Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood at NXTcomm Tuesday, June 19th 3:45 PM – 5:00 PM Session C: Personalized Mobile Experience – Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising The mobile device is the unique personal platform. That may seem to be stating the obvious, after all, a phone is by definition a private and highly personal form of expression. But the mobile device of the present and future is more than a phone, it is a fully personalized mobile communications and entertainment experience, connected to the web, connected to a voice, text and video network, able to as easily put the user in a phone conversation as it is able to assist in shopping tasks and social networking activities. The personalized mobile experience only begins with the million bizarre ways that a cell phones rings. In the future, the mobile experience, will be as complex as the personal imagination. Collin Bruce, Director of Marketing, Hitachi Embedded Business Group Scott Driggers, CEO and co-founder, Gemini Mobile Ashok Narasimhan, Chairman, CEO & Co-Founder, July Systems Bill Godwin, Vice President, Business Development Strategy, Zannel, Inc. Joe Sipher, Co-Founder and Chief Product and Marketing Officer, Pinger Stephen Venute, Vice President, Strategic Alliances, MyStrands Ranjan Mishra, Senior Partner, Oliver Wyman, Moderator Joe Sipher and Greg Woock founded Pinger in 2005 with the goal of creating an innovative service for voice. Before Pinger, Joe and Greg started Virgin Electronics, the consumer electronics arm of Richard Branson’s Virgin Group where Joe served as SVP Marketing and Development. Joe previously served as the worldwide vice president of marketing at Handspring and before that was Palm’s first and only Palm Fellow. Earlier in his career at Palm, Joe helped define technologies, products and services like Graffiti, HotSync, Palm OS, and the Palm.Net wireless service. Collin Bruce, director of marketing with the Embedded Business Group of Hitachi America Ltd., leads the company’s marketing efforts for the Hitachi Entier embedded database product in North America. Before joining Hitachi, Bruce spent two years as director of strategic alliances and business marketing at Solid Information Technology, where he played a key role in re-positioning Solid and helping it yield greater revenues. Prior to that, he initiated and cultivated strategic relationships as director of strategic accounts for Communication Intelligence Corp. With more than 25 years of experience, Bruce has held several key positions at companies including Chordiant Software, Amdahl Corp., Santa Cruz Operation, Future International and Memorex where he has driven and executed strategic sales, marketing programs, strategic alliances, and product management. Bruce is an accomplished speaker and has spoken to a number of eBusiness and CRM symposiums. He holds degrees in applied physics and math from Brunel University in London. Ashok Narasimhan, Chairman, CEO & Co-Founder, July Systems: Ashok Narasimhan has been instrumental in founding and building several successful billion dollar global corporations. Ashok sits on the Boards of several companies in the US and India including Rediff.com. He is also a Limited Partner and Advisor for a number of venture capital funds in the US. He was the Founder of Prio Inc., and served as Chairman and CEO from early 1996 until Prio's merger with InfoSpace, after which he continued to be on their Board. Prior to this, Ashok served as the Head of Worldwide Marketing and Business Development at VeriFone, the world leader in automated electronic payment transactions and later a Hewlett-Packard subsidiary. Ashok was the founding President of Wipro Infotech and Wipro Systems, which together comprise Wipro Technologies, India's largest IT company. Bill Godwin, Vice President, Business Development Strategy, Zannel, Inc.: Bill Godwin is responsible for creating and driving Zannel’s business development strategy and establishing new partnerships with content companies and network operators. A seasoned entertainment industry executive, Godwin comes to Zannel from Warner Bros., where he was head of the wireless group and responsible for leading business development, strategy and operations in the Americas and managing the group’s inter-divisional relationships. While at Warner Bros., Godwin managed partnerships and product launches with Verizon, Qualcomm, Sprint, Cingular, T-Mobile, Alltel, Amp’d and Rogers, among others. Godwin also brought many of the studio’s theatrical, television and brands to mobile for the first time including the Harry Potter franchise, “Superman Returns,” “Batman Begins,” “300,” “Looney Tunes,” “Smallville,” “Extra” and most recently “Ellen.” Prior to Warner Bros., Godwin held several positions in the technology and legal fields and is an active member of the State Bar of California. Scott Driggers, CEO and co-founder of Gemini Mobile: With deep connections into the global wireless industry, Scott Driggers excels at building and growing international teams. Driggers has been instrumental in guiding the development of Gemini Mobile's