Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Thursday, August 17 9:30 AM - 10:45 AM Track I: DTV, Broadband, Set-Top and Interactive Content & Advertising Experience - Enabling Entertainment Choice via Interactive Guides and Gateways Enabling Entertainment Choice via Interactive Guides and Gateways As consumer offerings via the set-top, from broadband, interactive TV and DTV emerge, the choices in "middleware," that solutions that make the content useful and dynamic for the TV viewer become more vital. Whether it is called DTV, ETV, TVs with Interactive Programming, on-demand TV viewing, or customized or Personalized TV, there are a group of companies who have set the stage for this next TV generation, and we are pleased to have them represented at this session Andy Addis, Executive Vice President, Hillcrest Labs Jack Guedj, CEO, Magnum Semiconductor Martijn Lopes Cardozo, Senior Vice President, Corporate Development, TANDBERG Television Rolf Hartley, Senior Vice President and General Manager, Professional Products Group, Sonic Solutions Colin Dixon, Senior Analyst & IPTV Practice Manager, The Diffusion Group Trevor Cornwell, President and Chief Executive Officer, Broadband Television Network Corporation Bill Niemeyer, Chief of Analysis and Research, DiMA Group,Moderator Jack Guedj, CEO, Magnum Semiconductor: Dr. Jack Guedj is responsible for the worldwide operations of Magnum Semiconductor, Inc., (Magnum), and brings more 20 years of semiconductor and systems expertise and leadership. Guedj successfully led the due diligence effort for Magnum's recent spin-off from Cirrus Logic (Cirrus) on July 1, 2005, and procured investment funding. He successfully established and staffed Magnum's operations, human resources and finance departments. As part of the spin-off transition, Guedj directed an employee recruitment program that achieved more than 97% employee retention and developed successful third-party consulting contracts. Guedj joined Cirrus in early 2003 as its vice president of worldwide marketing and sales of video products, and was chartered with the responsibility of worldwide marketing and business development efforts, leading to the division's growth in DVD recorders, DVD/HDD camcorders and DTV/PC media adapters. Guedj was instrumental in securing related design wins at LG, Samsung, Sony, Mustek and Grundig/Beko, resulting in revenues in excess of $9 million in the second quarter of CY2005. Prior to Cirrus, Guedj was President of Tvia, Inc. (Tvia), a leading provider of streaming media processor ICs and software for the residential broadband, information access devices and digital TV markets. He commanded the successful IPO process for Tvia which was completed in August 2000, and raised related funding of more than $70M that year. During his tenure at Tvia, Guedj grew its worldwide operations from a 30+ employee start-up to a public company employing more than 300 personnel worldwide, including its U.S. headquarters and research and development center in China. Before joining Tvia, Guedj held the position of vice president of worldwide sales and marketing at Faroudja, a premier provider of professional video systems and digital TV ICs. He also served as the director of the digital media/residential broadband strategic market segment at National Semiconductor, serving as the driving force into these strategic markets. He also led National's marketing and sales activities for the broadband set-top box, cable modem, home gateway and digital TV markets. Guedj attained a MSEE from "Physique et Chimie de Paris" and was awarded a doctoral cycle DEA degree from the University of Paris. Guedj earned his MBA from the University of California Los Angeles Graduate School of Management. Martijn Lopes Cardozo, Senior Vice President, Corporate Development, TANDBERG Television: As Senior Vice President, Corporate Development at TANDBERG Television, Martijn Lopes Cardozo oversees the Company’s strategic partnerships – including ecosystem partners and resellers. He is also responsible for equity transactions and the Company’s initial entry into new markets. Mr. Lopes Cardozo is particularly focused on TANDBERG Television’s IPTV segment, which provides telecom operators market leading compression, on-demand, and interactive television solutions. Mr. Lopes Cardozo joined TTV through the acquisition of interactive television provider GoldPocket Interactive. As Executive Vice President of Distribution and Partnerships, he oversaw the distribution of GoldPocket’s ITV technologies to operators and was responsible for developing and managing key strategic partnerships. During his tenure at GoldPocket, Mr. Lopes Cardozo led the Company's entry into the IPTV, wireless, and cable and satellite segments. Prior to GoldPocket, Mr. Lopes Cardozo was a Senior Product Manager at Akamai Technologies, where he arranged and coordinated reseller agreements including a critical arrangement with WebTrends. He previously worked with Unilever in Germany and OC&C Strategy Consultants in the Netherlands. Mr. Lopes Cardozo holds a Master of Business Administration from Harvard Business School and a Master of Science in Applied Physics from the Delft University of Technology in