 Scroll Down for Complete Agenda Wednesday, May 5th Location: The Loews Santa Monica Beach Hotel, Santa Monica, California, Tel: (310) 458-6700 Attendee & Press Registration Information - Click Here Speaker Submission Info & Procedure - Click Here Note: Digital Hollywood has multiple tracks on each day. Attendees will be free to move from conference room to conference room during the day. There will be from four to seven concurrent sessions - depending on the Day - see the very long agenda below. Click and View Agenda by Day: Monday, May 3rd - Click Here Tuesday, May 4th - Click Here Wednesday, May 5th - Click Here Thursday, May 6th - Click Here All Four Days - Complete Agenda - Click Here The Complete Agenda Digital Hollywood Wednesday, May 5th 9:00 AM - 10:15 AM Track I: AdvUp-10 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale James Piper, General Manager and SVP of Sales, West, Vibrant Brian Fitzgerald, Co-founder of Evolve Media/President, Gorilla Nation Richard Shore, COO, RedLever Jack Rotherham, SVP of Strategic Sales and Partnerships, Metacafe Arlene Mangubat, Senior Market Reseach Manager, Premier Retail Networks (PRN Michael Knott, VP/EP, Parents TV, Meredith Video Studios Jahn Wolland, National Sales Director, Online Video, MSFT Advertising Lauren Cole, President, Cole Media, Moderator For Session Description & Speaker Bios Click Here Track II: ViDeo-8 The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience Crysta Metcalf, Distinguished Member of the Technical Staff, Social Media Research Lab, Motorola Phil Wiser, co-founder, chairman and president, Sezmi Claudia Ceniceros, Senior Director of Content Strategy and Partnerships, Media Solutions Group, Cisco Adam Powers, Chair of Ecosystem Committee, DLNA; Director of Standards and Emerging Technology, Rovi Corporation David Frerichs, Strategic Consultant, Pioneer Electronics Crx Chai, Senior User Experience Manager, OpenTV Jens Horstmann, Vice President of Technology, NCR Entertainment Solutions Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator For Session Description & Speaker Bios Click Here Track III: DiRghts-3, ViDeo-9 Creating a Viable Digital Content Sell-through Ecosystem Albhy Galuten, Vice President of Digital Media Technology Strategy, Sony Corporation of America Jeff Lawrence, Director of Global Content Policy, Intel Tim Dodd, Vice President, Corporate Business Development & Strategy at Warner Bros. Entertainment Mitch Singer, Chief Technology Officer, Sony Pictures Entertainment Marc Plante, Director of New Products, Neustar Ryan Pirozzi, Director, Digital Video, Best Buy Brad Hunt, President, Digital Media Directions, LLC, Moderator For Session Description & Speaker Bios Click Here Track IV: AdvUp-11, NuVIS, , APPs-9 The Twitter Effect and the Real-Time Web - Monetization of the Social Graph Mari Ghuneim, Vice President Online Media, Bravo Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media David L. Smith, CEO, Mediasmith Gerry Campbell, CEO, Collecta Tania Yuki, Director, Product Management, comScore, Inc. Alex Blum, CEO, KickApps Mark Ghuneim, CEO, Wiredset, Moderator For Session Description & Speaker Bios Click Here 9:00 AM – 9:45 AM - HwdSummit Writers Guild of America - West - Mini Summit Going Pro – A Guide to Making your Web Series with the Guilds What you need to know about minimum payments and residuals, how to remain in good standing with your Guild and breaking down the myth that going Guild is complicated Tamara Krinsky, WGAW, New Media Project Mark Friedlander: SAG, National Director, New Media Presented by the Writers Guild of America West and Screen Actors Guild 10:15 AM – 11:00 AM- HwdSummit The Writer as Entrepreneur How the lessons learned from producers apply to writers and vice