Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES January 5-7, 2011 Wednesday, January 5th 4:00 PM - 5:00 PM Track II – DH5 – Digital Hollywood Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR More than ever, in this challenging economy, agencies and brand managers are faced with a dual problem. First and foremost, they must get the best bang for their buck in reaching their target audience. At the first fork in the road they must choose between the “traditional” ad markets of TV, cable and print, versus the new technologies, from broadband to mobile. Once that decision has been made, understanding how to allocate within the choice-structure of “new media” – broadband, social media, search, mobile, ITV etc. – must be determined. The advertising choices of 2010 will be a fascinating reflection of the state of the actual economy as well as the trending attitudes toward the new media platforms. Marc Ruxin, Chief Innovation Officer, Universal McCann Jim Turner, SVP of Products, Canoe Ventures Kevin Smith, Group Vice President, Spotlight Integrated Media Sales, Comcast Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc. Jeff Minsky, Director, NEXT Emerging Media, OMD Ignition Factory Adam Weiler, Director of Media Research, DraftFCB/MC Media Ian Foley, Senior Director, Emerging Platforms Business Development, YuMe Jim Turner, SVP of Products, Canoe Ventures Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator Kevin Smith, Group Vice President,, Spotlight Integrated Media Sales, Comcast Spotlight: Kevin Smith most recently was Vice President, Digital Media for Comcast Spotlight. He is responsible for strategically positioning the company’s digital media, advanced advertising and on-demand publishing products and cultivating relationships with top agencies and national advertisers. His role is expanding to include oversight of the company’s online platform and sales efforts spearheaded by Tom Straszewski, Vice President of Interactive Sales. The integration of Spotlight’s digital media teams provides advertisers with a seamless multi-platform, multi-product execution. Smith joined Comcast Spotlight in 2007 as Vice President, Advertising Sales Development, where he drove the creation of incremental revenue by leading the company’s initiative to maximize opportunities in short- and long-form direct-response advertising. He also oversaw the creation of a centralized remnant inventory management system designed to capture unrealized revenue across all of Spotlight’s advertising products. Smith formerly was the President of TelAmerica CableConnect and served as Senior Vice President of Cable & PPM Business Development at Arbitron. Previously, he created Mega Advertising, one the first major market interconnects in the U.S., which was a wholly owned subsidiary of Media General, Inc. He is a graduate of the Carroll School of Management at Boston College and the Kellogg Graduate School of Management at Northwestern University. JIM TURNER, SVP of Products at Canoe Ventures, can speak to advanced TV developments (ITV, VOD ads, etc.) at unprecedented scale via Canoe’s programming partners…. How the cable industry is making the most of ad-supported TV’s golden age. Jim joined Canoe in October 2009 to lead and manage the development of the company's interactive television and advanced advertising product strategy. Jim brings a wealth of experience in the development and implementation of digital media product strategy in both broadcast and cable television. He was most recently Vice President, Product at Synacor, the leading white label supplier of web services and digital media to the cable and telecommunications industries. Prior to Synacor, Jim was Vice President, Digital Media at A&E Television Networks where he led the development and management of the company's digital media properties across all of the network's brands. Before joining A&E, Jim was Founder and President of AvitageMedia, a consulting and production company for advanced television, interactive advertising, Internet, broadband, and digital. Jim began his career at CBS where, as part of the CBS Technology Center, he was awarded two patents for the use of computers in music. Since then, he has held executive positions including SVP, Product at Women.com, EVP/COO of Astronet.com and VP Product Development for Kurzweil Music Systems. In the mid 1990s, Digital Equipment Corporation acquired Jim's CDROM production company to create Digital Media Studios. As GM/Executive Producer, Jim led the creation of some of the first shopping, music, VOD and other interactive television applications. Jim is active in a number of industry initiatives and organizations and serves in several roles for the National Academy of Television Arts and Sciences. Jim holds an MBA in Marketing and Masters and Bachelors degrees in Electrical Engineering. Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.: In this role, Maitra is responsible for cultivating relationships with content companies and unique content offerings for delivery via broadband. Previously, Maitra served as Senior Director of content development at Comcast, where she was responsible for day-to-day operations of Select on Demand, a collection of new niche non-linear networks delivered via video on-demand and broadband. Maitra helped to create new channels through partnerships, acquisitions and original programming. Prior to Comcast, Maitra was Executive Vice President, General Manager of Primedia Digital Video, where she developed on-demand and broadband video businesses for Primedia's established print franchises. Her accomplishments include launching video services on Comcast and Real Networks. Ms. Maitra also held a series of editorial and management positions at NBC, including Vice President, General Manager of CNBC/Dow Jones Business Video, a joint venture of NBC, Microsoft and Dow Jones. There she led the development and managed one of the first profitable streaming video web sites to offer financial content thru both subscription and syndication models. A graduate of Washington and Lee University, located in Lexington, Virginia, Ms. Maitra holds a B.A. in Journalism and Psychology. Marc Ruxin, Chief Innovation Officer, Universal McCann: Marc joined UM in 2009, and leads UM’s global innovation practice across a number of disciplines.  