring strategic relationships with social networking sites, online video sites, interactive TV, and other emerging media applications. He has worked in and lectured on online marketing and e-commerce operations for more than 11 years. Paul also is an international speaker and author of two business books, M&A From Planning to Integration (McGraw-Hill, New York, 2002; Beijing 2006), which has been featured on CNN, CNBC and other global business programs; and FEAR Selling: How To Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs (Full Court Press, 2004). Paul has worked on marketing and business development initiatives with a wide range of organizations, including: the Federal Reserve System, J.P. Morgan Chase, Microsoft, Merrill Lynch, McKinsey & Company, IBM, Microsoft, The Wall Street Journal Online, the Paris Chamber of Commerce, Paul teaches marketing and international business at New York University, Pace University, and Baruch College, City University of New York. Paul has five degrees, including: an MBA in marketing and finance from New York University’s Stern School of Business; a Masters in Literature from Trinity College, Cambridge University where the British government awarded him the Marshall Scholarship; a Masters in Public Administration at The Fels Center of Government, University of Pennsylvania, where he was a Fels Scholar; a BA in English from Penn; and a BS in finance from The Wharton School of Business. While living in Europe, Paul was awarded a Cambridge Scholarship to study Spanish language and culture at the University of Salamanca, one of the oldest universities in the world. He also is an author and singer/songwriter, having produced three children’s books, including When Fish Go Peopling, and a Parents’ Choice Award-Winning CD, Even the Monkeys Fall Out of the Trees, which you can check out at www.PaulBorgese.com. Brady Gilchrist, Executive Vice President, Strategy, Fuel Industries: Brady began his career as a pilot with a love of science and an appetite for knowledge about technology. His first venture into the realm of communications technology was the creation of software that would allow pilots to receive wireless email in-flight. When the internet began to emerge as a new medium, he made the jump from the skies into the world of advertising to harness the limitless potential that it possessed. In the early 1990s, Brady founded one of the first online agencies in Canada, and has since helped many major brands discover the possibilities of the web. Since then, he has developed and implemented online strategies for clients including Motorola, Shell, Toyota Dealers, Covad, Cincinnati Bell, Ford and Acura. Most recently, he built the online practice at GJP Advertising as Senior Vice President of Digital. Brady’s love of exploration is not just limited to the world of marketing. In 2000, he wired up a sailboat to the internet and started one of the first blogs about living life entirely on the grid. Later that year he became a crew member aboard the Microsoft, Sony and Stern-sponsored Starship Millenium Project – a ship making a record of the planet at the turn of the new millennium. As Executive Vice President of Strategy and head of BlueScience, Fuel Industries’ creative strategy and research division, Brady is responsible for helping clients navigate the branded entertainment landscape with solid consumer insight and research. Headquartered in Fuel’s Toronto office, BlueScience is built on the philosophy that as branded entertainment evolves even further, the campaigns that work will be as a result of strategy, media and technology converged. Steve Dennen leads product management efforts for comScore´s Media business, including qSearch, a leading measurement service for the online consumer search market. Mr. Dennen works closely with the leading search engines and search marketers to identify key market research needs, and formulates comScore´s product strategy to best serve the Search market. He also leads internal product teams to bring new search reporting capabilities to market, and has championed the launch of six syndicated offerings within the qSearch product family during the last 3 years. Prior to joining comScore in 2003, Mr. Dennen worked for three years in the Internet development software market in both product management and product marketing roles. Previously, he spent five years in the Entertainment and Media practice at Andersen Consulting (now Accenture). He earned a BA in Economics from Harvard University and an MBA from the University of Virginia. Bart Feder is CEO and President of The FeedRoom, the leading digital media communications company that enables clients to communicate more effectively with video online as well as through other technology platforms and devices. Before becoming CEO of The