Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood at NXTcomm Wednesday, June 20th 10:30 AM – 11:45 AM Session A: All Video-All the Time: Next Generation in Media Technologies – Creating and Maintaining a Rich Media Internet & Mobile Based Broadcasting Network As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering. All Video – All The Time is not in the future, it is happening now. What had been a web news group is now a video production unit. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog. The consumer is expecting to see all-video all the time and all companies, big and small, from an in-house corporate communications team to a giant magazine conglomerate; from a school newspapaer to a TV network are going to have to think in terms of multi-platform video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet. Rahul Sonnad, VP of Business Develoment, ThePlatform Ted Mendelsohn, Director, Business Development, AP Digital Travis Kalanick, CEO and Co-Founder, Red Swoosh Mark Pascarella, President, Gotuit Media Corp Ann Marie Vega, Managing Principal, Global Network Services, Alcatel-Lucent Maha Ibrahim, General Partner, Canaan Partners Antonette Goroch, Senior Analyst, Digital Tech Consulting, Moderator Rahul Sonnad, VP, Business Development, ThePlatform: Rahul Sonnad co-founded thePlatform with solid experience in digital media services. He managed some of the first backend solutions for digital media delivery and commerce integration while with Microsoft's Digital Media Division's Research and Development, and later joined WindowsMedia.com developing digital media strategies. Rahul's background includes managing Asian versions of MS Office, innovating Microsoft Word tools, and engineering at Adobe Systems. Ted Mendelsohn is Director of Business Development for AP Digital, a division of The Associated Press. He has responsibility for expanding AP's commercial opportunities in the interactive media by identifying new markets and new revenue opportunities. Mendelsohn, who is based at the news cooperative's international headquarters in New York, has negotiated licensing arrangements with AP Digital's largest clients. He joined the AP in 1993. Previously, he held the position of Vice President of Product Development at Burrelle's Information Services, where he developed a full text data of news and public affairs programs from radio and television. He also wrote the business plan for the launch of Burrelle's media transcript. Prior to his tenure at Burrelle's, Mendelsohn held the position of Vice President of Information Services at Grolier's Electronic Publishing, where he developed new products for interactive media. He also was in charge of overseeing the licensing of the premier electronic encyclodepia at the time, Academic American Encyclopedia. Mendelsohn began his digital information management career at the New York Times Information Service where he was Manager of New Product Development and Deputy Managing Editor. Maha Ibrahim, General Partner, Canaan Partners: Maha Ibrahim joined Canaan's Menlo Park office in March 2000 and focuses on Internet, networking and wireless investments. She is also an active speaker at wireless industry conferences. At Canaan, Maha helped to negotiate and manage a partnership between Tacit Networks and Brocade, and established Canaan as the first investor in Blue Frog Mobile, one of the largest US-based direct-to-consumer mobile content companies. Prior to joining Canaan, Maha held numerous roles at Qwest Communications including Vice President of Business Development and Vice President of eBusiness and Internet Operations. While at Qwest she was instrumental in forging the company's relationships with Netscape and Microsoft as well as several other private Internet companies. Earlier in her career, Maha was a management consultant with both the Boston Consulting Group and Price Waterhouse. Maha holds a B.A. in Economics and an M.A. in Organizational Behavior from Stanford University and a Ph.D. in Economics from MIT. Maha currently sits on the boards of Blue Frog Mobile, Habeas, Mino, PicksPal, and SenSage. Previous board seats include Tacit Networks (acquired by Packeteer) and Mobilitec (acquired by Lucent). Mark Pascarella, President, Gotuit Media Corp.: Mark Pascarella is President of Gotuit Media Corp. As one of Gotuit’s founding investors, Mark has been a member of the company’s Board of Directors since inception and joined Gotuit full-time in 2001. Under Pascarella’s direction, Gotuit has pioneered video search / navigation and has become the leading provider of on demand video products for multiple platforms including: cable, broadband and mobile. Before joining Gotuit Media, Pascarella teamed up with Sidney Topol, the former Chairman and CEO of Scientific-Atlanta (SFA), to found The Topol Group, an early-stage investment firm. In addition to Gotuit, The Topol Group's investments include broadband router manufacturer RiverDelta Networks (Motorola), cable services provider Navic Networks, VoIP switch maker Cedar Point Communications, and the multimedia semiconductor company Atsana, where Pascarella served on the Board of Directors. From 1992 to 1997, Pascarella worked in Business Development at Procter & Gamble. He holds a BS in Management from Bucknell University and an MBA from Harvard Business School. Travis Kalanick, CEO and Co-Founder, Red Swoosh: Travis Kalanick is chief executive officer and co-founder of Red Swoosh, a premier P2P content delivery network offering high-performance, low-cost distribution of large-scale media files over the Internet. In this position Kalanick is responsible for the overall strategic vision of the company, high-level technology architecture as well as day to day management operations. Kalanick is a veteran in the P2P content delivery industry, and has extensive experience in the areas of technology design and implementation of successful P2P businesses. At Red Swoosh Kalanick has architected the leading edge p2p content delivery system while securing several high profile deals with major entertainment and distribution companies including Ubisoft, Cable & Wireless, CNET, MTV Networks, IGN Entertainment (News Corp.) and Echostar. Prior to founding Red Swoosh in 2001, Kalanick was part of the founding team of Scour.com. At Scour he ran marketing and spearheaded funding efforts Yucaipa, and Lynx Technologies as investors. In addition to his technical and business accomplishments, Kalanick is an avid writer having contributed editorial pieces to the Financial Times, CNET and other popular news outlets. Additionally Kalanick has been featured in the Wall Street Journal, Forbes, MIT’s Technology Review, CBS, Reuters, Associated Press, CNN, Hollywood Reporter, Wired, Los Angeles Times, Dow Jones, Forrester, Gartner Group, and Meta Group. In 2005, Kalanick won the Technology Pioneer award from the World Economic Forum and in 2003, he became an Associate Fellow of the World Technology Network. In 2002, Kalanick won the Technology Review TR100 Award for One of the World’s Top Innovators Under 35. Kalanick attended UCLA, where he studied Computer Engineering. He resides in San Francisco, CA. ANTONETTE GOROCH, Senior Analyst, Digital Tech Consulting (DTC)Goroch has been an analyst and executive in the media industry for over 10 years, covering areas including cable, digital satellite, consumer electronics, Internet, IPTV, digital video and music. She has authored expert analyses focusing on digital media entertainment and technology for firms including Paul Kagan Associates, Adams Media Research, Cowles Business Media and Digital Tech Consulting. Her work has appeared in The New York Times, The Wall Street Journal, Broadband Week, Satellite Communications and Broadcasting & Cable. Goroch has an MA in Communications (Radio/TV/Film) from the University of Wisconsin, Madison and a BA in Political Science from California State University, Humboldt.