Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Wednesday, October 31st 10:45 AM - Noon Track III: Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content Part I 2007-2008 is the Year of Broadband. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2008, and what are the implications for 2009 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger. Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Bob Leverone, VP, Television, Dow Jones Dave Brown, Senior Product Marketing Manager, Consumer/Residential Solutions, Cisco Systems Phil Wiser, Chairman and President, Building B Rich Cusick, SVP, Digital Media, TV Guide Jonathan Bokor, Vice President, Business Development, TANDBERG Television Rebecca Baldwin, General Manager, Zap2it, Tribune Media Services Rex Wong, CEO, Dave Networks Will Richmond, President, Broadband Directions LLC, Moderator Robert Leverone, Vice President, Television, Dow Jones: Robert Leverone is an expert in creating multimedia newsrooms and designing revenue-generating products around video, audio and the Internet. Mr. Leverone is responsible for creating original programming to highlight The Wall Street Journal, MarketWatch, Barron's and Opinion Journal. An industry thought leader who has spoken at The Cable Show, ad:tech Chicago and other events, Mr. Leverone joined Dow Jones in January 2005 when it acquired MarketWatch Inc., where he was vice president, television, leading the development of television and multimedia strategies for the company by leveraging its relationship with CBS News. He previously worked for Bloomberg L.P. as the news director and head of programming for Bloomberg radio and television, and as an on-air reporter and producer for various companies, including the Financial News Network and FNN Pro. He was also active in film and TV, producing and distributing programs for the American Film Institute, Metropolitan Opera Guild and European broadcast companies. Mr. Leverone is a veteran of the U.S. Army, serving as a sentinel of the Honor Guard at the Tomb of the Unknown Soldier in Arlington Virginia (1971 - 1973). PHIL WISER, Co-Founder, Chairman and President, Building-B: Phil Wiser is co-founder, chairman and president of Building-B. Prior to Building-B, Wiser served as chief technology officer of Sony Corporation of America (SCA). In this role, Wiser led SCA’s overall digital media business and technology strategy and was responsible for coordinating these efforts across Sony’s content and electronics companies. Wiser joined Sony Music in 2001 as the leader of their digital media group. He forged the ground breaking deals with iTunes and pioneered the mobile music space during his tenure at Sony Music. Prior to joining Sony Music, Wiser co-founded Liquid Audio, Inc. and served on its board of directors and as chief technology officer. At Liquid Audio, Phil created the first commercial internet music distribution platform and led the creation of key technologies that now enable the digital music marketplace. Wiser holds a series of patents in digital music distribution, audio compression and processing and security as a result of these efforts. Prior to Liquid Audio, Wiser worked extensively in Silicon Valley developing audio algorithms and audio processing systems for several professional and consumer audio organizations including Chromatic Research, Studer Editech Corporation, Sonic Solutions and Euphonix. Wiser holds a summa cum laude bachelor’s degree in electrical engineering from the University of Maryland and a master’s degree in electrical engineering from Stanford University. He spent time at the world-renowned Center for Computer Research in Music and Acoustics (CCRMA) during his tenure at Stanford. Jonathan Bokor, Vice President, Business Development, TANDBERG Television: As vice president of business development, Mr. Bokor is responsible for the company’s content and advertising solutions for the vertical media market. In this capacity, he oversees programming initiatives and the adaptation of new TANDBERG Television product solutions into the advertising marketplace. Mr. Bokor is a veteran in the television industry and has extensive experience in the areas of interactive and enhanced television where he has worked on a variety of operations including business development, strategic planning, competitive analysis and sponsorship sales. Prior to TANDBERG Television, Mr. Bokor was the senior director of business development and sales for the Walt Disney Internet Group (WDIG) in the enhanced TV division. At WDIG he played an integral role in the development of the company’s Emmy award-winning enhanced television business, content strategy, partnerships and ad sales. Mr. Bokor also served as interactive media counsel at NBC where he spearheaded an array of innovative transactions involving NBC’s Internet and interactive television businesses including the formation of NBC Olympics and NBCi. Jonathan holds a B.A. in Economics from the University of Michigan and a J.D. from the University of Pennsylvania. Rich Cusick, Senior Vice President and General Manager, Digital Media, TV Guide: Richard was promoted to Senior Vice President and General Manager of Digital Media in November 2005, a position that was newly created as part of executing Gemstar-TV Guide's new strategy to expand its products and services and brand within emerging media platforms. He is responsible for the digital media development