In this capacity he works with traditional media companies on cutting edge brand integrations, develops groundbreaking social media ideas, and collaborates with VC’s and emerging media start-ups to create digital opportunities for UM clients. He also leads media innovation across Microsoft products and services and uses his digital-media background to help enhance their brand strategies. Marc spent three years prior to UM in a similar role at sister company McCann WorldGroup. Before joining UM/McCann, Marc was Chief Operating Officer of The Mill Group, an innovator in commercial visual effects, and Beam.tv, the foremost digital asset management system. Marc was Executive Vice President of Strategy at Gyro International, a global leader in technology advertising and marketing.  He also assumed the role of VP of Business Development at iVast, the originator of MPEG4 technology, and held a similar position at Eveo, Inc., one of the primary user- generated content portals.  Marc also worked for WPP Group, where he was an MBA Marketing Fellow and ultimately led West Coast New Media Strategy for the company.  Ian Foley, Senior Director, Emerging Platforms Business Development, YuMe: Ian Foley brings more than 15 years of experience in the mobile industry to his role as Senior Director, Emerging Platforms Business Development at YuMe. Prior to YuMe, Ian was vice president of business development at Rhythm NewMedia, where he built the first mobile video ad network with media publishers such as Fox, CBS, and Discovery. Previously, Ian was vice president at Telecom Italia Ventures where he invested in early stage mobile companies; and director at Stanford Research Institute (SRI) where he commercialized mobile technologies and developed a new data architecture for the Department of Homeland Security. Ian started his career at KPMG Consulting providing strategy and operations advice to media companies and mobile operators, including Disney and Bertelsmann. Ian is a graduate of Senshu University, Japan and Bristol University, UK. Jeff Minsky, Director, NEXT Emerging Media, OMD Ignition Factory: A 20 year media veteran and digital pioneer, Jeff Minsky is currently spearheading emerging media education, testing, and integration for OMD’s innovation division, the Ignition Factory. In this capacity, he has previously lead OMD’s Shared Learning Consortium (SLC), a group of 12+ Omnicom clients who test various emerging technologies, such as VOD, iTV, Broadband, Wireless, Videogaming, and Digital Signage, providing pricing parameters based on those results. In addition, he is an adjunct professor at NYU, teaching continuing education students about new media platforms. Jeff sits on the 4A’s Digital Video Innovation Committee, the OVAB Agency Advisory Committee, and the 4A’s Media Conference Planning Committee. He was also one of the original authors of the 4A’s/IAB Terms and Conditions for Digital Advertising 1.0. Jeff was honored with Mediaweek’s 1996 “Best Use of New Media” for one of the first ever Search marketing buys, utilizing guerrilla marketing techniques and competitive keywords on search engines for IBM (pre-Google). Jeff was also a leader of the team awarded “Best Use of New Media” by the ANA in 1997 for marketing related to the Deep Blue vs. Kasparov online chess tournament. Jeff’s proudest of his family (wife Debbie and daughters Maya , Ellie, and Ava). Adam Weiler, Director of Media Research, DraftFCB/MC Media: Adam Weiler is a Director of Media Research at DraftFCB/MC Media. He began his career in marketing research at The Zeno Group, a PR agency that's part of the Edelman Group where he was a founding member of the Competitive Intelligence group. He spent more than six years there working to help clients understand their place in the competitive landscape and developing tools and systems to help clients such as Whirlpool, Kia and Robert Bosch Power Tool monitor and measure the effects of their public relations efforts. He then spent three years at Mindshare working in a media research capacity working with a wide roster of clients such as Unilever, Kimberly-Clark and BP developing custom studies, working with syndicated research and leading new business efforts from within the media research department. In 2009, he moved to DraftFCB where he works on the MillerCoors and State Farm accounts as media research director and leads DraftFCB's Center for Excellence for the State Farm and MillerCoors teams as well as lending support to other agency clients including Taco Bell and SC Johnson. Adam is currently the Vice President of Programming for the Media Research Club of Chicago. He is currently DraftFCB's representative for the 4As media research council and the Media Ratings Council. He is a graduate of the University of Notre Dame and also received an MFA from Michigan State University. He is a lifelong fan of the Chicago Cubs and lives just North of the Friendly Confines with his family. Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.