Japan, U.S. and China operations and customer base. Prior to Gemini, Driggers was based in Japan for Vodafone AirTouch, where he held various line management positions in marketing, planning, strategy, and business development. During this period, Driggers served on the board of directors of the six Digital Tuka Group companies as well as the IMT-2000 company joint venture between AirTouch, BT and Japan Telecom. He also was part of the international marketing organization for AirTouch Cellular, which supported the deployment and operations of new cellular licenses around the world including D2 in Germany, Airtel in Spain, Europolitan in Sweden and Omnitel in Italy. Prior to his wireless career, Driggers spent two years in Asia in the aviation industry where he was responsible for starting and establishing the Hong Kong and Japan scheduled service operations, generating sales of more than $150 million. Driggers holds a master's degree in Business Administration from Harvard Business School and an undergraduate degree in Business Economics from Colorado College. Driggers was a member of the 1988 US Olympic Team. Stephen Venute, Vice President, Strategic Alliances, MyStrands: Over 15 years experience in advertising, marketing, and strategic alliances. Recently at AOL, where he spent 8 years and was responsible for directing and managing complex global marketing alliances. Double major in International Business and Foreign Policy from the American University in Washington DC. At AOL, Stephen was responsible for directing and managing complex global marketing alliances with some of AOLs largest and most strategic partnerships. He was responsible for developing and implementing cross-divisional initiatives within the Time Warner family of brands and helped to negotiate some of the more complex partnerships within the AOL portfolio. He helped to pioneer numerous successful online ROI initiatives and launched several internet-first programs. Prior to joining AOL, Stephen spent several years with McCann-Erickson, based in Prague, Czech Republic where he was responsible for managing a portfolio multi-national and local advertising partnerships. While at McCann he managed a substantial number of major consumer packaged goods brands and was instrumental in helping to close new business. Stephen holds a double major in International Business and Foreign Policy from the American University in Washington DC and and leads MyStrands East Coast business development efforts. Ranjan Mishra is a director in the Communications, Media, & Technology practice at Oliver Wyman (formerly Mercer Management Consulting). He primarily focuses on the wireless and convergence sectors. He has worked extensively with senior telecom industry executives is established wireless carriers and new entrants such as MVNOs and ASPs. He is known for pioneering work in market-level strategy, reinventing business design for wireless players (including MVNO strategy development), and helping clients achieve higher productivity from their capital assets. His assignments have included the following: Developed new intellectual capital on converged communication services. Leading efforts at several major media companies (within the Fortune 100) to develop their wireless and convergence strategy and associated business models and cases. Developed new intellectual capital on capital optimization called “Market Level Strategy” to improve the capital efficiency of communication service providers. This involves innovative and rigorous statistical and quantitative analyses to identify capital efficiency improvement opportunities by markets and assets. Helped a major national wireless carrier in redefining its distribution strategy. Provided strategic and analytic support for transforming their handset supply chain model. Led a project team at major wireless carrier to define a new strategic framework and detailed “handset demand planning” model to optimize investments in handsets and distribution across channels. Developed a detailed business case for nationwide rollout of WiMAX 16e network, focused exclusively on supporting MVNOs. Lead coordinator for the Consumer Sales group in the „clean room‰ for merger planning between two national wireless carriers. Led and supported many MVNO initiatives both in the U.S. and abroad (Western Europe, Latin America, Asia-Pacific). Conducted a global opportunity assessment of an MVNO opportunity across 46 leading wireless countries for a major U.S. media company. Prior to joining Oliver Wyman, Mishra played a leadership role in the global wireless practices of A. T. Kearney and ADVENTIS. Before entering consulting, he worked as a senior advisor in the Strategy Development group at TELUS Corporation in Canada. Mishra is also a prolific speaker at wireless trade shows and has published articles and white papers in the wireless market. He has conducted several workshops and seminars on key wireless issues such as MVNOs, VoIP, and mobile content. Mishra holds B.S. and M.S. degrees in physics and an MBA degree. He is fluent in Hindi and English and has intermediate knowledge of Sanskrit.