Scroll Down to see Tuesday October 30th Seminars

Digital Hollywood Fall, Hollywood, California
Date: October 29 - November 1, 2007
New Location: The Grand Ballroom at Hollywood and Highlands and the adjacent Renaissance Hollywood Hotel, 1755 N. Highland Ave., Hollywood, California, Tel: 800-769-4774 (next to the Kodak Theater)

Attendee & Press Registration Information - Click Here


For full length videos of selected conference sessions from a recent Digital Hollywood - Click Here

For Speaker Information - Click Here

Click Here to Scroll the Agenda by Day
Monday Seminars & Receptions - Click Here
Tuesday Seminars & Receptions - Click Here
Wednesday Seminars & Receptions - Click Here
Thursday Seminars - Click Here

Note: Digitial Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to eight concurrent sessions - depending on the Day - see the very long agenda below.

The Strategic Tracks:
Track I: Hollywood 2.0 - Programming & Platforms
Track II: Advertising 2.0 - Reinventing Advertising: Content, Commerce & Communications
Track III: User Generated Media & Social Networks - Media, Communications and Entertainment Reinvented
Track IV: The Personalized Experience: Mobile, Broadband, Entertainment and Media
Track V: Mobile TV & Video: The Establishment of a Platform: Content, Distribution & Commerce
Track VI: Digital Production World at Digital Hollywood
Track VII: Digital Rights Management and Content Rights & Anti-Piracy
Track VIII: The Digital, Broadband and Networked Home
Track IX: Venture, Private Equity and M&A Consortium Committee & Launch at Digital Hollywood
Track X. OnDemand Content & Technology: Broadband, TV, Cable, IPTV, Games & Mobile
Track XI: University Project at Digital Hollywood

The Complete Agenda
Digital Hollywood - Day One
Tuesday, October 30th
8:00 AM - 9:00 AM
NAMAS National Academy of Media Arts & Sciences Breakfast - Click Here

9:00 AM - 10:15 AM
Track I:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Jeremy Lockhorn, Director, Emerging Media and Video Innovation, AvenueA - Razorfish
Walker Jacobs, Senior Vice president, Turner Entertainment New Media Ad Sales
Arnie Gullov-Singh, Vice President, Advertising Technology Group, Fox Interactive Media
Michael Pond, Media Analyst, Nielsen//NetRatings
Scott Schiller, Senior Vice President & Chief Revenue Officer, Glam Media, Inc.
Federico Grosso, Senior Vice President, Business Development, blinkx
Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather, Moderator
For Session Description & Speaker Bios Click Here

Track II:
The Rush to Mobile Video: The Creation of a Revolutionary Entertainment and Communications Medium
John Smelzer, Senior Vice President and General Manager, Mobile, FOX Interactive Media
Dave Ulmer, Sr. Director, Entertainment Products, xProducts and Experiences, Motorola
Bob Shallow, VP and General Manager, TV Guide Mobile
Daniel Tibbets, Studio Chief, GoTV Networks
Steve West, Director, North American Strategy, Alcatel-Lucent
Michael Boyd, Vice President of Licensing and Research, MediaFLO USA
Ken Rutkowski, founder, KenRadio Broadcasting, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Television 2.0: Cable, Telco, Satellite, Broadband & Mobile Redefine the Future of Entertainment and Communications
Ryan O’Hara, President, TV Guide Network
Rishi Malhotra, Vice President, HBO On Demand and Multi-Platform Marketing
Steven Abraham, Global Leader, Media & Entertainment Practice, IBM Global Business Services
Bruce Gersh, Senior Vice President, Business Development, ABC Entertainment & ABC Studios
Peter O. Price, President and CEO, The National Academy of Television Arts & Sciences
Aditya Kishore, Senior Analyst, Heavy Reading
Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Embracing the Connected Consumer - Entertainment and Technology - From the Digital Home to the Mobile Universe
Mark Mangiola, Managing Director, Canaan Venture Capital
Claudia Ceniceros, Senior Director, Digital Media Partnerships, Cisco Media Solutions Group
Sean Bunner, Operating Vice President, Advanced Services, HSN
Kris Barton, Sr. Vice President, Online, Nero, Inc.
Bill Zhou, Senior Manager, Product Management, Digital Video Solutions, Home and Networks Mobility, Motorola, Inc.
Peter Percosan, Executive Director of Broadband Strategy, TI’s Residential Gateway Business, Texas Instruments
Dave Pederson, VP Corporate Marketing, Zoran
Gigi Johnson, Senior Vice President, Strategic Partnerships, Studio 4 Networks, Moderator
For Session Description & Speaker Bios Click Here

