Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood at NXTcomm Tuesday, June 19th 10:30 AM - 11:45 AM Session C: The Rush to Mobile Video: The Creation of a Revolutionary Entertainment and Communications Medium Mobile communications has effectively and successfully integrated itself into our daily lives as the primary personal and business communications vehicle and daily usage is only accelerating. With every new feature and service provided, the acceptance and adaptation of mobile as the broadband, audio, video and text based consumer information and entertainment accessory is continually reinforced. The entertainment, information and technology industries have effectively joined forces in providing the consumer with one of the most readily adapted and embraced consumer products ever devised. The question of whether the consumer is willing to accept video as a mobile service is no longer in question. In the coming year, the industry will experiment with new and enhanced products and services, with video, audio and text features and it will be the consumer who will sort out the hits from the misses. Video and broadband is now the dominant vision for the future of mobile consumer adaptation. Jason Rubinstein, Senior Director, Multimedia, Mobile Devices Business, Motorola, Inc. Greg Fawcett, VP, Business Development, IMG World Dr. Alan Lippman, Chief Video Architect, Redback Networks Rajeev Raman, CEO and founder, mywaves Douglas Craig, Vice President, Programming, New Media Operations, Discovery Communications Dan Novak, Vice President of Programming and Advertising, MediaFLO USA Peter Levin, President, Bellrock Media, Moderator Douglas Craig, Vice President, Programming, New Media Operations, Discovery Communications: As vice president of programming for Discovery’s new media division, Douglas Craig is responsible for the content on Discovery On Demand (Discovery’s VOD offering), as well as mobile content offerings. He develops programming products and packages of Discovery Networks content for the new media landscape, and works across the company’s business units to develop multi-dimensional partnerships. In his role for Discovery On Demand, Craig oversees programming strategy and the use of the more than 100,000 hours of Discovery Networks content. Craig also supervises the creation of added-value VOD programming elements, develops Discovery On Demand packages for advertisers and affiliates, and coordinates with Discovery Networks’ on-air marketing department to use VOD to promote Discovery’s linear networks. Craig joined Discovery Networks in 1997 as manager of programming research for Animal Planet following the network’s launch. Shortly thereafter he transitioned into the Animal Planet programming department, reaching the level of vice president of programming and scheduling. Prior to joining Animal Planet, Craig served as manager of research at MTV Networks in Los Angeles and as a client service executive at Nielsen Media Research in New York. Craig holds a bachelor’s degree from Bryant College and a master’s degree from the City University of New York. Greg Fawcett, Vice President of Business Development for IMG Media, a division of IMG, the world's premier sports, entertainment and media Company. IMG Sports & Entertainment includes fashion events and models representation; client representation in golf, tennis, European football, rugby, cricket, motor sports, broadcasting, coaching, Olympic sports and action sports. IMG Media produces and distributes more than 10,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children's content annually, over multiple platforms across 200 countries, including award-winning television and radio programming. It also represents the broadcast rights to many of the world's premier sporting events and has the world's biggest sports archive with more than 200,000 hours of footage. Prior to joining IMG, Fawcett was vice president of marketing and business development at Sequence Design, Avant!/Synopsys and e-commerce developer iSilk. Fawcett has also worked in strategic planning for the News Corporation and in product development for New York Times Digital. Fawcett received a Bachelor of Arts in philosophy from Pomona College, and a Masters in Business Administration from NYU. Jason Rubinstein, Senior Director , Multimedia, Mobile Devices business, Motorola, Inc.: As Senior Director of Multimedia within Motorola’s Mobile Devices business, Jason Rubinstein is responsible for defining and bringing to market rich consumer experiences in mobile entertainment. In this role, Jason works with industry partners, developers and mobile operators around the globe to develop a portfolio of mobile devices and solutions delivering enhanced video and gaming functionality to the screen that you always have with you – your mobile phone. Jason has over 17 years of entertainment and technology experience. Prior to joining Motorola, Jason served as General Manager of ubi.com, the online division of Ubi Soft Entertainment (www.ubi.com). Before joining Ubi Soft in 2001, Jason was Vice President and General Manger of the live music division at Riffage.com and produced critically-acclaimed programming for TV and the web including The 2000 New Orleans Jazz Festival, "BBC Music Live," and "Live From The Great American Music Hall." Jason has also managed Intel's games and music industry market development and technology initiatives and held posts in marketing and business development at Total Entertainment Network (renamed