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Digital Hollywood
Tuesday, October 30th
10:45 AM - Noon - Special Workshops
Workshop B:
The Revolutionized Digital Workflow Experience: Understanding How Information Technology, Broadcast & Entertainment Production Merge
Gabriele Di Piazza, Managing Director, Media & Entertainment Business, Communications Sector, Microsoft Corporation
Phil Lelyveld, former, V.P., Digital Industry Relations, The Walt Disney Company’s New Technology and New Media Group
Michelle Munson, President and founder of Aspera, Inc.
John Footen, Vice President, National TeleConsultants
Christopher Carey, CTO Technicolor, Thomson Services SBU
Steven L. Canepa, Vice President, Global Media & Entertainment Industry, IBM, Moderator

Gabriele Di Piazza, Managing Director, Media & Entertainment Business, Communications Sector, Microsoft Corporation: Gabriele Di Piazza is the managing director for the Media & Entertainment business in the Communications Sector at Microsoft, a group responsible for delivering innovative software solutions to advertising, broadcast, film, music, publishing companies and new digital media distribution channels. In this role, Di Piazza is focused on partnering with media & entertainment organizations as they make the transition to a fully digital world, helping them to capitalize on the new business opportunities this paradigm shift presents. With the growing convergence of media and telecommunications, Di Piazza is in a unique position to help companies streamline the creation, management, and delivery of content while enhancing the end user’s digital lifestyle experience. Di Piazza joined Microsoft in August 2005 as director of business development for the Digital Media Division, with the task to scale digital content solutions and lead the business development team for the wireless industry on a global basis. His team closed key agreements for the launch of music and video services based on Windows Media technologies with Tier 1 wireless carriers in North America as well as EMEA and Asia Pacific. Prior to joining Microsoft, Di Piazza was the worldwide director for the Broadband & Media segment at Hewlett-Packard Co. In this role he drove the strategy, development and go-to-market for HP solutions focusing on digital media management and distribution. His team has led engagements and partnerships with the key media and telecommunications companies across the globe, including the HP/Microsoft partnership around the Microsoft IPTV solution. Di Piazza has also held various marketing, business development and project management positions at Hewlett-Packard with an emphasis on the telecommunications industry, specifically in the areas of Computer Telephony Integration, OSS (Operations Support Systems), BSS (Business Support Systems), network intelligence and IP value-added services. Di Piazza holds a bachelors degree in electronic engineering, with major in telecommunication networks from the Politecnico University in Milan, Italy.

Steve Canepa, IBM, Vice President, IBM Global Media & Entertainment Industry: As Vice President, Global Media and Entertainment Industry, Steve is responsible for IBM’s overall results in the Entertainment, Publishing, Broadcast, Cable, Satellite, Sports and Advertising customer segments worldwide. He is also the founder of and a key leader in IBM’s cross-industry Digital Media initiative. Steve has guided the marketplace strategy and solution offerings for IBM’s Global M&E Industry organization since 1995. He directs the worldwide sales of IBM’s broad portfolio of hardware, software and services and is responsible for IBM’s marketing activities, including all messaging and partnerships. During that time frame, IBM’s overall business has grown dramatically and is now the largest technology and services organization serving the global M&E industry. Steve has a deep understanding of the key business imperatives facing firms in the M&E industry and has consulted extensively with senior executives as they look to transform their organizations. He led the recent launch of a portfolio of business solutions – Production and Distribution transformation; and Customer Sales and Service Transformation, which address the market opportunities and profit pressures in today’s highly competitive M&E marketplace. And, he guides the continual development of the IBM digital media framework, addressing the digital value chain. Steve represents IBM’s M&E efforts to the marketplace and has delivered many keynote addresses at Industry conferences: NAB, IBC, Broadcast Asia, Digital Hollywood, Imagina, Frames etc, and often speaks at events, including: NEXPO, CES, iStudio, Content World, etc. He has also appeared on numerous radio and television news programs, including CNBC, CNNfn, C/NET, CBS, ABC, NBC etc. In 2004, he was recognized as one of the 100 most influential executives by Digital Media Magazine. First joining IBM in January 1983, Steve has 20+ years of experience building and leading significant sales, marketing, strategy, consulting, solutions and systems integration organizations. He graduated from UCLA in 1982 with two bachelor of arts degrees: Economics and Political Science with Phi Eta Sigma honors. He received a MBA in 1990 from UCLA, with Beta Gamma Sigma and top field study honors. He has participated in the Wharton School financial management program and Harvard University’s executive curriculum on Strategy formation. With a personal dedication to improving the health and education of children; Steve serves on the Board of Directors for both the Junior Achievement of Southern California and The Bogart Pediatric Cancer Research Fund. He is also a Board Member of MusiCares, the charitable arm of the Grammy Foundation. Steve and his wife, Marianne, live with their three children in Los Angeles, California. Marianne is a Supervising Producer of prime-time one-hour dramatic episodic television series’.

