Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood at NXTcomm Wednesday, June 20th 12:15 PM – 1:30 PM Session B: Advertising NEXT: Social Networks, User Generated Video, Blogs, IMs, Podcasts, Broadband and Mobile, - It's the Breakthrough Year! The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV new shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Tony Priore, CMO, Biz360 Lon Otremba, CEO, Access 360 Media Nir Shimoni, Vice President, Product Planning and Business Development, Eyeblaster Sam Altman, co-Founder and CEO, loopt Inc. Michael J. Pinto, Managing Principal, mCapital, LLC, Moderator Lon E. Otremba, Chief Executive Officer, 360 Media: Lon Otremba serves as Access 360 Media’s CEO and is charged with managing the company’s day-to-day activities and developing the company’s overall strategic direction. A well-known interactive media pioneer, Otremba is a veteran operating executive and advisor in the Internet publishing, print, television and broadcast music industries. He’s a frequent commentator on interactive marketing and operating strategies, presenting at such as events as the Forbes CFO Conference, The Economist Conference, and numerous BusinessWeek, Internet World, and AdTech Conferences. Otremba currently sits on the board of EEI Communications, a leading provider of outsourced new media, print publishing and staffing services; Cardium Therapeutics, Inc., a publicly traded interventional cardiology company focused on the commercial development of myocardial-derived cardiovascular growth factor therapeutics; and Artes Medical, a privately held, vertically integrated medical technology company focused on the development of new and innovative products for the plastic surgery, cosmetic surgery and dermatology markets. He also served on the executive board of the Interactive Advertising Bureau. Prior to joining Access 360 Media, Otremba was CEO of Muzak, LLC, the world’s largest provider of commercial music services, where the company generated $245mm in revenues and $66mm in EBITDA during Otremba’s tenure. His primary mission was to restructure all Muzak operations from top to bottom, including completely centralizing of the company’s operations and introducing handheld technology to its 500+ technician force. Otremba also served as executive vice president of America Online’s Interactive Marketing Group, a $720mm+ business responsible for developing and leading the short and long-term strategy and operations for AOL’s advertising and e-commerce business turnaround. Many of the initiatives undertaken during his term formed the foundation for AOL’s reemergence as an interactive marketing leader. He was also part of the team that launched Mail.com (now EasyLink Services Corporation), helped guide them through an IPO in 1999, and served as president and COO. Before that, he was one of the founding members of the CNET Networks management team, where he was executive vice president, responsible for developing CNET’s highly successful revenue model in interactive media and television, and helped position the company for a successful IPO in 1996. Previously, he held various senior executive management positions at Ziff Davis Publishing and CMP Media. He began his career at Procter and Gamble Anthony Priore recently joined Biz360 as Chief Marketing Officer. He will be directing all marketing, PR and product development activities for the company and will be instrumental in helping to expand the company’s product offering into new areas under the Biz360 umbrella. Mr. Priore is a seasoned marketing veteran and recognized industry leader with over 25 years of experience in key areas of the business ranging from branding and direct/database marketing to public relations and internet/e-commerce. His impressive career spans both business-to-business and consumer marketing with notable experience in the consumer packaged goods and services, retail, financial services, telecom, marketing and data services industries. Mr. Priore has held executive positions with some of the nation’s leading and most innovative companies such as Peapod, Yesmail, Experian, Leo Burnett, DDB, Citibank, uBid.com and Rewards Network (formerly iDine). He has assisted in the successful launch of two start-up companies and the IPO’s of three. He is the co-author of the book, Email Marketing: Using Email to Reach Your Target Audience & Build Customer Relationships published by John Wiley & Sons, Inc. Mr. Priore has served on the advisory board of The DMA’s Association of Interactive Media (AIM) and two terms on the board of the Chicago Association of Direct Marketing (CADM). He has given numerous speeches and published white papers on a variety of professional topics throughout his career. In 2000, he was recognized as one the "I.20" top Internet marketers in the U.S. Mr. Priore is a native Chicagoan and he earned both his Bachelors and Masters Degrees from Northwestern University in Evanston, Illinois. Nir Shimoni, Vice President, Product Planning and Business Development, Eyeblaster: Nir Shimoni oversees all key aspects of product planning at Eyeblaster. Mr. Shimoni came to Eyeblaster from RADVISION, where he served as the director of business development and product marketing. An expert in videoconferencing and multimedia communications product development and network architectures, Mr. Shimoni was a lead member of the RADVISION team responsible for architecting the company’s enterprise videoconferencing and multimedia communications solutions, strategies and opportunities. Prior to RADVISION, Mr. Shimoni worked as a software engineer at Indigo Ltd. Software Engineering focusing on the company’s offset printer products in the real time system control development team. He served as a lieutenant officer in the Israeli Intelligence Force and holds a bachelor’s degree in economics and computer science. Mike Pinto is currently Managing Principal of specialty finance company mCapital LLC, where he is responsible for leading the growth of the company’s investment portfolio. Prior to mCapital Mike was the CEO of mobZilla, a dual platform mobile and PC music service provider targeting the US mobile consumer. Prior to mobZilla Mike held managing director positions with two European wireless application service providers, Advanced Telecom Group and Sonar Telecom. Working mostly in the Spanish market, both companies specialized in delivering premium content to mobile consumers through relationships with major and local TV channels, magazines, newspapers, and retail shops. While at Sonar Mike successfully signed and led the national launch of the first branded interactive phone version of “Who Wants To Be A Millionaire”. During his tenure at Advanced Telecom Group, Mike led a team that aggregated premium SMS billing with 23 operators in 6 countries, and formed strategic revenue partnerships with over 50 media and content companies, including major magazine, newspaper and television networks. Before entering the mobile market in Europe Mike was involved in a variety of brick and mortar businesses in the US, and served 6 years as a Marine. Sam Altman, co-Founder and CEO, loopt Inc.: Sam Altman, 22, is the co-founder and CEO of loopt, a Palo Alto, CA-based startup that has built a revolutionary "social mapping" service to change the way people use mobile phones to keep in touch with their friends. Sam founded loopt while he was still a student at Stanford University to find his friends on campus and to improve the way friends communicate. His primary responsibility within loopt is driving the product vision, assembling a passionate team to realize that vision and making sure people have fun while they're at it. At Stanford University, Sam focused on computer security and machine learning. He also helped develop a patented system for navigation for one of the world's first autonomous helicopter navigation systems, a task for which his experience as a pilot of small aircraft was good training. Sam raised seed financing from Paul Graham's prestigious incubator called Y-Combinator to pay for a summer of development of the loopt product, and soon thereafter raised $5M from Sequoia and NEA, two of the most prestigious and successful venture capital firms in the world. He is currently on leave from the computer science program