Pogo.com, then sold to Electronic Arts), DreamWorks Interactive and Sierra On-Line/The Imagination Network (sold to AT&T, then AOL). Prior to joining Sierra On-Line, Jason held both production and marketing posts at CBS Records and the Warner Music Group. Dan Novak, Vice President, Programming and Advertising, MediaFLO USA Inc.: Dan Novak is vice president of programming and advertising for MediaFLO USA Inc., which aggregates premium, full-length content from the best-known entertainment brands, delivering a mobile entertainment service to mobile phones via its dedicated nationwide multicast network. In his role, Novak is responsible for the programming strategy and acquisition of content, production and advertising for MediaFLO USA Inc. Novak joined QUALCOMM with more than two decades of media experience. A television sports and programming veteran, Novak was the vice president and general manager of Channel 4 San Diego, driving the growth and innovation of the award-winning regional network since its launch in 1997. Under his direction, Channel 4 San Diego grew into a dominant network in the regional sports and media market. While with Cox Communications, Novak oversaw the sports marketing investments and programming ventures for the region including the Padres, PETCO Park and Cox Arena at San Diego State University. A graduate of what is now Arizona State University's Walter Cronkite School of Journalism, Novak received his Master's degree from San Diego State University's School of Communication, where he has served as a part-time faculty member. Dr. Alan Lippman, Chief Video Architect, Redback Networks: The inventor of streaming media, Dr. Lippman was the original creator of both Real Video and Real Audio (not to mention a college grad at age 15), and is now Chief Video Architect for Redback Networks (a leading provider of triple play edge routers). Given Alan's combined experience in applications/software and now focused on the network as part of the video delivery system, he has great insight into what triple play services mean to the network, and how fixed and mobile convergence of services is happening faster than anyone expected. Redback this summer will in fact announce a new routing product that enables broadband services on mobile devices. Dr. Lippman was the first member of the development team for RealAudio, and served as chief engineer and as a key developer for all major product releases for RealVideo through 2001. At RealNetworks, Dr. Lippman was the principal architect behind the real-time encoding and decoding of audio and video on the web that later became known as ‘streaming media.’ In 2001, Dr. Lippman founded Trusted Media Networks, Inc. (TMN), a start-up focused on the delivery of high-bandwidth audio and video over any size network pipe, where he filed several patents focused on audio and video delivery. Dr. Lippman holds a BSM in Mathematics from the University of Washington, which he received at the age of 14, and graduated at 18 with a Ph.D. in Applied Mathematics from Brown University. Before working as a software developer, Lippman worked as an oceanographer, studying climate change and predicting significant weather events. Rajeev Raman, CEO, MyWaves: Rajeev is the founder and CEO of mywaves corp. Prior to founding mywavez corp., Rajeev was an Entrepreneur-In-Residence at Menlo Ventures where he incubated mywavez and assisted with investment activities. Before that, Rajeev was one of the founding members at Questra Corporation, also a Menlo Ventures portfolio company. He led all aspects of business development and product development at Questra and was a member of the board of directors. Prior to that, he was the vice president of strategy consulting at ETI where he was the client partner for Motorola Semiconductors, Infineon, LSI Logic, and Intel. Before that Rajeev held various technical positions at ETI, American Heart Association and UMS Industries. His educational background includes an MBA in Finance, MS in Imaging Science, and BSEE. As an experienced entrepreneur, Rajeev brings a unique blend of vertical expertise in mobile devices, digital multimedia, and software; consistent operations execution; and an ability to build great tea Peter Levin, President, Bellrock Media, Inc.: Levin is a veteran of the entertainment and sports industries. Beginning his career in the mailroom at Creative Artists Agency (CAA), Levin worked directly for the chairman and co-founder of the agency, Michael S. Ovitz, in the Corporate Advisory Group working with clients such as Matsushita Electric Industry Company, Sony, Nike, Coca-Cola and Credit Lyonnais amongst others. In 1996, Levin joined The Walt Disney Company in the Corporate and Strategic Planning Groups and later joined Disney Online as a senior producer. Leaving Disney in 1998, Levin became managing director of investment and consulting vehicle, Lynx Technologies. Lynx’s investments included Applied Semantics (sold to Google 4/03), Gamespy Industries (sold to IGN 12/03) and Ask.com (sold to IAC 3/05). Prior to his position at Bellrock, Levin was co-founder, and remains a partner with Quattro Media. Levin serves on the Board of Directors of Double Fusion, Phonebites, GamearraY and the Arena Football League. He is also on the Advisory Boards of Impact Mobile, MESoft, and The East/West Sport Summit. Levin is founder & co-owner of the Chicago Rush of the Arena Football League and a partner in Palisades Baseball, which owns and operates three Minor League Baseball franchises.