Thursday, October 4 1:00 PM - 2:15 PM Track A: Personalizing the Internet, Wireless or ITV Experience The key to success in the ITV or Net business, just like the brick and mortar trade, is to service your customer, create brand loyalty, a relationship that can last and hope that he or she will be coming back. In the case of ITV or the Net, the technology provides a huge opportunity in sophisticated personalization techniques to help satisfy the customer’s needs, from providing calendars, e-mail, local weather reports, personalized stock summaries, as well as personalized shopping aides such as those that secure the lowest price on a host of products and services that “know” your customer’s wants and needs. It not only makes good business sense to provide all of these useful “features,” it’s what makes the interactive experience so great. Customer satisfaction combined with continual technological innovation is the key to personalized success. Marty Behrens, Vice President, Content Programming, Digeo Paul Sidlo, CEO, Founder, REZN8 Productions Andrew Collins, Vice President Business Development, HotRoof Cris Bjelajac, Manager Content Strategy, Sonera Sefy Ariely, Director Business Development, Orca Interactive Matthew Skyrm, CEO, Kick Inc. Scott A. Martin, VP CRM & Alliances, Critical Mass, Moderator Andrew Collins, Vice President Business Development, HotRoof: As Vice President of Business & Corporate Development, Andrew Collins brings extensive experience in corporate development, strategic alliances and overall company growth, as well as expertise in content marketing, consumer relationship development and intellectual property protection. Previously, Collins served as CEO of The Daily Jolt, an online network of college-specific Web sites, where he led the development of the company's business strategy and efforts in closing its first round of finance. Prior to joining The Daily Jolt, Collins served as the Senior Director of Business Development at ThingWorld, an online marketing and technology company with investments from CMGi, Microsoft and Intel, where he negotiated high-profile deals with major popular culture properties such as Comedy Central's South Park, Ty Warner's Beanie Babies, Columbia Tristar's Dawson's Creek, and Jim Henson's The Muppets, as well as the World Wrestling Federation, New England Patriots and Viacom. Collins was also a Partner in T3, an Internet consulting agency, acquired by Razorfish Inc., where he spearheaded and developed relationships with America Online, The Boston Red Sox, New England Sports Network, CBS Television, Mercury Records and many others. Collins is a graduate of Union College. Marty Behrens, Vice President, Content Programming, Digeo: Marty Behrens is charged with building the next generation of broadband content offerings for digeo. Marty joined the company in February 2000, and brings with him more than 20 years of expertise in entertainment, telecommunications and computing. Before joining digeo, Marty led the production and launch of six international versions of the Microsoft Network (MSN), and led a Microsoft team charged with providing next-generation broadband services in Singapore. Before his work with Microsoft, Marty spent four years with Sony Pictures in Los Angeles working on a variety of media including CD-ROMs, Web Programs, Interactive Movies and IMAX films. Marty was also general manager of Workhouse Productions, a start-up television company in the United Kingdom. Prior to Workhouse, he had a successful career with Mitel Inc., (then a division of British Telecom), first as senior design engineer and technical manager and eventually as director of marketing. Marty holds a bachelor of science degree in physics and a master's of fine arts in film and television from the University of California, Los Angeles. Cris Bjelajac manages Sonera zed's content strategy, initiating service creation and adoption. Cris' expertise lies in developing targeted content for the capricious Gen Y (ages 18-26) market and he is charged with unearthing trends within the Gen Y market and translating his findings from concepts to products and services, ranging from ringing tones to name generators. Additionally, Cris is responsible for driving zed's partnership program with content providers. As Sonera zed has an international presence, Cris would welcome the opportunity to share his wealth of international and U.S. Gen Y research with Digital Hollywood's audience. Prior to joining zed, Cris was director of content and community for several companies focused on serving Gen Y, including StudentUniverse.com, a Web site dedicated to student travelers and FreeScholarships.com, a contest Web site aimed at college-bound student and their families. Kent A. Libbey, Director, Advanced Television Products, Excite@Home: Kent Libbey is responsible for the development of advanced TV products of Excite@Home, integrating the company’s always-on broadband access services and content with broadcast video services provided by the company’s cable television partners. He oversees a staff of 50 people, including product managers, engineers, and user interface designers. Mr. Libbey’s work in interactive television began in 1993 as Director of Product Management for Bell Atlantic Video Services, where he established and lead a staff of marketing and operations professionals, building and running the world’s first all-digital video-on-demand