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Digital Hollywood at NXTcomm
Tuesday, June 19th
2:00 PM – 3:15 PM
Session B:
The NexGen Entertainment Home Experience - From the Smart and Connected TV to the PVR, Set-Top & PC Experience
The home entertainment experience is about one basic idea - to deliver more and varied media-rich content to the consumer - giving consumers what they want, when they want it. But the battle for this consumer sector is about to assert itself as a competition of technologies, more complicated than the older battle of the home PC vs. the TV. This is a world containing a new generation of TV sets, HD and games devices, wirelessly connected homes with connected PCs as well as a host of set-top box and DVR options. The next generation of home entertainment hardware, software and services will come into battle delivering HDTV, Internet, music, games, movies, plus innovative two-way communication and telephony services. This battle for the home will be a tremendous victory for both the consumer, the technology industries as well as for the entertainment industry. It presents the simple proposition that offering the consumer more and richer services in a competitive environment is the perfect formula for success.
Dave Davies, Vice President, Strategy and Product Marketing, Subscriber Networks, Scientific Atlanta, A Cisco Company
Martijn Lopes Cardozo, Senior Vice President, Corporate Development, TANDBERG Television
Ben Huang, Director of Product Management, Microsoft TV
Andy Addis, Executive Vice President, Marketing, Hillcrest Labs
Oleg Logvinov, President and CEO, Arkados; Chief Strategy Officer, HomePlug Powerline Alliance
Mike Machado, CEO, SageTV
Lawrence Brickman, Managing Partner, CloverLeaf Digital, Moderator

David B. Davies, Vice President, Strategy and Product Marketing, Scientific Atlanta, A Cisco Company: Dave Davies currently serves as Vice President of Strategy and Product Marketing for Subscriber Networks, Scientific-Atlanta, Inc. In his role, Davies is responsible for Scientific-Atlanta’s product marketing and business development for all subscriber-facing products including the Explorer® line of interactive set-tops and cable modems. In addition, he is responsible for strategy and marketing for the most popular cable services including digital video recording (DVR), high-definition television (HDTV) and video-on-demand (VOD.) Most recently, Davies directed the launch of Explorer® 8000HD™ with DVR. This revolutionary product merges the pristine picture quality of HDTV with Digital Video Recording capabilities to enable consumers to watch whatever they want whenever they want to. Prior to assuming his current position at Scientific Atlanta, Davies was a Senior Associate with Booz, Allen & Hamilton Inc, a leading global strategy and management consulting firm, where he focused on both corporate and operations strategy. He also has prior experience in the areas of system engineering and product development and manufacturing at various technology companies. Davies is a member of the Cable & Telecommunications Association for Marketing (CTAM) and the Society of Cable Telecommunications Engineers (SCTE) and has recently spoken at several industry conferences including Digital Hollywood, Kagan, CTAM, and CES. Davies has an M.B.A. from Harvard University Graduate School of Business, an M.S./M.E. from Massachusetts Institute of Technology, and a B.S./M.E. from Massachusetts Institute of Technology.

Ben Huang, Director of Product Management, Microsoft TV: Ben Huang is a Director of Product Management at Microsoft TV, the company’s division delivering broadcast-quality video and new, integrated TV services over broadband networks. In this capacity, he oversees product strategy for the division’s efforts in the connected entertainment space and various aspects of the consumer experience. Mr. Huang joined Microsoft in 2003, where he led various initiatives related to new business opportunities, emerging markets, pricing, and corporate transactions, among other areas. Prior to joining Microsoft, Mr. Huang worked in various strategic, financial, and marketing leadership roles spanning multiple industries. He holds MBA and JD degrees from the Kellogg School of Management and Northwestern Law School, and a bachelor’s degree from UCLA. He is also a licensed attorney with the State Bar of California.

