a Digital Hollywood Spring Loews Santa Monica Beach Hotel Tuesday, March 28 12:30 PM – 1:45 PM Track II: Game Power - Entertainment as Franchise - Crossover into Music, TV, Cable, Movie, Mobile, Advertainment & Custom Branded Experience In today’s global entertainment environment, the successful extension of a franchise is not only part and parcel of the business plan, it is also welcomed and embraced by the consumer. The power, quality and popularity of the various entertainment mediums, make it possible for a game to enable a successful movie franchise, just as a successful ‘70s TV show can be recast as a worldwide movie blockbuster. This of course can start the cycle all over again, generating the next generation of game, DVD, toys, CD, t-shirts, live events and so on. Unique to this phenomenon today however, is the need to protect the brand as it is extended into each category. Competition and consumer sophistication today demand a level of creativity in the games, movies and TV shows produced, something that brand extension itself can not overcome. Salli Frattini, Senior Vice President/Executive in Charge of Production, MTV: MUSIC TELEVISION Don L. Daglow, President and CEO, Stormfront Studios Nicholas Longano, President - New Media, Massive Incorporated David Getson, CEO, g-NET Media Jon Goldman, CEO, Foundation 9 Entertainment Jeff Green, Editor-in-Chief, Computer Gaming World, , Moderator Salli Frattini, Senior Vice President/Executive in Charge of Production, MTV: MUSIC TELEVISION: Ms. Frattini is responsible for the overall production business operations for MTV Networks. Ms. Frattini also serves as Executive Producer for MTV’s key events - Video Music Awards, Movie Awards, MTV LIVE 8, ReAct Now: MTV Music relief special, and various music specials and events. In addition to her duties as Executive in Charge for MTV, Ms. Frattini additionally oversees various synergistic opportunities with new business partners, which has included such major projects as the MTV produced half time special for the NFL’s Super Bowl XXXV and MTV Present: The Next Generation Xbox Revealed, which gave MTV viewers worldwide an exclusive sneak peak at Xbox’s vision for the next generation. Salli has recently been instrumental in bringing the first ever video game tournament on MTV featuring professional Gamers as part of Game0RZ Week, which reached over 32 million viewers through 60 hours of programming that aired on MTV’s various on-air and online platforms, as well as the launch of MTV’s new college channel MTVU and the Tribecca Film Festival Concert. Nicholas Longano, President - New Media, Massive Incorporated: Nicholas has over 15 years of experience in strategic marketing and consumer packaged goods. As Chief Marketing Officer at Massive Incorporated, Nicholas oversees the company’s Business and Product Development, Creative Services, Integration, and Marketing efforts. Prior to Massive, Nicholas spent 4 years at Vivendi Universal Games as General Manager and Head of Marketing. He was the former General Manager for Calvin Klein Cosmetics Canada and Latin America operations, and head of marketing, worldwide. Nicholas has an extensive track record of launching successful franchises worldwide, and up to recently was President of MOJO Advertising in Los Angeles – where he formed a new video game division, with clients such as Atari, ESPN Games, VUG, and Groove Games. Nicholas holds a Business Degree in Marketing from the David Syme Business School, and a Bachelor's Degree in Psychology from Monash University, Melbourne, Australia. Don L. Daglow has served as president and CEO of Stormfront Studios since founding the company in 1988. Stormfront's most recent best-seller is "The Lord of the Rings: The Two Towers" for PS2 and Xbox from EA Games, based on the film from New Line Cinema. Don's work has earned recognition in publications ranging from Computer Gaming World to Inc., Upside, The Red Herring and the San Francisco Business Times. Electronic Games called him "one of the best-known and respected producers in the history of the field." Prior to founding Stormfront, Don served as director of Intellivision game development for Mattel, as a producer at Electronic Arts, and as head of the Entertainment and Education division at Broderbund. He developed the first-ever computer baseball game in 1971 (now recorded in the Baseball Hall of Fame in Cooperstown), the first mainframe computer role-playing game (1976), the first sim game (Intellivision Utopia, 1982) and the first original play-by-email game (Quantum Space for AOL, 1989). Don co-designed Computer Game Hall of Fame title Earl Weaver Baseball (1987) and the first massively multiplayer online graphic adventure, Neverwinter Nights for AOL (1990). He holds a BA in Creative Writing from Pomona College and a M.Ed. from Claremont Graduate University. David Getson is co-Founder, CEO, and Board Member of g-NET Media, America’s leading independent producer of game-related programming. Getson focuses on the general direction and growth of the company, which crafts game-related content for all media platforms, including TV, the Web, VOD, and DVD. Getson and g-NET have helped build the game-programming strategies of media companies such as Spike, MTV2, Vh1, AOL, Cablevision’s Rainbow Media, and many others. The company also produces a wide range of content for leading videogame publishers that is used as marketing and supplementary content for major game releases. Prior to g-NET, Getson was the Founder, CEO, Publisher, and Editorial Director of ICON Magazine, an award-winning, internationally distributed, general-interest magazine for men. Getson graduated cum laude from Princeton University in 1994 with a BA as an Academic All-American. Jon Goldman is CEO of Foundation 9 Entertainment, overseeing operations, strategic planning, and contributing to new product development for the company. Before co-founding Foundation 9, Jon co-founded Backbone Entertainment and also ImaginEngine Corp. Jon has been a key player in bringing Backbone Entertainment’s original IP, Death, Jr. to multiple media. The project is being developed simultaneously as a videogame, comic book and feature film. Jon has been hands-on through every stage of the project, handling negotiations with game and comic book publishers, Hollywood studios and toy companies. He offers a unique perspective on how developing games and traditional media at the same time can be a powerful and mutually enforcing new strategy for content creation. Previous to founding Foundation 9 Entertainment, Backbone Entertainment and ImaginEngine Corp., Jon worked at an investment banking and advisory firm specializing in partnerships between U.S. and Asian technology companies. In addition, Jon created a children's story publishing venture, which received attention across the country, including such places as the Wall Street Journal and National Public Radio. Jon attended Harvard, where he received an A.B. degree, magna cum laude, Phi Beta Kappa, in East Asian Studies, followed by a Mombusho fellowship at the University of Kyoto. JEFF GREEN, Editor-in-Chief, Computer Gaming World, part of the 1UP Network: Jeff has been obsessed with games ever since he first beat his brother in Candyland many, many years ago. Fifteen years later, Jeff skipped a final exam at UC Berkeley because he couldn’t stop playing pinball. On that day, his career as a gaming journalist was sealed. Jeff is a 15-year Ziff Davis Media veteran. He started as book editor at ZD Press, moved to MacWEEK magazine in 1993, and then fulfilled a lifelong dream by joining Computer Gaming World in 1996. Jeff was initially the sports and adventure game editor, but found his true calling a year later when he began writing Greenspeak, the humor column that has graced CGW's back page ever since. CGW editors and readers alike were pleased to see Jeff become Editor-in-Chief of the magazine in 2001. Under Jeff's leadership and vision, Computer Gaming World has become the most respected and longest-running publication for core PC gamers.