the Netherlands. Andy Addis, Executive Vice President, Hillcrest Labs: As Executive Vice President of Hillcrest Labs, Andy has responsibility for marketing, product development and business development for the company and its groundbreaking technology that re-invents how content is presented and navigated on the television and across a host of consumer electronic products. Andy brings to Hillcrest more than 20 years of marketing and product management experience, much of it focused on the launch of innovative new products. Prior to Hillcrest, Andy was a senior vice president at Comcast, responsible for marketing and new products. While there he played a lead role in new product strategy as well as development, deployment and marketing for Comcast’s most innovative video products, including video-on-demand (VOD), high definition television (HDTV), and digital video recorders (DVRs). He was also involved with Comcast’s user interface strategy and requirements definition. He has also managed established businesses and launched new products at Kraft Foods and AT&T. He has been recognized numerous times in his career for leadership and innovation, including CableFax’s "100 Most Influential People (2004)," Cable and Telecommunications Marketing Association’s TAMI Award (2003), and Advertising Age’s "Top 100 Marketers (1991)." Andy has an MBA from the University of North Carolina’s Kenan-Flagler Business School and a Bachelor of Arts in Economics from Lafayette College in Easton, PA. Brian Heuckroth, Vice President, Marketing, Magnum Semiconductor: Brian Heuckroth serves as Magnum's vice president of marketing. Heuckroth's experience spans 26 years in high-technology products and services, in both consumer and corporate markets. Upon the acquisition of Stream Machines in December 2001 by Cirrus Logic, Heuckroth became vice president of marketing for the Optical Products Division, leading marketing campaigns and focusing on its video recording products. He joined the Stream Machine team in April 2000 as vice president of marketing. From 1998 to 2000, he held the position of vice president of marketing and business development at Starlight Networks, the start up pioneer of MPEG-based streaming video. Serving as the group marketing manager for Sun Microsystems Network Systems Group from 1997 to 1998, Heuckroth brought its server products into the Telco and ISP markets. From 1988 to 1997, Heuckroth held a variety of marketing positions at Adobe Systems, where he introduced Windows applications to the graphics software markets, establishing the foundation for Adobe's electronic commerce operations. Previous experience includes a start up robotics systems company, Phase 2 Automation, Software Publishing Corporation and Hewlett-Packard. Heuckroth holds a BSEE from the University of Missouri, Rolla. Rolf Hartley is Senior Vice President and General Manager of the Professional Products Group at Sonic Solutions, the leader in digital media software. As a 13 year veteran at Sonic, Rolf has served as Vice President of European Operations, National Sales Manager, and Product Manager for high definition audio products. In 2002, he was appointed General Manager of Sonic’s worldwide professional business group which offers high-end content creators products and services such as Scenarist®, the world’s leading authoring system used to create billions of DVDs, and InterActual®, the interactive DVD technology approved by Hollywood and deployed on millions of award-winning, blockbuster DVDs. In his current role, Rolf founded the High Definition Authoring Alliance (HDAA) the first and only worldwide association dedicated to preparing authoring facilities for the launch of new high definition Blu-ray Disc (BD) and HD-DVD optical disc formats. Colin Dixon, Senior Analyst & IPTV Practice Manager, Specialty: Enhanced TV Applications: Mr. Dixon brings a wealth of knowledge on the rich media, DTV and IPTV spaces to The Diffusion Group. He has held senior executive positions at Microsoft/WebTV, Liberate and Oracle where he was responsible for technology and business teams delivering to the Cable, Satellite and IPTV industries. Over the last 16 years he has led various corporate departments including engineering, business development, product and program management and marketing. Recently, Mr. Dixon has been consulting with a number of companies on a variety of projects. For one of the most prominent cable companies in the world he did a 360o report on a European Satellite operator’s Guide and Interactive television businesses. For a Korean DVB-MHP and OCAP middleware provider he has been acting as an Executive Advisor on strategy and business development including presenting at several shows and conferences on their behalf. In his consulting practice he focuses on business alignment, market strategy, business development, contract negotiation and company evangelism. He has just released an in-depth report called Program Guides at the Crossroads: The IPG Gets Personal. Mr. Dixon graduated from the University of Reading in England with a Bachelor of Science degree in Electrical Engineering. He holds a Masters in Engineering from the University of Florida and has post-graduate business