versa when creating content for emerging media. David Fickas: Writer/Director/Producer/Performer - Drama _ Christian Taylor: Writer/Director/Producer - New Amsterdam, Lost, Valemont, Six Feet Under, Showboy Presented by the Writers Guild of America West 10:45 AM -12:30 PM Special Research Presentation Hosted by Parks Associates Advanced Advertising: Engaging the Digitally Connected Generation For More Information - Click Here 10:45 AM - Noon Track I: ViDeo-10 Inventing TV 2.0 - Broadband Enriches Channelized Content - Defining the Set Top Box, Streaming Media Adapter, Downloadable Consumer Experience Alex Limberis, COO, Popbox Daren Gill, Vice President and General Manager of Veveo, vTap Mitch Berman, Chairman and Founder, ZillionTV Fred Taylor, Senior Marketing Manager, IP Multimedia Access, Broadband Communications Group, Broadcom Vic Odryna, Co-Founder and CEO, ZeeVee Sean Besser, Vice President, Business Development, Rovi Ben Huang, Director of Marketing, Microsoft Mediaroom Jeffrey Binder, General Partner, Genovation Capital, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-12 Brands, Deals and Monetization Across Platforms - Video, Broadband, Music, Games & Mobile Erick Opeka, Head of Digital Distribution, New Video Mark Charkin, Global Brand Sponsorship Consultant, Endemol International Ltd. Greg Hallinan, CMO, Verve Brian Hirsh, SVP of Marketing, Licensing and New Media, PlayNetwork Arlene Zeichner, Principal, Selavy Associates, Moderator For Session Description & Speaker Bios Click Here Track III: DiRghts-4, ViDeo-12 Video Distribution Across Platforms – Developing a Consumer – Entertainment Industry Consensus Andreea Enache-Thüne, VP Games & Digital Distribution, Marvel Entertainment Inc. Scott Smyers, Chairman of the Board of Directors of the Digital Living Network Alliance and President, DLNA Corporation Eric Burger, Senior Vice President & CTO, Neustar Scott Fierstein, Senior Director, Interoperability Policy and Standards, Microsoft Ton Kalker, Distinguished Technologist, Hewlett-Packard Stuart McKechnie, Director Strategic Marketing, Zoran James M. Burger, Attorney at Law, Dow Lohnes, Moderator For Session Description & Speaker Bios Click Here Track IV: Music2.0-1, SmPh-7, APPs-10 Music Power Shift: iPhone & iPad and other App Platforms - Empowering the Artist, Label, Technologies & Management Zack Zalon, CEO, Hello Music (former CEO of Virgin Digital) Ted Mico, EVP of Digital for Interscope/Geffen (Universal Music) Bart Decrem, CEO, Tapulous Jim Hollingsworth, SVP Marketing and Sales, Gracenote Michael Schneider, CEO, Mobile Roadie Frank Hajdu, Vice President of Strategy & Operations, MySpace Music Kelli Richards, President, The All Access Group, Moderator For Session Description & Speaker Bios Click Here 10:45 AM - Noon Special Workshop Workshop I: DiRghts-4 Drafting the Next New Media Contract - Outlines and Contours - Content Creators - Guilds - The Entertainment Industry John M. Gatti, Partner, Stroock & Stroock & Lavan LLP Alan Friel, Partner,Wildman, Harrold, Allen & Dixon LLP Virginie L. Parant, partner, Artist Law Group Cindy Charles, Senior Vice President and General Counsel, MediaNet Chris Kenneally, Director of Author & Creator Relations, Copyright Clearance Center, Moderator For Session Description & Speaker Bios Click Here 11:30 AM – 12:15 PM - HwdSummit The Multi-Hyphenate Actor: Writer - Director – Facebook Expert Jeanne Wolf, West Coast Editor, Parade Magazine, Moderator David Nett, Creator, Gold Brett Register, Creator, The Crew Joshua Malina, The West Wing, creator, Backwash Kevin Pollak, actor, creator “Vamped Out” Presented by Screen Actors Guild of America 12:30 PM - 1:45 PM Track I: AdvUp-13 Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model Sean