2:30 PM - 3:45 PM
Track A:
Selling Movies, Music & TV - Marketing Movies, TV, Music and DVDs via ITV, Wireless & the Net
From the start, the Net has been the perfect vehicle for promoting movies, music and TV. From the first Net-enhanced hit movie, “Stargate” back in 1994 to “Blair Witch” to this year’s “Freakylinks,” innovation on the Net and movie sales or TV ratings go hand in hand. Put that together with the exploding online music and DVD market, and one can see that the linkage between the marketing of movies, muisic and the Net are completely intertwined with the bottom line. And this is only the start. Combine that Net innovation with the newest generation of digital TVs, digital transmission of signals and broadband connections, and you’ve got a marketplace that will undoubtedly jumpstart movies, TV ratings and DVD sales.
Opher Mizrahi, CEO and Co-Founder, MovieFlix.com
Jason Yim, President & Creative Director, Media Revolution
Scott Kraft, Partner, The Sterling Group
Anthony Stonefield, founder & CEO, Premium Wireless Services and YourMobile Networks
Juha Tulokas, founder & CEO, Mobilehit, Ltd.
Dave Rochlin, Principal, The Emacula Group
Joyce Schwarz, cofounder, MaydayInteractive.com & CEO, JCOM, Moderator
Opher Mizrahi is the President and CEO of MovieFlix.com, the company that he co-found
ed in 1998. Under Mr. Mizrahi's direction, MovieFlix.com has established itself as the leading aggregator and broadcaster of streaming full-length filmed entertainment programming on the internet and has accumulated a library of over 2000 titles of proprietary digitized filmed content. Mr. Mizrahi has been cited in or contributed to numerous articles and studies related to video content streaming in both internet and entertainment publications such as The Industry Standard, Variety, The Hollywood Reporter and Forrester Research. Mr. Mizrahi was on a panel at eMediatainmentWorld, Los Angeles along with members of Sony Pictures, AtomFilms and IXL. Mr. Mizrahi also is a contributing writer for the Aspen Law Review - E-commerce Law Journal. Mr. Mizrahi holds a BA in Environmental Analysis and Design from the University of California, Irvine and a MSc in Environmental Science from California State University, Fullerton.Jason Yim, President & Creative Director, Media Revolution: Jason Yim has helped gro
w Media Revolution from a start-up of three partners to a mid-sized, thirty-plus person firm in five years that develops award-winning integrated media and marketing programs for digital environments. As a Media Revolution co-founder, Yim has continually emphasized solid design principles and built teams committed to creating innovation on a project-by-project basis. Yim’s expertise lies in his unique ability to mix technology with universal marketing principles while fine-tuning traditional campaigns for digital delivery. Yim leads the Media Revolution team and overseas all creative concepts for all clients. He is widely recognized for his ability to solve challenges with a fresh creative approach. Through his innovative vision, Yim has established a high profile for his clients, extended online brands offline and generated high traffic volume. Yim tailors programs to meet client objectives, focusing on increasing revenue, expanding audience reach and enhancing brand equity. Media Revolution campaigns are creatively distinct, technologically forward and multi-dimensional. "Media Revolution has a unique creative process that works to bring clients' visions to life on the Web by marrying design with functionality," Yim notes. "Our process is fine-tuned and well structured to meet demanding deadlines and a variety of budgets." Yim and the Media Revolution team have designed more than 100 Web projects for high profile clients, including Sony, DreamWorks SKG, Electronic Arts, Chiat Day/Nissan, the California State Government, Fox Theatrical, IBM, Macromedia, MGM Interactive, Paramount and Mirage Resorts. Yim has also designed numerous intranets, extranets and enhanced DVD/CD's. Yim's work has been acknowledged for effectiveness and success by Adweek and Entertainment Weekly magazines. His direction on Mirage Resort’s Bellagio site earned him the Clio 2000 Interactive Shortlist Award. Within the last year, he has also garnered the 2000 One Show Interactive Merit Award for the Nissan CD-ROM, and the NewMedia INVISION 2000 GOLD Award for the Official X-Files site. Yim has been a featured panelist at the 2001 Digital Hollywood conference on Broadband, addressed the National Academy of Television Arts and Sciences on his vision of story-telling in the future and discussed animation on the Web at COMDEX '98. Additionally, he lectures frequently on the topics of Web design, and is currently teaching a class at the UCLA School of Theatre, Film and Television on Marketing via New Media. Prior to founding Media Revolution, Yim was a partner of Epoch Communication Design, a Web site developer. Yim received a bachelor’s degree in Graphic Design from UCLA in 