Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Wednesday, October 31st 2:15 PM - 3:30 PM Track I: Digital Rights Management – How to Compete with "Free" The increasing scope of broadband connectivity and the power of consumer technologies made it trivially easy to store, transfer, and share all types of content. Content owners have been reacting by holding the line on price and enforcement (for example the "PERFORM" US Senate DRM legislation). Distribution firms would prefer lower cost of goods and easier terms of use… as would users. So the two ends of this value chain are in conflict… and may have different approaches in mind. Let’s get the major value chain players in one place: Creation, Enforcement, Distribution… and ask some challenging questions. Like… "Why can’t we all just get along?" There could be billions in new revenue at stake for all of us. Maybe we can get along after all! Alfredo Cabeza, Vice President, Film and Video Services, RoyaltyShare, Inc. Ryc Brownrigg, VP - Technology Starz Entertainment, Vongo Lance Ware, CTO, Technicolor Electronic Content Distribution Services Brad Hunt, former Executive Vice President, Chief Technology Officer, Motion Picture Association of America Mark Heninger, founder & CMO, DreamTank Richard LeVine, Global Rights Management Lead, Technology Consulting, Security, Media & Entertainment, Accenture, Moderator Alfredo Cabeza serves as Vice President, Film and Video Services, at RoyaltyShare, Inc. Alfredo was a founder and CEO of Los Angeles-based Independent Digital Entertainment & Arts, LLC (IDEA), a provider of outsourced content management services to record labels, record distributors and digital music retailers, which was acquired by RoyaltyShare in 2007. Previously, Mr. Cabeza served as a founder and CTO of Music-Interactive, an advertising platform combining video streams and music downloads, and as a Senior Engineer at Movielink and Sony Pictures Digital, developing their online video-on-demand service. Mr. Cabeza holds a Bachelor of Science in Electrical Engineering from Princeton University. Ryc Brownrigg is vice president of technology, advanced services for Starz Entertainment. Brownrigg reports to Bob Greene, executive vice president of advanced services, and is responsible for evaluation of new technology partners and platforms in the fast-changing media landscape. Brownrigg has a particular focus on broadband and Internet-based business opportunities for the Advanced Services group at SEG, including Vongo. Launched in January 2006 and nominated for an Interactive Emmy® award, Vongo delivers movies and other video content to broadband or wireless-enabled devices that support Microsoft's Windows Media Player 10 and Portable Media Center (PMC). Prior to joining Starz Entertainment, Brownrigg served in the dual role of general manager for mobile services and general manager of consumer products and business development at RealNetworks®, Inc. Before working for RealNetworks he served as chief engineer, Internet initiatives for Gateway, Inc. Brownrigg holds a Bachelor’s of Science in Engineering from Michigan Technological University in Houghton, Mich. Starz Entertainment is a premium movie service provider operating in the United States. Starz Entertainment offers 16 movie channels including the flagship Starz® and Encore® brands with approximately 14.9 million and 26.6 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HDTV, Starz On Demand and VongoSM. Starz Entertainment is a wholly-owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group, www.starz.com. Brad Hunt, former Executive Vice President, Chief Technology Officer, Motion Picture Association of America, Inc.: Mr. Hunt is currently a technology consultant working in the motion picture, television, and digital media industries. His recent consulting has involved work in content fingerprinting, improved digital TV reception, digital rights management, and secure managed copying. Previous to this consulting, he was the Executive VP & Chief Technology Officer for the Motion Picture Association of America. At the MPAA, he worked closely with the six major studios on content protection and anti-piracy initiatives and policymaking and was responsible for the formation and leadership of the MPAA Office of Technology. Mr. Hunt has worked in the motion picture and television industry for over thirty years. Prior to the MPAA, he was the President & CEO of Cintel Inc., a manufacturer of digital film scanning systems. Prior to Cintel, he was the Senior Vice President of Technology for All Post Inc., an audio, video, and DVD post-production facility in Burbank, California. He also had a long career at the Eastman Kodak Company where he held jobs in research & development, marketing, international sales, and strategic planning where he was responsible for launching Kodak’s Digital Motion Imaging Division. Mr. Hunt has a Bachelor of Science degree in Chemical Engineering from the Rose-Hulman Institute of Technology and an M.B.A. degree from the William E. Simon Graduate Business School at the University of Rochester. He is a member of the Academy of Motion Picture Arts and Sciences and is on its Science and Technology Council. He is a Fellow of the Society of Motion Picture and Television Engineers and is on the board of Teletrax, a broadcast content monitoring company. Richard LeVine, Senior Manager, Global Architecture and Core Technologies, Accenture: Rick LeVine is an Experienced Senior Manager in Accenture’s Global Architecture and Core Technologies organization.He is Accenture’s thought leader in the Digital Rights Management space, and is driving significant IPTV and Digital Convergence work. Mr. Levine has held V.P. of Engineering and C.T.O. positions in the software industry, and has led technology and business partnerships between Fortune 200 Technology firms. He has nearly two decades deep technology, product creation and delivery, architecture, and management experience. He has earned a Masters in Computer Science, and a 2003 MIT Sloan Master of Science in the Management of Technology degree. Rick is also the author of several published Digital Rights Management and Security Patents Lance Ware serves as the Chief Technology Officer for Technicolor’s Electronic Distribution Services group and has over a decade of digital media space experience. As CTO, Mr. Ware is responsible for Technicolor’s digital supply chain platform that supports content ingest, hosting, security, delivery, and fulfillment. Prior to Technicolor, Mr. Ware was the co-founder and CEO of SyncCast, a leading digital media fulfillment company specializing in encoding & transcoding, digital rights management, delivery & distribution as well as content management services. The technologies and services developed under Mr. Ware’s tutelage power solutions for such distinguished companies as Microsoft, Billboard, Warner Music Group, The Motion Picture Association of America, Lionsgate Entertainment, NBC Universal, EMI Music Group, DirecTV and many others. One crowning achievement of Mr. Ware’s career is the role that he and SyncCast played in launching Microsoft’s Xbox Video Market Place. Mr. Ware brought the end-to-end electronic fulfillment assets of SyncCast to bear that enabled Microsoft Xbox to successfully capture the second highest market share in the video download space - within a matter of months. The success of this accomplishment caught the attention of Technicolor which fully acquired SyncCast in July of 2007 and appointed Mr. Ware as CTO. Mr. Ware hails from California and received a Bachelor of Science degree from Rochester Institute of Technology.