Martijn Lopes Cardozo, Senior Vice President, Corporate Development, TANDBERG Television: As Senior Vice President, Corporate Development at TANDBERG Television, Martijn Lopes Cardozo oversees the Company’s strategic partnerships – including ecosystem partners and resellers. He is also responsible for equity transactions and the Company’s initial entry into new markets. Mr. Lopes Cardozo is particularly focused on TANDBERG Television’s IPTV segment, which provides telecom operators market leading compression, on-demand, and interactive television solutions. Mr. Lopes Cardozo joined TTV through the acquisition of interactive television provider GoldPocket Interactive. As Executive Vice President of Distribution and Partnerships, he oversaw the distribution of GoldPocket’s ITV technologies to operators and was responsible for developing and managing key strategic partnerships. During his tenure at GoldPocket, Mr. Lopes Cardozo led the Company's entry into the IPTV, wireless, and cable and satellite segments. Prior to GoldPocket, Mr. Lopes Cardozo was a Senior Product Manager at Akamai Technologies, where he arranged and coordinated reseller agreements including a critical arrangement with WebTrends. He previously worked with Unilever in Germany and OC&C Strategy Consultants in the Netherlands. Mr. Lopes Cardozo holds a Master of Business Administration from Harvard Business School and a Master of Science in Applied Physics from the Delft University of Technology in the Netherlands.

Andy Addis, Executive Vice President, Marketing, Hillcrest Labs: Andy Addis is responsible for marketing, product development and business development for Hillcrest Labs and its groundbreaking technology that re-invents how content is presented and navigated on the television and across a host of consumer electronic products. Andy brings to Hillcrest more than 20 years of marketing and product management experience, much of it focused on the launch of innovative new products. Prior to Hillcrest, Andy was a senior vice president at Comcast, responsible for marketing and new products. While there he played a lead role in new product strategy as well as development, deployment and marketing for Comcast’s most innovative video products, including video-on-demand (VOD), high definition television (HDTV), and digital video recorders (DVRs). He was also involved with Comcast’s user interface strategy and requirements definition. He has also managed established businesses and launched new products at Kraft Foods and AT&T. He has been recognized numerous times in his career for leadership and innovation, including CableFax’s “100 Most Influential People (2004),” Cable and Telecommunications Marketing Association’s TAMI Award (2003), and Advertising Age’s “Top 100 Marketers (1991).” Andy earned a Bachelor’s in Economics from Lafayette College and an M.B.A. from the University of North Carolina’s Kenan-Flagler Business School.

Oleg Logvinov, President and CEO, Arkados, Inc.: Oleg Logvinov is President and CEO of Arkados, Inc. (OTC BB: AKDS), a fabless semiconductor company bringing powerline communication solutions for audio and video applications in the home networking and broadband powerline (BPL) markets. He also serves as Chief Strategy Officer for the HomePlug Powerline Alliance. Oleg’s areas of expertise include optical networking, broadband access, VoIP, and networking. Previously, Oleg held senior positions with CyberPath Inc, NITECH Inc, and CEM Corporation. He also spent a number of years on research and development of control and process modeling solutions for large-scale high and medium voltage power distribution networks. Oleg has co-founded, built, and sold Academy, Ltd, a technology consulting and service company. Oleg holds a masters degree in electrical engineering from the Technical University of Ukraine (KPI). He has also worked for an R&D laboratory at the University of Kiev and the Ukraine Department of Energy.

Mike Machado is CEO of SageTV, provider of SageTV Media Center software for Windows, Mac and Linux. SageTV is working to provide the best digital entertainment experience for every TV, PC, Mac or Linux screen as well as any portable or mobile phone. SageTV combines TV/PVR, Online Video, Music and Photos with one remote as well as the ability to access the SageTV experience when you're away from home with SageTV Placeshifter. Previously he was VP Technology of Software.com, a provider of scalable and reliable carrier class email and webmail software to leading ISPs, Web portals and mobile phone messaging providers. Prior to that Mike was founder and CEO of Mobility.net, a provider of webmail software to leading ISPs and Web portals.

Lawrence Brickman, Managing Partner, CloverLeaf Digital: Lawrence Brickman is an accomplished interactive television professional with over twenty years experience in communications and media, most recently as Senior Vice President and General Manager of SourceSuite LLC, a leading provider of interactive television products including SourceGuide, the industry’s leading server-based IPG, and LocalSource, the most widely distributed localized iTV walled garden in the US. Lawrence joined SourceSuite in May 2000 as Senior Vice President of Programming and became General Manager in March of 2002. Prior to joining SourceSuite, he served as Director of Interactive Products for Cablevision Systems Corporation from 1998 to 2000, involved in VOD management and planning, and product development for Cablevision’s iO iTV service. Previously, from 1993 to 1997, Lawrence was President and Co-Founder of i2i Incorporated, a marketing communications company that provided consulting, creative, and production services to Fortune 500 companies. From 1980 to 1993, Lawrence was a consultant and independent Executive Producer, managing large-scale communication projects for major US corporations. He attended the NYU Institute of Film & Television.