Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2010 Bloomberg BusinessWeek Wednesday, March 10 Media in Transition Workshops Day Long Strategic Track 2:15 PM – 3:30 PM Session C: Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities Renee Plato, VP Digital Video Distribution ABC, Disney and ESPN Media Networks, The Walt Disney Company Pam Horan, President, Online Publishers Association Julie Michalowski, Vice President, Business Development, Conde Nast Consumer Marketing Liberty Carras, Senior Vice President of sales, CNNMoney.com Marc Ruxin, Executive Vice President, Chief Innovation Officer, McCann Worldgroup San Francisco Alisa Bowen, Senior Vice President, Head of Consumer Publishing, Thomson Reuters Edward K. Moran, Director of Product Innovation, Deloitte Services LP, Moderator Pam Horan, President. Online Publishers Association: Pam was appointed President of the Online Publishers Association (OPA) in June 2006 after having served as VP of Marketing and Membership for two years. Prior to joining the OPA, Pam worked at Zinio Systems Inc. where she was the vice president of marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system. Before her time at Zinio she served as the vice president of sales marketing at Women.com Networks, a leading consumer web site for women acquired by iVillage. Additionally, Pam has held numerous sales and marketing management positions for a variety of organizations including International Data Group (IDG), Pretty Good Privacy (PGP) and Symantec Corporation. Pam is a graduate of Boston College. Renee Plato, Vice President, Digital Video Distribution: The Walt Disney Company and ESPN Media Networks: Renee Plato is vice president, digital video distribution for Disney and ESPN Media Networks. In her position, Plato oversees the growing multiplatform distribution efforts of The Walt Disney Company and ESPN’ network properties such as ABC, ABC News, Disney Channel, ABC Family, ESPN and ESPN3.com. Ms. Plato is responsible for distribution of the networks through affiliate partner digital channels such as broadband, electronic sell through, ITV, VOD, Over The Top, widgets and other emerging technology platforms whose focus is digital video. Prior to her move to ESPN, Plato was the senior director of business development at Sony BMG’s Global Distribution Group in New York. She also served as the Director of Digital and Mobile Business at Universal Music Group in Toronto, Canada. Julie Michalowski, is Vice President, Business Development for Condé Nast Publications. A 22 year veteran of magazine consumer marketing, she is responsible for the development of partnership and online marketing for Condé Nast’s 18 consumer publications, a position she had held for the last 7 years. Previously, she was Vice President, Circulation for The Golf Digest Companies. She has also held various positions within Consumer Marketing for The New York Times Company Magazine Group. She holds a BS, Summa Cum Laude in Marketing from Quinnipiac University and an MS in Finance from Fairfield University. Liberty Carras, senior vice president of sales for CNNMoney.com, is responsible for all of CNNMoney’s advertising sales and strategy. Carras joined CNNMoney in December 2008. Previously, she was vice president of sales at DRIVEpm, a key business unit in Microsoft’s Advertising and Publishing solutions division. Under Carras’ leadership, DRIVEpm became one of the largest premium ad networks. Prior to joining DRIVEpm, she managed national national agency relations at LookSmart and sold for Lexmark International, Inc. Carras is a board member of numerous interactive groups and is a frequent speaker at events such as AdTech and the DreamForce/Salesforce.com Global Conference. Carras received a B.A. from San Francisco State University. Alisa Bowen, Senior Vice President, Head of Consumer Publishing, Thomson Reuters: Alisa Bowen is senior vice president, head of consumer publishing at Thomson Reuters, where she oversees the sales, marketing, product development and operations for the advertising supported web, mobile, ipTV propositions in 12 languages and 17 markets globally. Prior to her appointment to this role, Ms. Bowen was the head of product management for the consumer publishing business, based in New York. Before relocating to New York, she was general manager of Reuters European consumer publishing business overseeing product, sales and marketing, based in London. For almost a decade, Ms. Bowen has played a role in the evolution of the organization’s multi-media strategy. Ms. Bowen joined Reuters in 2001, after working as a public relations and communications consultant specializing in