Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, November 1st 12:50 PM - 2:00 PM Track IV: Personalized Video and Broadband Media: ITV, IPTV, Broadband, Social Networks & Mobile - Aggregation, Guides and Advertising Brett Crossley, founder, 10 Foot Wave Brad Inman, Founder and CEO, TurnHere Jennifer Cooper, co-founder and CEO, MixerCast, Inc. Dalen Harrison, CEO, Ensequence Terry Ash, Executive Vice President of Marketing and Sales, VMIX Media Ben Mendelson, founder & President, Interactive Television Alliance, Moderator Terry Ash, EVP and co-founder: vMix.com: Mr. Terry Ash brings over 20 years experience in sales, brand strategies and corporate relationships to his position as Executive Vice President for the sales and marketing department of vMix. Previously, Mr. Ash was Vice President of Sales for Universal Music Group for their special markets division with such prominent labels as Interscope, MCA, Motown, Universal, Geffen and Island def Jam. Formerly, Mr. Ash was Executive Vice President for the Vivendi-Universal Internet Group in North America overseeing over $250 million in revenue from major brands including MP3.com, Rollingstone.com and Emusic. Mr. Ash also acted as Senior Vice President of Advertising Sales for MP3.com, focusing on developing corporate sponsorships and original programming for radio and TV syndication eventually leading into the sale of MP3.com to Vivendi-Universal. His extensive background includes senior management positions during an 18-year tenure in the broadcast industry. Mr. Ash graduated from San Diego University with a BA in Liberal Arts and Sciences and served for 7 years on the Board of Directors for the UCSD Cancer Center. Brett Crossley, Cofounder, 10 Foot Wave. Brett is responsible for business development and marketing at interactive TV company 10 Foot Wave. Prior to 10 Foot Wave Brett was VP of Sales and Marketing for mobile Experience products at PacketVideo. PacketVideo provides mobile music and video solutions to some of the largest carriers including Verizon, Docomo, Orange, and Vodafone. Brett came to PacketVideo through the acquisition of Tusonic, a music personalization company where he was a founder. Prior to Tusonic, Brett was product manager in charge of IBM's Content Management integration products that brought together image, audio, video, and text content from multiple content management platforms. Terry Ash, Executive Vice President of Marketing and Sales of VMIX Media, Inc.: Mr. Terry Ash brings over 20 years experience in sales, brand strategies and corporate relationships to his position as Executive Vice President for the sales and marketing department of vMix. Previously, Mr. Ash was Vice President of Sales for Universal Music Group for their special markets division with such prominent labels as Interscope, MCA, Motown, Universal, Geffen and Island def Jam. Formerly, Mr. Ash was Executive Vice President for the Vivendi-Universal Internet Group in North America overseeing over $250 million in revenue from major brands including MP3.com, Rollingstone.com and Emusic. Mr. Ash also acted as Senior Vice President of Advertising Sales for MP3.com, focusing on developing corporate sponsorships and original programming for radio and TV syndication eventually leading into the sale of MP3.com to Vivendi-Universal. His extensive background includes senior management positions during an 18-year tenure in the broadcast industry. Mr. Ash graduated from San Diego University with a BA in Liberal Arts and Sciences and served for 7 years on the Board of Directors for the UCSD Cancer Center. Brad Inman, Founder and CEO, TurnHere: Bradley J. Inman is an entrepreneur, journalist and technology expert. TurnHere is the most recent company to be founded by Mr. Inman, famous for highly-successful Internet content businesses including Inman News and Homegain.com which he sold in 2005 to Classified Ventures. Through TurnHere.com, Mr. Inman has harnessed the rampant consumer acceptance of Internet video technology and is tapping a rich vein of new and creative filmmakers who operate in a new, low-cost, technology-rich environment. He is the founder and publisher of Inman News which delivers real-time real estate stories via the Internet to more than 50,000 newspapers and Web sites. Real Estate Connect, Inman's twice-yearly conference, attracts 1000 top executives from both technology and real estate. Mr. Inman has been a visiting fellow at the UC Berkeley School of Journalism, lecturer at the UC Berkeley Haas School of Business and sits on the BRIDGE Housing Board of Directors Jennifer Cooper, CEO, MixerCast: Jennifer Cooper brings more than 20 years of experience in sales and business development in technology and digital media industries to Mixercast. Her work with A-list digital media executives provides her with extensive knowledge of strategic content alliances, distribution and syndication. As CEO of Mixercast, Jennifer’s creativity and technical expertise builds winning strategies that drive business growth. Prior to joining Mixercast, Jennifer served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including ABC/Disney, A&E Networks, Paramount, CBS, Time Warner/HBO and CNN. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. In addition to her tenure at Yahoo!, Jennifer led sales, business development and created strategic partnerships for digital media start-up companies including Generic Media and New Zing. She began her career managing sales at enterprise technology companies Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. Dalen Harrison, CEO, Ensequence: Dalen Harrison's vision and leadership have been the driving force behind the growth and success of Ensequence. Since co-founding the company in 2000, he has led the organization and its strategic direction. Harrison inspired the development on-Q® software, the world's first truly cross-platform technology for interactive television. Prior to founding Ensequence, Harrison held a wide range of key positions during his tenure with Intel Corporation. He holds a master's in international management and finance, a bachelor's in math and economics and a bachelor's in computer science. As head of worldwide market development for Intel's Home Products Group, Harrison oversaw digital television marketing strategy and sales teams. He was the impetus behind the formation of Intel's Content Group and secured more than 50 content and technology contracts for Intel's Broadcast Products Group. Harrison played a key role in the launch of Intel's Intercast® Technology, the first interactive television software that was broadly available for the PC, which was supported by 12 national cable and broadcast networks, including NBC, CNN, MTV and QVC. In 1998, Harrison oversaw the formation of the Advanced Television Enhancement Forum (ATVEF), an alliance of leading companies dedicated to advancing interactivity, including Microsoft, DIRECTV, The Walt Disney Company, Warner Brothers, CNN Interactive and Tribune. Ben Mendelson is the founder and president of the Interactive Television Alliance, an independent trade association representing the broad interests of the entire iTV industry. He is also the co-founder and sr. partner in 2degree Partners, a management consultancy involved in iTV, Direct Response TV, and integrated online services. Ben has been an innovator in developing interactive "t-commerce" applications and has been involved in New Media marketing from its earliest days. He was a founding member of Digital Bayside and the Addressable Media Coalition and has held leadership positions in various organizations, including the Electronic Retailing Assoc. (ERA) and the Assoc. of Interactive Media (AIM). In January 1994, he started one of the first commercial Internet companies, where his clients included Sony Pictures, HBO, House of Blues, Philips Media, and Graham Nash. In 1996, Ben created the Internet Services Division for Curtco Freedom Publishing, where he designed online versions of various magazines including HomeTheater, Entertainment@Home, and Mobile Computing. In 1999, he developed the Internet division for Williams Direct, a full service Direct Response TV (DRTV) advertising agency. Later that year, Ben was hired to head the Internet program for the Electronic Retailing Association, the primary trade organization for the DRTV industry. In April 2000, Ben became VP of Business Development for the Winterberry Group, a research based consultancy that specializes in Direct Marketing; his focus was integrating iTV / DRTV and developing new business models. Prior to his Internet experience (from 1982 - 1991), Ben was the owner and director of LAPA (L.A. Art Photographers Association), an art gallery and resource center for commercial and fine art photography. In 1992, he founded PhotoSource, a showcase, service bureau, and training center for digital imaging. Ben has long established relationships with EarthLink, Netscape/AOL, and WebTV/MicrosoftTV along with Liberate, OpenTV, Wink, QVC, HSN, and Guthy-Renker. He has taught at the American Film Institute(AFI), UCLA Extension, So. CA Institute of Architecture(SCIArch), L.A. Internet Group, and the Learning Annex. Ben writes a regular column for Response Magazine and has been published in MediaTrends, Digitrends, Retailing.org, and Entertainment@Home. He is on the advisory board of the American Film Institute (AFI) Enhanced TV Program and is a familiar speaker at many iTV, Internet, and Direct Marketing conferences.