Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood at NXTcomm Tuesday, June 19th 12:15 PM - 1:30 PM Session B: Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile In this session, we will look for a comprehensive understanding of the what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Ed Forman, COO & Executive VP, ICTV Inc. Michael Moore, Director of Interactive Marketing, Purina Juli Black, Central Region Sales, Tivo Terri Swartz, Director of Advanced Advertising, SeaChange International Brian August, Vice President of Corporate Development and General Council, TitanTV Media Jeffrey A. Dachis, CEO & Senior Partner at Bond Art and Science Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator Terri Swartz, Director of Advanced Advertising, SeaChange International, Inc.: Terri Swartz has been involved in the cable and high-technology industries for more than a decade, spanning product development, corporate marketing initiatives and strategic partnership planning. Currently, Swartz is responsible for SeaChange’s advanced advertising platform and linear Spot product line. Before joining SeaChange in 2005, Swartz spent over 10 years paving the way for advancements in cable at companies including user interface developer TVGateway, LLC, where she led the company’s product development. At advanced advertising technology maker Navic Networks, she headed up the delivery of three major platform releases, managed strategic partnerships, launched corporate identity and debuted products. Swartz guided Navic’s participation in industry organizations including CableLabs, NCTA, CAB, AIM, ATVEF, ARF, iTV Alliance and SBCA. In addition, she was a product manager at General Instrument Corporation (now Motorola), where she directed business activities for one of the company’s advanced settop terminal lines. Swartz is a member of the Society of Cable Communications Engineers (SCTE), Women in Cable and Telecommunications (WICT) and the Cable and Telecommunications Association for Marketing (CTAM). CableWorld named Swartz one of the 50 People Who Are Reshaping the Industry in 2002 and one of the Top 50 Women in Television Technology in 2006. Terri earned a Bachelor of Arts at Carnegie-Mellon University and studied for her Master of Arts at Villanova University. Ed Forman, COO & Executive VP, ICTV Inc.: Ed rejoined ICTV in 2006 with the goal of combining the choice and control of the Internet with the responsiveness and video quality of television. Ed returned to the company after co-founding and serving as CEO of Switched Media, a developer of solutions for mass customization of live video streams that merged with ICTV. In his previous stint with ICTV, from 2001-04, Ed served as senior vice president of marketing and in an executive consulting capacity and was instrumental in launching the company’s HeadendWare product. Previously, Ed had been president and CEO of RealContax, Inc. and vice president of marketing and new ventures for enCommerce, Inc., an Entrust acquisition. From 1996-99, Ed was senior vice president of product development and marketing for Elemental Software, Inc., where he managed the development and launch of "Drumbeat," the first drag-and-drop tool for active server pages, and helped to engineer the company’s sale to Macromedia. Other key career accomplishments have included launch of the first system for accessing relational databases from off-the –shelf PC applications with Network Innovations, and sale of the company to Apple Computer, and the launch of the first mobile wireless e-mail solution with RadioMail. Ed is a graduate of Harvard College, and earned his MBA from Stanford Graduate School of Business. He enjoys cycling, tennis, travel and cross country skiing. As a cyclist, he has been a mentor to Team in Training, an organization that helps individuals achieve personal goals while raising money to find cures for blood cancers. Juli Black, Central Region Sales, Tivo: Juli has been involved in the advertising and marketing industries for over a decade. She has always been on the cutting edge of successful market trends. In the early to mid 90s at a time when GPS was seen as an emerging technology in the civilian marketplace, Juli took on managing marketing and sales efforts in the wireless and GPS technologies. From emerging technologies to emerging markets Ms. Black’s career transitioned into media via Spanish Language Broadcasters. Juli was involved in Spanish Language Broadcast TV when the 2000 census data began emerging. The census data spotlighted the growth in the Hispanic Population and supported her career move. Juli has represented both Univision and NBC’s Telemundo programming. Most recently Juli served as Business Development Manager for the NBCU/Telemundo Owned and Operated Station Group representing their 15 stations. Juli has been at the forefront of emerging technologies and emerging markets with a proven track record of success. Her Broadcast TV success and aptitude for emerging technologies naturally unite with her move to TiVo. Juli brings with her experience forming partnerships and alliances with leading Ad agencies and Fortune 1000 companies. Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics. Jeffrey A. Dachis, CEO & Senior Partner at Bond Art and Science: Jeff is the CEO and a Senior Partner at Bond Art and Science: Bond Art & Science is an interaction design firm that specializes in cross platform information systems. Bond's strategy, design and technology capabilities focus on simplifying complex interactions. Bond was founded in 2006 by five veterans of the digital interactive industry. Bond is made up of colleagues from Razorfish, with deep expertise in web strategy, technology, interaction design, visual design, and systems development. We've honed our skills over more than 15 years and hundreds of assignments. We've managed and participated in teams that designed the first corporate intranet, the first online banking application, the largest online trading service, the first multi-platform unified messaging system, and many others. Bond's experience gives us unique insights and instincts about strategies and designs for the ever-evolving digital landscape. We are passionate about helping our customers realize the value of digital technology. Jeff is a seasoned international public company CEO, Director, and entrepreneur with over 15 years professional experience managing global companies, notably founding Razorfish, Inc. the worlds largest interactive services firm: Jeff's background includes strategic finance, sales and marketing, and operations experience; founding, growing, leading and managing Razorfish, Inc., a publicly traded Professional Services consultancy. Jeff developed from instantiation: processes, methodologies, and systems for delivering global professional services across varying practice types and geographies while driving growth through corporate finance, and M&A through detailed knowledge of; technology trends, corporate venturing, SEC regulations, GAAP Public accounting and legal environments resulting in the delivering of award winning technology design services engagements to a Fortune 100 client base leading to 23 consecutive quarters of revenue and profit growth, the companies’ IPO, and exploding market capitalization to over $5B. Jeff's background also includes founding an award winning diversified media/entertainment company, Razorfish Studios, producing digital, film, television, magazines, books, and recorded audio products. Experienced in every aspect of media production and distribution across platforms in addition to knowledge of electronic commerce, electronic transaction processing, and digital financial services. Jeff has served on public company boards as both Chairman and Director championing shareholder value.