television service trial delivered over DSL. Later, as Vice President of Operations at TELE-TV, a joint venture of Bell Atlantic, Pacific Telesis and NYNEX, Mr. Libbey was in charge of project management, product strategy and operations, as well as information management for a 150-channel broadcast digital television service. After leaving Tele-TV, Mr. Libbey established the Broadband Services Group, a Los Angeles-based management consulting firm, which provided strategic and business development advice to communications and media companies seeking to leverage emerging broadband technologies. Mr. Libbey has also held positions at MCI Communications and McKinsey & Co. and holds a BA from Harvard College and an MBA from Stanford Graduate School of Business. He lives with his wife and sons in Menlo Park, California Paul Sidlo, CEO, Founder, REZN8 Productions: Paul Sidlo has been a producer, director and designer for nearly twenty years. As founder and president of REZN8 Productions, Inc., he has developed some of the world's finest computer animation and effects work - including three Winter Olympics packages, nine Super Bowls and NFL '99-2001. Such work has garnered numerous accolades, including seven Emmy awards. REZN8's computer industry clients include Intel, Microsoft, Compaq and Cisco. Film clients include Paramount, Disney, Imax Corporation, Klasky Csupo, Caravan Pictures, Interscope, Savoy Pictures and USA Studios. Broadcast network clients include CBS, FOX, NBC, ABC, Warner Brothers and UPN. Cable network clients include VH1, the Sci-Fi Channel, Showtime, HBO, CNN and USA Networks. REZN8’s international clients include ProSieben Television of Germany, Hong Kong Cable of Hong Kong, Cable and Wireless PLC of Great Britain, Global Television and the CBC in Canada. Sidlo has lectured at conferences all over the globe and has spoken at the Online International Computer Graphics Festival in London, the National Association of Television Program Executives, the National Computer Graphics Association, the Broadcast Designers' Association and the Broadcast Promotion and Marketing Executives conferences. Paul Sidlo is a graduate of Ohio State University with a Bachelor of Arts degree in Communication. Matthew Skyrm, Chief Executive Officer, Kick, Inc.: Mr. Skyrm sets the pace for the Kick team, acting as its guiding voice and chief visionary. Prior to founding the Company, Mr. Skyrm held the position of senior manager at marchFIRST (MRCH) (formerly USWeb/CKS), where he managed multi-million dollar engagements in the eCommerce practice. Prior to marchFIRST, Mr. Skyrm was on the board of directors at Interactive Marketing Group, a boutique high-tech direct marketing firm. There he successfully developed several new sales and Internet/extranet services for clients such as Sony, Panasonic, Minolta, Lucent Technologies, AT&T, IBM, Dun & Bradstreet, and Sprint. Mr. Skyrm has been a featured presenter or panelist at numerous tradeshows including DDMI, MB5, Digital Media Outlook 2001 and SXSW. Scott A. Martin is an experienced leader in Strategic Internet Marketing and Ethical Personalization with Privacy. Scott Martin is one of only a handful of individuals who can legitimately be described as a thought leader in the Personalization industry. Recently he was the Founder & CEO with the world’s first technology agency focused exclusively on furthering CRM through Personalization and advanced technologies like Rich Media. In that role he was responsible for building the company’s brand as a premier consulting practice in the CRM space. With over 5 years of experience in high tech he was also a co-founder of Futurelink, one of the first ASPs. Scott’s efforts in leading the Industry began with his role as Founder and Inaugural President of The Personalization Consortium. His vision of influencing and leading the CRM/Personalization Industry to self regulate and take a responsible approach to consumer and business data is a developing reality. Throughout his career Scott has been asked by media to comment on his views in eBuisness , Internet Marketing, Ethical Information Management, and Personalization in publications such as; the Globe and Mail, the National Post, CNN.com, Strategy Magazine, iMarketing News, Venture and other various other online and International Publications. Currently Scott is Vice President of CRM & Alliances with Critical Mass a leading Interactive services company focused on relationship marketing and personalization, with clients such as Nike, Mercedes-Benz, Proctor & Gamble, Reflect and Hyatt. He serves as Chair of the Advisory Board for The Business Edge - Western Canada’s weekly high tech newspaper, and is on the advisory board of Envoy Capital a venture capital and investor relations firm. Scott is currently developing and founding The Rich Media Consortium and serves on the advisory board of a fund focused solely on investments in rich media applications. Sefy Ariely, Director of Business Development, Orca Interactive, joined the company after Six years of serving as an officer in the Israeli Defense Force’s elite navy unit. Mr. Ariely is responsible for business development efforts and strategic relationships in addition to engaging distributors and sales channels partners for the Orca product line. Mr. Ariely has spoken in numerous conferences including Interactive & Internet TV 2000, Broadband 2000, Interactive TV 2000 and TV Commerce workshop 2001.