Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, November 1st 2:15 PM - 3:30 PM Track IV: Contextual Media & Advertising Applications in Social Networks and User Generated Media - Broadband and Mobile The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV new shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Jim Kaskade, CEO, Eyespot Troy Young, CMO, VideoEgg Doug McFarland, Chief Executive Officer, ScanScout Ben Weinberger, Chief Executive Officer, Digitalsmiths Amir Ashkenazi, CEO and Co-founder, adap.tv David Kim, SVP of Business Development and GM of Performance Marketing, Tumri Stephen Stokols, CEO, WooMe Mike Vorhaus, Managing Director, Frank N. Magid Associates, Moderator Amir Ashkenazi, CEO and Co-Founder of adap.tv: Amir drives the overall strategy and manages operations for adap.tv. Most recently, Amir was Founder and Chief Technology Officer of Shopping.com (formerly DealTime.com), a leading online shopping service that helps consumers make informed purchasing decisions by comparing products, prices, and stores Web-wide. Amir launched and successfully led Shopping.com's technology and research efforts. Shopping.com completed an initial public offering in October 2004; the company was later acquired by eBay (NASDAQ: EBAY) in August 2005. Previously, Amir was Director of Research for CommTouch Software. He studied Computer Science and Economics at Tel Aviv University. Doug McFarland, Chief Executive Officer, ScanScout: Doug has more than 22 years of experience in the media business, with more than ten in executive positions within interactive media. In his role of CEO, Doug leads ScanScout’s vision and growth, overseeing the company’s business and product operational units. Prior to ScanScout, Doug served as Executive VP/GM of Eyeblaster, North America, helping to build that company’s US business interests. Doug also served as Executive VP/GM at Advertising.com, and before that he was President of Jupiter/Media Metrix (where he began as Senior VP of Media Metrix). Doug has authored bylines for numerous trade publications and he is a sought-after speaker at industry conferences and a quotable source on matters concerning interactive media for television, radio, and in newspapers. He is located in New York City. Ben Weinberger co-founded Digitalsmiths in 1998, and has grown the operation from a two-person college business into a market-leading technology company. Digitalsmiths entered the entertainment industry in 2001 when it introduced its proprietary technology platform, Media Access Pro®, a ground-breaking software platform allowing clients to search massive amounts of film and television content in a simple and methodical way. The technology underlying Media Access Pro has enabled Digitalsmiths to develop Videosense, an innovative system used to create contextual advertising opportunities related to broadband video. Videosense has propelled Digitalsmiths to the cutting edge of online advertising and marketing technology. Weinberger graduated with honors from Southern Illinois University, and serves on the board of directors for the Honors Program at Southern Illinois University. David Kim, SVP of Business Development and GM of Performance Marketing, Tumri: David is responsible for driving strategy, securing key business partnerships and managing Tumri's Performance Marketing business unit. Prior to Tumri, David was GM of Self Serve Products and VP of Business & Corporate Development at Efficient Frontier, a leading Search Engine Marketing firm. Previously, David was General Manager of Advertiser Web Services at Yahoo! (formerly Overture Services) and was also Founder and CEO of eCandy/Enverta, a venture-backed digital merchandising marketplace that was acquired in 2002. David's past roles also include strategy consulting at Andersen Consulting and investment banking at BancAmerica Robertson Stephens. David holds a BS in Engineering UC Berkeley and MS in Engineering from Stanford University. David is currently a California State Commissioner on the Asian Pacific Islander American Affairs Commission. Jim Hjerpe Kaskade, Co-Founder, President, CEO, Eyespot: As co-founder of Eyespot, Jim Kaskade serves as the president and CEO. Jim brings more than eighteen years of experience of enterprise technology marketing and product development expertise, having created programs for some of the world's recognized leaders including Wal-Mart, McDonald's, Disney, Nike, Merrill and AT&T. Jim brings a deep understanding of the life cycle of a startup to Eyespot, and has led the company's vision for editing software as a service, mobile community, and analytics. Prior to Eyespot, he founded INCEP Technologies Inc., a semiconductor technology company servicing high-performance data-intensive applications, where drove the company from concept to successful sale to a Fortune 500 company. Jim also served as the vice president of marketing for Convergence Design Incorporated (CDI), where he oversaw corporate brand management, product marketing, and business development for digital media and telecom semiconductor applications. Prior to CDI, Jim held a number of marketing and product management positions at Teradata, a global leader in enterprise data warehousing and software analytics. Jim has a Bachelor's degree in Electrical Engineering and Computer Science from the University of California Santa Barbara, and a Masters Degree in Business Administration from the University of San Diego, where he specialized in entrepreneurial management, brand marketing, marketing strategy, marketing research, and new product introduction. Stephen Stokols, CEO, WooMe: Stephen started his career with Accenture, where he helped to build its eBusiness group from the ground up. He left after 3 years to co-found JustWhatiWant.com, an online start-up profitably sold in 2000. Stephen went on to work briefly in venture capital for CMGI where he helped rationalize its online portfolio and focus ongoing investments. In this role, he later focused efforts on AltaVista, redefining its strategy and positioning it for its eventual sale. Stephen was subsequently lured to Qwest Communications where he revitalized Qwest's online presence as Director of eCommerce, growing online revenues from sub $10 million to over $220 million in under 12 months. Stephen most recently served as BT's Senior Vice President of Strategy and Business Development. He joined BT in 2004 as its youngest VP leading BT's 450-person eBusiness unit where he increased eCommerce revenues 300% to over £1B. In January 2006, Stephen was promoted to his latest position with a focus on identifying disruptive business models and bringing to market progressive revenue streams. In this role, Stephen also drove execution and P&L for BT's disruptive mass market initiatives. He lead initiatives putting BT in the forefront of online communications, user generated content, online advertising and open WiFi resulting in 2007 revenues of £120M. Stephen holds a MBA from UC Berkeley and a Masters in Finance from London Business School. Troy Young, Chief Marketing Officer, VideoEgg: Troy Young began his work in interactive media in 1992 when he worked on the launch and management of the first newspaper-owned online service in Canada. Prior to joining VideoEgg, Troy served as EVP, chief experience officer at Organic, one of the world's leading digital marketing agencies. Troy spent his first three years with the company building the Canada office. Prior to joining Organic, Troy was a co-founder and managing director of Vickers & Benson Direct, Interactive (now Arnold Worldwide). He is a graduate of the Queen's University Business School. Mike Vorhaus, Senior Vice President and Managing Director, founded the Magid Internet and New Media research and consultation practice in 1995, with AOL and Excite as his first two clients. Mike’s team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.