major corporate change programs. She holds an MBA with distinction from the London Business School. Ms. Bowen was born and raised in Australia and currently resides in New York. Marc Ruxin, Executive Vice President, Chief Innovation Officer, McCann Worldgroup San Francisco: Marc leads UM’s global innovation practice across businesses and disciplines. In this capacity works with traditional media companies on cutting edge brand integrations, develops groundbreaking social media ideas, and works with VC’s and emerging media technology start-ups to create scalable digital marketing opportunities for clients. He is based in the company’s San Francisco office. Marc had spent the previous three years in a similar role at sister company McCann WorldGroup. Before joining UM/McCann, Marc was chief operating officer of The Mill Group, the leader in commercial visual effects, and Beam.tv, the leading advertising digital asset management system. Prior to The Mill, Marc was executive vice president of strategy at Gyro International, a global leader in technology advertising and marketing. Before that time, Marc served as vice president of business development at iVast, the early leader in MPEG4 technology, and as vice president of business development and marketing at Eveo, Inc., one of the earliest use- generated content portals. Marc also worked for WPP Group, where he was an MBA Marketing Fellow and ultimately led West Coast new media strategy for the company. Marc sits on the Boards and Advisory Boards of numerous internet and technology start-ups in Silicon Valley. He started his career in A&R at EMI Records. Marc has a BA from Hamilton College and an MBA from Columbia Business School, and lives in San Francisco with his wife and three children. Marc blogs about music and film at www.snoozebutton.com. Edward K. Moran, Director of Product Innovation, Deloitte Services LP: Ed is a Global Deloitte Technology, Media and Telecommunications (TMT) subject matter specialist for Technology, and he advises TMT companies in the areas of strategic planning, product innovation, competitive positioning, and digital Convergence. Ed is the Technology Sector Leader in Tri-State, and leads the Convergence team that develops Deloitte points of view on digital Convergence and products that permit clients to exploit Convergence, digital media, Community, Social Networking and Web 2.0 tools. In addition to leading the New York Technology Fast 50 program, and being a leader in the Tri-State Venture Capital Practice, Ed also works closely with Deloitte Research in developing publications and podcasts for the Technology, Media and Telecommunications sectors. Ed leads Deloitte’s State of the Media Democracy Survey, which provides up-to-date research on different demographics’ use and consumption of technology, media, social networking, advertising, content creation tools and interactive gaming. Ed has served for a number of years as a member of the World Economic Forum’s Technology Pioneer Selection Advisory Committee, has conducted workshops at the annual meeting in Davos, and was a member of the National Academies’ National Nanotech Initiative (NNI) Review Committee, which was chartered by Congress to evaluate the National Nanotechnology Initiative program. Ed writes, speaks and lectures both in the US and internationally on the topics of digital Convergence, Community, Gen X/Y marketing principles, changing TMT business models, technology commercialization, technology trends, product innovation, business strategy, intellectual property and piracy, nanotechnology, technology transfer, and the financing of technology companies. Ed is frequently quoted in the media, and has appeared in such mainstream and trade publications, television and radio shows as CNBC’s “Closing Bell,” NBC’s Nightly News, CNNfn, BusinessWeek, the New York Times, Wired, Forbes.com, Entrepreneur, B2B, SmallTimes, Nanotech Planet, PharmaVoice, Chemical and Engineering News, Informationweek, Computer Power User, Advertising Age, PRNews and the New York Law Journal. Prior to joining Deloitte Services, Ed was managing partner of a Manhattan law firm, where he served a number of technology and entertainment clients. Ed was also a managing director of a Manhattan investment and advisory company specializing in technology and media investments. Ed holds a law degree from New York Law School (where he was editor-in-chief of the Journal of International and Comparative Law), and earned an MBA in information systems and in management from New York University (where he was elected to Beta Gamma Sigma, and where he has taught corporate finance as an adjunct faculty member).