Phil Lelyveld, former, V.P., Digital Industry Relations, The Walt Disney Company’s New Technology and New Media Group: The New Technology and New Media group supports more than 400 Disney business groups worldwide. Phil coordinates and participates in Disney's representation at multi-studio and multi-industry forums dealing with the transition from analog to digital; including such initiatives as content protection and content management, mash-ups, next generation DVD, mobile/wireless, digital cinema, enhanced/interactive TV, Internet, and HDTV. He also works within Disney to make sure that all of the effected business units are aware of relevant developments, and provides support to individual business units on specific new technology projects, including evaluation of investment opportunities for Disney’s VC arm, Steamboat Ventures. He is actively engaged in efforts to develop forward-looking content creation and distribution options that enable “sustainable business models in a leaky environment.” Prior to joining Disney, Phil was a strategic planning consultant to environmental, new media and high tech companies. His client list included Sun, Sybase, Oracle, ESRI, Trimble Navigation, and numerous start-ups. As Arco International’s Director of Exploration Computing Services, he built and managed the organization responsible for Arco’s worldwide use of computer-based resources for scientific purposes. Between his Bachelor’s and Masters degree, Phil spent 2 years doing earthquake prediction research in the Aleutian Islands for Columbia University. Phil has a BS in Civil Engineering (Geology/Music minors) from Tufts, an MS in Applied Geophysics from Stanford, and an MBA from UCLA.

Michelle Munson, President and co-founder of Aspera, Inc., is co-inventor and software architect Aspera’s core technology, Fasp and responsible for overseeing the company’s direction. Aspera specializes in creating innovative data transport technologies that solve the fundamental problems of network data delivery. Before founding Aspera in 2003, she began her career with IBM Research as a software engineer at the Almaden Lab in San Jose, CA. Michelle has B.S. degrees in Electrical Engineering and in Physics from Kansas State University and a post-graduate Diploma in Computer Science from Cambridge University where she was a Fulbright Scholar. She was the 2006 KSU College of Engineering Alumni Fellow (the youngest recipient ever) and serves on the College of Engineering Dean’s Advisory Council. She was a Goldwater Scholar, a national finalist for the Rhodes, and received national awards from USA Today and Glamour magazine.




Christopher Carey, CTO Technicolor, Thomson Services SBU: As chief technology officer for Thomson’s Services division, Chris Carey guides the technology development strategies for each of the four business units that make up the Services SBU: Theatrical Services; Home Entertainment Services; Network Services and Content Services. Chris is also responsible for looking at opportunities to leverage centers of excellence and synergies between these four business units. Mr. Carey joined Technicolor in 2006, where he led technology initiatives for the Film Services and Content Services divisions. Immediately prior, Carey spent more than 16 years at Walt Disney Studios beginning in 1989 as a manger of Buena Vista Sound for Walt Disney Pictures and Television. During his tenure at Walt Disney Studios, he held a number of senior management positions in production and post production services. Mr. Carey most recently served as senior vice president of studio new technology for Walt Disney Studios. In this post, he developed the technological strategies, standards, and policies for the studio across all of its production, post production, manufacturing, and distribution divisions, reporting directly to the president of Walt Disney Studios. Mr. Carey is a member of the Academy of Motion Picture Arts and Sciences (AMPAS), Motion Picture Sound Editors (MPSE), Cinema Audio Society (CAS), and the Society of Motion Picture and Television Engineers (SMPTE). He has served on the Board of Directors for the DVD Copy Control Association (DVD CCA), DVD Forum, Blu-ray Disc Association (BDA), Digital Cinema Initiatives, LLC (DCI), and the Advanced Access Content System (AACS). He is a contributing author of Understanding Digital Cinema, published in 2005 by Elsevier Publications.