Horvath, EVP, Branded Entertainment, Alloy Media & Marketing David Buckley, Strategy Consultant, Associated Press Brad Davis, Senior Vice President and West Coast Multimedia Lead, Disney Online Ad Sales, Disney Interactive Media Group (DIMG) David Freeman, General Manager of MATTER, Edelman Sports & Entertainment Marketing Avi Savar, CEO, Big Fuel Randy Shaffer, Western Regional Sales Manager, Advertising Business Group, Entertainment & Devices Division, Microsoft Corp James Heckman, CEO & Co-Founder of 5to1 Neil McGinness, CEO, Weekly World News, Moderator For Session Description & Speaker Bios Click Here Track II: ViDeo-13 Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content Dave Brown, Manger, Cable Solutions Marketing, Worldwide Service Provider Marketing, Cisco Systems, Inc. Randa Minkarah, Senior Vice President for Business Development, Fisher Communications, Inc. Jed Pearson, VP/Executive Producer, Fox Sports Interactive Media Christy Tanner, General Manager, TV Guide Online Paul Ranger, Interactive Sales and Marketing Director, NDS Paul Levine, Senior Vice President, Interactive Platforms Group, National Geographic Mark Dankberg, CEO, ViaSat Ben Mendelson, co-founder and president, Interactive Television Alliance, Moderator For Session Description & Speaker Bios Click Here Track III: ViDeo-14, DiRghts-5 Digital Deals - The Networks and the Studios - Monetizing Content Across Platforms Keith Quinn, SVP Creative Development & Production, Paramount Digital Entertainment Pam Schechter, Vice President, Business Affairs, Digital and Cable Entertainment, NBC/Universal Jonathan Ford, Executive Vice-President, Digital Acquisitions and Distribution, ContentFilm International Chris Jacquemin, Head of Digital Media, WME Entertainment [William Morris Endeavor] Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM) Grant Michaelson, Vice President, Business Affairs, ABC Entertainment, Moderator For Session Description & Speaker Bios Click Here Track IV: Music2.0-2 Digital Music: Strategy and Investment Larry Marcus, Managing Director, Walden Venture Capital Andrew Bentley, CEO, LP33.tv David Cremin, founder and Managing Director, DFJ Frontier Sam Wick, SVP Monetization & Strategy, Music, MySpace Alan Goodstadt, Partner, Redwood Capital Jon Healey, Editorial Writer, Los Angeles Times Jeff Bronikowski, Head, Yahoo! Music John Loken, Director of Partner Marketing, Goldstar.com, Moderator For Session Description & Speaker Bios Click Here 12:30 PM - ViDeo-15 Special Workshop A: Cloud Media & Connected TVs: The New Face of Digital Entertainment Steve Poehlein, Director, Media & Entertainment Solutions, Hewlett-Packard Steve Ehrlich, Media & Entertainment, Siemens Simon Eldridge, Product Manager, Omneon Ted Malone, Senior Director of Product Management for the Media Platforms Business, Microsoft Lance Ware, Senior Vice President of Technology, Technicolor David Bloom, Principal, Words & Deeds, Moderator For Session Description & Speaker Bios Click Here Special Workshop - DiRghts-3, Music2.0-3 Workshop B: From France to Free: ISP Licensing, Three Strikes You’re Out Laws, and Everything In Between Hosted by: Steve Masur, Managing Partner, MasurLaw 12:45 PM - 1:30 PM - HwdSummit Behind the curtain of Withoutabox and IMDb Ask the questions you’ve always wanted to ask, and participate in an open discussion about how to use Withoutabox, IMDb and maximize the potential of your film. David Straus, CEO, Withoutabox, Moderator Lunch and presentation courtesy of Withoutabox & Imdb 2:00 PM – 2:45 PM - HwdSummit Keeping up with the Game Changers -- The pace of change across the media landscape is staggering, but staying abreast is less difficult if you keep your eye on those leading the pack. Who says a web series has to