for the company, including the oversight of the TVGuide.com and TV Guide Mobile businesses and other potential digital opportunities. Previously, Mr. Cusick was Senior Vice President of Business Development and Strategic Planning for Gemstar-TV Guide and was responsible for overseeing all of the Gemstar-TV Guide's corporate development activities. He played an instrumental role in business and operational planning, strategic development and corporate deal-making on behalf of the Company which develops, licenses, markets and distributes technologies, products and services targeted at the television guidance and home entertainment needs of consumers worldwide. Rebecca Baldwin, General Manager, Zap2it.com: Rebecca Baldwin, General Manager, Zap2it.com: As General Manager of Zap2it.com, a leading entertainment website network owned by Tribune Media Services (TMS), Rebecca Baldwin oversees site operations as well as strategic planning and product development activities. With extensive experience in Internet publishing at TMS and Tribune Interactive, combined with a background in entertainment journalism at the Chicago Tribune, she brings both technical and editorial expertise to the role. Baldwin is responsible for maximizing the Zap2it audience of influential and engaged entertainment consumers and growing page views and advertising impressions on the Zap2it flagship site and extensive network of affiliate sites. She also is charged with developing effective and innovative advertising/sponsorship opportunities for entertainment marketers and producing a best-in-class online TV and movie site offering superior editorial content and local listings functionality. Before becoming GM, Baldwin served as editorial director for Zap2it.com, during which time she sharpened the site's focus on TV and oversaw key search engine optimization activities. In her previous position as Director/Product Development at Tribune Interactive from 2000 to 2006, she was responsible for leading the company's development of new online products and for managing TI's database marketing initiatives, market research and metrics analysis. In 1997, Baldwin led the launch of Metromix.com, TI's award-winning entertainment website in Chicago. She joined Tribune Company as an editor at The Orlando Sentinel. Before moving to the Chicago Tribune, where she edited the Arts & Entertainment and Style sections of the newspaper. A native of North Carolina, Baldwin holds an MBA from the Kellogg School of Management at Northwestern University, a master’s degree in Journalism from the University of Florida, and a bachelor’s degree in Journalism from the University of Southern Mississippi. Rex Wong, CEO, Dave Networks: Rex Wong is a successful Internet and IT entrepreneur and investor. His recent companies include Applied Semantics, the creators of AdSense which was recently acquired by Google in 2003, and Accelertech (previously known as Einux), a server platform manufacturer which was recently acquired in 2003, and where Wong served as Accelertech's Founder and President. Before joining DAVE.TV as CEO in 2005, Wong founded X2 Corporation, a digital lifestyle consumer electronics company and also serves on the Board of Directors of China Genetics, Adegy and Citation Publishing. Prior to that, he served as President of Envision, a regional computer retail chain located in Southern California where he brought the company to $20 Million in sales annually, Executive Vice President for Microcom Computers, Managing Director of the Bureau of China Trade and Investment, Editor-in-Chief of China Watch and China Watch Online. Wong is a member of Emmy Advanced Technology Committee, Monte Jade, Interactive TV Alliance (ITA) and the Media Entertainment Technology Alliance and is a featured speaker and panelist at events such as the Consumer Electronics Show (CES), Red Herring, Digital Hollywood, DEMXPO and NATPE. Will Richmond is President and Founder of Broadband Directions LLC, a market intelligence and consulting firm specializing in broadband-delivered video. Broadband Directions’ market intelligence service, Broadband Video FocusSM examines the broadband video market to provide critical competitive insights and actionable data to support decision-makers in developing their broadband video product strategies and implementation plans. Many of the world’s leading content providers and technology companies subscribe to the service. Since 2003, Will has consulted to many early-stage and established companies in the broadband video industry. Will is an acknowledged thought-leader in the fast-growing broadband video area and also publishes a monthly e-newsletter on broadband topics that is widely read throughout the industry. He is frequently called on by industry executives, venture capitalists, journalists and others to provide his insights. Will has worked in the broadband, cable TV, content, network infrastructure and software industries for over 15 years. Earlier in his career, Will worked at Continental Cablevision (the 3rd largest cable operator) from 1990-1998, initially managing large operations in the Boston area, and then as VP Business Development and part of the founding team of Continental's pioneering broadband internet access service "Highway1". Subsequently he served as VP Business Development for CMGI's iCast and for Narad Networks. Will has a BS from Cornell University and an MBA from Harvard Business School.