1995.Scott Kraft, Partner, The Sterling Group: A pioneer in technology branding, interactive media and Internet marketing, Scott brings technology and branding together for clients such as Citigroup, Sun, GE, Sony, Viacom, and most of Sterling’s other clients. Among his notable achievements and recognitions are the first Cannes Golden Lions Award for an Internet campaign and the first Golden Pencil One Club Award – both given for his Creative Direction of a groundbreaking, rich media campaign for IBM. Scott continues to push forward the interplay of technology and branding. His previous positions include VP Interactive at Reader’s Digest, SVP Byron Preiss Multimedia (a company he helped found and take public), and EVP/Partner Tom Nicholson Associates (IconNicholson) where he led numerous successful marketing efforts for clients such as Eastman Kodak, Viacom, NewsCorp, MCI, America Online, Condé Nast Publications, Advance Publications, HarperCollins, TV Guide, 20th Century Fox, Penguin USA, Microsoft and NBC. Scott also conceived and taught the first interactive writing class anywhere at NYU’s renowned ITP Graduate School, and continues to write for film. His most recent feature “Wrestling with Alligators”, starring Claire Bloom and Joely Richardson, premiered as an official selection of the 1998 Sundance Film Festival. His current project in development “Roadshow” traces the rise and fall of a fictional dot-com with a “business model” to end all business models.
Joyce Schwarz, co-founder, MaydayInteractive.com and CEO, JCOM, joycecom.com: Joyce was one of the early true believers in the Internet and broadband arena. She wrote some of the first books on convergence including "Reinventing Hollywood" for the NAB and "Gateway to the Next Millennium for Harcourt Brace. She combines more than 20 years experience in advertising (Foote Cone & Belding etc) and marketing and promotion with her masters degree in film from USC. Schwarz firm JCOM offers strategy, marketing and investment consulting for emerging technology firms internationally ranging from 3D animation to mcommerce. She is also co-founder of the full-service broadband agency MaydayInteractive.com based in LA and NY. Schwarz is an advisor for NYVenturespace.com and is co-founding Women's VentureSpace.com. She is also writing a new book called "The Business of Digital Video". Her clients range from NEC and Philips Electronics to first round funded start-ups like feelingz.com and esaya.com. She specializes in new business development, partnerships, alliances, sponsorships and promotions online and off. Her offices are located in Marina Del Rey, CA and New York City. For more information, email her at joycecom@aol.com. She has moderated panels at Digital Hollywood since 1994.
Anthony Stonefield, founder & CEO, Premium Wireless Services and YourMobile Networks: Anthony Stonefield is founder and CEO of Premium Wireless Services (PWS) and Yo
urMobile Networks—the leading global wireless media network, which provides immediate turn-key solutions for network operators, mobile device manufacturers, and media companies seeking to provide value-added wireless entertainment products and services to their customers. The company’s YourMobile Networks is a branded wireless distribution network that services more than 10 million consumers worldwide. Under his leadership, YourMobile Networks has grown to become the most popular wireless consumer site in the world, delivering 55 million individual downloads of custom ringtones and logos since April 2000 and attracting almost 20,000 new membership sign-ups per day. Stonefield and his research and development team laid the groundwork for PWS and YourMobile Networks in 1994, when he founded Global Music One (GMO). The company specialized in the secure delivery of electronic entertainment over land-wire networks. GMO partnered with AT&T Corporation to create the world’s first electronic song distribution platform. GMO’s innovative work with AT&T also led to the development of the "Digital Audio Postcard," an acclaimed viral, bundled-media marketing application. Previously, Stonefield was an independent music producer and manager. In 1993, he began developing the publishing, licensing, and broadcasting business for the Internet Underground Music Archive (IUMA), the pioneer of MP2 downloads, which cultivated his interest in online media marketing and distribution. Stonefield first became interested in new technology when, in 1988, he began working for Brooks/Cole Publishing, a leading publisher in the adoption of electronic book publishing techniques. Stonefield has been an advisor to AT&T Corporation, Nokia Ventures Organization, and Nortel Networks, and has spoken as an expert panelist at a number of international conferences including Plug.In, Webnoize, iWireless World, MforMobile, IBC, eMedia, MB5, and eMediatainment World. Stonefield pursued higher education in the areas of science and creativity and earned his bachelor’s degree from the University of