feature talking fruit or puerile jokes to be a success? Suzanne Stefanac, New Media Visionary, Moderator Mark Gantt, Creator, The Bannen Way, Crackle's The Bannen Way David Kaiser, Founder, CoincidentTV, interactive video for Fox hit Glee Tian Mu, CEO, Naked Sky Entertainment, 3D Star Wars game Presented by TBD 2:15 PM - 3:30 PM Track I: ViDeo-16, AdvUp-14 Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Andy Atherton, COO, Brand.net John Vincent, CEO & co-founder, EyeWonder Dina Kaplan, co-founder, blip.tv Jonathan Small, SVP Editorial and Creative Lab, Break Media Tom Gilley, CTO, Critical Media Roland Hamilton, SVP of Sales, Dailymotion US Robson Grieve, Managing Director, Creature David Siemer, founder, Siemer & Associates, Inc., Moderator For Session Description & Speaker Bios Click Here Track II: DHFi-9 Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games Kevin Spain, Principal, Emergence Capital Partners Erez Levy, Managing Director, TriplePoint Capital. Len Rand, Managing Director, Granite Ventures Linda Gridley, President and CEO, Gridley & Company LLC, Schuyler M. Moore, Partner, Stroock & Stroock & Lavan LLP Alex Hart, Managing Director, Revolution Partners Jon Chait, Partner, Dace Ventures Joey Tamer, President, S.O.S. Inc., Moderator For Session Description & Speaker Bios Click Here Track III: DiRghts-6, Music2.0-4, ViDeo-17 Content Rights and Technology Solutions in Media and Entertainment: From Standardization to Implementation of New Technology Strategies Michael Petricone, Sr. VP, Government Affairs at Consumer Electronics Associaton CEA Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry Neerav Shah, Vice President of Business Development, Verimatrix Shawn Ambwani, Vice President, Marketing and Business Development, Intertrust Mark Isherwood, Director and co-founder, Rightscom Ltd Patrick Ross, Executive Director, Copyright Alliance Laurel Meredith, Vice President, Business Development, RSG Media Systems, LLC Rajan Samtani, former Senior Director, Business Development, Digimarc, Moderator For Session Description & Speaker Bios Click Here Track IV: ViDeo-17, AdvUp-15 Monetizing Broadband Video, Part I. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? Kevin Arrix, SVP, Digital Advertising Sales, MTV Networks Lee Pearson, Vice President, Digital Advertising, Fox Digital Media Moritz Lowe, Senior Director of Sales, msnbc.com Tania Yuki, Director, Product Management, comScore, Inc Tim Napoleon, Co-Founder and President, AllDigital Steve Robinson, President & Founder, Panache, Moderator For Session Description & Speaker Bios Click Here 2:15 PM - 6:00 PM - Special Workshop Korea Entertainment & Technology Strategic Sessions Presented by the Korea-US Vision Council Session I. Korean VFX studio presentations Sponsored by the Korea Computer Graphic Industry Alliance 3:30 PM – 4:30 PM Session II. Game-based Learning: Online Gaming Merges with the Learning Experience Jong H. Wi, President, Content Management Institute, Korea David Warhol, President, Real Time Associates, Inc. John Say, CEO, Say Design, Inc. Christopher Swain, Director, USC Games Institute Chris Marlowe, digital media consultant, (former) New Media Editorial Director, The Hollywood Reporter, moderator For Session Description & Speaker Bios Click Here 4:45 PM – 6:00 PM Session III U.S-Korea Development Strategies: Cross-cultural Collaboration in Film, TV and Online Communities Phillip Christon, Founder & Producer, We World Entertainment Michael Peyser, Producer of ‘The Warrior’s Way’, Professor, USC School of Cinematic Arts Jayson Won, CEO & President, MADM3DIA Entertainment Joyce Kim, CEO, soompi.com Ted Kim, EVP, CJ Entertainment America Bum Soo Kim, Deputy Manager, New Media Content Business, KBS