Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, November 1st 9:30 AM - 10:45 AM Track III: Intellectual Property - Rights vs. Implications of Technology Innovation - from UGM to P2P - Understanding the Legal March of History Content is at the core of the problem. It’s not just music and the Net anymore, now it’s about content, video, audio text, rights of the individual – in a cross-platform universe of DVD, TV, Cable, Broadband, Mobile and the Net. Protecting your Intellectual Property is at the forefront of both the bottleneck of what keeps content from the consumer as well as at the crux of what will make the system work for all parties in an agreeable revenue sharing model. The industry, the content companies, the technology companies, the advisory and legal communities are all playing key roles in the process of reaching and discovering solutions. In this session, we bring together a fascinating and highly experienced group of leading figures in the world of Intellectual Property. We welcome them and look forward to an engrossing discussion Mark Isherwood, Director and co-founder, Rightscom Ltd Ian C. Ballon, Shareholder, Greenberg Traurig LLP George Borkowski, Partner, Mitchell Silberberg & Knupp Rich Jorgenson, Director of Anti-Piracy Strategy, BayTSP Richard French, CEO, Avvenu, Inc Ann Chaitovitz, Attorney-Advisor, Office of International Relations, U.S Patent and Trademark Office (USPTO) Jim Smith, Partner, Mohr Davidow Ventures, Moderator Ian C. Ballon, Shareholder, Greenberg Traurig LLP: Ian Ballon represents technology, media and entertainment companies in complex litigation and counseling relating to copyright, trademark, trade secret, database and computer and Internet law issues. Mr. Ballon, who splits his time between the firm's Palo Alto and Los Angeles offices, is the author of the three-volume legal treatise, "E-Commerce and Internet Law: Treatise With Forms" (LegalWorks/ West Publishing 2001 & 2005 Supp., which has been cited in state and federal court opinions. He also serves as Executive Director of Stanford University Law School's Center for E-Commerce . In addition, Mr. Ballon is an Advisor to the American Law Institute's International Intellectual Property Jurisdiction Project, a Council Member of the American Bar Association's Section of Science and Technology, and a member of the GRAMMY® Foundation's Entertainment Law Initiative Advisory Committee. Mr. Ballon frequently speaks and writes about intellectual property and Internet law and is regularly quoted on these subjects in general-circulation and industry publications. He serves on the editorial boards of The Cyberspace Lawyer, The Journal of Internet Law, Privacy and Information Law Report, E-Commerce Law Report and Intellectual Property Lawcast. In 1999, he was named one of the top 20 California lawyers under age 40 by California Law Business, and in February 2001 was listed as one of 16 top new-media lawyers in the United States by the Daily Journal's CyberEsq. magazine. He was named one of the 100 most influential lawyers in California by California Law Business in 2001, as one of the top 25 copyright, trademark and patent lawyers in California by the Daily Journal in 2003, and has continued for several years (including 2005) to hold a position as a top intellectual property litigation lawyer in the annually released Northern California Super Lawyers published by Law & Politics and San Francisco Magazine edition. Mr. Ballon is also listed in the 2006 edition of The Best Lawyers in America in the areas of intellectual property and information technology, and as one of the world's leading lawyers in the 2005 Technology, Media and Telecommunications Expert Guide. Jim Smith, Partner, Mohr Davidow Ventures: Jim Smith leads investments in software and systems companies, and is active in extending MDV's relationships with leading universities and research centers. Prior to MDV, Jim spent six years developing computing architectures and integrated circuits for high performance multimedia systems at Silicon Graphics, Inc., including the multi-billion dollar revenue O2 and Octane workstation lines. He has authored and refereed numerous papers on computing systems and circuit design. He also spent three years as a researcher in the Computer Systems Laboratory at Stanford University. Jim serves as a member of the advisory boards for TiE, the MIT Club of Northern California (MITCNC) and UC-Berkeley's VERTEX Program. Jim received a doctorate in electrical engineering and a master's degree in industrial management from Stanford University. He also earned a bachelor's degree in computer systems engineering and a master's degree in electrical engineering from Stanford. Ann Chaitovitz, Attorney-Advisor, Office of International Relations, U.S Patent and Trademark Office (USPTO): Ann Chaitovitz is an attorney-advisor specializing in domestic and international copyright law, Office of International Relations, at the USPTO. Ann handles bilateral and multilateral copyright and related rights issues in the Indian Subcontinent, Asia Pacific region and Southeast Asia. She also represents the U.S. in various multilateral fora, such as WIPO's Standing Committee on Copyright and Related Rights. Ann also participates in the development and implementation of U.S. domestic copyright and related intellectual property laws and policy. Ann joined the USPTO in October 2005 with 15 years of copyright experience representing songwriters, publishers and recording artists. Prior to joining the USPTO, Ann worked as a labor associate at New York law firm Milgrim, Thomajan & Lee, then as a staff attorney at the American Society of Composers, Authors and Publishers (ASCAP), where she practiced copyright law, and finally, as the National Director of Sound Recordings at the American Federation of Television and Radio Artists (AFTRA), the labor union representing recording singers, as well as performers and broadcasters in radio and television. At AFTRA, Ann worked on domestic and international copyright issues. She worked to repeal the amendment to the “work made for hire’ definition of the US Copyright Law, to ensure the direct payment of digital performance fees to artists and to change the structure of SoundExchange, so that artists would share control. She also focused on the rights of U.S. performers internationally and negotiated with foreign countries’ collecting societies to ensure that U.S. performers receive their share of royalties. Ann served on the Boards of Directors of the Alliance of Artists and Recording Companies (AARC) and SoundExchange and participated in the American Assembly on “Art, Technology, and Intellectual Property.” She holds degrees from Amherst College (BA, cum laude) and New York University School of Law and serves on the Future of Music Advisory Board. George M. Borkowski, Partner, Mitchell Silberberg & Knupp LLP: A crusader for the rights of content owners, George Borkowski currently serves as Chair of Mitchell Silberberg & Knupp’s Intellectual Property & Technology Practice. He was formerly the Acting Director of Litigation for the Recording Industry Association of America (RIAA) and also represented the record industry in its copyright infringement suits against Kazaa, Music City, Grokster, Aimster, and Napster. In addition, he represents Apple Computer and iTunes, as well as many other content owners and distributors. George has developed anti-piracy enforcement programs for many industries, including the video game industry. He has recently been recognized by Legal 500 for his copyright and anti-piracy expertise. Mark Isherwood, Director and co-founder, Rightscom Ltd: Mark spent 18 years working for the MCPS-PRS Alliance, the UK music rights collecting society and one of the biggest in the world, in senior management positions. He was responsible for the development of strategies and policies for substantial rights negotiations with a range of licensee industries, including all the major UK television and radio broadcasters and the video industry. From the mid-1990s, as Director of New Technology, he was responsible for the gathering of knowledge concerning rights-related new technology developments worldwide. This high profile role led to participation in the UK Cabinet Office Performance and Innovation Unit Study which set out the UK Government’s e-commerce agenda. Since helping to establish Rightscom, Mark has undertaken rights acquisition negotiations for a major pan-European broadcaster and acted as advisor on digital rights management technology and functionality for British Music Rights. He has worked with Sony BMG Music Entertainment in the analysis of their system requirements in the management of digital music and participated in a project for the Joint Information Systems Committee (JISC) examining the intellectual property rights (IPR) consequences of using Creative Commons licences in the HE and FE sectors. He is currently the lead consultant for Rightscom in the support of DDEX, an organisation developing standard XML messages and other supporting standards for the exchange of information relating to the management of digital music content and rights. Richard Jorgensen, Director, Anti-Piracy Strategy, BayTSP: Mr. Jorgenson works with BayTSP clients to implement anti-piracy programs to effectively manage online copyright infringement. He joined BayTSP in 2004. BayTSP provides online monitoring intellectual property monitoring and enforcement for the entertainment industry, software and videogame makers and the publishing industry. Mr. Jorgenson started in the computer industry at Hewlett Packard and over the past 25 years has held senior management and strategic positions at many large computer and technology companies. He obtained his Engineering Degree from the University of California at Berkeley, his MBA from Santa Clara University, and additional Executive Education from the Wharton School of Business at the University of Pennsylvania. Rich and Sherri live in San Jose, California with their 3 school age sons. Richard French, CEO, Avvenu, Inc., Richard French is a “pragmatic visionary” -- combining technical expertise with seasoned business savvy. As an experienced leader and entrepreneur across a broad spectrum of multinational companies and startups, the primary driving force throughout his career has been to provide access for all people, to all information, all of the time. At Avvenu, French is leading the way for music executives, technology innovators, and consumers to enter into a new dialogue around music rights, digital rights, piracy, and the people. His pioneering days in the Open Source field, along with a deep technical background, make him uniquely qualified to bring new thinking into a traditional model. French believes that creative Internet technologies can free mobile consumers to enjoy and share music within the boundaries of fair use, while at the same time helping the music industry transform and prosper in the digital economy. He is changing the way we think about accessing and sharing our music, photos and documents. Prior to Avvenu, French was Senior Vice President & General Manager of the Open Source Development Network at VA Software Corporation/OSDN, Inc. At OSDN, now renamed to OSTG, he brought together 11 disparate Internet properties -- including such notables as Slashdot, Sourceforge.net and Thinkgeek -- which has become the de facto network for Open Source news and downloads. It is now one of the top ten Internet media sources for technology news, community collaboration and shopping. Richard also has served as Senior Vice President & General Manager of the Emerging Technology Group at NetManage, Inc., and President & CEO of Infoscape. Earlier, French served as Vice President and General Manager at Oracle Corporation where he headed the Enterprise Platform Division; and Groupe Bull of Paris, where he led the U.S. Software Products and Systems and the Worldwide Software Business divisions. Richard also serves as Chairman of Tekrati Inc., a leading news source covering high tech industry analysts and firms.