California at Santa Cruz.Juha Tulokas, CEO & Founder of Mobilehit Ltd: Juha serves as the Chief Executive Officer of London based mobile entertainment company, Mobilehit Ltd, which was launched in March 2000. Since its creation Mobilehit has worked with all major record labels promoting global stars and best selling acts including Destiny’s Child, Bon Jovi, SASH! Roxette and Titiyo. Mobilehit has also created mobile artist promotion channels for some of the world’s hottest acts as A1, Jomiroquai, Manic Street Preachers. In May 2001 Mobilehit introduced highly innovative wireless entertainment cross-media campaigns that featured verifiable and personalized mobile coupons and included over 35 retail stores. The company is also currently working on several mobile concepts for movie and TV sectors, which will leverage Mobilehit’s wireless experience from the music industry. To develop its future service concepts and better understand the opportunities future mobile networks will bring, Mobilehit has agreed to participate a music related 3G trial, which includes over twenty UMTS licence holders in Europe, Asia and China. In fall 2001 Mobilehit will launch its first, and radically new, mobile entertainment channel. Juha has also spent several years working on Wall Street and London’s City managing M&A and other equity related operations. He has also over ten years of experience as an entrepreneur. 1990 he founded and launched a boutique investment-banking firm, which specialized in M&A and strategic advisory work focusing the past four years on wire line and wireless communications and entertainment industries. Juha has an MBA at Helsinki School of Economics and 1st year PhD studies at the USC. He has also studied communications at the University of Helsinki. He is fluent in English, Finnish, Swedish and French and has working knowledge in German and Italian.
Dave Rochlin, Principal, The Emacula Group: Dave operates The Emacula Group, an e-business strategy and marketing consulting practice, focusing on helping senior executives in both w
ell established and start up environments design more effective and customer focused internet strategies and business models. Current and past clients include Inktomi, Vibe Magazine, Spin Magazine, Tennis Magazine, Hollywood Video, JPKids and React.com. Dave was previously Chief Operating Officer at Reel.com, an award winning movie website and commerce business, and one of the country’s leading sellers of DVDs. Under Dave’s direction, Reel.com developed a site which won numerous awards including "best of breed" from PC Magazine, and best movie site from Yahoo Internet Life. He guided Reel.com from $15 MM to a run rate of $80MM in less than two years, with a plan designed to hit profitability in 2001. Dave and his team grew Reel to over 1 Million customers, 200,000 affiliates web sites, and over 150,000 visitors/day, while adding an advertising model to complement Reel’s commerce business and exploring Video on Demand opportunities. Dave originally joined Reel.com as VP of Marketing during its start-up phase, and was responsible for crafting and overseeing the company's key marketing initiatives and strategic online programs, which helped the company become one of the best-known and fastest-growing e-commerce brands. Dave and his marketing team gained a reputation for innovative and cost effective promotions including a breakthrough Titanic campaign which added 300,000 new customers, and cornering the market on the remaining inventory of the Star Wars Trilogy during the theatrical release window of The Phantom Menace. Reel.com was sold to the parent company of the Hollywood Video chain for $100MM in early 1999. The company was eventually split into two parts, with the commerce business sold to Buy.com, and the content business absorbed into Hollywood Video. Prior to Reel, Dave held marketing and marketing development positions at Netcom, one of the early leaders in the "internet revolution". Dave helped develop new channels for Netcom’s Internet services, revised positioning, a new product set to increase margins, a variety of new direct marketing programs, and a series of customer lifecycle programs which reduced churn and improved loyalty amongst Netcom’s subscribers. Netcom was sold to ICG in 1998, later resold to Mindpring, and eventually merged with Earthlink. Before moving into the internet space in 1996, Dave was focused primarily on consumer products, including traditional brand management with Del Monte Foods, a not so traditional role bringing genetically engineered tomatoes to market, consulting in Deloitte Consulting’s Consumer/retail practice, and five years at A C Nielsen, focused primarily on helping to start and build an international group to assist clients with global business issues. Dave developed and teaches the core e-business course in the executive MBA program at St Mary’s College. He earned his MBA with honors from the JL Kellogg School at Northwestern, and his B.S. from U.C Berkeley.