America, Inc. Jeremy Ross, President, Prestidigital Publishing, Moderator For Session Description & Speaker Bios Click Here 3:15 PM – 4:00 PM - HwdSummit Enhanced Book Experiences – eBooks, Apps and Downloads in Service of Authors and Publishing Industry? Seth Shapiro, CEO, New Amsterdam Media, Moderator Nancy Cushing Jones, Partner, Broadthink; Dean Koontz Digital IP’s Lydia Antonini, Director of Development, Warner Premiere Alex Knight, CEO, Edge Labs Presented by TBD 3:50 PM - 5:00 PM Track I: ViDeo-19 Downloads, Movies, DVDs – “Over the Top” and Everywhere Video to the Consumer Doug Sylvester, Chief Strategy Officer, Avail-TVN Ryan Pirozzi, Director of Digital Video, Best Buy David Habiger, President & CEO, Sonic Solutions (Roxio & CinemaNow brands) Bradford C. Auerbach, Digital Entertainment Services, Hewlett-Packard Company Jason Rubinstein, GM/VP Digital Media, redbox Anthony Bay, Chairman, Chief Executive Officer and Co-founder, MOD Systems John Zelenka, Senior Vice President, Business Development, Tribune Media Services Steve McKay, CEO, Entone, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-16, ViDeo-20 Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities Alex Baxter, General Manager, PARADE Digital Media, PARADE Jason Katz, CEO, Paltalk Rajeev Raman, Chief Executive Officer and Founder, mywaves Pooj Preena, CEO, Hi-media USA Donald Chesnut, Vice President, Creative Director, SapientNitro New York Paul D. Hamm, President & CEO, Endavo Media Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator For Session Description & Speaker Bios Click Here Track III: Music2.0-6, SmPh-8, APPs-12 Music Apps for SmartPhones, Tablets & Social Media – Reaching Millions – Monetization Christopher Allen, General Manager, Napster Albin Serviant, CEO, MXP4 Massimiliano Pellegrini, Chief Executive Officer, Dada.net Les Borsai, founder, Gridmob KamranV, CyKiK Robert (Leo) Rodgers, Senior VP & Label Liaison, Bungalo Records Mark Shedletsky, Founder & CEO, BlueHaze Adrian Sexton, Co-Founder & CEO, New Medici LLC, Moderator For Session Description & Speaker Bios Click Here Track IV: SmPh-9, HGmz-13, APPs-13, Music2.0-7 iPhone Apps – Tablet Apps - Change Agents – App Breakthroughs, Video, Games, Mobile Engagement and Advertising Jim Eadie, Vice President, Digital Distribution, MTV Networks Walker Fenton, General Manager, NewsGator Media & Data Services Rick Gardinier, Chief Digital Officer, Brunner Jim Garrett, founder and CEO, Kudzu Interactive Shravan Goli, President, Dictionary.com Steve Polsky, President and COO, Flixster Inc Darren Cross, Director of Business Development, Fandango Scott Neslund, CEO, Red Bricks Media, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Special Workshop, ViDeo-21, AdvUp-16 Monetizing Broadband Video, Part II. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? Adam Cahan, CEO, Auditude Brent Horowitz, Vice President, Business Development, FreeWheel Kevin Arrix, Executive Vice President, MTVN Digital Advertising Sales Robert Malnati, Director, Business Development, Broadband Home Gateways & Software Group, Home and Networks Mobility, Motorola Zvika Netter, CEO & co-founder, Innovid Diaz Nesamoney, CEO, Jivox Mark Rotblat, VP of Marketing and Sales, TubeMogul David E. Leibowitz, Managing Partner, CH Potomac, Moderator For Session Description & Speaker Bios Click Here 4:30 PM – 6:00 PM - HwdSummit DH Pitch Camp Part 3 – Pitching your Transmedia Project. Presented by IndieGoGo Danae Ringelmann & Slava Rubin, Founders, IndieGoGo, Moderators Presented by IndieGoGo Wednesday, May 5th 5:00 PM - Loews Hotel End-of Day Poolside Reception - 6:15 PM – 8:30 PM Evening Dinner – Sign-up on Registration Page Video Anytime Anywhere Dinner, Wednesday, May 5th Ross Hoffman, Business