Special Workshop
Workshop A: Unimagined Realities - Short Form Innovative Programming - Live Action, Animation - 2D - 3D & Flash

10:45 AM - Noon
Track I:
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Shawn Gold, SVP, Marketing & Content, MySpace.com
Amy Friedlander-Hoffman, Senior Vice President, Programming, AT&T Operations
Claudia Strauss, Managing Partner, Kirshenbaum Bond + Partners
Jason Hirschhorn, President, Sling Media Entertainment
Donick Cary, Executive Producer, “Lil’ Bush”
John Penney, Global Strategy, IMG Global Media
Ira Rubenstein, Executive Vice President, Digital Sales and Marketing, Sony Pictures, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Mobile & Broadband Music: New Platforms + New Technology + More Music + Dynamic Marketplace
Ken Hertz, Entertainment Attorney, Senior Partner, Goldring Hertz & Lichtenstein LLP
Livia Tortella, Sr. VP, Marketing and Artist Development, Atlantic Records
Daren Tsui, CEO, mSpot
Scott Campbell, VP Business Development, Digital Media, Arbinet-thexchange
Reid Genauer, VP, Consumer Marketing, eMusic
Aaron Grosky, President, Control Room
Ted Cohen, Managing Partner, TAG Strategic, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV
Marc Schroeder, Member of the Segment Board, Marketing, Deutsche Telekom/T-Online
Stephen McKenna, Vice President, Media & Entertainment, Communications, Media, and Entertainment, Hewlett-Packard
Jim Hollingsworth, Sr. VP of Sales & Marketing, Gracenote
Michael Gordon, Co-founder and Chief Strategy Officer, Limelight Networks
Mitch Weinraub, Senior Director of Products and Services, Comcast Media Center
Reed Price, Editor-in-Chief, MSN Video and Entertainment, Microsoft
Stephen Trainor, Vice President, Strategy, Content Markets Group, Level3
Derek Kuhn, Senior Director of Marketing and Business Development, Strategic Solutions, Alcatel-Lucent, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Personalized Mobile Experience – Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising
Derrick Oien, President, Intercasting
Dan Monahan, Manager, UMPC Infotainment Programs, Intel
Dr. Larry Marturano, PhD., Director, Social Media Research Lab, Motorola
Bill Godwin, VP of Business Development & Strategy, Zannel, Inc.
John Koller, Sr. Marketing Manager, PSP, Sony Computer Entertainment
Norman Liang, Business Development, Web 2.0, Forum Nokia
Peg Jackson, Managing Director, NeoCarta Ventures, Moderator
For Session Description & Speaker Bios Click Here

10:45 AM - Noon - Special Workshops
Workshop A:
The Arrival of 3D - Digital 3D Platform for Feature Films and Television
Jason Clark, Dreamworks, Producer of Monster House
Bob Mayson, General Manager, Kodak Digital Motion Imaging, and Vice President, Entertainment Imaging for Eastman Kodak
Tony Adamson, Manager, DLP Cinema® Marketing, Texas Instruments, Inc.
Howard Postley, COO/CTO, 3Ality
Ted Costas, Director of Production Services, Dolby
Joshua Greer, President and Co-Founder, RealD
Marty Shindler, President, The Shindler Perspective, Moderator
For Session Description & Speaker Bios Click Here

Workshop B:
The Revolutionized Digital Workflow Experience: Understanding How Information Technology, Broadcast & Entertainment Production Merge
Gabriele Di Piazza, Managing Director, Media & Entertainment Business, Communications Sector, Microsoft Corporation
Phil Lelyveld, former, V.P., Digital Industry Relations, The Walt Disney Company’s New Technology and New Media Group
Michelle Munson, President and founder of Aspera, Inc.
Christopher Carey, CTO Technicolor, Thomson Services SBU
John Footen, Vice President, National TeleConsultants
Steven L. Canepa, Vice President, Global Media & Entertainment Industry, IBM, Moderator
For Session Description & Speaker Bios Click Here

