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Digital Hollywood
Thursday, November 1st
12:50 PM - 2:00 PM
Track I:
Music Industry Innovates and Morphs: Radio, PODs, Blogs, P2P, Ad Revenue Concepts, Cable/TV Innovation
In the never-ending odyssey that is called the Music Industry, the road to future just keeps on getting longer and more complex. Perhaps it is because music is such an integral and creative personal experience, giving rise to an unlimited number of creative and disruptive forces, but as each year arrives, so too do about fifty new ways to deliver, listen, experience and pay for the music. In this session, we bring together a cross-section of creative players, from the traditional music label and P2P players, to companies with entirely new ways to reach the consumer offering new ways to listen and experience music all with completely new revenue models. We welcome you and all look forward to a fascinating session.
Prem Akkaraju, Vice President, Sanctuary Artist Management
KamranV, CyKiK, Spaceland Recordings
Carl J. Rohling, Vice-President of Business Development, PassAlong Networks
Art Chang, CEO, Haystack Media, Inc.
Andy Schuon, President & CEO, IMF: The International Music Feed
Steve Masur, founding Partner and General Manager, MasurLaw, Moderator

KamranV, CyKiK: A top graduate of the University of Southern California's prestigious Music Industry program in 2000, KamranV quickly made the jump from intern to Head of Production in the New Media division of Interscope Geffen A&M. His expertise set the standard for research-driven artist marketing for the entire roster. With the role of New Media rapidly expanding beyond the Internet, KamranV blazed new trails as IGA’s point person for new technology business development incorporating mobile phones, Video on Demand, and new physical formats such as DVD-Audio and Dual-Disc for which he served as Producer of many releases including grammy nominated albums from Keane, Nine Inch Nails, and the ground-breaking release of Beck's "Guero". After developing Universal’s explosive mobile music strategy at Interscope, KamranV inevitably co-founded Universal’s mobile division (UMM). In mobile, KamranV shaped the music business of the future with progressive campaigns such as the first-ever mobile exclusive in the D12/Virgin First Dibs program, Black Eyed Peas/Motorola Global VIPea program, events such as Cingular Sounds Live, and mobile marketing campaigns for Universal’s entire roster including Gwen Stefani, Mary J. Blige, Snoop Dogg, Mariah Carey, 50 Cent, The Game, Eminem, Young Jeezy, The Killers, Fall Out Boy and Ne-Yo. Through KamranV’s corporate achievements, his holistic approach to the music business of the future never lost sight of the music and artists themselves. CyKiK, KamranV’s multi-faceted music firm manages artists, develops mobile/digital music strategies global brands and most recently founded and serves as President of the Spaceland Productions/CyKiK joint venture called Spaceland Recordings. Over 10 years ago the first show at club Spaceland was a "pre-Odelay" Beck and first Los Angeles concert of the Foo Fighters. Since then the Spaceland has produced intimate, cutting-edge concerts that never disappoint the venue's regular trend-setting audience of musicians, artists, journalists, film makers and the like. Spaceland Recordings is the premiere on-demand, globally distributed, live recording record label who's goal it is to capture the historical moments of the Spaceland venues. The "Spaceland Presents" series foundation is to develop its artists to achieve success beyond the walls of the relatively small Spaceland night clubs while maintaining a comfortable venue for artists to always call home.

ANDY SCHUON, President & CEO, IMF: The International Music Feed, Only a few entertainment executives can lay claim to successfully programming as many platforms as Andy Schuon. As one of the best known, and most diversified people in the music industry, he has changed the direction of music in television, radio and the Internet for more than two decades. As head of programming for MTV, VH1, and MTV2, Schuon guided a pop culture phenomenon. While serving as Executive VP of Programming and Production at MTV, Schuon led the evolution from a radio-on-TV model to a fully packaged, youth-focused, pop culture experience with groundbreaking programming such as “MTV Beach House,” “Alternative Nation,” “MTV Jams,” “Beavis and Butthead,” “The MTV Video Music Awards,” “The MTV Movie Awards” and many more iconic programs. He later added VH1 to his responsibilities, and worked to create a destination for passionate music-loving adults. Before leaving MTV Networks, Schuon oversaw the development and launch of MTV2 and the company’s now famous Times Square Studio. Programming is in Schuon’s blood – he took KROQ-FM in Los Angeles to global cult status in his 20’s, helped bring music to the Internet as President of pioneering Farmclub.com and later Pressplay (now Napster), and served as Co-President & President of Programming at the 185-station radio group Infinity Broadcasting (now CBS Radio). Schuon has even spent time on the hit making side of the business, serving as EVP and General Manager at Warner Bros. Records. In every instance he has taken a station, network, show, website, label, or artist and created an intensely personal consumer experience that established a brand. Now Schuon is returning to his roots as a peerless programmer - he has created the world’s only global pop-music network, which is also the flagship TV channel for the world’s largest record company, Universal Music Group. IMF is the only multiplatform network to bring top pop artists from around the globe to one place. As a music experience that spans the globe, this network is igniting its viewers’ sense of discovery, and is quickly developing a loyal legion of fans. For nearly a decade, Schuon has been a member of the board of directors of the publicly traded teen retail chain Hot Topic stores, a recognized leader reflecting music and pop culture through fashion with nearly 700 locations.