education experience from Stanford. He is the author of many opinion pieces as well as books and magazine articles and is an accomplished speaker including presentations at major industry shows such as NAB and IBC. Trevor Cornwell, President and Chief Executive Officer, Broadband Television Network Corporation: Trevor Cornwell is the founder, president and chief executive officer of Broadband Television Network Corporation. The past 10 years of his 20-year career have been spent developing and growing new enterprises in media and technology-based businesses deploying Internet technologies to provide content and streamline customer offerings. One of Cornwell’s most successful entrepreneurial ventures was the start-up of the business jet charter company Skyjet, which he founded in 1997 after determining that technology solutions for aggregating charter aircraft inventory would create market efficiencies. He secured private financing and developed and launched the first real-time booking engine for the charter jet industry in 1998. Under Cornwell’s leadership as chief executive officer, Washington, DC-based Skyjet quickly grew to become the driving force in an all-new segment of the industry. In July 2000, Montreal-based Bombardier Aerospace, one of the world’s largest aircraft manufacturers, acquired Skyjet as a strategy to gain presence in the entry-level charter segment of the business aviation industry. Cornwell went on to serve as vice president of strategy and business development for Dallas-based Bombardier Business Jet Solutions, parent company of Bombardier Skyjet and Bombardier Flexjet. During his tenure, he developed a strategic course for Flexjet, the fractional ownership division of Bombardier Aerospace, which resulted in a series of new fractional product offerings and new distribution channels for the fractional aircraft fleet. In addition, he restructured the company’s sales and marketing functions and supervised strategic planning for both Flexjet Europe and Bombardier Skyjet. With responsibility for management oversight of the Skyjet division, the company experienced 50 times growth in revenue from the time it was acquired and became a profitable entity within the Bombardier Aerospace family. Prior to forming Skyjet, Cornwell started several media companies in the burgeoning Eastern Europe market, including Word Up! Inc., which provided English-language radio programming to Central Eastern Europe, and CET Online, an early pioneer in Internet-distributed daily news in Europe. Earlier in his career, Cornwell founded a not-for-profit organization, the National Service League, Inc., which brought businesses and young people together to aid in the transition to emerging democracies in Eastern Europe. Its funding included the Soros Foundation, the Agency for International Development and AT&T. Also in the not-for-profit arena, he coordinated technology sector participation for America’s Promise, the organization founded by Gen. Colin Powell. Cornwell has also served in positions of responsibility for political organizations, notably as Deputy Political Director for the U.S. Democratic Senatorial Campaign Committee. He also has held leadership positions with several U.S. political campaigns. Born in New York City in 1964, Cornwell is a native of Hastings-on-Hudson, NY, and resides in Washington, DC. He is a member of the Board of Directors of Maryland Public Television, an adviser to not-for-profit organizations and an investor in several new business ventures. A popular speaker at industry conferences and national business forums, he has been quoted extensively in the national business press. Cornwell received a Bachelor of Arts degree from Johns Hopkins University in 1987 Bill Niemeyer, Chief of Analysis and Research, DiMA Group: Bill Niemeyer is the Chief of Analysis and Research of The DiMA Group. Bill provides DiMA Group clients and program members with research, information, analysis and insights to assist them in making critical tactical and strategic decisions regarding DVRs, VOD and other advanced TV services. Bill has been in the interactive and new media industry since 1991. Previous to joining The DiMA Group, Bill founded Centrimedia, a consultancy focused on DVR, VOD and Interactive TV and their impacts on television industry business models. His clients there included Fortune 100 firms and investment funds. Prior to founding Centrimedia, Bill was a key member of the executive team at Spiderdance, a leading provider of infrastructure and technology to television networks for creating and operating interactive TV programming. Venture-funded Spiderdance developed and deployed six groundbreaking and award-winning ITV enabled series for TV networks including "Weakest Link" for NBC, "No Boundaries" for WB and "webRIOT" for MTV. Bill has also been a member of the team at venture-funded firms in PC/platform gaming and 3D virtual community technologies. Bill is a member of the Academy of Television Arts & Sciences. He is a regular panel moderator and speaker at industry events including the Consumer Electronics Show, NAB, Digital Hollywood, the European Broadcast Union PVR Seminar in Geneva and the Siemens PVR Outlook Conference in Munich.