Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, November 1st 9:30 AM - 10:45 AM Track IV: Advertising in P2P, Search, Social Media and other Web Based Services In this session we will address the relationship of advertising and commerce in the more cutting edge media platforms of P2P, Search, and social media. A revolution in advertising and commerce is on its way, and the fully interactive and immersion based platform of social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Chase Norlin, CEO, Pixsy Thom Kozik, President, US Wazap! Allan Klepfisz, CEO, Brilliant Digital Technologies /QTRAX John Desmond, Vice President, MediaSentry Services Les Ottolenghi, President & Co-Founder, INTENT MediaWorks Ronny Golan, Co-Founder & Co-CEO, HIRO Media Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator ALLAN KLEPFISZ-CEO, QTRAX, Chairman Brilliant Technologies: Allan Klepfisz is CEO and Chairman of Qtrax, the world's first legal and free peer-to-peer music service, and its parent company, Brilliant Technologies Corporation. Brilliant is a publicly traded holding company devoted to the research and development of innovative, proprietary technologies. In addition to being the visionary behind Qtrax and its pioneering, ad-supported P2P model, Mr. Klepfisz is a well regarded serial entrepreneur known for being ahead of the curve in emerging technologies. Qtrax is the world's first legal and free peer-to-peer music service, set to launch in mid-2007. Showcasing an innovative ad-supported downloading model that easily directs revenue back to artists and rights holders, Qtrax is the first P2P to be embraced en masse by the music industry. Qtrax has successfully signed licensing deals with the major labels, music publishers and leading indies, including: EMI Music; Warner Music Group; Sony/ATV Publishing; Universal Publishing; TVT, The Orchard and V2. Hosted on the Gnutella network, Qtrax will provide fans with access to a colorful and diverse catalog with millions of high-quality, high-fidelity digital music files. Thom Kozik, President, US Wazap!: A seasoned tech industry executive with over 20+ years experience, Thom Kozik brings a dynamic blend of knowledge both in vertical search and business strategy arenas. Kozik currently serves as president of Wazap!’s US operations. <http://us.wazap.com>Wazap! is the leading search engine dedicated to gaming worldwide with majority market share in both Japan and Germany with a June 2007 projected launch into the US market. Having sold his previous firm, All-Seeing Eye, Inc. to Yahoo in 2004, he became Director of Business Development for Yahoo!’s Media Group. Thom also spent several years with Microsoft, helping define the business strategies for interactive television initiatives and the company’s media, advertising and entertainment industry partners, including Disney, Viacom, TCI, NBC, USA Networks and others. Kozik's legacy in digital media began in 1994, when he co-founded leading rich media production company MindShare Media (description), where he served as the firm’s president and chief technology officer until 1998. During Thom’s tenure, MindShare was best know for its work with leading entertainment industry clients such as Discovery Networks, Apple Computer, Microsoft, Paramount, DirecTV, Speed and others—all capitalizing on the shift to interactive media. Having started his career as an intelligence analyst for the National Security Agency, Mr. Kozik has also held senior management positions in other media technology companies. He currently serves on the Board of Directors for the Media, Entertainment and Technology Alliance (METal) in Los Angeles as well previously on the Board of Governors for the Academy of Interactive Arts & Sciences (1995), and the Board of Directors for the Arizona Film Society (1998-2000). Kozik studied Computer Science at the University of Maryland, and is a frequent speaker at industry conferences including the Game Developers Conference for the last two years as well as at the Montral Games Summit in 2006. Chase Norlin, Chief Executive Officer, Pixsy Corporation: Mr. Norlin has spent the last 15 years in the emerging technologies and media distribution space. Prior to Pixsy, Mr. Norlin served as Senior Business Development Executive at ValueClick (NASDAQ:VCLK). In this role he focused on publisher distribution and emerging technologies for the ValueClick Media Ad Network and developed distribution opportunities for other divisions including Search and Comparison Shopping. Prior to ValueClick, Mr. Norlin held the position of Senior Business Development Consultant to InfoSpace (NASDAQ:INSP) charged with publisher distribution and emerging applications for the Search division. Previously, Mr. Norlin created Sony's first online photo sharing venture and founded the web's first video sharing company. Mr. Norlin also launched Boeing's (NYSE:BA) online photo and video licensing division while serving as Strategic Consultant to the company. Mr. Norlin received his BA from UC Berkeley and MA from The University of Chicago and occasionally offers technology predictions on his blog at http://vizlog.blogspot.com. Pixsy was recently selected among the AlwaysOn Media Top 100 Companies; and named in Time Magazine’s Top 50 Companies of 2006. Mr. Norlin’s recent speaking engagements include OMMA, iHollywood Forum, AlwaysOn, TheDeal, and Digital Hollywood. John Desmond, Vice President, MediaSentry Services: John Desmond brings to SafeNet a proven record of success throughout his 15 year career in building sales and marketing teams to lead emerging markets and increase shareholder value. In his current role, Mr. Desmond leads the sales, engineering and product development efforts for the company’s anti-piracy services under the MediaSentry