12:00 Noon - 2:00 PM
Special Luncheon Event, Tuesday, October 30th
Limited Seating - First Come-First Served
Microsoft Silverlight Hosted Presentation
Speakers Include:
Tom Honeybone, Senior Director, Business Development, Microsoft Silverlight


12:30 PM – 1:45 PM
Track I:
Hollywood Reinvented! Internet Video, Mobile, User Generated Media, IPTV and Broadband as Next Generation Mass Media Programming and Big Business
Walter Delph, Director, Content & Programming, Verizon FiOS TV
Lewis Henderson, Senior Vice President, William Morris Agency
Colin Decker, Director, Content & Programming for Yahoo! Video, Yahoo! Inc.
Erik Flannigan, Executive Vice President, Digital Media - MTV Networks Entertainment Group
Terry Mackin, Executive Vice President, Hearst-Argyle Television
Marc DeBevoise, SVP of Business Development and Strategy, Starz Media LLC
Ron Grover, Bureau Manager, Los Angeles, BusinessWeek, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Advertising Strategies in the Diversified Digital Culture: Broadband, Cable, Satellite, Games, Mobile and Social Networks
Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research
Josh Rose, SVP, Creative Director, Deutsch
Mark Kapczynski, VP & GM In-Stream Solutions, EyeWonder
Cathy Tankosic, Executive Vice President, Magna Global Entertainment
Elias Plishner, Senior Vice President, Digital Communications, Universal McCann
Drew Reifenberger, Senior Vice President and General Manager, Super Deluxe, Turner Broadcasting
Warren Lee, Principal, Canaan Partners, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Unlimited Choice TV - VOD, PVR, DVR & Broadband - The Next Gen Cable, Satellite, Telco & IPTV
Robert Hayes, Senior Vice President, General Manager, Digital Media, Showtime Networks
Jon Ferro, Executive Vice President of Television Distribution, Lionsgate Entertainment
Richard Cardran, Senior Director, Broadband Product Management, TANDBERG Television
Evan Young, Director, Broadband Services, TiVo
Toffer Winslow, EVP of Sales & Marketing, Choicestream
Charlie Oppenheimer, CEO, Digital Fountain, Inc.
Jeffrey A. Dachis, CEO & Senior Partner, Bond Art and Science, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and Advertising Options
Brian Dunphy, Director of Brand & Affinity Relations, Qualcomm Internet Services
Scott Nichols, Director, IPX North America, Ericsson, Inc.
Paul Palmieri, President & Chief Executive Officer, Millennial Media
John Kim, Vice President of Product Management and Product Marketing, Medio
Andy Jedynak, Chief Marketing Officer, WeatherBug, AWS Convergence Technologies, Inc.
Matthew Snyder, Director/Head of Strategy & Business Development, Nokia Advertising and Context Services Team
Glen L. Friedman, President of Ideas & Solutions!, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Launch, Disruption & Innovation at Digital Hollywood – Part I
Companies will be selected to present innovative company products and business plans - from startups to established companies - presenters are based on innovation and disruption to the established business model. This session is part of the Venture, Private Equity and M&A Consortium
Hosted by:
Hassan Miah, Managing Director, Oris Capital
Art Chang, founder and CEO, Tipping Point Partners
Presentations by
I. Julia Johnston, co-founder, mEgo, Inc and Ariel McNichol, co-founder, mEgo, Inc
II. A. Barry Schiffman, General Counsel and COO , Viewdle
III. Anthony Volodkin, Creator, The Hype Machine
IV. Ken Lipscomb, CEO, Fourspots, Inc.
V. Miranda Tan, CEO, MyPRGenie, Inc.
VI. Jeremy Riney, founder, Project Playlist