FeedRoom, Bart served as the company's Senior Vice President and General Manager. He joined The FeedRoom in June 2000 following 25 years in broadcast management and production, most recently as News Director at WABC-TV, the Disney/ABC flagship station in New York. Before entering news management in 1986, Bart was a newscast and specials producer in New York and Boston and received several Emmy and Associated Press Awards and an International Film and Television Festival of New York Gold Medal for Newscast Production. Bart, his wife and three children reside in Ridgewood, New Jersey. Daniel Todd, Co-founder, President, Zango: Daniel Todd has served as President since co-founding Zango in 1999. He is at the heart of the company’s Content Economy vision of leveraging the Internet for each of Zango’s core constituencies: content providers, Web publishers, advertisers and, most importantly, consumers. Dan leads Zango’s sales (Zango Ad Services), marketing, product management, strategic intelligence and human resources functions, and has been the driving force behind the company’s Targeted Visitor product and Time Shifted AdvertisingSM via desktop advertising model. His leadership and vision inspire passion and commitment among the company’s more than 200 employees in the U.S., Canada, Israel and the U.K., and have created a corporate culture that has repeatedly won Washington CEO’s "Best Places to Work" awards. A frequent author and source of online advertising and digital media strategy, Dan has spoken at OMMA Hollywood 2007 and CNET Conferences, and contributed to DMNews and CNNMoney.com, covering topics that include desktop advertising, social media, and social networking. In the public policy sector, Dan has served as a member of the World Wide Web Consortium (W3C) Platform for Privacy Preference Project (P3P), and as a judge for the ad:tech Awards. Prior to starting Zango, Dan was instrumental in the founding and success of LoanWorks, Inc. a venture that involved fellow Zango executive Keith Smith. He received his Bachelor’s of Arts in Cultural Anthropology from Northwest College and is both a Microsoft Certified Systems Engineer and Professional. Michael Ahearn is responsible for marketing iLoop Mobile’s mFinity™ mobile technology platform and services, and helping major brands, marketing agencies, content owners and enterprises formulate strategies in the mobile channel. He has been an invited speaker on the mobile channel at conferences such as CTIA, the Mobile Marketing Association, AdTech, the Entertainment and Media Forum and Mobile Broadband Americas. Mr. Ahearn has a wide background in both traditional and new media marketing and business development for major companies worldwide. He also brings creative talents having produced major label music projects, and has worked on feature films and national broadcast advertising. Scott Cohen is a founding Partner in the Red Tie Media Group, and the former President of Game Trust, a leading developer and provider of Internet game software and technology. He is currently serving as advisor to several Internet companies, and is spearheading development of a newly funded venture in interactive advertising. Cohen has over 30 years experience in strategic deal making, negotiation and leadership, playing a major role in developing businesses during the growth of the Internet in the US and Europe. He has demonstrated success in both corporate and entrepreneurial environments, most recently in media, interactive marketing, and entertainment. As a co-founder and senior level executive, Cohen was critical to the success of two IPO's over the past nine years: LivePerson (NASDAQ: LPSN), and 24/7 Media (NASDAQ: TFSM). Together with the senior management team, he worked to raise more than $150 million from the public markets and private investors for affiliated companies (combined market cap at IPO over $700 million). Cohen has worked with the most senior executives in a variety of leading companies, including New World Communications Group, MacAndrews & Forbes Holdings, Revlon, Marvel, Coopers & Lybrand, Harris Interactive, SixDegrees, ShopNow, HCD Market Research, and many others. Cohen began his career in real estate and opened his own firm in 1981. In the late 1980's, he founded a network of commercial real estate affiliates. Metropolitan Asset Corp. grew to encompass over forty major US cities, handling multi-million dollar transactions, including hotels, shopping malls, office complexes and other investment sales, appraisals and work-outs. Cohen earned his Masters in Business Administration in 1988 from the University of Rochester, William Simon School of Business, after ten years of professional experience. Cohen currently serves on the Board of Directors for Double Trump, LeadFusion, and Active Response Group.