Carl J. Rohling, Vice-President of Business Development, PassAlong Networks: Carl J. Rohling brings a Wall Street corporate attorney background and extensive technical experience within consumer electronics to his new position at PassAlong. Previously, he served as Vice President of Sales and Business Development for RadioTime, Inc., a Dallas–based consumer web service company. Rohling has also held Director of Business Development positions with Creative Labs, Inc., SONICblue and Portal Wave, Inc. A former corporate attorney, Rohling gained experience at Fried, Frank, Harris, Shriver & Jacobson in New York, and at Paul, Weiss, Rifkind, Wharton & Garrison, also in New York.

Prem Akkaraju, Vice President, Sanctuary Artist Management: Mr. Akkaraju is the Vice President of Sanctuary Artist Management. Sanctuary Artist Management is the largest artist management company in the world, managing 100+ behemoth artists including Elton John, Fleetwood Mac, The Who, Robert Plant, Tommy Lee, James Blunt, and ZZ Top. He is responsible for new business development, M&A, operations and finance for the division. He also serves as a Director to the Board of Directors for Sanctuary Artist Management. Previously, Mr. Akkaraju was a fund manager of JPMorgan Entertainment Partners, the largest entertainment dedicated venture capital funds in the world. He was responsible for sourcing and leading several venture capital investments, leveraged buy-outs, corporate restructurings and mergers and acquisitions. He served on the board of directors or advisory board to several entertainment companies including Ryko Corporation (Rykodisc), LicenseMusic, Rocket Network, Eruptor Entertainment, Creative Planet and How2TV Corporation. Prior to JPMorgan, he was an Analyst for Salomon Brothers’ Media & Entertainment investment banking division. While at Salomon Brothers, he executed nearly $3 billion worth of equity & debt offerings and mergers & acquisitions for companies including, DreamWorks, Primedia, Circus Circus, Boyd Gaming and Four Seasons Hotels. He has an MBA from Columbia University and a Double BS in Applied Mathematics and Economics from the University of New Mexico. Mr. Akkaraju lives in Los Angeles.

Art Chang is the CEO of Haystack Media, Inc., the web-based service for music industry professionals and avid amateurs. For its members, Haystack provides a social network that facilitates the creation and syndication of personalized, branded music channels based on Haystack's extensive library of licensed, full-length music. Art's career prior to Haystack has been focused on the B2B side of consumer-facing industries. Art was a founder or manager in seven start-ups, including hooloo.com, a Chinese music e-commerce site for Chinese-speaking consumers, sold in 2000; and Splendid Television, the boutique television program finance and distribution company behind shows like BBC/A&E's Victoria & Albert and TNT's James Dean. Art has 10 years of experience in venture capital, where he worked on companies that included the Telemedia Accelerator, an incubator for interactive television; Decentrix, a web-based publishing services company; concert.tv, the live music television channel; CRC Jianian, the privatized distribution arm of the Chinese national music agency; and IGA Worldwide, the in-game advertising company. Art is also the founder and CEO of Tipping Point Partners, an angel-stage venture capital firm that focuses on online and mobile companies that enable the relationship between audiences and their passions, generally supported by advertising. Years ago, Art was a professionally trained violinist and ended his early architecture career at I.M. Pei's firm. Art really enjoyed waiting tables while a student at Yale.

Steve Masur, founding Partner and General Manager, MasurLaw: MasurLaw is an internationally recognized media and entertainment law firm focused on content and technology contracts, corporate finance, M&A and day-to-day legal needs. Founding partner and general manager, Steve Masur, has helped pioneer a wide array of new business models and licensing schemes as counsel to and on the board of hundreds of companies and corporate divisions. Steve's clients have ranged from successful new technology, music, film, video game, mobile and wireless services providers to companies with novel business model twists on advertising, publishing, media delivery, software, hardware, licensing and even heavy industry. Steve has helped clients organize, write contracts, work out complicated legal and business problems, get funding and pursue merger, acquisition and sale opportunities in complicated competitive environments.


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