2:15 PM – 3:30 PM
Track I:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
John McCarus, VP Director Brand Content, DIGITAS
Daryl Evans, Vice President of Advertising & Marketing Communications, AT&T Wireless
David Goodrich, West Coast Digital Media Director, NEXT, OMG Digital
David Lang, Director of Programming, MindShare Entertainment
Todd Steinman, COO, M80
Eric Hadley, CMO, Heavy Corporation
Jim Heckman, Chief Strategy Office, Zazzle
Michael Kassan, Principal, Media Link, LLC, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Movies, TV and Video for Mobile - Original Entertainment & Information Programming Jumpstarts the Revolution
Bernard Gershon, Senior Vice President/General Manager, ABC News Digital Media Group
Maureen Fitzpatrick, VP Mobile Development, FremantleMedia
Tammy Franklin, Vice President of Business Development, Turner Broadcasting System, Inc. (TBS, Inc.)
Matthew Feldman, President and CEO, Versaly Entertainment
Marie Jacobson, Executive Vice President, Programming and Production, International Networks, Sony Pictures Television International
Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum – Americas, Moderator
For Session Description & Speaker Bios Click Here

Track III:
Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce
Dean Valentine, President, Symbolic Action, LLC, former President, UPN and former President, Walt Disney Television
David B. Wertheimer, Executive Director, Entertainment Technology Center @ USC
Stan Rogow, Executive Producer/Director, Afterworld
Julia Pistor, Producer, "Nacho Libre" and "Charlotte’s Webb"
Tom Sauer, RVP, Business Development, AT&T
Debbie DeMontreux, SVP of Programming, IFC
Arlene Zeichner, Principal, Selavy Associates, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
Publishing 2.0: Re-Imagining of the Newspaper and Magazine Industries: Broadband, Mobile, UGM, IPTV and Advertising
Benjamin Chen, Chairman and Chief Technology Officer, Mochila
Robertson Barrett, Vice President, Interactive and General Manager, latimes.com
Joel Sucherman, Executive Producer, USAToday
David Anthony, Co-Founder, Bondi Digital Publishing
Sue Cross, Vice President / Online, U.S. Newspaper and Magazine Markets, Associated Press, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

2:15 PM – 3:30 PM – Special Workshops
Session A:
DRM 101 – The DRM Primer: Rights Management – Rights Holder Issues – The Content vs. Technology Collision
Hosted by:
James M. Burger, Attorney at Law, Dow Lohnes
Speakers:
Jon Baumgarten, Partner, Proskauer Rose
Alan Bell, EVP and CTO, Paramount Pictures
Albhy Galuten, Vice President, Digital Media Technology Strategy, Sony Corporation of America
Dr. Jian Zhao, CTO, Thomson STS
For Session Description & Speaker Bios Click Here

Workshop B:
The Virtual Worlds and Massively Multiplayer Gaming Explosion - PC, Console and Mobile
Mike Goslin, Vice President, Virtual Reality Studio, Walt Disney Internet Group
Ed Zobrist, President, Sierra Online, a division of Vivendi Games
Craig Sherman, CEO of Gaia Online
Don L. Daglow, President and CEO, Stormfront Studios Inc.
David Laux, Global Executive, Games & Interactive Entertainment, IBM
Bob Ferrari, Executive Director, Business Development & Sales, Turbine Inc.
Geoffrey Selzer, Chief Executive Officer & Chairman of the Board, Emergent Game Technologies
Russell G. Weiss, Partner, Morrison & Foerster LLP, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM
Track I:
Broadband as a Strategic Entertainment Platform: Content, Advertising and Branding
Matthew Evans, Vice President, Digital Media and head of NBC Universal Digital Studios
Jon Vlassopulos, VP, Digital Media, Endemol USA
Betsy Scolnik, President, National Geographic Digital Media
Brent Weinstein, CEO, 60Frames Entertainment
Joe Michaels, Senior Director, Business Development, MSN Entertainment & Video
Jeff Berman, GM, MySpace TV
Tim Chang, Principal, Norwest Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

Track II:
Advertising and Technology - Games, Interactive TV, Cable, Broadband, UGM & Mobile - Ad-insertion, On-Demand and Back-End Management
Justin Townsend, CEO and Co-Founder, IGA Worldwide
Jack Perry, Founder & CEO, TitanTV Media
Brandon Berger, Director Digital Innovation, MDC Partners
Pallavi Shah, Digital Media Strategist, Hewlett-Packard
Ravi Medikonda, Director of Service Provider Marketing, Juniper Networks
Jeff Hasen, Chief Marketing Officer, h i p c r i c k e t
Keith Kocho, Founder, Extend Media, Moderator
For Session Description & Speaker Bios Click Here