brand. He also oversees the development of new business initiatives focused on protecting and enabling legitimate digital distribution for the entertainment and media industries. Previously, Mr. Desmond served as vice president, worldwide sales for Centive where he was instrumental in growing the multi-channel distribution organization from inception to $30 million in revenues and establishing Centive as the global leader in the Enterprise Incentive Management market. Prior to Centive, Mr. Desmond was director, sales and marketing for Quintus Corporation, where he helped transform the company into a leading provider of converged call-center solutions, achieving a $1.8 billion peak market valuation and subsequent acquisition by Avaya. Earlier in his career, Mr. Desmond also held several key management positions with Lotus Development Corporation. He holds a BA in Finance from Drexel University. Ronny Golan, Co-Founder & Co-CEO, HIRO Media: Ronny Golan is Co-CEO and Co-founder of HIRO Media, bringing 15 years experience in the fields of high-tech solutions and communications. As Co-CEO he shares responsibility for HIRO's corporate growth strategy, business management, client relations and strategic vision. Individually, Ronny is responsible for technical and operational activities; as chief architect of HIRO’S codec, he oversees the continued development of the HIRO video downloading and monetization solution. Passionate about developing technologies that answer the demands of the digital domain, Golan is committed to freeing entertainment content from the constraints and limitations of DRM and traditional business models. Prior to the inception of HIRO Media in 2004, Ronny co-founded and managed the successful wireless community start-up, Valis. As CTO & COO Golan drove the world's first mobile friend-finder application, offering a reliable and scalable system that achieved 100% reliability in several years of operations with customers such as Vodafone Worldwide, Motorola and Swisscom. Ronny has held various R&D and managerial positions and gained vast experience in video compression algorithms and application server technologies. He holds a BSc in computer science from Tel Aviv University and an MBA from INSEAD and is the proud father of a baby daughter and an older dog. Les Ottolenghi, Founding Partner, INTENT MediaWorks: Les Ottolenghi has more than 20 years of experience in executive management, information technology and marketing with both start-ups and Fortune 500 companies. Prior to founding Intent MediaWorks, Ottolenghi was CEO of AgentWare, Ottolenghi, responsible for setting the overall strategic direction of the company as well as managing all major contract relationships. Prior to co-founding AgentWare, Ottolenghi served as Vice President of Information Technology and Electronic Commerce for Carlson Wagonlit Travel. His accomplishments at Carlson included leading a team that custom-designed critical middleware for networking 10,000 travel agents over the Internet. Ottolenghi is also a former executive at Holiday Inn Worldwide, where he led the successful launch of the first Internet-based reservations system in the travel industry. In 1998, Information Week and Microsoft nominated Ottolenghi for CIO of the Year. Ottolenghi has served as the chief strategist for the Greater 15 Nations (G15) of the United Nations, and is on the board of directors for the Berkeley Center for Marketing and Technology. Ottolenghi is an undergraduate of Duke University and M.B.A. graduate of Emory University's Goizueta School of Business, where he received a Woodruff Fellowship and graduated Beta Gamma Sigma. He continues his relationship with Emory by serving as an adjunct professor and writing a book regarding technology and business strategy. Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and rights management issues involved in the licensing of copyrighted content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations which culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between performing rights organizations and television broadcasters. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP on panels at numerous national conferences. In 1997 Don resigned from ASCAP to found the content management consultancy that is now Digital Economics. As Chief Executive Officer of Digital Economics, he has consulted with numerous clients that create, produce, distribute and transmit copyrighted content. In 1998 Digital Economics initiated a consulting relationship by which it advised Solana Technology Development on the development of its digital audio watermark technology as a content identification tool for the music and entertainment industries. Don soon became a major catalyst in the merger of Solana with Aris Technologies, thereby creating Verance Corporation. Don joined Verance in 2000, with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. During his tenure he led the design of Verance's ConfirMedia™ watermark content identification products so that they address the needs of music writers, publishers, recording artists and record labels. In addition, Don strategized the design and introduction of software applications that would leverage the value of ConfirMedia watermark content identification products for advertisers, program producers, and broadcast and cable networks. He also strategized the innovative web portal and data report licenses that form the basis of Verance's relationships with its advertising, music and programming clients, and played a key role in forging international joint ventures. Don also represented Verance in numerous public appearances before representatives of the music and entertainment communities. He returned to the leadership of Digital Economics in October 2001.