Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, October 30th 10:45 AM - Noon Track IV: Personalized Mobile Experience – Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising The mobile device is the unique personal platform. That may seem to be stating the obvious, after all, a phone is by definition a private and highly personal form of expression. But the mobile device of the present and future is more than a phone, it is a fully personalized mobile communications and entertainment experience, connected to the web, connected to a voice, text and video network, able to as easily put the user in a phone conversation as it is able to assist in shopping tasks and social networking activities. The personalized mobile experience only begins with the million bizarre ways that a cell phones rings. In the future, the mobile experience, will be as complex as the personal imagination. Derrick Oien, President, Intercasting Dan Monahan, Manager, UMPC Infotainment Programs, Intel Dr. Larry Marturano, PhD., Director, Social Media Research Lab, Motorola Bill Godwin, VP of Business Development & Strategy, Zannel, Inc. Norman Liang, Business Development, Web 2.0, Forum Nokia John Koller, Sr. Marketing Manager, PSP, Sony Computer Entertainment Peg Jackson, Managing Director, NeoCarta Ventures, Moderator Norman Liang, Business Development, Web 2.0, Forum Nokia: Norman Liang is part of Nokia’s Business Development team in Forum Nokia, Nokia’s developer community working with 3 million developers worldwide to establish successful new mobile applications and services businesses. His focus is on working with strategic technology partners to make sure that consumers have the same great experience in the mobile web. Previously, Norman was a Business Development Executive for IBM, working with consumer electronics companies to successfully integrate new technologies into their products, as part of its Technology Collaboration Solutions business. Norman brings 10 years of experience in business development, corporate partnering, and product management working with new media applications, services, and consumer online products. Dr. Larry Marturano, PhD., Director, Social Media Research Lab, Motorola, Inc.: Dr. Larry Marturano leads a cross-functional team of technologists and user-centered design professionals who are creating the next generation of mobile media applications. A 20-year Motorola technologist, Larry was one of the first researchers developing iDEN, the technology that launched the consumer push-to-talk phenomenon with Nextel. While designing the voice subsystem, Larry was intrigued with how user expectation affected customer acceptance, leading him to create the first user-centered research effort within Motorola Labs, a strategic advocacy for which he was recognized as a Motorola Science Advisory Board Associate. His current team is devoted to developing and fielding tangible prototypes, resulting in a strong track record of commercialization that includes Push-to-eXperience applications and multimedia metadata enablers. Dr. Marturano is a Board member of the Motorola Center for Seamless Communications at Northwestern University. He is an Alumnus of the University of Illinois at Urbana-Champaign and Northwestern University. Bill Godwin, VP of Business Development & Strategy, Zannel, Inc.: Bill Godwin is responsible for creating and driving Zannel’s business development strategy and establishing new partnerships with content companies and network operators. A seasoned entertainment industry executive, Godwin comes to Zannel from Warner Bros., where he was head of the wireless group and responsible for leading business development, strategy and operations in the Americas and managing the group’s inter-divisional relationships. While at Warner Bros., Godwin managed partnerships and product launches with Verizon, Qualcomm, Sprint, Cingular, T-Mobile, Alltel, Amp’d and Rogers, among others. Godwin also brought many of the studio’s theatrical, television and brands to mobile for the first time including the “Harry Potter” franchise, “Superman Returns,” “Batman Begins,” “300,” “Looney Tunes,” “Smallville,” “Extra” and most recently “Ellen.” Prior to Warner Bros., Godwin held several positions in the technology and legal fields and is an active member of the State Bar of California. John Koller, Senior Marketing Manager, PlayStation Portable, Sony Computer Entertainment America: As senior marketing manager, PSP (PlayStation Portable), at Sony Computer Entertainment America (SCEA), John Koller is responsible for the management and marketing of the PSP in North America. In his current role, Koller is tasked with the management of all aspects of the PSP system, including brand management, product features, strategic initiatives, movie studio and music label content development, peripherals and more. He also assisted with the launch of the PLAYSTATION 3 and PlayStation 2 and managed the USB Headset launch, as well as many PlayStation 2 peripherals. Koller has more than 12 years of consumer product marketing experience, including 11 years directly in the videogame industry. Previously, Koller launched more than 30 top-selling PlayStation 2, PSP and PlayStation software franchises as a product marketing manager at SCEA, including SOCOM: U.S. Navy SEALs, ATV Offroad Fury, Syphon Filter, and Ratchet & Clank. In this role, Koller was responsible for all aspects of software marketing, including global positioning strategies, TV, print, online and viral advertising, packaging, code analysis, as well as public relations and creative promotional events, viral marketing and activities. Koller was also an associate product marketing manager for 989 Studios, a division of SCEA that developed games for the PlayStation computer entertainment systems and Windows personal computers. Prior to joining SCEA, Koller was the associate marketing manager for MAXIS, a videogame developer acquired by Electronic Arts Inc. (EA) in 1997, where he developed marketing strategies for more than 23 software titles. Koller received his Bachelor of Science from Saint Mary’s College of California and his Masters of Business Administration from Santa Clara University. Peg Jackson, Managing Director, NeoCarta Ventures: Peg Jackson joined NeoCarta Ventures in May 2000. Her responsibilities include making investments in the technology sector and managing the portfolio. She is on the board of several companies, including DataSynapse, Silverpop, Cendura and Zoom. Prior to joining NeoCarta Ventures, Peg Jackson was Vice-President of Business Development at NBC. She joined NBC in 1996, where her primary responsibilities included making investments in Internet and Interactive TV companies. In addition she managed a production group that developed NBC’s interactive TV programming. Prior to NBC, Jackson worked in the business development group at Reuters New Media, Inc., where she managed new acquisition and joint venture projects. Jackson was also employed as a Media Analyst for the Toronto Dominion Bank. Jackson received a BA in Economics from Georgetown University and an MBA from New York University.