Track III:
The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
Joel Wright, Vice President, Head of Interactive Media. Paradigm
Paran Johar, EVP of Digital Marketing, Managing Director, MRM Los Angeles
Schuyler M. Moore, Partner, Stroock & Stroock & Lavan LLP
Peter Hoskins, CEO, ManiaTV
Jerry Pierce, Member of the Board, Itiva Networks, former Senior Vice President, Technology, Universal Pictures
Chris Dominguez, President, GetBack Media, Inc.
David Tochterman, Executive Vice President, DigWorks™, Moderator
For Session Description & Speaker Bios Click Here

Track IV:
The Connected TV and Set-top as the Consumer Gateway to Entertainment & Information – Set-Top, Broadband, Guides & PVRs
James Henderson, Jr., Vice President, Digital Development, Comcast Cable
Jay Fehnel, Vice President, Entertainment Products, Tribune Media Services
Michael Hurlston, Vice President and General Manager, Home and Wireless Networking Business Unit, Broadcom Corporation
Larry Smith, Chief Operating Officer North America, Vice President Worldwide Business Development, ARCHOS
Chet Kanojia, Chief Executive Officer, Navic Network
Steve Tranter, Director of Interactive Delivery, NDS
Jeff Binder, Senior Director, Connected Home Solutions, Motorola, Moderator
For Session Description & Speaker Bios Click Here

3:50 PM - 5:00 PM – Special Workshops
Session Workshop A:
Imagining the Digital Future of Film and TV Production - Tools & Technologies to Liberate the Imagination
Stephen Jacobs, Vice President, Sony Corporation of America
Kenneth Yas, Market Development Manager, Cameras, NA, Grass Valley
Thomas A. Ohanian, Vice President of Product Management, Signiant
Jakob Lodwick, founder, Vimeo
Bernie Laramie, CEO, MOS Sync, Inc.
Hisham Abed, Director of Photography MTV/ Comedy Central
Joel Ordesky, Chief Technical Officer, Wexler Video, Moderator
For Session Description & Speaker Bios Click Here

Session Workshop B:
Widgets as a Platform: Content, Advertising, Communications
Martin Green, Vice President, Business Development, meebo.com
David Weiden, General Partner, Khosla Ventures
John Boden, SVP of Product Management, Openwave
Chris Cunningham, Vice President of Global Sales, Freewebs
Dan Strauss, Vice President, Fox Interactive Media Labs
Levy Cohen, Chief Executive Officer and Founder, Collarity
Kent Steffen, Vice President, CSG Interactive
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
For Session Description & Speaker Bios Click Here

Tuesday, October 30th at 5:00 PM - In the Conference Tent
The MTV Networks Keynote Roundtable and DigiFest
MTV Networks Digifest will feature screenings of world premiere and original content, to be followed by a Keynote Roundtable Discussion and Q&A session with Erik Flannagan, Executive Vice President of Digital Media for the MTVN Entertainment Group; Lou Wallach, Senior Vice President of Original Programming and Development, COMEDY CENTRAL; Ross Martin, Senior Vice President and Head of Programming for mtvU; Scott Roesch, Vice President and General Manager of AtomFilms; as well as a number of filmmakers who've collaborated with MTV Networks multiplatform brands.

Tuesday, October 30th - 5:00 PM – 6:15 PM
End of Day Poolside Reception - Open to All Attendees
Co-hosted by:
Rainbow/PUSH Entertainment Group and Reverend Jesse L. Jackson, Sr.

Tuesday, October 30th
6:15 PM - 8:00 PM
Evening VIP Consortium Dinner (by invitation)
Hollywood 2.0, End-of-Day Keynote Roundtable
Hosted by:
Dwight Caines, EVP of Worldwide Digital Marketing Strategy, Columbia TriStar Marketing Group

Dinner Speakers:
Nada Stirratt, EVP for MTV Networks Digital Advertising
Vince Broady, SVP, Yahoo! Entertainment
Matt Cohler, VP of Strategy & Operations, Facebook
Aaron Earls, Co-Founder and VP of Business Development at New Media Strategies
Steve Pamon, Senior Vice President, Digital Distribution & Strategic Partnerships, Home Box Office (HB0)
Click Here for Additional Information