Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, November 1st 11:05 AM - 12:20 PM Track I: Next Generation P2P Music and Film - DRM, Paid for Pass-Along, Ad-Based and Other Legal Distributed Computing Models and the Entertainment Industries While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses. Mark Strangio, Director Channel Marketing, PeerApp John Dillon, Chief Marketing Officer, Cachelogic Jonathan Lee, VP, Business Development, MediaDefender Daniel Harris, Founder, Kendra Initiative Christopher Levy, CEO, BUYDRM Arturo Artom, President and CEO, Your Truman Show Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator Additional speakers to be announced John Dillon, Chief Marketing Officer, Cachelogic: John joined CacheLogic in July 2007 as Chief Marketing Officer (CMO). Previously he served at Internet security firm, SurfControl where he also held the position of CMO, responsible for the company's global field marketing, corporate communications, product marketing and product management efforts. Prior to SurfControl, John was VP EMEA Marketing at Business Integration supplier webMethods. Before joining webMethods, John held marketing and technology leadership roles at mobile content delivery enabler, Volantis, B2B integration provider, Extricity, IBM and Hewlett-Packard. John has a B.Sc. Computer Science from Brunel University . Jonathan Lee, Vice President of Business Development, MediaDefender, Inc.: Jonathan is an industry expert in Internet/New Media applications and services. As a former applications developer, he has extensive knowledge in both the technical aspects as well as business related issues in emerging technology companies. Jonathan has spent several years with the Skechers USA Internet/E-Commerce Department, pushing the cutting edge of technology, lifestyle, and design. He has also been on the executive management of two successful start ups including his current position at MediaDefender, Inc. He completed his undergraduate studies at the University of California, San Diego, and received his MBA from the University of Southern California Marshall School of Business. MediaDefender, Inc. is the premier Internet Piracy Prevention (IPP) service provider. Their goal is to stop the spread of pirated material over the Internet and Peer-2-Peer Networks. Part of their strategy involves manipulating search results and serving decoys or corrupted content, aimed at frustrating the pirates and illegal users of the P2P networks. They have launched extremely successful anti-piracy campaigns in the music and movie industry, with a leading 95% effectiveness rating. Their customers include every major record label and movie studio, as well as a generous mix of independent record labels, software, and anime companies. Jonathan is prepared to talk about the current state of DRM and illegal file sharing on the Internet and Peer-2-Peer networks, as well as the historical development of these networks and their wider impact on business, society, and culture. He can also comment on the specific nuances the various content holders (movies, music, video games, software, anime) face in tackling their anti-piracy issues Christopher Levy, CEO, BUYDRM: Christopher Levy is regarded as one of the world's experts in Digital Rights Management technologies and the use of DRM to market, monetize and monitor digital media content. As a high-profile DRM evangelist, Levy regularly speaks and writes about the technology and was recently nominated to be a Digital Media MVP [Microsoft Valued Professional] by Microsoft with a specific focus on DRM. He is currently the CEO and Founder of BuyDRM, a pay-media services provider whose flagship product KeyOS is in use by a wide variety of content owners and licensees. BuyDRM is a Microsoft Preferred DRM Provider and is privately held with offices in Austin, Los Angeles and New York and development offices in Eastern Europe. Levy began his career in Digital Media in 1994 when he launched a WebCast services company in Austin, Texas providing on-site production and encoding technology to Mark Cuban's AudioNet and several Content Delivery Networks. After selling the company, ClickHear Productions, to CMGI in 1999, Levy co-invented and led to market "streamOS", the industry's first Streaming Media Overlay System delivering Streaming Media across multiple Content Delivery Networks. streamOS was used by MSN to webcast Madonna to 9 Million viewers making it the largest webcast in history until 2005's Live 8 Webcast. Levy has provided Digital Media Vision to a top-shelf list of clients including Casbah Productions LLC [Responsible for Live 8 and the AOL/XM Radio/AEG joint-venture Network Live] Interscope Records, IslandDefJam Records, Anheuser-Busch, NFL Films, Grand Royal Records, Capitol Records, The Museum of Television and Radio, Microsoft, Intel and others. Levy is a featured industry writer and speaker and has been featured in print and online with ABCNews.com, StreamingMedia.com, eContent Magazine, Klixxx Magazine, and others and has spoken at DRM Strategies, Jupiter's Plug.In, NAB, NATPE, Streaming Media East and West and Digital Hollywood. Arturo Artom, President and CEO, Your Truman Show: Arturo Artom, one of Europe's most successful serial tech entrepreneurs, founded San Francisco-based Your Truman Show in October 2006 to build the largest online inventory of personal stories on video and enable anyone to watch, rate and review people lives. A leader in the technology and telecom industry since the early 90s, Artom is widely recognized as the "father" of telecom market liberalization in Europe. In 1993 he founded Telsystem, the first telecom carrier to successfully challenge SIP fixed-line monopoly in the Italian market. Daniel Harris, Founder, Kendra Initiative: Daniel Harris is an entrepreneur and Internet content expert. Daniel is currently leading an initiative, which he founded in 1999, to promote an open content marketplace for the Internet, called Kendra. The aim is to drive interoperability between and within every link in the content value chain - to enable any device or application to browse, search and purchase content from any content catalogue, seamlessly - driving increased revenue to content owners and a more pleasurable buying experience for consumers. Daniel has worked extensively in the UK Internet industry. In 1996, Daniel co-founded Cerbernet and served as CEO till late 1998. Under his watchful eye Cerbernet grew to become the UK's leading independent broadband Internet Service Provider. Cerbernet was acquired for over 4m GBP by First Telecom early in 2000 - at the height of the dotcom bubble. Daniel then worked for Atlantic Telecom as their Content Delivery Adviser till early 2001. In 1994 Daniel co-founded Cerberus, whose CDJ (Cerberus Digital Jukebox) was the first system for copyright protected Internet-based music distribution. Drawing on video broadcast experience, Daniel specified MPEG compression, encryption and distribution technologies for the CDJ. The CDJ went on to influence a whole generation of online music stores. Daniel is a keen environmentalist. He is CEO and owner of Freewheelers - the international lift share website, matching passengers to car drivers, to reduce journey costs and pollution from car travel. Daniel was educated in art and design at London's Camberwell College. He currently resides somewhere on Dartmoor in deepest, darkest Devon, UK. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service.