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Wednesday, March 30th - Friday, April 1st
Multi-Day Track
Branded Entertainment & Marketing: Film, TV, Music, Games & Broadband
The Goal: To create a gathering place for an international community of creative, advertising and marketing executives in the field of Branded Entertainment & Marketing: Film, TV, Music, Games & Broadband. At each Digital Hollywood we will attempt to facilitate the future of Branded Entertainment by bringing together the leading executives in seminars, working groups and VIP dinners. We welcome your comments and suggestions below.
Attendee Registration - Click Here
Wednesday, March 30th
10:45 AM - Noon
• Cable, Satellite, Broadband & Games: As the Games Industry Migrates to the Broadband Universe – Commerce Content & Branded Entertainment
Garry Kitchen, CEO, Skyworks
John Welch, CEO PlayFirst
Claudia Ceniceros, Senior Director, Media and Content Strategy, Cisco Systems, Inc.
Mike Vorhaus, Managing Director, Frank N. Magid Associates, Inc.
Nicholas Longano, Chief Marketing Officer, Massive Inc.
Ty Ahmad-Taylor, Director Strategic Planning, Comcast Online, Moderator
For Session Description & Speaker Bios Click Here
12:30 PM – 1:45 PM
• Game Power - as Games Crossover into Music, TV, Movie, Mobile, Advertainment & Custom Branded Experience
Joseph Varet, MTV Business Development & Strategy, MTV Networks
Ralph Rivera, VP & GM, AOL Games, America Online, Inc.
Jonathan Epstein, United Talent Agency
Jordan Mechner, Videogame Creator, Karateka, Prince of Persia, and The Last Express
Karim Sanjabi, President, Freestyle Interactive
Don L. Daglow, President and CEO, Stormfront Studios
Mark Friedler, CEO, GameDAILY/Gigex, Inc., Moderator
For Session Description & Speaker Bios Click Here
2:15 PM – 3:30 PM
• Entertainment Concepts in Branded & Integrated Entertainment - Film, TV, Music, Cable, Wireless, Games & Broadband
Robert Riesenberg, president & CEO, Full Circle Entertainment (an Omnicom Media Group company)
Karen Bloore, Managing Director, Universal McCann
Entertainment Group, Los Angeles
Steve Katleman, Shareholder, L.A. Entertainment Practice, Greenberg Traurig, LLP
Ken Solomon, founder- Fine Living Network
Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP
Cary Woods, Chief Creative Officer, PlumTV
Michael Kassan, Media and Entertainment Consultant, Moderator
For Session Description & Speaker Bios Click Here
3:45 PM - 5:00 PM
• Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Games and Mobile
Joy Marcus, Senior Vice President, Time Warner Global Marketing
Shawn McMichael, Group Product Manager, MSN Games
Ridgway H. Hall, Chief Strategy Officer,The Advertising Research Foundation
Brian McAndrews, President and Chief Executive Officer, aQuantive, Inc.
Chris Pizzurro, Vice President of Multimedia Marketing, Turner Broadcasting System, Inc.
Carrie Himelfarb, Vice-President, Mobile Marketing, Vindigo, Moderator
For Session Description & Speaker Bios Click Here
Thursday, March 31st
9:00 AM - 10:15 AM
• Branded Media Marketing - TV, Film, Wireless, Music and Broadband – Reinventing the Commerce & Media Model
Maria Thomas, Vice President and General Manager, NPR Online
Brian J. Murphy, CEO, Fearless Entertainment
Sarah Nettinga, Director, Film, Television and Music Entertainment, NASCAR
Steven Yee, Vice President and General Manager, AOL Movies and Moviefone, America Online, Inc.
Scott Moore, General Manager, MSN Experience
Neil McGinness, Vice President, National Lampoon
Linda A. Goldstein, Advertising, Marketing & Media, Partner, Manatt, Phelps & Phillips, LLP, Moderator
For Session Description & Speaker Bios Click Here
12:30 PM - 1:45 PM
• Broadband Advertising - Merging Commerce and Content: From Feature Film and TV Tie-ins to Search Engines
Todd Herman, Streaming Media Evangelist, MSN Video, Microsoft Corp.
Michael Zimbalist, President, Online Publishers Association (OPA)
David Tokheim, Vice President, Marketing, IGN Entertainment Inc.
Marianne Caponnetto, Vice President, Publishing, Global Media & Entertainment Industry, IBM
Sam Huxley, Director of Internet Strategy, BrandBuzz, a Young & Rubicam Brand
Daniel Harris, CEO, MediaPass® Network
Josh Rose, Senior Vice President, Director, iDeutsch, Deutsch, Inc., Moderator
For Session Description & Speaker Bios Click Here
3:45 PM - 5:00 PM
Track II:
Broadband Games Expands – From the Casual to the Massively Multiplayer Universe
Scott Cohen, President, Game Trust, Inc.
Kevin Donovan, President, Planetwide Games
Adam Lake, Intel 3D Graphics Research
Sandra G. Myers, Business Development Executive, Digital Media for IGS, IBM
Chris Swain, co-director, EA Game Innovation Lab., USC School of Film & Televison
Steve Parkis, Vice President, Premium Products, Disney Online
Joshua B. Grode, Partner, Liner Yankelevitz Sunshine & Regenstreif, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here
Return to DH Spring Agenda - Click Here
This Form is for Comments Only - Attendee Registration - Click Here
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