Development, YouTube Mark Marvel, Senior Director, msnbc.com Yun Chao Hu, President , Open IPTV & Business & Product Strategies, Ericsson Sweden Joe Bilman, EVP, Global Products, Fox Mobile Group Edgar Villalpando, SVP Marketing, ActiveVideo Networks Wilfred Martis, Director of Platform/Product Strategy & Planning, Digital Home Group, Intel Corp. Andrew Wallenstein, Editor, Digital Media, Hollywood Reporter, Moderator For Session Description & Speaker Bios Click Here 6:15 PM – 8:30 PM Invitation Only International Fund for Animal Welfare (IFAW) presents: The 1st “Media for Social Change" Dinner: Ivory Trade Campaign, honorees in the media and technology space, celebrity Media for Change host committee and proponents. Presented by IFAW Special Event - Just Added Wednesday, May 5th Dinner 6:15 PM Genos Broadband Television Dinner To Attend: Contact: genos@dcia.info or call: 410-476-7964 - open to all attendees - first come-first served - Click Here  Rob Shambro, Visionary Leader, GenosTV Mike West, Co-Founder & CTO, GenosTV Kevin Bachus, Board Advisor, GenosTV Session Description & Speaker Bios Click Here |
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 Click on the Image - This is the Digital Hollywood Agenda Flipbook - when the Image has come up on your computer, click on the right edge of the page and it will function like a printed magazine    Special Events: Monday, May 3rd 5:00 PM - 6:30 PM Variety Poolside Party Hosted by Cisco Eos®:  Tuesday, May 4th 5:00 PM - 6:15 PM Poolside Reception Hosted by Microsoft Advertising:  The Digital Hollywood Dinners - Each Night at 6:15 PM |
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Variety Entertainment and Technology Summit, October 17, 2011, Ritz Carlton, Marina del Rey - Click Here Digital Hollywood Fall, October 17-20, 2011, Ritz Carlton, Marina del Rey Digital Hollywood New York City, November, 17-18, 2011 - Media Disruption: McGraw-Hill Building, 49th St. & 6th Ave. 2012 CES - SmartPhone & Tablet at CES, Cable Conference at CES & DH at CES, January 9-11, 2012, Las Vegas Convention Center, Click Here Media Summit, New York - March 7-8, 2012 • New York City Registration Click Here Digital Hollywood Spring, Los Angeles April 30-May 3rd, 2012, Ritz Carlton, Marina del Rey - Click Here Variety Entertainment and Technology Summit, April 30th, 2012, Ritz Carlton, Marina del Rey - Click Here  Sponsor & Media Sponsor Links, Click Here                  |
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Variety Entertainment & Technology Summit - Click Here
CodeSpace Hollywood: A Place for Developers, Code Artists, Hackers and Content Programmers - Click Here
Digital Hollywood Upfronts: The Future of Advertising, Screenings, Demos, Seminars - Click Here
Track Codes:
I. Digital Hollywood Finance - DHFi
II. Hollywood 2.0 – Disruption and Transformation – H2.0
III. The Advertising Platform – The Upfronts - AdvUp
IV. Hollywood Content Summit - HwdSummit
V. The Smartphone – SmPh
VI. Digital Money, Virtual Currencies & Virtual Goods DMny
VII. Hollywood & Games – HGmz
Co-Hosted by: International Games Developers Association
VIII. The Video Platform: ViDeo – (Flatscreen, Set-top, Delivering Video, Video Analytics, Video Advertising, Live and OnDemand Video Programming)
IX. Hollywood Apps - APPs
X. Music 2.0 – Music2.0
XI. New Ideas, New Visions – NuVIS
XII. Content Rights - Digital Rights Program - DiRghts
XIII. Start-Up Boot Camp - Entertainment & Technology Primer - Money and Strategy – START
XIV: Telco 2.0 - Co-Located Event - Wednesday, May 5th - Click Here
XV: P2P & Cloud Media Summit - Co-Located Event - Thursday, May 6th - Click Here
XVI: Korea Entertainment & Technology Strategic Sessions - Presented by the Korea-US Vision Council - Wednesday, May 5th