Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, November 1st 11:05 AM - 12:20 PM Track IV: The Next Generation in Mobile & Broadband Platform Personalization: Widgets, Search, Information & Commerce Martin Russ, Chief Architect, Real Time Content Collin Bruce, Director of Marketing, Embedded Business Group, Hitachi America Ltd. Scott Fedewa, Executive VP & Executive Producer, LiveNation.com A. Pierre Yurow, Director, Business Development, Bling Mobile Dan Nguyen, Director of Product Management, OpenWave Jonathon Wolfe, CEO, Maxiem Bill Ganz, CEO/President, Rocketinfo.com Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator Scott Fedewa is Executive Vice President & Executive Producer for Live Nation, the world’s largest concert promoter/venue operator. Scott runs the company’s Digital Products group, where he is responsible for creative development, strategy, design, and front-end production of the company’s web sites, including LiveNation.com and HOB.com, as well as other new media initiatives and products. A pioneer in interactive entertainment, Scott has been building innovative online entertainment businesses since 1995. He founded the pioneering online music community, Musicosm.com, worked with a variety of venture capital-backed dot-coms during the boom, and helped build interactive businesses for top television clients including Bill O’Reilly, Larry King, Glenn Beck, and DIC’s Trollz.com. He is also a former investment banker and record label executive. Scott’s book on e-commerce entrepreneurship, “Internet Riches”, was recently published by the American Management Association and is currently a best-seller on Amazon.com. He also wrote the first scholarly legal article predicting the impact of the Internet on the music business in 1994. Scott is a member of both the Recording Academy and the Television Academy, where he serves as a Judge for the Emmy Awards in Interactive Television. He received his B.A. from the University of Michigan and his J.D. from Stanford Law School. Dan Nguyen, Director of Product Management, OpenWave: Dan Nguyen is director of product management at Openwave Systems Inc. and has over 17 years of software experience in product management, marketing, and software development, spanning wireless, Internet, and enterprise applications. Dan’s team at Openwave is responsible for the planning, development, and go-to-market strategy for Openwave’s advertising and personalization solutions, which span Openwave’s product portfolio. Dan has also led product initiatives across Openwave’s Web 2.0 messaging solutions, mobile infrastructure, and developer software groups. Prior to Openwave, Dan held product management positions at Sun Microsystems and at startups in Internet consumer services and management. He also held management positions at Procter & Gamble early in his career. Dan holds a BS in Operations Research & Industrial Engineering from Cornell University and an MBA from Harvard University. Jonathon Wolfe, CEO, Maxiem: Jonathon is an experienced CEO of start up and fast growth businesses. Having sold his web 1.0 business in 2000, Jonathon has been assisting in the spin out and commercialisation of technology businesses from Australian Universities. In addition to VAST Audio, a spin-out from Sydney University he is involved in Enikos, a spin-out from the University of Wollongong and helped Macquarie University establish LAMS International Pty Ltd and more recently he has spun out Heard Systems Pty Ltd and Personal Audio Pty Ltd from the University of Sydney both of which have attracted initial rounds of funding. These roles as CEO involve full responsibility for the development and execution of a detailed commercialisation plan and successful negotiation to attract Venture Capital Investment to grow the businesses. Collin Bruce, director of marketing with the Embedded Business Group of Hitachi America Ltd., leads the company’s marketing efforts for the Hitachi Entier embedded database product in North America. Before joining Hitachi, Bruce spent two years as director of strategic alliances and business marketing at Solid Information Technology, where he played a key role in re-positioning Solid and helping it yield greater revenues. Prior to that, he initiated and cultivated strategic relationships as director of strategic accounts for Communication Intelligence Corp. With more than 25 years of experience, Bruce has held several key positions at companies including Chordiant Software, Amdahl Corp., Santa Cruz Operation, Future International and Memorex where he has driven and executed strategic sales, marketing programs, strategic alliances, and product management. Bruce is an accomplished speaker and has spoken to a number of eBusiness and CRM symposiums. He holds degrees in applied physics and math from Brunel University in London. A. Pierre Yurow, Director, Business Development, Bling Mobile: Pierre has spent the last ten years initiating and maintaining agreements with mobile carriers, MVNO’s, content providers, ODM’s; system integrators and enterprise partners worldwide and worked previously for Cellfire, Proteus, Wcities and Cellular One (now AT&T). He is a graduate of New York University. A Recording Artist (Electronic), Pierre is currently composing and arranging two albums of original material for Recording Artist Suhana (Vocalist). In his spare time he is also an accomplished Triathlete completing the Ironman Triathlon (twice) and competed in the Olympic Trials for Triathlon in 2000 (Europe) and 2004 (Asia). Bill Ganz, CEO/President,Rocketinfo.com, the leader in RSS feed tools to empower businesses with dynamic web content and business intelligence. Bill delivers more than 20 plus years of professional experience in the fields of communications technology, multi-media and Internet-marketing. Bill also is one of the leaders in the area of new media technology that is driving the explosive market growth of Internet news content and other online information sources. Bill has a very successful media-marketing background and has supported the marketing efforts of many Fortune 500 companies, such as Epson, Nissan, Kenwood, Pentax, Fender music and Haier electronics. Ganz also has recently received a Horizon Interactive Award and two Telly Awards for his online educational and entertainment programs. Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and colu! mnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more. She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies.