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Digital Hollywood
Thursday, November 1st
9:30 AM - 10:45 AM
Track II:
The Broadband Video Tipping Point: Availability of Vast Content and Multiplatform Portability - Advertising, Analytics & Distribution Strategies
Video has finally reached into the merger of the entertainment, communications and technology revolution and making itself heard. Call it a Video Tipping Point, a video revolution or simply the next logical step in video to the consumer on all platforms, all the time, but something big is at hand. Video search is becoming the hot button topic and one must ask the question, what are they searching for? As broadband brings video to the consumer on any number of devices, there is no shortage of video content. From the billions of hours of already existing libraries, the daily output of the global news and content providers to the trillions of hours of "personal video," call them v-blogs, Video PodCasts, mobisodes or personal video chat, our universe is past the point of no return. We are now simply codifying the experience, giving it form and coherence. For those who are with us today, welcome to the party, because you will remember this tipping point moment forever.
Todd Narwid, SVP of Worldwide Sales at Narrowstep
Tim Street, Creator/Executive Producer, French Maid TV
Jeffrey Peel, Managing Director Quadriga Consulting for Crea8ivity.com
Christopher Myers, Chief Operating Officer, SIVOO
Brett Wilson, Co-founder and CEO, TUBEMOGUL
Hayden Black, writer/actor/producer, Goodnight Burbank
Susan Cashen, Vice President, Marketing, Mywaves
David Bloom, Associate Dean and Chief Communications Officer, USC Marshall School of Business, Moderator
Todd Narwid, SVP of Worldwide Sales at Narrowstep: Todd Narwid is currently Senior Vice President of Worldwide Sales at Narrowstep. Mr. Narwid has over fifteen years of extensive sales and management experience. Previously, he held the position of President of Business Solutions for RCN Inc, where he was successful in quadrupling the business to over $75 million. Prior to that position, Mr. Narwid was Senior Vice President of Sales for the same division, where he increased sales to over $1 million in new, monthly recurring revenue for 2004, as well as adding new accounts in the Education, Hospitality and Financial Services industries. In 2003, Mr. Narwid was a Regional Sales Director for VMWare, where he increased sales by 22% quarter over quarter. He also developed reseller channels with IBM, HP and multiple VAR's. Mr. Narwid holds a Bachelor of Science in Education from George Mason University in Fairfax, VA and was also an NCAA Division 1 nationally ranked wrestler.
Hayden Black created, writes, produces and stars in the critically acclaimed online co medy series Goodnight Burbank. Since launching the show in March '06, Hayden has steered the series to great success, picking up multiple awards (including Best Web News Series), accolades (iTunes' Best Podcast '06) and stellar reviews (LA Times, USA Today, TV Guide). Hayden is building GNB into a groundbreaking comedy franchise with a spin off series entitled "GNB Breaking News". His production company, Evil Global Corp, has four more comedies in active development - each completely different in tone and style. Prior to his work in new media, Hayden worked in TV marketing and picked up many awards while writing/producing for the networks.
Tim Street, Creator/Executive Producer, French Maid TV: As the Creator/Executive Producer of the popular online viral video French Maid TV, Tim Street is no stranger to the Internet. In fact, he has created some very strange and viral websites. CNN referred to Streets work as Red Hot, The Toronto Star said Prophetic, Wired News called his first creation, fortheloveofjulie.com, one of the Internets creepiest sites
and one of the most convincing hoaxes to hit the Net. And, the LAPD, the Santa Monica PD and the LA County Sheriffs offices also had a few things to say about his creation, but to date, Tim has managed to stay out of jail. In addition to pioneering the use of the Internet as a story telling device with original content like fortheloveofjulie.com, My Son Peter, Cassandras Site, and icanstilltellyourwifebill.com, Tim has blurred the lines between advertising, marketing, and entertainment on the Internet for studios and networks as well as with creations for ABC, Game Show Network, Paramount, and Twentieth Century Fox. As Founder and President of a Pasadena-based production company, The Spark Factory, Tim has Executive Produced such traditional TV shows as Elviras Raise the Dead, Betty Whites Twelve Games of Christmas, Match Game Blank-A-Thon, Gong Shows 25th Gong-a-versary, 25th Anniversary of Family Feud, and Spike TVs Hot Buttered Movie Special, hosted by Jennifer Garner. In addition to television shows, Tim is an award-winning short form director, having written, directed, and produced hundreds of promos, commercials, and interstitial programs for cable and network television. Tim also served as one of the producers on two Nickelodeon shows, What Would You Do? and All That.
Susan Cashen, Vice President, Marketing, Mywaves: Susan Cashen is a marketing veteran that has been fortunate enough to work with many of the top brands in the digital entertainment space. She was tapped to launch DVR pioneer TiVo in 1999 and was attracted to mywaves because the company has the potential to transform mobile entertainment as significantly as TiVo altered the television landscape. Susan joined mywaves in December, 2006 and is responsible for its global marketing activities. Prior to joining mywaves, Susan worked as a marketing consultant for SutherlandGold, a firm that specializes in building brand awareness for consumer technology and digital media companies. Prior to joining SutherlandGold, Susan worked at TiVo, Inc.. She started with the marching orders to build TiVo into a consumer brand, driving brand strategy and awareness, as well as managing TiVos corporate communications activities. In 2003, Susan assumed responsibility for all TiVos outbound marketing functions including customer acquisition and retention, advertising, direct and online marketing, and public relations.
Jeffrey Peel, Managing Director Quadriga Consulting for Crea8ivity.com: Jeffrey Peel runs his own consult ing firm based in Northern Ireland that works with leading information and communications firms on international marketing strategy. At Digital Hollywood he is speaking on behalf of crea8ivity.com a Northern Ireland government sponsored initiative designed to promote the UK regions cluster of digital content and technology firms that are building next generation web based gaming, entertainment and eLearning applications. Jeff is responsible for crea8ivity.coms international communications programme.
Brett Wilson, Co-founder and CEO, TUBEMOGUL: Brett is an experienced and successful entrepreneur and online/direct marketer. After spending three years as an IT consultant for Accenture, he left to found an ecommerce company - which under his leadership obtained over $69 million in revenue and was successfully acquired after two years. Brett then founded a successful online marketing consulting company. The company manages all aspects of web marketing for clients, including two public companies.
Christopher Myers, Chief Operating Officer, SIVOO: Christopher Myers is chief operat ing officer at SIVOO, the Internet TV brand of BroadRelay Inc. In his current role, Mr. Myers is responsible for managing the strategic and tactical operations within the company and plays a key role in its overall leadership and profitability. Mr. Myers is also the founder and a director at Trailblazers Capital Partners, an early-stage venture capital firm that invests in technology companies located in the Southwest. Mr. Myers recruited the fund's senior partners and leads fundraising efforts. At the height of the Internet boom, Mr. Myers co-founded SITU Partners (searchbuilder.com) and led the company to become one of the largest providers of search engine optimization and search engine marketing services in the U.S. with a Fortune 500 client base. A recognized authority on customer acquisition on the Internet, Mr. Myers created the cost-per-action pricing model and associated products that gained rapid, widespread market acceptance and ultimately shaped the field. Prior to SITU, Mr. Myers founded H.I. Creative, which became the largest publication services provider in the Southwest, producing nine magazine titles for five publishers. Mr. Myers' magazines were honored with numerous awards and nominations and were featured in two museum shows. A passionate lifelong entrepreneur, Mr. Myers has founded five start-ups including Duskenhaig, a play-by-mail game venture he started while still in his teens. Mr. Myers graduated summa cum laude with a Bachelor of Arts from the New School for Social Research in New York.
David Bloom, Associate Dean and Chief Communications Officer, USC Marshall School of Business: David Bloom is associate dean and chief communications officer for the Marshall School of Business at the University of Southern California. USC Marshall has 5,700 students in undergraduate, graduate, doctoral and professional programs in Los Angeles and at satellite campuses in Irvine and San Diego, Calif., and Shanghai, China. USC Marshall is home to top-rated programs in such areas as accounting, marketing, finance, supply-chain management and entrepreneurship, and is home to a number of specialized centers of excellence, including the Lusk Center for Real Estate, the Greif Center for Entrepreneurial Studies, CTM The Center for the Digital Networked Future, and the Center for Effective Organizations. Bloom oversees all communications, advertising and marketing for USC Marshall in print, online websites and newsletters, Marshall TV productions and other venues. The Office of Communications supports the schools many notable programs, centers, alumni and development operations in event planning, promotion, marketing, advertising, recruiting, fundraising and media relations. Bloom also coordinates USC Marshall communications and marketing operations with other USC schools and programs, and university-wide publications and media relations. Previously, Bloom was vice president of corporate communications at movie studio MGM Inc., consulted with a number of technology and entertainment firms and was a member of the firm at crisis-communications specialist Sitrick And Company. He spent 20 years as an award-winning journalist covering politics, government, investigative projects, entertainment, business and technology at such prominent publications as Variety, Red Herring, the Los Angeles Daily News and Dallas Times Herald.
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